With a massive global user base, WhatsApp is a great way to reach and communicate with new audiences.
Increasing audience engagement is now easier than ever with GoHighLevel. The platform now provides native integration for WhatsApp as well as the opportunity to gain additional revenue from its use.
Key Takeaways:
- WhatsApp integration costs $10/month per sub-account
- Add a markup and charge the increased amount to clients
- WhatsApp can also be offered as part of a SaaS package
How GoHighLevel WhatsApp Integration Will Benefit Your Business
Although many cell phone carriers now include unlimited SMS in their call packages, many people still prefer app-based messaging apps.
The ability to send unlimited, long messages without character limits is very appealing. Also, the ability to send emojis, stickers, GIFs, and voice notes makes for a more interactive and fun experience.
Over 2 Billion Active Monthly Users
The user base of messaging apps has now surpassed three billion, and WhatsApp is the undisputed leader of them all.
The app currently has around 2.4 billion active monthly users. That’s just about 25% of the global population!
I’m one of those 2.4 billion users, and I can tell you, I pay far more attention to WhatsApp messages than I do SMS. If I get an SMS, it’s either to tell me that a parcel is being delivered or it’s some kind of spam message, so I mostly ignore them.
Adding WhatsApp to GoHighLevel opens up your business to a wider, more attentive audience.
Expand Global Audience and Reach
Using messaging apps like WhatsApp makes it much easier for businesses to expand their reach and engage audiences outside of the US.
WhatsApp is currently used in over 180 countries, so consider the possibilities this opens up—especially if you sell digital products or services.
The great thing is that WhatsApp recognizes this, so it includes business features to manage communication with customers and even allows you to build communities to increase audience engagement.
Resell and Make a Profit
GoHighLevel charges $10 per month to use WhatsApp per sub-account, but you can charge your customers whatever you like!
The WhatsApp resell feature is auto-populated to charge customers $29.99, which will give you an extra $19.99 worth of profit per month. However, you can change this to whatever figure you think is best.
Selling GoHighLevel as SaaS is one of the biggest draws for using the platform, and you can enhance your SaaS offer by integrating and selling third-party apps—like WhatsApp—as part of the package.
Inside the SaaS configurator tool, you can also mark up the charges for having WhatsApp conversations. The profit margin here is small, but it can soon add up if you have lots of SaaS customers using WhatsApp.
This is a great way to make your SaaS product more appealing and provide extra value to your customers.
Use WhatsApp in Automated Marketing Campaigns
One of GoHighLevel’s best features is its automation capabilities. The sophisticated workflow tool lets you use any of the compatible communication methods to build fully automated sequences.
Of course, WhatsApp is one of these communication methods, so you can expand your reach by incorporating the app into your marketing campaigns.
Why GoHighLevel Templates Are Crucial for Initiating WhatsApp Conversations
If you or your clients choose to use WhatsApp as a communication method, you need to be aware of the restrictions.
To abide by WhatsApp’s strict terms of use, GoHighLevel has made it necessary for you to use approved templates when contacting leads for the first time.
Additionally, if you have received an inbound message from a lead and don’t reply within 24 hours, you will have to use a template if you want to respond outside the 24-hour window.
Here’s what you need to know:
- You must create templates for outbound marketing, customer service, or authentication messages.
- Submitted templates take up to 24 hours to be approved.
- If a template is rejected, you must edit it and resubmit it. Common reasons for rejection include formatting errors, violations of WhatsApp’s policies, and submitting too many similar templates.
- Approved templates can be deactivated if the customer feedback is negative and has low engagement. This is done to protect the quality rating of your phone numbers.
It’s a lot, I know. But it ensures that you only send high-quality messages to your leads. It also helps prevent your messages from being flagged as spam, which you definitely don’t want to happen.
GoHighLevel WhatsApp Pricing
The base rate for using WhatsApp is $10 per month. However, if you add a marked-up price, your clients will be charged the new amount.
There are extra charges to be aware of, though, and they are somewhat confusing.
Essentially, inbound and outbound messages are free, with a couple of exceptions:
- If you get an inbound message from a lead, you have 24 hours to reply:
- Responding within 24 hours is free.
- Responding later than 24 hours means you have to use a template, which is chargeable.
- Outbound messages that require the use of templates are chargeable.
The charges also vary depending on which country the messages are sent to. Here are a couple of examples:
- North America: $0.0092–$0.0263
- United Kingdom: $0.0376–$0.074
- Brazil: $0.0315–$0.0656
How to Set up WhatsApp with GoHighLevel (Step by Step)
Activating WhatsApp for a client (or yourself) is super quick and easy!
One important thing to note is that the sub-account in question must already have been activated as a SaaS client.
Step 1: Make sure you’re in your account’s Agency View. Click on “Sub-Accounts” and then find the sub-account you need. Click on the three dots found in the bottom-right of the sub-account details window.
Step 2: Choose “Manage Client.”
Step 3: Select the “Reselling” tab.
Step 4: Locate the WhatsApp window and input the amount you want to charge for the service.
Step 5: Once you have set your price, check the agreement box and click the “Pay Now” button. Once you have completed the payment, WhatsApp will be available the sub-account.
You can now repeat this process for each of your sub-accounts. If you don’t want to offer or provide WhatsApp, you can toggle off the “Offer WhatsApp” switch.
Good to Know
If your client has access to the sub-account, they will be able to see the following, depending on whether or not you have activated WhatsApp:
- If the WhatsApp option is off, they won’t be able to see or request it.
- If you leave the WhatsApp option on (but haven’t activated it by paying for it), the client will be advised to contact you to activate it.
- If you have activated WhatsApp for the client’s sub-account, they can see the option and pay for it.
Also, for a client to use WhatsApp, they must have the following:
- An active Facebook account
- A phone number not already connected to WhatsApp
Frequently Asked Questions
Can I Sell WhatsApp with GoHighLevel SaaS?
Yes! You can add WhatsApp to your GoHighLevel SaaS plans. GoHighLevel charges a monthly flat rate of $10, but you can add a markup amount of your choice.
Can I Create My Own WhatsApp Templates?
In order to initiate a conversation with contacts via WhatsApp, you must create your own templates. However, before you can use the templates, they have to go through an approval process. Once approved, you can send them to contacts.
