GoHighLevel Reporting and Analytics

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GoHighLevel has a range of reporting and analytics features for you to understand your leads’ behavior and how they convert.

Key Takeaways:

  • GoHighLevel has Call Reporting, Appointment Reports, and two types of Attribution Reports
  • You can integrate your Google and Facebook Ads accounts into the platform

Built-in GoHighLevel Reporting & Analytics 

As a standard, GoHighLevel has a variety of key reporting and analytics features.

Attribution Report

The platform offers attribution reporting to help you understand where your leads are coming from.

The platform offers two types of attribution reporting: Conversion Reporting and Source Reporting.

Conversion Report

The Conversion Report section will detail your performance by numbers.

This will show you the revenue generated, opportunities, leads closed, total contacts, and sessions.

All this information is plotted in easy-to-digest graphs for you to analyze conversion performance.

Conversion Report

Source Report

This will give you a snapshot of which marketing channels are working for you.

It details the refer platform, where your lead first clicked from, how many contacts you received from this source, and the opportunities gained.

Here you’ll get access to reports about the following information:

  • Event type
  • Source
  • Contact
  • Campaign
  • UTM medium
  • UTM content
  • Page URL
  • Created at
Source Report

Call Reporting

Another reporting tool is Call Reporting. This feature shows you the number of calls answered, missed, sources, and total calls.

It also lists your previous phone calls so you can monitor and check back.

You can use the Filter tab to drill down into the statistics or the CSV downloader to import data into a spreadsheet for more advanced reporting and analytics.

Call Reporting

Appointment Report

This reporting dashboard will display the number of calls you’ve confirmed and booked while also giving you data on which calls resulted in show, didn’t show, and canceled bookings.

It will also give you the user’s source, channel, and outcomes.

At the bottom of the dashboard, you’ll see the scheduling time for each contact and who created the meeting.

Appointment Report

Third-Party GoHighLevel Reporting & Analytics 

The platform lets you integrate Google and Facebook Ads to track them directly on its dashboard.

Google Ads

After integrating Google Ads into your account, GoHighLevel complies with the information and produces a dashboard, which can be found within the Reporting tab.

There you’ll be able to monitor the following information:

  • Client spend
  • Account-wide cost per conversion
  • Account-wide conversion rate
  • Campaigns
    • Status
    • Clicks
    • Cost
    • A detailed breakdown of the campaign elements
Google Ads

Facebook Ads

GoHighLevel can also set up a reporting dashboard for your Facebook Ads.

It will let you monitor the client ad account from GoHighLevel.

Here are the key metrics it reports:

  • Impressions
  • Clicks
  • Conversions
  • Spend
  • Average CPC
  • Cost per conversion
  • Campaigns
    • Status
    • Clicks
    • Cost
    • Revenue
Facebook Ads

Frequently Asked Questions

GoHighLevel has two types of Attribution Reports: Conversion and Source Reports as well as Call Reporting and Appointment Reports. Each type of analytics feature generates a dashboard for you to see an overview of the stats and also shows individual contact information for you to follow up with leads.

GoHighLevel lets you integrate both Google and Facebook Ads with the platform. Once set up, you’ll see your key campaign metrics on the dashboard.


About Authors

  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel.