While I wish I could be awake 24/7 to help my customers, it’s sadly impossible. That’s why the GoHighLevel chat widget and chatbot are such valuable tools.
I can offer round-the-clock help and support so my customers don’t leave disappointed or frustrated.
Key Takeaways:
- The chat widget facilitates live chat or text conversations
- The chatbot provides general information or assists with appointment booking
- You can train the chatbot to match your business style
Why You Should Use the GoHighLevel Chat Widget and Chatbot
Increased Leads and Conversion Rates
Dropped leads can add up to a lot of lost business. If someone tries to contact you and doesn’t get an answer, they will simply move on to the next business and try their luck there.
Answering every single online query that comes in can be incredibly time-consuming. Also, people often contact businesses outside of working hours.
So, what can you do?
First, the GoHighLevel chat widget allows site visitors to get in touch no matter where you are and what you are doing. It does this by moving the conversation into text messages.
You’ll get a ping on your phone with the person’s message, and you can continue the conversation via SMS. Neat huh?
But what if you’re not able to answer the phone?
No worries—the GoHighLevel chatbot can take care of it for you. It uses natural language processing to determine the tone of the conversation and generate appropriate responses.
You can command the chatbot to either provide general info or nurture leads into making a booking.
Using these features can dramatically reduce the number of dropped leads you experience. And by offering a responsive service, you are more likely to convert those leads into paying customers.
Improved Customer Engagement
The GoHighLevel chat widget and chatbot can significantly improve customer engagement by providing immediate, interactive communication.
Customers don’t want to spend ages sifting through help documents to find the answer to their query. Nor do they want to spend time on hold waiting to speak with a customer service agent.
The real-time interaction offered by the chatbot helps retain visitors on your site for longer and establishes a sense of connection. The longer they linger on your site, the more likely they are to transform into paying customers.
Moreover, the data collected from these interactions provides valuable insights into your audience’s wants. This information is incredibly useful because you can use it to tweak your products, services, and marketing campaigns to better serve them.
24/7 Customer Support
Offering 24/7 customer support is typically only feasible for large organizations that can afford to employ people in different time zones.
Smaller businesses often don’t have this luxury and have to limit their support to typical business hours.
However, using the chatbot, you can provide general support at all times—even while you sleep! This means you can reduce the level of customer frustration and increase satisfaction levels by getting their queries answered faster.
What Is the GoHighLevel Chat Widget Used For?
The GoHighLevel chat widget sits on your website and allows visitors to contact you.
There are two ways to set this up:
- Live chat: Have an actual human on the other side of the chat ready to answer queries in real time.
- SMS and WhatsApp chat: As described earlier, queries get pushed to text messages to enable remote responses.
The key here is to decide which one works best for your business. If you don’t have a customer service team, then using the live chat option likely won’t make practical sense.
Similarly, if your business takes you on the road frequently, the SMS option will also work better for you.
Set up the GoHighLevel Chat Widget in 8 Steps
Setting up the GoHighLevle chat widget is super easy and, best of all, requires zero coding knowledge!
Step 1: Head into the sub-account where you want to use the chat widget. Click “Sites” and select the “Chat Widget” tab.
Step 2: Next, customize the chat bubble’s appearance. You can change the image and write personalized greetings—both of which I recommend since it will better align with your brand.
Step 3: Next, choose your chat type: SMS or live chat.
Step 4: Now configure the widget window settings. Include the information required from the user for them to contact you, along with instructions on what will happen next.
In this section, you can also add your brand colors, name, and website URL.
Finally, configure the message that appears after the user enters their information.
Step 5: When you have configured the widget, click save in the bottom-right corner. Then, click the “Get Code” box. Or, if you want to use the widget with WordPress, click the link and follow the instructions.
Step 6: If you clicked to get the code, make sure you copy it. Then, head to your website editor and add the code to your website’s body or footer section.
Step 7: To add the widget to a GoHighLevel website, open the editor and drag and drop the “Code” element anywhere on the page.
Step 8: Click on where you just added the code element to open its editing tool. Select “Open Code Editor,” paste your code in the black space, and hit “Save.” Make sure you also save the overall website page.
The widget will now appear in the bottom-right of the website!
What Does the GoHighLevel Conversational AI Chatbot Do?
The GoHighLevel chatbot is called “Conversation AI” and serves two important functions:
- General support and answering FAQs
- Appointment booking
I’ll go ahead and say that using the chatbot is not free. Configuring, training, and trialing the bot costs nothing, but as soon as you make it available outside GoHighLevel, charges will be incurred on the sub-account.
It costs:
- $0.02 per chatbot response, or
- $79/month for unlimited usage
Support and Q&A
First, the chatbot can provide general support and answers to user’s questions.
The way to achieve this is by giving it information to train it. For example, I plugged in the URL of my website, and the bot trawled the site’s information to understand what responses it should give to questions.
You can also manually input answers dictating what the bot says when someone asks a common question such as “What are your opening hours?”
It’s decent, but if you look at the above screenshot, you can see that some of the answers it gives are very similar. Therefore, I would highly recommend feeding it as much training material as possible. The better it’s trained, the more it can help your users in a meaningful way.
Appointment Booking
The second function of the bot is to guide a user into making and confirming a booking. The bot reads the tone of the user’s responses and then responds accordingly to nurture the conversation.
To do this, you only need to set up a calendar in GoHighLevel and tell the bot to use the information for its responses.
One big limitation I want to highlight is that you can only connect the chatbot to ONE calendar per sub-account. So, if you have several calendars you arrange bookings for, you’ll have to deal with the rest manually.
Where Can You Use the GoHighLevel Conversational AI Chatbot?
What I love about the chatbot is its versatility. You can use it with multiple communication methods, namely:
- SMS
- Facebook Messenger
- Instagram Messenger
- Web chat and live chat via the GoHighLevel chat widget
- Google Business Profile
You can’t use it with WhatsApp right now, but the development team plans to roll out this functionality eventually.
How to Activate the GoHighLevel Conversation AI Chatbot (Step by Step)
Step 1: Jump into the “Settings” area of the relevant sub-account and select “Conversation AI.”
The chatbot is deactivated by default, so you have to choose which activation mode you want:
- Suggestive: The chatbot automatically generates a response to a user’s query but won’t send it. The message will remain in the composer box ready for you to edit and then send manually.
- Auto-pilot: The chatbot automatically generates and sends responses without any human intervention.
Step 2: Next, choose which communication channels you want to use the chatbot with.
Step 3: Configure the rest of the settings according to your preferences, and make sure you add your business name. You can adjust the response times, etc., as needed, so if you’re not sure what timings to add, just leave it on the default settings for the time being.
Step 4: Click the “Configure Intent” tab and choose your bot type. You can enable both general support and appointment booking.
Step 5: For the booking bot, select the relevant calendar from the dropdown menu.
You can also decide whether you want the chatbot to book appointments for users or simply send the booking link so users can book the appointments themselves.
Step 6: Next, click on “Edit Prompt” for either of the two bot types.
Step 7: Now for the fun part! You get to decide “who” the bot is and how it should behave!
Write the prompts directly in the boxes provided. To make this part easier, GoHighLevel has provided formal and informal templates. Just click the “Templates” tab in the top-right corner to switch between the two.
If you make a mistake when writing prompts, just hit the “Reset to Default” button, and the original template will be restored.
To personalize the bot’s responses, add custom values to the prompts, such as “Contact Name” or “Business Name.”
Step 8: Next, you need to train your bot. Click the “Bot Training” tab and add as many URLs as you like to feed the bot sufficient information.
For example, you can give it specific web pages or ask it to crawl an entire website.
This is also where you can customize bot responses to frequently asked questions. Simply type in each Q&A, and the bot will provide the answer verbatim when asked.
Step 9: Before unleashing your chatbot to the wider world, you have to test it thoroughly.
Click the “Bot Trial” tab and start conversing with the chatbot. You can switch between the general and appointment booking bots to trial each of them.
If the bot doesn’t provide the correct information or responses, you will need to revisit and tweak your prompts and bot training until it starts behaving as you’d like it to.
Frequently Asked Questions
How Many Chat Widgets Do I Get in GoHighLevel?
The number of chat widgets you can use in GoHighLevel depends on how many sub-accounts you have. Currently, you can use one chat widget per sub-account.
Can I Charge My Clients for Using the Conversational AI Chatbot?
Yes, you can charge your clients for using the conversational AI chatbot, but you must subscribe to the Pro plan, which costs $497 per month.
Can the GoHighLevel Chatbot Handle Multiple Languages?
Unfortunately, the GoHighLevel chatbot is currently only supported in English. If that changes, we will update this article.
