GoHighLevel SaaS Mode: Is It Worth the Extra Cost?

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GoHighLevel SaaS mode allows you to white-label the platform and sell it at your own price.

I’ve delved into my in-depth experience using SaaS mode so you can understand the benefits, how to get the best results while using it, and whether or not it’s worth the price.

Key Takeaways:

  • GoHighLevel SaaS mode costs $497/month or $4,970/year
  • Sell your SaaS products an unlimited number of times
  • From pricing to features, SaaS plans are fully customizable

Why I Upgraded to GoHighLevel SaaS Mode

Why I Upgraded to GoHighLevel SaaS Mode

Just about every “business guru” these days talks about passive income and having multiple income streams. And while you should probably take what these gurus say with a large pinch of salt, there’s also no harm in diversifying how you make money.

At least, that’s what I thought, but the question was: “How do I do that?”

I was already using GoHighLevel for my clients, but that involved a busy, hands-on role. So, when I saw the opportunity to upgrade to SaaS mode, it definitely caught my attention.

How do I do that?

Also known as “white-labeling,” SaaS mode allowed me to create a product that gave customers in my niche the tools required to run their business online themselves. It solved my client’s pain points by providing a cost-effective, all-in-one solution with customized features, all while giving me an uncapped potential for additional revenue!

All for $497 per month (or $4,970 a year)! For me, it was a no-brainer, and now I have an additional income stream that requires minimal ongoing effort.

How GoHighLevel SaaS Mode Benefited My Business

How GoHighLevel SaaS Mode Benefited My Business

I get so many benefits from GoHighLevel SaaS mode. 

Here are a few highlights:

  • I can create a customized product that my clients love (and are willing to pay for).
  • GoHighLevel places no limits on how many times a SaaS product can be sold, so I have an unlimited potential for extra revenue.
  • I can use my SaaS product to sell other services (like coaching, training, and account setup).
  • I don’t have to deal with platform maintenance or any complicated backend stuff—GoHighLevel does all that for me.
  • My SaaS customers don’t demand much of my time or resources. It’s not 100% passive income (let’s face it, what is?), but it’s as close as it gets.

How to Use GoHighLevel SaaS Mode (Properly)

When creating your SaaS product, you must think about what it needs to include to provide full value to your business niche. Then, price it appropriately.

These considerations will help you when creating your SaaS plans, so give it plenty of thought before you start building them.

How to Use GoHighLevel SaaS Mode

To start using the SaaS configurator, make sure you’re logged into the Agency view of your GoHighLevel account. Select “SaaS configurator” from the left-hand menu and then click the “Add your plan” button.

Add your plan

Give your new plan a name and enter a very brief description of it. Click “Next.”

new plan

In the “Category” tab, you can now determine how a customer can upgrade or downgrade their price plan. Drag and drop your plans into the desired order (start with the cheapest and end with the most expensive).

You may not have created all your price plans yet, so if this is your first one, don’t worry. You can go back and edit it once you have completed all your price plans.

Set Your Price

Set Your Price

How much do you want to charge for your SaaS product? Of course, the objective here is to make money, but you don’t want to price it so high that it’s unattractive to prospective buyers.

Creating tiered price plans is the perfect way to ensure you appeal to a wider audience. By catering to different budgets, customers can choose the level of features and affordability that suits them best.

I recommend setting up a maximum of two to three pricing plans, which will give sufficient choice without being overwhelming. 

maximum of two to three pricing

I also highly recommend offering a discount for customers who pay annually. This encourages people to commit to your product for a longer time.

To do this, simply input a figure that is lower than 12 months’ worth of your monthly price added together. 

annual discount

On the pricing page, you can also choose whether to limit the number of users and/or contacts the customer can add. If you leave these toggled to “off” the number will remain “unlimited.”

However, if you toggle them on, you can set the limit of your choice. 

Customize the Features

Customize the Features

Once you have set your pricing, you have to determine what features are included in the price.

GoHighLevel comes with several fixed features, while the inclusion of all other features is optional. The mandatory features are mostly communication-based and include:

This is where you have to really consider your business niche and what features your customers will use.

For example, if you are selling a marketing platform, you will need to include the opportunities tool, funnel builder, surveys and forms, email marketing, and campaign builder.

On the other hand, if your focus is relationship management, you need the CRM, calendar, and social planning tools.

Reputation management

If you have created tiered pricing plans, you’ll need a “bare bones” set of features for the cheapest plan and then include a more comprehensive set of features for the higher-priced plans.

To pick a feature, click on it so it’s highlighted in blue. If you want to deselect it, click on it again so the highlight disappears.

Include Snapshots

Include Snapshots

While tinkering with the feature set, you probably noticed the “Add snapshot” button in the top-right corner.

Snapshots are essentially a bunch of prebuilt items you can load into a sub-account

They come with ready-to-go marketing campaigns, emails, landing pages, and more.

Including a snapshot with your SaaS product will elevate it several notches and personalize it to the industry you’re targeting. 

For example, a photography niche may need an automated booking system and calendars for shoots, a website, and a campaign for a discounted photoshoot.

Whatever your niche, you can create items your customers will love and highly value.

Snapshots are essentially

To use a snapshot with your SaaS product, click the “Add snapshot” button and click to upload the one you want.

Offer Free Trials and Credits

Offer Free Trials and Credits

Personally, I’m suspicious of platforms that don’t provide a free trial. If I’m going to invest in a platform, I want to know what it’s like and whether it suits me before I commit financially. 

If someone wants my money upfront, then I feel like that’s all they care about.

Your potential customers probably feel the same way.

Offer a free trial for your SaaS product. This reassures your audience that you have nothing to hide and your product is legit (and you’re not just trying to scam people).

customers probably feel the same

Choose the length of your trial period. GoHighLevel lets you select anything from 1-30 days.

GoHighLevel lets you select anything

You can also sweeten the deal here by including credits for GoHighLevel’s email and phone services.

This provides extra value for your customers and makes them feel like they are getting a great deal (which of course, they are!).

Choose Rebilling Options

Choose Rebilling Options

The final step is deciding your rebilling options. The following services cost extra to use on GoHighLevel:

  • Email and email verification
  • Premium triggers and actions (for automation)
  • WhatsApp conversations
  • The content, workflow, conversation, and review AI tools
Email and email verification

GoHighLevel has its base price for using these services, but you can choose to mark up the amount billed to the customer to make a little extra profit.

The key here is to keep the additional profit modest. If you start charging ridiculous amounts, your customers will know they are being ripped off and will not hesitate to jump ship.

Remember, you’re here to make a profit, but your prices need to reflect fair value.

4 Great Ways to Boost Your SaaS Product Sales

Add Extra Value

When creating my SaaS products, I thought about what I could do to enhance them. The GoHighLevel platform contains all the tools, but what could I provide that would make my products really stand out?

Here are some ideas I came up with:

  • Offering account setup assistance
  • Providing platform training sessions
  • Including bonus content, such as guides for getting the most out of the platform
  • Giving one-to-one coaching sessions
  • Running challenges and contests
  • Providing access to a support community

All of these suggestions will add value to your product. You can either include them in your price plans or offer them as an add-on service for an additional cost.

Think about the skills you bring to the table, and then find a way to use them to make your SaaS products shine.

Use the Prospecting Tool

Use the Prospecting Tool

The prospecting tool can be found in the Agency view of your account. To use it, add the type of business and location you want to target in the search bar, and it’ll generate a list of businesses.

The tool gives you information on how likely they are to need assistance in managing their online presence. 

It’s a great way to find businesses in your chosen niche that would be receptive to the idea of using your SaaS product.

Set Up an Affiliate Program

Set Up an Affiliate Program

Most SaaS platforms have an affiliate program where they reward people for promoting the product and getting people to sign up. It’s an effective advertising method without any costly upfront fees.

GoHighLevel has an affiliate management tool you can find in the “Marketing” tab of any sub-account. Use it to create an affiliate program for your SaaS product and pay a commission to those who successfully get others to sign up.

Build Automated Marketing Campaigns

Build Automated Marketing Campaigns

GoHighLevel is an all-in-one marketing solution, so you may as well go ahead and make the most of it. 

Use the tools to create a website and sales funnel for your SaaS product. Then, use the workflow feature to build a fully automated campaign incorporating email, SMS, and even social media messaging.

  • Here are some campaign ideas you could use to get people interested:
  • Run a free live demo of your SaaS product.
  • Offer a discount on your price plans.
  • Invite people to take a free mini-course relevant to your business niche.
  • Offer free coaching or training to anyone who signs up for your SaaS product.
  • Offer an extended free trial.
  • Provide bonus credits for emails, calls, etc.

The possibilities are endless, and the beauty is that all of these things can be created using GoHighLevel’s tools and features. There’s no need to connect and use third-party apps!

3 Great (and 1 Bad) Examples of GoHighLevel SaaS Products

Easy Peasy Funnels

Easy Peasy Funnels has a clean-looking website that tells the reader exactly what the product does and which pain points it addresses. The site also includes customer testimonials (written and video) and plenty of FAQs to make everything clear.

Easy Peasy Funnels

The site offers three price plans ranging from £29 (approx $36) to £499 (approx $629) per month.

The cheapest plan focuses on the funnel and automated workflows, while the two higher-priced plans include all features. The top-tier plan has the highest limits for sending emails and using the AI content generator.


This example has great, consistent branding and a professional-looking website.

The Tekmatix team has further monetized their skills and offers paid consultations ($50/per hour), full account setup ($1,500), and full account migration service ($1,500) as paid extras.

The Tekmatix team

Two plans cost $97/month and $149/month, respectively, and offer pay-as-you-go options for calls, emails, texts, and AI. 

The features listed in each price plan are completely overwhelming, though, and make it really hard to understand what you get or where the extra value of the most expensive plan comes in.

This info should be streamlined so you can see what you get at a glance, and then more detailed information about the features can be included elsewhere on the site.


Enrollio is a great example of using GoHighLevel SaaS for a very specific niche. It focuses on providing a complete appointment booking and customer management solution for dance studios.

It includes a snapshot containing prebuilt ad templates and automation sequences for trial and makeup classes.

Enrollio is a great example

There is only a one-price plan offered at $297/month, with a 20% discount for annual payment. New users get a 14-day free trial.

The plan doesn’t include all the features that GoHighLevel SaaS provides. Instead, it keeps it simple by only including the features a dance studio is likely to use.

Unapologetic Results

One of the best things about GoHighLevel SaaS mode is that you get to put your own stamp on the product and make it relevant to your audience and brand.

Unapologetic Results, on the other hand, has chosen to copy the GoHighLevel website right down to the text and images.

Unapologetic Results

The pricing is also wrong. Numerous call-to-action buttons state that plans cost $97/month, but clicking them takes you to two price plans: $297/month or $497/month.

The features listed on each plan are worded in such a way that you don’t really understand what you are getting for the price. And they are not explained anywhere else, either—it’s super vague and nonsensical.

The bottom line is don’t copy GoHighLevel’s website (I’m not even sure if this is legal, anyway), and be clear about what you are offering your audience and what it is for.

Final Thoughts on GoHighLevel SaaS Mode

Final Thoughts on GoHighLevel SaaS Mode

So, is it worth the extra cost?

If you’re looking for a way to diversify your income, GoHighLevel SaaS mode is a solid option compared to other stuff out there. The fact that the platform contains literally every tool you need to create and sell your product successfully is a massive plus in my book.

You don’t have to take my word for it, though. Why don’t you try it out for yourself?

SupplyGem offers its readers an extended 30-day free trial for the GoHighLevel SaaS mode Pro plan so you can start selling your product before you even commit to the platform financially.

Frequently Asked Questions

GoHighLevel SaaS mode (called the Agency Pro account) can be found in the “Billing” tab inside your account. Or, you can use this link to sign up for a 30-day free trial for GoHighLevel SaaS mode.

Yes! You can sell GoHighLevel SaaS in your local currency. To do this, create your SaaS price plans in GoHighLevel (in USD), then go into your Stripe account and edit the price to reflect the desired currency.


About Authors

  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Nicole Marron

    Nicole Marron is an editor at SupplyGem. She brings over three years of editing expertise and a strong academic background to her role. Equipped with her High Level Proofreading Pro certification, Nicole has collaborated with numerous coaches, course creators, and authors to refine their messaging and amplify their impact. With her eye for detail and intuitive grasp of flow, Nicole elevates the clarity and effectiveness of the content she refines.

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Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel.