Full List of GoHighLevel Features

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Aimed at digital agencies, GoHighLevel has features for customer relationship management, selling, marketing, digital product creation, and more. 

It’s described as an all-in-one platform, which means you don’t have to pay for additional third-party apps to get the same functionality.

Key Takeaways:

  • Most features can be accessed on the cheapest plan (from $97/month)
  • Almost all features can be used on an unlimited basis
  • LC-Email, LC-Phone, and the AI tools carry an extra charge

GoHighLevel Features Overview

Customer Relationship Management (CRM)– Unlimited contacts
– Smart contact lists and tagging
– Unified conversation feed
– Call, SMS, WhatsApp, email, and social media message from GoHighLevel
– Missed call text-back
– LC-Phone system
Calendars and Booking– Unlimited calendars
– Multiple calendar types
– Service menu calendars and synching
– Advanced scheduling options
– Automatic appointment booking
– Upfront payments for appointments
Pipelines and Opportunities– Unlimited pipelines
– Create customized pipelines
– Automate customer journey/lead nurturing
Marketing– LC-Email
– Email blasts
– Email campaigns
– Drag-and-drop email creator
– Email templates for different niches
– Drip scheduling
– Automatic subscribe/unsubscribe
– Trigger links
– Social media management and post-scheduling
– Prospecting tool
Selling– Stripe, PayPal, NMI, and Authorize.net integrations
– Text2Pay
– Invoicing tool
– Proposals and estimates generator
– Subscription price creator
– Coupon generator
– Physical product listing creator
Automation– Place all GoHighLevel admin on autopilot
– Visual automation workflow screen
– Create multi-channel campaigns
– Workflow “recipes” (templates)
– AI-powered conversational booking bot
Sites– Unlimited sites
– Funnel builder and templates
– Website builder and templates
– Blog builder and templates
– Drag-and-drop editing tools
– Form and survey creation tools
– Client portals
– Chat widget
– WordPress integration
Memberships– Unlimited courses and communities
– Course builder and templates
– Community creation tool
– Course completion certificates
– Membership sites
Reputation– Automatic review requester and responder
– Review score dashboard
– Google and Facebook review management tools
– Yext integration
Analytics and Reporting– Customizable dashboard
– View Google and Facebook ad data
– Pull detailed reports
SaaS and Reselling– Brand the GoHighLevel platform
– Customized SaaS price plans
– Rebill phone,email, and AI services
– Resell WordPress, WhatsApp, and Yext
AI– Content AI
– Workflow AI
– Conversation AI
– Review AI

GoHighLevel Features by Plan

GoHighLevel Pricing Overview
GoHighLevel planCosts fromIncluded features
Starter$97/month– Up to three sub-accounts
– All CRM and lead nurturing features
– Calendars and booking
– Pipelines
– Contacts
– Email campaigns
– Automation and workflows
– Site builders (websites, funnels, blogs, etc.)
– Course and community builders
– Reputation management
– Reporting and analytics
– GoHighLevel app
Unlimited$297/month– Everything in Starter plan
– Unlimited sub-accounts
– API access
– Branded desktop app
Pro$497/month– Everything in Agency plan
– Sell GoHighLevel SaaS

GoHighLevel Customer Relationship Management Features

GoHighLevel Customer Relationship Management Features

GoHighLevel is set up for effective customer relationship management.

First, you can add unlimited contacts and arrange them into smart lists for different purposes. 

Assign tags to your contacts, so you can easily add or remove them from campaigns.

Add tasks and notes to your contacts and book appointments. 

You can even use this feature to send Text2Pay payment requests, or you can use GoHighLevel to create and send full invoices.

GoHighLevel is set up

Call, WhatsApp, SMS, email, and social media message contacts directly from the GoHighLevel platform. 

You get a cohesive conversation feed which makes it fast and easy to keep on top of your conversations.

One of our favorites is the “missed call text-back” feature. 

This immediately texts a caller with an automated SMS response if their call goes unanswered. 

This lessens the likelihood of missing the opportunity and shows the caller they are not being ignored.

GoHighLevel Calendar Features

GoHighLevel Calendar Features

GoHighLevel’s calendar feature is one of the best scheduling tools around. You can use it to create unlimited numbers of different calendar types, including:

  • Simple Calendar: Basic calendar for appointment booking.
  • Round Robin: Assigns bookings to teammates according to priority.
  • Class Booking: Schedule a meeting with multiple participants.
  • Collective Booking: Schedule a meeting with multiple team members.
  • Service Menus: Create a synched booking system for multiple services. 

The booking process can be automated, and you have full control over your availability preferences. 

Additionally, payments for appointments can be taken upfront to avoid no-shows and last-minute dropouts.

GoHighLevel Pipeline Management Features

GoHighLevel Pipeline Management Features

View each of your campaign’s performance at a glance with the GoHighLevel pipelines feature

You can create (unlimited) separate pipelines for each campaign and view the collective pipeline data on the main dashboard.

Lead progression through the pipeline can be automated so that the whole nurturing process is handled on autopilot.

campaign’s performance

GoHighLevel Email Campaign Features

GoHighLevel Email Campaign Features

GoHighLevel has its own emailing feature – LC-Email – so there is no need to use any third-party emailing apps like MailChimp.

Here you can design and send single email blasts or fully sequenced email campaigns. 

Creating the emails is straightforward. You can either use one of the many available templates, or you can quickly create one from scratch using the drag-and-drop editing screen.

With sophisticated scheduling tools, you can pick the best times to send out your emails, and you can automate the entire campaign – including your recipients’ subscription preferences.

GoHighLevel Site and Page Building Features

Funnel Builder

Funnel Builder

Inside the funnel builder, you will find tools to create professional-looking multi-step funnels for different purposes. 

To help you, GoHighLevel has templates available in more than a dozen business niches, including beauty and wellness, financial, coaching, and more.

The funnels are fully customizable and can be used to sell products or services, collect lead data, run webinars, and more. 

The editing screen is user-friendly and utilizes the drag-and-drop method to add and customize page elements. 

The elements you can add to funnel pages include one or two-step checkouts, price plans, videos, forms, surveys, and more.

Website Builder

Website Builder

Using the same editing tool as the funnel builder, you can use GoHighLevel to create an unlimited number of websites for any purpose – including blogs.

Here you will also find plenty of templates in the aforementioned business niches, and you can build everything from simple landing pages to comprehensive company websites.

Forms and Survey Builder

Forms and Survey Builder

Collecting customer and lead data is made easy by using GoHighLevel’s form builder

Drag and drop the desired data fields – including customized fields – onto your form, and then embed them onto your website or funnel pages.

Collecting customer and lead data

If you want more specific data, you can use the survey builder to create custom data fields such as dropdown, check, and text boxes. 

Like the forms feature, you can embed surveys onto any GoHighLevel web page.

Chat Widget

Chat Widget

The chat widget can be added to any GoHighLevel website and it provides a convenient way for website visitors to get in touch with a business. 

There are two types of chat widgets available:

  • SMS or Email Chat: The widget collects the visitor’s contact information, so the business owner can respond via SMS or email. This is ideal for small businesses that don’t have 24/7 customer care availability.
  • Live Chat: This widget facilitates 24/7 live chat between the visitor and the business’s customer care team. This option is better for larger organizations that have the necessary resources in place to handle live chat.

GoHighLevel Course Building Features

Multiple Course Types

Multiple Course Types

If you want to monetize your knowledge or skills, you will find the GoHighLevel course-building feature valuable. This enables you to create:

  • Sprint Courses: These are short courses focusing on a single topic or skill.
  • Marathon Courses: A comprehensive learning product designed to upskill and train students.
  • Membership Site: A series or group of courses and other learning products (such as digital downloads and communities) that you update or add to on a regular basis.
  • Custom: Design your course from scratch.

Bring your lesson content to life by adding video and audio files, uploading documents, and more. And neatly categorize your content by organizing it into lessons and modules.

Sprint Courses

Create unlimited numbers of paid or free courses. 

Paid learning products can be offered for a one-time fee, a subscription, or a series of payments, and you can increase the value of your offer by bundling courses together and offering them for a single price.



Give your audience a dedicated space to converse and engage with each other. GoHighLevel communities can be paid or free, and you can link them to your courses to provide a more rounded learning experience.

Communities can be used for just about anything (and you can create unlimited numbers of them). Use them to share your promotional links, gain a better understanding of your customers, provide exclusive content, or simply chat and hang out.

GoHighLevel Automation Features

GoHighLevel Automation Features

GoHighLevel’s automation capabilities are impressive, and you can automate just about any aspect of the platform. This removes many common and mundane admin tasks and places them on autopilot.

For example, you can automate:

  • Calendar scheduling and appointment booking reminders.
  • Lead nurturing and movement through pipelines.
  • Subscribing/unsubscribing from campaigns.
  • Course enrollment.
  • Email sequences.
  • Telephone menu options.
  • Missed call text-backs.
  • And much more.

It’s even possible to create an AI-powered SMS booking bot. The system is clever and understands negative and positive user responses. Therefore, it can generate an appropriate reply based on the tone of the previous response.



The workflow feature is where most of the automation magic occurs. Use the tool to design and map out your automation processes. 

By viewing your workflow in a visual manner, it makes it easy to understand the entire journey from start to finish. This makes it possible to create complex automation processes, including multi-channel marketing campaigns.

GoHighLevel AI Features

GoHighLevel AI Features

Recently, GoHighLevel has enhanced its platform by introducing several AI tools to help you work smarter and faster. Here’s what’s on offer:

  • Content AI: Generate text copy and images for websites, blogs, social media posts, and more.
  • Workflow AI: Use ChatGPT in your workflows to create custom workflow actions.
  • Conversation AI: Create chatbots to enhance customer interactions.
  • Review AI: Automate review management and responses.

GoHighLevel Reputation Management Features

GoHighLevel Reputation Management Features

Effortlessly manage online reputations by automatically sending out review requests for Google and Facebook. You can use the review dashboard to keep tabs on your online reputation and respond to reviews accordingly.

GoHighLevel Analytics and Reporting Features

GoHighLevel Analytics and Reporting Features

As well as viewing all your GoHighLevel stats and revenue on the customizable dashboard, you can also view analytics for Google Ads and Facebook Ads. 

This saves you from having to switch between platforms and provides you with a more convenient way to monitor the data and see which advertising method is most effective.

Google Ads and Facebook Ads

Pull reports for your attributions and conversions, call stats, agency performance, and appointments, and compare datasets from differing time periods.

attributions and conversions

GoHighLevel White Label and Reselling Features

GoHighLevel White Label and Reselling Features

One massive advantage of GoHighLevel is that it allows you to sell the platform as software as a service (SaaS) under your own branding. You are free to set your own pricing for this and decide which platform features you want to include. 

Best of all, you can resell GoHighLevel as many times as you want, making it an uncapped source of additional revenue.

Additionally, you are free to charge what you want to your customers who use the GoHighLevel LC-Email, LC-Phone, and AI features, so you can make a profit on this too.

One massive advantage of GoHighLeve

Finally, you can up the profit margins even higher and provide more value to your clients by reselling certain third-party apps via GoHighLevel.

Conversation AI, Yext, WhatsApp, WordPress, and dedicated IP addresses can all be resold at a price of your choosing.

GoHighLevel Features: Pros and Cons

GoHighLevel Feature Pros

  • Tons of features for a reasonable price
  • Most are available on the cheapest plan
  • Almost all features are unlimited
  • Very few third-party integrations are required
  • Features work well with few issues or glitches
  • Developers are constantly updating features or introducing new ones
  • Additional costs for email, phone, and AI are very low

GoHighLevel Feature Cons

  • Platform can feel baffling for beginners
  • Requires a steep learning curve
  • Training material for features is constantly wrong or out of date
  • No native payment gateway

Are GoHighLevel’s Features Worth the Price?

We think so!

Few platforms can genuinely claim to be “all-in-one,” and GoHighLevel is about as close as it gets in this respect. 

The amount of features you get is incredibly generous given the very reasonable subscription price especially since most can be used on an unlimited basis.

A lot of thought has been put into the development of the features to ensure the user experience is good. 

We also are really happy to see the GoHighLevel team constantly improve, enhance, and expand them.

Yes, the features may require a learning curve, but once you master the platform, you will never outgrow it.

Frequently Asked Questions

GoHighLevel’s features are for customer relationship management, site building, sales and marketing, and creating and selling digital products. Additionally, GoHighLevel has features for selling the platform as SaaS and reselling third-party services like WhatsApp.

To use GoHighLevel’s features, you must be subscribed to one of its three plans costing from $97/month. If you want to use GoHighLevel’s features for free, head to this page for a 30-day trial.

Yes! GoHighLevel’s features are very good. You get an incredible number of features that can mostly be used on an unlimited basis for a very reasonable price. Furthermore, the features work well and are constantly being improved by GoHighLevel’s developers.

Yes! GoHighLevel’s features are definitely worth it and they are great value. The platform provides pretty much everything you need to perform effective CRM and develop sophisticated sales and marketing campaigns without having to pay extra for additional third-party apps.

GoHighLevel is a complex platform and requires a learning curve to master. Therefore, it is not the most beginner-friendly option out there. However, it is worth taking the time to learn the platform since its features are excellent and high-quality.


About Authors

  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel.