GoHighLevel Funnel Builder Guide

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The GoHighLevel funnel builder lets you create unlimited funnels for you or your clients. 

There are hundreds of funnel templates to choose from, or you can build one from scratch.

GoHighLevel funnels can be customized using the drag-and-drop editing tool, plus you can incorporate them into workflows and marketing campaigns.

Key Takeaways:

What Is the GoHighLevel Funnel Builder Used for?

The GoHighLevel funnel builder is used to create funnels that guide the user through the various steps of the customer journey to completion.

GoHighLevel funnels can be used for various purposes, including data capture, product sales, course sign-ups, sales and promotions, and more.

Businesses can use the GoHighLevel funnel builder to create funnels for their own campaigns, or freelancers and marketing agencies can use the tool to create funnels on behalf of their clients.

How to Use the GoHighLevel Funnel Builder

The GoHighLevel funnel builder is super intuitive and has a great user interface. 

Like all GoHighLevel building tools, it utilizes drag-and-drop to move elements around for easy modification.

There are a number of useful features in the GoHighLevel funnel builder.

1. Choose a GoHighLevel Funnel Template or Start from Scratch

Choose a GoHighLevel Funnel Template or Start from Scratch

GoHighLevel has a huge array of funnel templates for you to choose from. 

There are templates for many different purposes, spanning 14 different industries and business niches. 

Whether you want to capture leads, offer a discount, sell a course, book appointments, or almost anything else related to generating sales for your venture, you will find a template suitable for your requirements.

The templates are great time-savers, as the work is already done: you just need to go in and edit each element per your requirements. 

Additionally, these templates are perfect for beginners and individuals who are new to funnel building.

On the other hand, if you’re well-versed in the art of funnels, you aren’t required to use a template. 

GoHighLevel lets you start from scratch with a blank page.

2. Add, Clone, or Remove Steps

Add, Clone, or Remove Steps

When you first open up a template or start from scratch, you will be taken to the Steps page, where you can see the different steps that make up the entirety of the funnel.

For example, a typical funnel template will have the offer/promotion/info step, followed by the order or booking step, and finally, a confirmation or a thank you step.

Your funnel can have as many steps as you want, so you can click to add them as needed. 

To save time, if each funnel step has similar images, elements, or text, you can clone an existing step and adjust it as required. 

And if there are steps you don’t want, you can simply delete them.

The order of your steps here is very important since this determines how the user moves through the funnel. 

If your steps are in the wrong order, the funnel won’t make any sense. 

So, before editing them, ensure you’ve placed them in the right sequence.

3. Customize Your GoHighLevel Template

Customize Your GoHighLevel Template

Once you have selected a suitable template, you can go in and edit it. 

The editing tool is extremely user-friendly. 

All you do is click on each element to highlight it, and an editing menu will open up. 

You are free to overwrite text, switch images and elements, and move elements around the page to change the layout.

Each and every aspect of the funnel can be customized to create the perfect funnel.

4. Add Sections, Rows, and Columns

Add Sections, Rows, and Columns

The funnel builder is made up of sections, rows, and columns. 

These are what keep the page looking organized and the layout attractive. 

Adding columns allows you to place elements side-by-side, while rows let you stack elements on top of each other.

Sections divide up the different information areas of the funnel. 

So, you may have a landing page section, a call-to-action section, header and footer sections, etc. It’s a simple way of keeping everything in a familiar order that makes sense to the user.

5. Customize per Section or Globally

Customize per Section or Globally

If your sales funnel has different steps and, therefore, different pages for each step, you can keep the design of your funnel consistent by globally saving each of your sections.

For example, if you have a header and footer for each step page and edit one of them, globally saving it will cause the changes to be saved on all pages, not just the one you’re working on.

6. Drag–and Drop Elements onto the Page

Drag–and Drop Elements onto the Page

Elements are the different components that make up the structure of the funnel. For example, each piece of text you see – heading, body text, etc. has its own element. 

The GoHighLevel elements can be accessed by opening up the menu and dragging and dropping the desired element icon over onto the page. 

If you decide you don’t like the placement of an element, you simply click on it and drag it to another spot.

You can have as many or as few elements on a funnel as you like, and elements can easily be deleted or exchanged.

7. Embed a Blog, Video, Calendar, Form, and Other Interactive Elements

Embed a Blog, Video, Calendar, Form, and Other Interactive Elements

You have a large selection of interactive elements that you can embed onto your funnel page to engage the user and guide them toward taking action. 

Notably, you can:

  • Embed one of your GoHighLevel calendars onto the page and directly take bookings. 
  • Add a call-to-action button.
  • Embed a GoHighLevel form or survey to capture data or sign up the user for marketing communications.
  • Add a blog area with highlighted blog posts.
  • Embed a video.
  • Add a map so that potential customers can see the physical location of a business.
  • For time-sensitive offers, you can add countdown timers to promote a sense of urgency.

8. Add a Pop-Up

Add a Pop-Up

Pop-ups are great reminders to encourage users to sign up or take action. 

The pop-up editor works exactly the same as the funnel page editor; you can choose elements to drag and drop onto the page.

For example, you can add a booking calendar or data capture form so users can immediately sign up. 

All aspects of the pop-up are customizable, plus you can choose the size of the pop-up to be small, medium, or large.

9. Add a One-Step or Two-Step Order Form

Add a One-Step or Two-Step Order Form

If you are selling products, adding an order form allows customers to order and pay for the item directly from the sales funnel. 

A one-step order form lets the customer order and pay without ever leaving the original funnel page, whereas a two-step order form takes the customer to a second page to confirm and pay.

sales funnel

While it’s down to your preference which type of order form you use, it’s crucial to note that you must have already set up and integrated GoHighLevel with your existing Stripe or Paypal account to use this feature.

10. Add Custom HTML or JavaScript

Add Custom HTML or JavaScript

For those who know their way around code, you can add custom elements to your funnel pages by adding HTML or JavaScript.

You can find this option in the Elements menu. Just drag the Custom JS/HTML element over to the funnel page and click on it to add the code.

11. Restore Previous Versions

Restore Previous Versions

Another useful timesaver is the ability to restore previously saved versions of the funnel. 

So if you’ve altered a funnel, saved it, but then decided you don’t like the changes, all you do is head to Versions. This is where you can find the original design and restore it.

As long as you remember to save your design at regular intervals, this feature does a great job of preventing you from having to manually adjust everything when you make major design or content decisions.

12. View When Someone Is Working on the Funnel

The platform has a handy automatic notification that pops up if you open up an existing funnel and someone is already working on it.

This is useful if you work within a team or for an agency with several individuals who access and edit GoHighLevel sales funnels. 

Thanks to the notification, you can avoid working on the same funnel at once and avoid writing over each other’s work.

Incorporate Marketing Workflows with GoHighLevel Funnels 

Incorporate Marketing Workflows

GoHighLevel workflows allow entire marketing campaigns to be automated, and you can incorporate workflows with your funnels.

For example, if your funnel has a data capture form, you set the workflow up so that the data is automatically added to a marketing campaign once the form is submitted.

Or, in another example, if you have a funnel where the end result is a product purchase, you can set the workflow so that the customer is automatically sent an email containing an upsell with a discount coupon a few days after their purchase.

There are endless possibilities here, which means that once a user has moved through your funnel to completion, you don’t have to end things there. 

You can keep the user interested by automatically adding them to other campaigns.

Frequently Asked Questions

To create a funnel in the GoHighLevel platform, head to the Sites tab and select Funnels. Here you can select a GoHighLevel funnel template to edit or start your own funnel from scratch.

GoHighLevel lets you create unlimited funnels no matter which GoHighLevel payment plan you subscribe to.


About Authors

  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel.