Kajabi and Squarespace are both best-in-class platforms with awesome features. Used together, they give you almost limitless possibilities for running an online business.
Key Takeaways:
- Squarespace has transaction fees for selling digital products, while Kajabi doesn’t
- Kajabi is best for digital products, and Squarespace is great for physical products
- Easily connect the two platforms by creating a sub-domain
What Does the Kajabi-Squarespace Integration Let You Do?
Before we get into the details, I need to point out that no direct integration is available for Kajabi and Squarespace. However, it’s entirely possible to connect the two platforms together and use them alongside each other.
But what’s the point of doing this?
Well, using Kajabi and Squarespace gives you the best of both worlds: Squarespace for its amazing website templates, building tools, and e-commerce capabilities, and Kajabi for its superior digital products and marketing features.
So, if you want a website that extends beyond the purpose of showcasing your Kajabi products or the ability to diversify your business, the Kajabi-Squarespace integration might be just what you’re looking for.
5 Reasons Why the Kajabi-Squarespace Integration Is Worth It
1. Squarespace Is Way Better for Websites
When all you want to do is build a website, you don’t turn to Kajabi. Although it does have a website-building feature, it exists for the express purpose of showcasing and selling your Kajabi products.
There’s little else you can do with a Kajabi website. For example, it’s not designed to promote a local business or engage in e-commerce. You’ll also find the customization options pretty limited compared with a dedicated site-building platform.
On the other hand, Squarespace was made for building websites. As such, you have lots of customization features and hundreds of amazing templates for just about any type of business you can think of, particularly e-commerce.
2. Kajabi Is Way Better for Digital Products
While Squarespace was designed for websites, Kajabi excels in digital product creation. As such, it has refined its features to make building courses and other engaging products easy.
Squarespace has a membership site add-on, but the features largely center around creating video-based content.
On the other hand, Kajabi allows full use of all types of media, which caters to a wider range of course styles.
Additionally, Kajabi has:
- A full community-building tool with native live-streaming
- A podcast feature
- A coaching product with an inbuilt scheduling tool
- The ability to monetize digital downloads and newsletters
With all these possibilities, you can create diverse membership sites, product bundles, and more tailored precisely to your audience’s needs.
3. Squarespace Has Massive Transaction Fees
Transaction fees are a big turn-off in my book. Why would I want to pay a subscription for a service and give the platform a cut of my sales?
Unfortunately, Squarespace has some of the largest transaction fees going. And, unless you pay for the most expensive digital products add-on plan, you can’t avoid them.
Squarespace pricing can get a little complicated, so here’s a breakdown of what you will pay:
- Standard Squarespace plan: $25-$72/month
- Digital product add-on: $12-$111/month
- Transaction fees: 0%-9% on all sales
Now, you don’t have to purchase an add-on to sell digital products with Squarespace. However, you’ll pay the highest transaction fee of 9%.
Here’s a quick look at all the transaction fees according to Squarespace’s plans:
| Plan | Monthly price | Monthly price paid annually | Transaction fee |
|---|---|---|---|
| All standard Squarespace plans | $25-$72 | $16-$52 | 9% |
| Starter add-on | $12 | $9 | 7% |
| Core add-on | $37 | $29 | 3% |
| Professional add-on | $111 | $89 | 0% |
Now let’s see what you’ll pay on top of your regular subscription fees when you actually start making sales:
| Plan | 100 x $50 course sales ($5,000) | 100 x $100 course sales ($10,000) |
|---|---|---|
| All standard Squarespace plans (9%) | $450 | $900 |
| Starter add-on (7%) | $350 | $700 |
| Core add-on (3%) | $150 | $300 |
| Professional add-on (0%) | $0 | $0 |
| All Kajabi plans (0%) | $0 | $0 |
Note that Kajabi does not impose any transaction fees on sales, regardless of your chosen plan.
Therefore, paying for a Kajabi plan instead of a Squarespace add-on plan makes better financial sense. You get much better (and more) features, and you don’t have to give up a cut of your sales.
4. You’ll Get a Complete Range of Marketing Features
I actually think both platforms do well when it comes to the range of marketing features they offer.
Each platform has a native emailing service that you can use to send email blasts or automated campaigns:
- Squarespace has way better templates than Kajabi, but the number of emails you can send is limited (unless you pay more).
- In contrast, Kajabi lets you send unlimited emails, and setting up automated campaigns is easier.
Squarespace has one notable marketing feature that Kajabi doesn’t, and that’s an app for creating visually compelling social media content. So, if marketing on Facebook, Instagram, etc., is your thing, you’ll love this tool.
What Kajabi lacks in social media marketing features, it makes up for with its funnel-building feature.
The platform provides prebuilt funnel templates, or you can create your own from scratch. Then, you can link all the funnel steps together with seamless automation.
The visual workflow screen makes this process a breeze and allows anyone to create effective, high-converting funnels.
5. Sell Physical and Digital Products
Anyone who has used Kajabi before will know its limitations around selling physical products. In most cases, using Kajabi for this purpose is more of a hassle than it’s worth.
Squarespace is what you need if you want to add physical products to your business. The platform has a full range of e-commerce capabilities and a bunch of templates for e-commerce stores.
Using Kajabi and Squarespace together means you can pretty much sell any type of product you can dream of. This gives you almost limitless opportunities for scaling and diversifying your business.
How to Integrate Kajabi with Squarespace in 5 Steps
Right, so although you can use a tool called Zapier to connect Kajabi with Squarespace, I don’t personally recommend it.
Zapier acts like a digital bridge between the two platforms and allows information to flow between them. It can be complicated to use and requires technical knowledge—plus you have to pay for the service.
My preferred (and free) way to integrate Kajabi and Squarespace is to use the humble sub-domain. For this, you’re going to need a main domain name.
All Squarespace plans give you a free domain for the first year, so use it to set up your Squarespace website first. When you’re ready, hop over to Kajabi to set up the sub-domain.
1. Log into your Kajabi account and navigate to Settings > Domain Settings > Setup Custom Domain > Create a subdomain instead.
2. Add the name of your subdomain, add your Squarespace domain, and click Continue.
For example, if your Squarespace site domain is www.coolproducts.com, a sub-domain for your Kajabi site might be:
- courses.coolproducts.com
- communities.coolproducts.com
- learning.coolproducts.com
3. To complete the sub-domain setup, you must add the CNAME record to your domain.
To do this, you log into the DNS settings of your domain registrar and add the information that Kajabi provides.
4. The process for adding a CNAME record will differ depending on your domain registrar. Therefore, I recommend referring to your domain registrar’s help pages to understand how to do it.
Don’t worry—in most cases, it’s very straightforward!
5. Once you add the CNAME record to your domain, head back to Kajabi and click to verify your subdomain. After a few moments, the setup will be complete.
To help people find and navigate to your sub-domain, I recommend adding information and links on your Squarespace site pages.
Frequently Asked Questions
Is There a Native Kajabi-Squarespace Integration?
No, there is no native Kajabi-Squarespace integration. Instead, you can use Zapier to connect the two platforms, or you can connect Kajabi by creating a subdomain of your Square site.
Do I Have to Use Zapier to Integrate Kajabi with Squarespace?
Zapier is probably the best tool to connect Square to Kajabi, but you can use alternatives similar to Zapier, like Integrately and Workato.
