The GoHighLevel WhatsApp feature is currently in beta mode. However, when it is released, you will be able to perform the same functions available in SMS.
This includes creating automated AI conversations, booking bots, and building WhatsApp-based marketing campaigns.
Key Takeaways:
- GoHighLevel WhatsApp is currently in beta mode
- You can set up and use automated AI-powered conversation for WhatsApp
- Use WhatsApp as part of your multi-channel marketing campaigns
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Is GoHighLevel WhatsApp Available?
GoHighLevel WhatsApp is currently in beta mode and can only be accessed by signing up as a beta tester.
GoHighLevel is gradually approving beta applications and in batches, so bear in mind there could be a waiting period before you are granted access.
How to Use GoHighLevel With WhatsApp
Using WhatsApp with GoHighLevel works in much the same way as texting and SMS. You must first purchase phone numbers to use with each of your GoHighLevel subaccounts. You can do this in one of two ways:
- Use LC – Phone System: Purchase a phone number directly from GoHighLevel’s new phone provision service.
- Use Twilio: Directly integrate third-party provider Twilio with GoHighLevel and purchase a phone number. If you have existing Twilio numbers, you can migrate these across to GoHighLevel.
Use GoHighLevel to Send a WhatsApp Message
To send a WhatsApp message to any of your contacts, all you do is select Contacts from the left-hand menu and choose which contacts you want to send the message to.
Next, select to send a WhatsApp message from the top menu, and a box will appear for you to write your message.
If you send a WhatsApp message to multiple contacts at once, you can choose to send it to everyone in one go or set it to “drop mode.”
This gradually sends the message to everyone in batches and, by doing so, helps control the volume of messages to prevent the server from becoming overloaded.
All your WhatsApp conversations can be viewed and replied to by selecting Conversations from the left-hand menu.
Here you can view the entire WhatsApp thread for each individual contact and write and send tailored responses.
Use Preset Codes to Personalize WhatsApp Messages
GoHighLevel lets you personalize your WhatsApp messages via a series of codes that you input when writing your message.
For example, adding {{contact.first_name}} to the message will tell the system to pull all the first names from your selected contacts into the message so that each individual receives a WhatsApp containing their own name.
GoHighLevel provides a dropdown menu with all the different customization codes, and you also have the ability to create your own.
Create WhatsApp Templates and Save Them
If you plan to send out the same WhatsApp message on a regular basis, you can create and save templates to use over and over again.
To create a template, head to Conversations and select Templates from the top menu. Here you can create a new one or choose an existing one.
When creating a new template, you have a neat preview window that shows you exactly how the message will be seen by the recipient.
Combat Missed Calls With Automatic WhatsApp Messages
This feature is perfect for users who receive a lot of bookings by telephone. Usually, when a potential customer calls a business and no one picks up, they move on to the next number on their list.
This causes the original business to lose out on the customer as they weren’t there to pick up the phone.
To avoid losing out on the lead, you can send an automatic message via WhatsApp whenever the phone goes unanswered.
So, the lead calls the business, and no one picks up.
This event triggers the GoHighLevel platform to immediately send a follow-up message inviting the lead to call back later or even book directly through WhatsApp.
Use WhatsApp for Opt-In Message Campaigns
It’s still common for businesses to distribute flyers, advertise on billboards, and use other non-digital marketing methods.
To help capture lead data from these advertising channels, it’s effective to provide a number that someone can message for more information.
For example, if one of your clients has a billboard ad with an offer, they can provide a WhatsApp number so someone can get the discount code and the link to buy.
This works by creating a workflow trigger on the GoHighLevel platform that automatically generates a response depending on the message that is sent.
In this example, the billboard could instruct the user to message the word “Discount.” Then, when GoHighLevel receives the message with the word “discount,” it knows to automatically send a prewritten response containing the discount code.
Use WhatsApp Messages With GoHighLevel Workflows
GoHighLevel workflows are the backbone of all campaign automation capabilities. They allow you to set entire sequences of events, including many variables that can be entirely automated.
For example, a campaign workflow may kick off with someone booking an appointment from a calendar embedded into a web page.
This can then trigger a series of WhatsApp reminder messages to be sent at predetermined intervals to ensure the appointment isn’t missed.
You can add as many triggers and actions as needed for your workflows. You can create workflows that are 100% WhatsApp-based or create multi-channel marketing campaigns that include a number of communication methods.
One-Word WhatsApp Automated Responses
Much like the opt-in campaigns described above, you can create workflows where people message a WhatsApp number with a single word and then receive an automated response.
This works by assigning actions to specific words or short phrases that trigger a response when sent.
For example, if someone texts in the word “Offer,” this can trigger a message with a coupon to be sent.
Or, if someone texts “Info,” it can trigger the action to add them to a mailing list along with a WhatsApp message to confirm.
Pre-Populate WhatsApp Messages with Trigger Links
GoHighLevel lets you create trigger links that perform a preset action when they are clicked.
For example, you can send out a WhatsApp message detailing an offer that invites the user to click on a link to view more information.
When the user clicks on the link, this automatically adds their details to a marketing campaign and into the sales pipeline.
This is a great way to create more opportunities from a single lead and removes the requirement for you to manually add their details to the GoHighLevel platform.
AI-Based Automated Booking Bot for GoHighLevel WhatsApp
GoHighLevel’s booking bot is highly sophisticated and uses the AI we discussed earlier to build a human-like booking bot for appointment booking.
It’s not always practical for businesses to answer the phone or send messages about appointments.
Therefore, you can use the booking bot to automatically take care of customers that want to book, so your client doesn’t lose out on any business.
To start off, you set the parameters for the booking calendar:
- Open hours
- Slot length
- Buffer time (time between slots)
- How far in advance bookings can be made
After this, you can create a workflow that automatically sends a WhatsApp message when someone calls but gets no response.
For example, it could say something like, “Sorry we’re not here to take your call. Did you know you can make a booking via WhatsApp? Respond with YES if you would like to do this.”
GoHighLevel’s AI is trained to differentiate between positive and negative responses and pick out specific words from an entire message.
This means you can create personalized responses based on the user’s replies and nurture the conversation through to booking confirmation.
Initiate WhatsApps With GoHighLevel Chatbox Widget
The chatbot widget is a feature you can offer to clients and embed on their websites. Its primary function is to provide customer service via live chat.
It offers an alternative to customers having to phone in and provides a way to get in touch when it’s outside of business hours.
The widget has a setting where it will ask the recipient for their phone number, which can then initiate a WhatsApp conversation.
Here, you can build an automated response workflow or simply let the user know when someone will contact them back.
Set Up Out-Of-Hours WhatsApp Auto Responses
Speaking of business hours, many opportunities are missed if an organization does not provide a way to follow up on any calls received outside of its operating hours.
This no longer has to be the case, though, as you can set up the chat box widget to automatically display an out-of-hours message during preset times.
Here you can invite the user to provide their number, which can then initiate a WhatsApp conversation.
Whether the user is looking to make a booking, get more information, or request a callback, it means the opportunity never gets missed.
Frequently Asked Questions
When Will GoHighLevel WhatsApp Be Available?
GoHighLevel WhatsApp is currently in beta mode with no set date for when it will be made available on the GoHighLevel platform.
We will keep a keen eye out for when this feature goes live and will update this article accordingly. Therefore, bookmark this page to stay informed.
Does It Cost Extra to Use GoHighLevel WhatsApp?
It will not cost extra to use WhatsApp with GoHighLevel. However, you will need to purchase a phone number from Twilio or LC – Phone System to use the feature.
