You can create and sell products on GoHighLevel, but the platform was not created for dedicated and large-scale e-commerce.
Therefore, it lacks the features for this purpose.
You can, however, integrate GoHighLevel with Shopify or use Zapier for other e-commerce sites and use the platform for marketing purposes.
Can I Use GoHighLevel for E-Commerce Business?
GoHighLevel does have a product creation feature where you can set up listings for products and services.
Then, you can use these listings with your web pages, such as sales funnels, to sell them.
But – and it is a big but – GoHighLevel is not kitted up for dedicated e-commerce stores. For starters, it lacks vital e-commerce tools such as a shopping cart. Additionally, the product builder is not advanced enough to make creating thousands of products fast or efficient.
While you can use GoHighLevel to sell a single product or a product bundle, if your plans include building an e-commerce empire, you’ll be better off with something like Shopify.
However, note that GoHighLevel does have a direct Shopify integration capability that lets you perform certain marketing functions from its platform.
GoHighLevel E-Commerce Solutions
GoHighLevel itself is not an e-commerce solution, but you can integrate the platform directly with a Shopify store.
This integration lets you create automated workflows to reduce abandoned cart instances.
For example, if someone abandons their cart, you can instruct GoHighLevel to send a reminder email after a certain period of time.
You can also send out automated responses when a customer places an order, along with follow up communications after the order has been fulfilled.
This is a great way to encourage repeat sales, as you can use GoHighLevel to send promotions or discounts to your Shopify customers.
If you use a different e-commerce platform such as ThriveCart or WooCommerce, you can use Zapier to connect it to the GoHighLevel platform. Then, you will have the ability to automatically add e-commerce customers to marketing campaigns.
On the other hand, GoHighLevel is ideal for people or clients with a single product for sale, as it is very simple to create a product listing and then add it to a sales funnel order form.
If you have a few products you want to sell as a bundle, GoHighLevel has this capability too.
Finally, GoHighLevel is suitable for subscription-based products. And, if your product is a course or membership site, don’t forget that the platform has features that let you create, host, and sell an unlimited number of courses.
How Can GoHighLevel Benefit E-Commerce Businesses?
The key benefit of GoHighLevel for e-commerce businesses is its workflows and automation capabilities.
Since you can set up automatic workflows for marketing campaigns, you can use the platform alongside an e-commerce store to capture more leads and send out promotions, discounts, and offers.
Essentially you can use GoHighLevel to help decrease abandoned cart instances, encourage repeat sales, make existing customers feel valued by sending discounts, and increase awareness of sales events and other promotions.
Create Products in GoHighLevel
You can create products on GoHighLevel and take payments for them. However, this feature is not suitable for e-commerce sites as it’s too basic for this purpose.
The aim of the GoHighLevel product creator is to set up items that you plan to sell via your sales funnels or websites.
For example, you may want to sell an e-book. Here, you can set up a product listing for the e-book, so GoHighLevel knows what and how to charge the customer at the point of sale.
Or, you may wish to sell a subscription-based service. Again, you create a product listing for this and add it to the order form.
This feature works for both physical and digital products, but if you want to create hundreds of listings, it won’t be suitable for this purpose because the platform does not support a shopping cart feature.
Therefore, customers would only be able to purchase one product at a time.
Use GoHighLevel Funnels to Sell Products
The main purpose of the aforementioned products is to add them to your sales funnels.
Since funnels typically focus on selling one product along with a couple of upsells, the GoHighLevel product creation feature is perfectly adequate for this purpose.
All you need to do is create the product listing and then add it to the order form on the sales funnel. You can do this for landing pages and websites, too.
Frequently Asked Questions
While you can create and sell products on GoHighLevel, it is not an e-commerce site builder and therefore lacks many of the tools and features required for e-commerce, such as a shopping cart function.
You can create product listings on GoHighLevel and add them to order forms for sales funnels, websites, and landing pages. The platform, however, was not created to accommodate full-scale e-commerce and lacks the functionality that dedicated e-commerce providers such as Shopify have.
What you can do is directly integrate GoHighLevel with Shopify to help reduce abandoned cart instances.