GoHighLevel Pricing: How Much Does It Cost?

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GoHighLevel has three pricing plans

  • Agency Starter Account at $97/month
  • Agency Unlimited Account at $297/month
  • Agency Pro Account (SaaS) Account at $497/month

And optional upgrades:

  • Whitelabel Mobile App (iOS & Android) at $1491/quarter
  • Whitelabel Zap at $50/month
  • HIPAA Compliance at $297/month

Key Takeaways:

  • Two GoHighLevel pricing plans are available from $97/month
  • The most expensive “white-label” plan is available from $497/month
  • You receive a discount for paying annually

There’s a substantial difference between the cost of these, so in this article we delve into the details of GoHighLevel’s pricing plans.

GoHighLevel Pricing Plans at a Glance

There are three GoHighLevel plans to choose between:

  • Agency Starter: From $97/month
  • Agency Unlimited: From $297/month
  • Agency Pro: From $497/month

When you sign up for GoHighLevel, you have the option to pay on a monthly or annual basis:

GoHighLevel PlanMonthly PriceAnnual Price
Agency Starter$97$970
Agency Unlimited$297$2,970
White Label Upgrade$497$4,970

How to Choose the Right GoHighLevel Pricing Plan

The best plan for you depends on how many accounts you need to connect to the platform.

Both GoHighLevel pricing plans give you full access to all of the platform’s tools and features. However, there are a couple of key differences between them:

  • Agency Starter Account: Set up one account
  • Agency Unlimited Account: Set up unlimited accounts and have the ability to brand the desktop app

Let’s take a more detailed look at what you get:

Agency Starter Account

For $97/month, you can set up a single account within the platform. The single account can be for yourself, or you can use it to set up one client on the platform.

The Starter account gives you full and unlimited access to the following features:

Agency Unlimited Account

For $297/month, you can use GoHighLevel with an unlimited number of accounts. This means you can provide GoHighLevel as a service as well as use it for yourself. 

For example, if you are a marketing agency, you can offer to manage your clients’ campaigns on GoHighLevel. For every client that wants you to do this, you can set up an account under their name on the platform.

The Unlimited plan gives you access to all the features detailed in the Starter plan, plus the following:

  • Unlimited accounts
  • The ability to use your domain name
  • The ability to customize the appearance and feel of the platform with your banding

Agency Unlimited White Label Upgrade

For an additional $497/month, you can upgrade your plan to include full “white-labeling” capabilities. This allows you to sell the GoHighLevel SaaS to your clients under your brand name.

The result is that you can fully brand the desktop and mobile app to look like your own product. Then, you can set your own prices and offer it to your clients. 

Along with all the Agency Unlimited plan features, the upgrade gives you the following:

  • Fully branded and customized mobile app 
  • Custom zapier for your brand
  • The ability to sell the GoHighLevel platform at your price
  • Unlimited accounts

Can You Get GoHighLevel for a Lower Price?

If you are willing to pay upfront for a year, you get a discount which equates to having two months free:

GoHighLevel PlanMonthly PriceAnnual PricePrice Per Month (paid annually)
Agency Starter$97$970$80.83
Agency Unlimited$297$2,970$247.50
White Label Upgrade$497$4,970$414.16

Does GoHighLevel Offer a Free Trial?

GoHighLevel offers a 14-day free trial as standard. However, you can use our special affiliate link for an extended 30-day free trial.

Does GoHighLevel Ever Have Sales or Special Offers?

In 2021, GoHighLevel had a Black Friday sale offering exclusive discounts for new and existing users. Check out our GoHighLevel Black Friday article for upcoming Black Friday deals.

Is GoHighLevel Worth the Cost?

GoHighLevel is an all-in-one sales and marketing platform that consolidates many tools in one place, rather than having to pay for multiple expensive subscriptions. 

Take a look at the table below. If you buy all of the tools from separate providers, it would cost you just under $7,000/ month. However, the same number of tools with GoHighLevel only costs $297/month.

Even with the White Label Upgrade and Agency Unlimited Account, GoHighLevel still costs less than $800/month. From that perspective, GoHighLevel is definitely worth the cost. 

Frequently Asked Questions

If you choose to pay for GoHighLevel on a monthly basis, you will pay either $97/month or $297/month, depending on which plan you choose.

  • The Agency Start Plan is $97/month or $2,970/year
  • The Agency Unlimited Plan is $297/month or $4,970/year
  • The White Label Upgrade is $497/month or $4,970/year

GoHighLevel does not offer a free plan for its platform. However, you can try GoHighLevel for free by signing up for a 30-day trial.

You can cancel your GoHighLevel plan whenever you like. However, you will not be issued a refund for any remaining time on your current subscription.

You can upgrade your GoHighLevel plan at any time. The additional cost will be prorated for the remaining payment period. For the following payment period and onwards you will pay the full cost of the upgraded plan.

You can pause your GoHighLevel plan for up to two months. You must contact customer service if you want to pause your account for longer.

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  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer, Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.