This data-packed article explores the ways that Facebook has grown and changed, how consumers interact and use it, and how businesses can leverage the platform’s global reach.
- 500 million daily Facebook Stories users
- Over 50% of users are aged 18 – 34
- Annual revenue of $116.6 billion
General Facebook Statistics
2.98 Billion Monthly Active Users
Between the end of Q1 2022 and Q1 2023, Facebook gained an additional 44,000,000 users.
2.037 Billion Daily Active Users
Year-over-year, this is an increase of 77,000,000 users actively using the platform on a daily basis.
Facebook Is the Most Popular Social Network
Facebook has more users than any other major social media network and even has more users than YouTube.
30 – 35 Minutes per Day
The average user spends roughly half an hour per day on Facebook, which may not seem a lot. However, that extrapolates to 3.5 hours per week, ~15 hours a month, or 7.6 days a year!
Facebook Messenger Has 931 Million Monthly Active Users
The social network’s internet-enabled messaging service has close to 1 billion monthly active users across the globe, with the U.S. contributing approximately 146 million users.
Facebook Is the 3rd Most Visited Website in the World
For the month of May, the Facebook website received just over 12 billion visits. It likely won’t be able to climb higher than that, as first and second-placed Google and YouTube both receive 8x – 10x more visits per month regularly.
37.2% of the World Population Use Facebook
While this is impressive in and of itself, the “eligible” figure is much higher (59.1%) if we take into consideration that Facebook doesn’t allow children under the age of 13 on the platform and the platform is completely blocked in China.
Facebook Demographic Statistics
The Largest Age Group Is 25 – 34-Years-Old
This age group (often referred to as “Late Millennials” or “Zillennials”) is Facebook’s largest audience. This is likely because Facebook was at its most dominant while this age group was in their teenage (formative) years.
13 – 17 and 65+ Age Groups Are the Least Represented
It would seem that the youngest users don’t care for the platform as much as their elder peers, as they only make up 4.9% of Facebook’s total ad audience. The other group underrepresented is the 65 and over age bracket, which makes up just 5.6% of the audience.
85% of Users are Located Outside of North America
While Facebook may be viewed as an American platform, the vast majority of its users are not located in the U.S. or Canada.
70% of U.S. Users Visit Facebook Daily
The most recent data collected from U.S. Facebook users shows that approximately 7 in 10 visit the site every day, and around half visit it several times a day.
More Males Than Females on Facebook
The split between males and females on the platform is 56.3% male and 43.7% female. It’s interesting to note that the platform’s male dominance is driven mostly by the attitudes in the developing world.
Slightly More Females Use Facebook in the U.S.
As mentioned in the previous statistic, the male dominance of the platform is driven in most part by users in the developing world. In the U.S., there are slightly more female users (52%) than male users (48%). This is a trend we see across many developed countries.
Favorite Social Media Platform for 35 – 44-Year-Olds
We know that different age groups enjoy different social media platforms and are typically loyal to the ones that they grow up with. This could be why this age group prefers Facebook over other platforms.
India Has the Most Facebook Users
India has approximately 370 million active Facebook users, more than double of the U.S.
Top 5 Countries with the Most Active Users
As stated above, India is top of this list. The rest of the top 5 is made up of the U.S. (186.4 million), Indonesia (135.1 million), Brazil (114.2 million), and Mexico (93.3 million).
Largest Group of Users Globally Are Males Aged 25–34
Across almost every age bracket, males are the most likely to use the platform. It’s only when we get to the eldest age groups do we see a slight shift in favor of females.
Facebook Usage & Behavior Statistics
Videos Receive over 4 Billion Daily Views
There are sources that state videos receive closer to 8 billion daily views; however, Facebook’s (and Meta’s) own data states it’s closer to 4 billion, which seems more likely as YouTube (a platform actually designed primarily for video) averages 5 billion daily video views.
82% of Users Access Facebook Exclusively Through Mobile Phones
This is a fairly intuitive statistic because the largest portion of Facebook’s audience is based in developing nations where internet access is largely mobile only.
Two-Thirds of Users Have Liked a Business’s Facebook Page
This high level of engagement with businesses on Facebook is just one reason why it’s important for businesses to maintain a presence on the platform.
Over 1 Billion Stories Are Posted Every Day
The data released for this statistic includes all Stories posted across Facebook, Instagram, and WhatsApp (all owned by Meta). Even if we divide it between the 3 platforms evenly, that’s still an impressive number of Stories posted every day.
8 out of 10 Users Access Facebook via an Android App
81.8% of users access Facebook through a mobile app using Android. For comparison, just 14.8% of users do the same through an Apple iOS device.
A Third of Americans Get Their News from Facebook
31% of Americans report regularly using Facebook as a news source. This is down from the 36% that reported the same thing in 2020, but is still much higher than other networks. YouTube is the most used social news source.
Messaging Is the Top Activity
When asked what they use the platform for, 71% of users said that they use it to message friends and family. Sharing videos and photos was the second most cited use (62.9%).
60% of Consumers Use Facebook for Customer Service
Customer service through social media has become increasingly popular, and studies have found that 60% of consumers prefer to use Facebook over other social platforms for their customer service needs.
74% Use Facebook to Discover Brands & Products
Three-quarters of the network’s active users admit that they use Facebook to learn about and discover brands and products.
Average U.K. User Spends 42 Minutes per Day on Facebook
As noted earlier, the global average is 30 minutes per day on the platform. U.K. users spend an average of 12 minutes more per day on the network, meaning they spend almost 5 hours a week, or 10.6 days per year.
Facebook Makes Up 25.7% of Time U.S. Users Spend on Social Networks
The amount of time U.S. users spend on Facebook when compared with their total social network use is steadily declining. Most of the lost time has been transferred to their rival, TikTok.
85% of Videos Are Watched Without Sound
Ensuring your Facebook videos include captions and compelling visuals is more essential than including good quality audio (or any audio).
Facebook Business, Advertising, & Marketing Statistics
15% of Facebook Feed Content Is AI-Recommended
The Facebook Feed algorithm is constantly evolving and at present uses AI to recommend approximately 15% of the content shown. Facebook leaders have indicated that they expect this to increase gradually over the course of this year to 30%.
Over 70% of Facebook Users Also Have WhatsApp & Instagram
72.3% of Facebook users also use WhatsApp and 77.4% use Instagram. This means that businesses and marketers may not need to advertise on all three platforms since there is considerable user overlap.
7% of Gen-Z Users Plan to Quit
While 7% isn’t a huge number, the same report found out that 25% of users in the same age bracket plan to reduce the amount of time they spend on the platform, too. Marketers may be better off looking elsewhere for a Gen-Z audience.
26 Million Extra Monthly Active Users in 3 Months
The first three months of this year saw the platform’s monthly active users increase by 26 million. Most of this growth comes from the developing world.
3.9% Increase in Daily Active Users
Over the course of the last year, Facebook added 77 million more daily active users, an increase of 3.9%.
2.25 Billion Potential Ad Reach
Over the space of one year, Facebook’s potential ad reach has changed from 2.14 billion to 2.25 billion, an increase of 5%.
Average Revenue per User Is $9.62
This figure declined in the last 3 months by 11%, but the annual change is positive at +0.8%.
Average User in North America Is Worth More Than User from Any Other Region
The average revenue per user for an average user in North America is $48.85. This is 3.1x more than the average user in Europe ($15.51), and 10.8x more than the average Asia-Pacific user ($4.52).
Facebook Brand Is Worth $101.2 Billion
This places Facebook 7th in the list of the world’s most valuable brands, coming behind brands like Amazon, Apple, Google, and Walmart, to name a few.
Facebook Generated Annual Revenue of $116.6 Billion
This is the first time in the history of the platform that it has experienced a decline in annual revenue. Last year, it generated $117.9 billion.
1.68 Posts per Day on Average Facebook Page
This is an average taken across all Facebook pages, so some will post significantly more and less frequently. Of these posts, approximately half (52.5%) are links, 28.8% are photos, 17.1% are videos, and 1.8% are status posts.
Facebook Posts with Images Receive 2.3x More Engagement
A picture’s worth a thousand words or, in the case of a Facebook post, 130% more user engagement when compared with posts without any images.
0.07% Average Engagement Rate for Facebook Page Posts
Engagement rates vary depending on the type of content posted. For instance, photo posts have an average engagement rate of 0.12% whereas link posts have a rate of just 0.04%.
69% of Marketers Provide Customer Service Through Facebook
As social media networks and their audiences have matured, the desire to complete customer service through social networks has grown with it. Today, around two-thirds of marketers provide customer service through Facebook.
Facebook Ads Have an Average Click-Through Rate of 0.9%
This is an average that’s taken across all industries. Some industries like beauty, fitness, apparel, retail, and legal have click-through rates higher than 1%.
Average Cost per Click of $1.72
Again, this is an average across all industries and some areas (like finance, customer service, and insurance) can cost much more.
9.21% Average Conversion Rate
While this is nowhere near the average conversion rate of email marketing, it is still relatively high, especially among social media networks.
Fitness Industry Has the Highest Conversion Rate
Facebook fitness ads have a conversion rate of 14.29%, making it the best-performing industry in this metric. Education (13.58%) and Healthcare (11%) round out the top 3.
Ads with Emojis Have 30-56% Higher CTR
Including emojis in ads can boost click-through rates by as much as 25.4%; however, it’s important not to overuse them or use them incorrectly as they can also lower the CTR.
Carousel Ads Drive 10x More Traffic to Your Website
Studies have shown that carousel ads on Facebook outperform single image ads by as much as 900% in terms of driving traffic to your business website.
Up to 86% of Marketers Use Facebook for Lead Generation
Depending on the study data used, the percentage of marketers that use Facebook for lead generation is between 65% and 86%.
82% of Users Would Prefer More Personalized Content
The era of personalization marches on, and unsurprisingly more than 8 out of 10 users would prefer to receive more personalized content as they find it the most engaging type.
62% of Users Become Interested in Products & Brands They See in Stories
Facebook Stories’ visual and short nature help to capture user attention and is a big reason why 6 out of 10 users admit they become interested in products and brands they see there.
32% of Businesses Report Higher Engagement Rates with Stories
A third of businesses report that the Stories format generates higher engagement rates than with traditional posts.
Wednesday Is the Best Day to Post, Sunday Is the Worst
If you want your posts to receive the maximum amount of engagement, studies show that Wednesday is the optimal day to post and Sunday is the day you should avoid.
Avoid Posting Before 7 AM & After 5 PM
A study of posts made across different industries found that Sunday was the worst day to post for engagement rates. The same study found that early mornings and evenings were also bad times to post, probably because people are often traveling during those times.
Facebook Live Videos Receive 10x More Comments
If you want great engagement numbers and real-time interaction with your audience, Facebook Live videos are amazing, receiving an average of 900% more comments than other videos.
Keep Videos Under 60 Seconds for Maximum Engagement
To maximize the engagement of your Facebook videos, you should try to keep them under 60 seconds long. While this may seem short. it’s twice the length recommended on Instagram.
Native Facebook Videos Receive 478% More Shares Than YouTube Videos
Uploading a video directly to Facebook ensures that it gets prioritized by the platform’s algorithm and in turn receives up to 478% more shares than those that are shared from YouTube.
Facebook Privacy & Security Statistics
U.S. Users Don’t Trust the Platform to Protect Their Data
Just 18% of users in the U.S. think that Facebook does enough to protect their data and privacy. That’s the lowest of all the social networks.
40% of American Users Use the Platform Less Because of Privacy Concerns
Survey data shows that between 40% and 45% of U.S. users state that they plan to reduce the amount of time that they spend on the platform due to lingering concerns with the company’s privacy and security policies.
5.8 Billion Fake Accounts Removed Last Year
This is an eye-opening statistic. In the final quarter of last year alone, 1.3 billion fake accounts were removed from the service. There were more fake accounts removed from the platform than there are currently registered users!
1.4 Million Pieces of Spam Content Removed in 3 Months
Spam content on the platform continues to be an ongoing issue, with millions of pieces being removed each fiscal quarter.
Facebook Messenger Statistics
40 Billion Facebook Messages per Month
Facebook Messenger has become an essential method for businesses and consumers to interact with one another with more than 40 billion messages sent between businesses and users each month.
Two-Thirds of Users Have Messaged a Business on Facebook Messenger
That means roughly 2 billion people have used Facebook Messenger to contact a business’s customer service, so it’s important to ensure you’re training and funding your social media customer service teams adequately.
73% of Users Are More Likely to Buy from Brands They Can Message Directly
Facebook’s own data shows that platform users trust brands that they can message directly more, and three-quarters of users are more likely to buy from a brand when they can see the option to message them directly exists.
Fun Facebook Facts
Facebook Was Founded on February 4, 2004
The social media network was founded on this date but didn’t begin with the name Facebook. It was originally called “Facemash” and then later “Thefacebook.” It wasn’t until September 20, 2005, that the platform name became “Facebook”.
The Facebook.com Domain Cost $200,000
When the social network began, the domain name “Facebook.com” was already owned by someone else. It was later sold to Mark Zuckerberg for $200,000.
Facebook Was Originally Meant for Harvard University Students Only
Facebook was originally conceived as a university network for Harvard students. This gradually spread to include other universities starting with Yale and Stanford.
Anyone Could Join Starting September 2, 2006
The network went completely online to the wider public in September of 2006, with the only requirements being that you must be over the age of 13 and hold a valid email address.
The Like Button First Appeared in 2009
The blue thumbs-up is now pretty synonymous with Facebook, but in the beginning, this function didn’t exist. In fact, the Like button wasn’t added to the platform until 3 years after the network was made available to all internet users.
Frequently Asked Questions
The average engagement rate of the platform is 0.07%. Anything above 1% is considered exceptional.
Yes. Facebook has the most users and the highest conversion rate of any of the major social network platforms.
There are currently 2.98 billion monthly active users.
An estimated 200 million businesses.
The largest group of users are males aged 25–34.
The average is 155; however, the median is 200. The average number goes down after users turn 18.
Statista, HubSpot, Pew Research, Facebook, Sprout Social, Similar Web, SemRush.