GoHighLevel has a range of reporting and analytics features for you to understand your leads’ behavior and how they convert.
Key Takeaways:
- GoHighLevel has Call Reporting, Appointment Reports, and two types of Attribution Reports
- You can integrate your Google and Facebook Ads accounts into the platform
Built-in GoHighLevel Reporting & AnalyticsÂ
As a standard, GoHighLevel has a variety of key reporting and analytics features.
Attribution Report
The platform offers attribution reporting to help you understand where your leads are coming from.
The platform offers two types of attribution reporting: Conversion Reporting and Source Reporting.
Conversion Report
The Conversion Report section will detail your performance by numbers.
This will show you the revenue generated, opportunities, leads closed, total contacts, and sessions.
All this information is plotted in easy-to-digest graphs for you to analyze conversion performance.
Source Report
This will give you a snapshot of which marketing channels are working for you.
It details the refer platform, where your lead first clicked from, how many contacts you received from this source, and the opportunities gained.
Here you’ll get access to reports about the following information:
- Event type
- Source
- Contact
- Campaign
- UTM medium
- UTM content
- Page URL
- Created at
Call Reporting
Another reporting tool is Call Reporting. This feature shows you the number of calls answered, missed, sources, and total calls.
It also lists your previous phone calls so you can monitor and check back.
You can use the Filter tab to drill down into the statistics or the CSV downloader to import data into a spreadsheet for more advanced reporting and analytics.
Appointment Report
This reporting dashboard will display the number of calls you’ve confirmed and booked while also giving you data on which calls resulted in show, didn’t show, and canceled bookings.
It will also give you the user’s source, channel, and outcomes.
At the bottom of the dashboard, you’ll see the scheduling time for each contact and who created the meeting.
Third-Party GoHighLevel Reporting & AnalyticsÂ
The platform lets you integrate Google and Facebook Ads to track them directly on its dashboard.
Google Ads
After integrating Google Ads into your account, GoHighLevel complies with the information and produces a dashboard, which can be found within the Reporting tab.
There you’ll be able to monitor the following information:
- Client spend
- Account-wide cost per conversion
- Account-wide conversion rate
- Campaigns
- Status
- Clicks
- Cost
- A detailed breakdown of the campaign elements
Facebook Ads
GoHighLevel can also set up a reporting dashboard for your Facebook Ads.
It will let you monitor the client ad account from GoHighLevel.
Here are the key metrics it reports:
- Impressions
- Clicks
- Conversions
- Spend
- Average CPC
- Cost per conversion
- Campaigns
- Status
- Clicks
- Cost
- Revenue
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Frequently Asked Questions
What Native Reporting And Analytics Features Does GoHighLevel Have?
GoHighLevel has two types of Attribution Reports: Conversion and Source Reports as well as Call Reporting and Appointment Reports. Each type of analytics feature generates a dashboard for you to see an overview of the stats and also shows individual contact information for you to follow up with leads.
What Third-Party GoHighLevel Analytics Tools Are Available?
GoHighLevel lets you integrate both Google and Facebook Ads with the platform. Once set up, you’ll see your key campaign metrics on the dashboard.
