How Many Views Is Viral? 7 Tips to Go Viral

There is no definitive number of views for going viral. 

On TikTok, you would need over a million views, and on Twitter, over 100,00 views, to be considered viral.

The platform you post on and the type of content your post will determine the number of views it takes to go viral. 

Key Takeaways:

  • Going viral is when content is repeatedly shared and spreads across the world
  • Viral content is usually videos, but could also be text or an image
  • Creating entertaining and authentic content increases the likelihood of going viral

How Many Views Is Viral?

Anywhere from 100,000 views to over 10 million views could be considered viral.

But generally, a video is viral if it gets over 5 million views within a week.

Some people also consider that the content has gone viral if it receives more views than it normally would. If you usually get 1,000 views on a video, but one of your videos gets 500,000 views, it could be seen as viral.

Several factors determine if a post is deemed viral, including:

  • The platform you post on.
  • The type of content you post.
  • Your target audience.
  • The likes, comments, and shares.
  • The length of time it takes to get the views.

How Many Views Is Viral on TikTok?

How Many Views Is Viral on TikTok?

Generally, TikTok requires you to get 3-5 million views in the first week your video is uploaded.

TikTok is a competitive platform with up to 10 million videos uploaded every day. 

However, it is also one of the most popular platforms with an engaged audience. Recent studies show that the average TikTok user spends around 45 minutes per day on the app.

As TikTok is a short-form content platform with most videos being under 1 minute, users consume 45 videos per day.

Since TikTok’s launch, several other platforms have added short-form videos. These include YouTube Shorts and Instagram Reels. This means you can easily share the content between the platforms, increasing your chances of going viral.

How Many Views Is Viral on YouTube?

How Many Views Is Viral on YouTube?

2 to 3 million views in the first few days means you’ve gone viral on YouTube.

YouTube has a huge reach. As of 2024, YouTube has 2.7 billion monthly active users. 

However, YouTube is different from platforms like TikTok and Instagram. The content uploaded is longer, which requires more user attention. This means fewer views are required to go viral. 

YouTube has a trending section that shows you the YouTube videos that are currently trending. If your video hits the trending section, it increases your video exposure, which increases the chances of it going viral.

How Many Views Is Viral on Instagram?

How Many Views Is Viral on Instagram?

On Instagram, 5 million views in a week is considered viral.

One of the benefits of Instagram is that content posted on Instagram can be automatically posted to Facebook since both platforms are part of Meta.

This increases the video’s visibility, which can increase the chances of it going viral. 

7 Tips to Go Viral

There is no step-by-step method or rule book for going viral. 

However, there are a few things we see consistently with viral content. 

We can look at and analyze these things to help create our own viral content.

1. Entertainment Value

Your content needs to capture your audience’s attention and keep them entertained. 

If your content is interesting, more people will watch it and share it with their friends. 

Entertainment Value

For example, we can look at the most-viewed YouTube video, “Baby Shark Dance.” The video currently has 13 billion views. 

The video is designed to entertain children with its catchy and easy-to-remember lyrics. 

As well as the lyrics, it also has a simple dance to go with it. The dance reinforces the lyrics, making them even more memorable.

2. Authenticity

Viewers can see through fake or forced content and often switch out and move on.

Being genuine, sharing your passion, and showing your real personality helps users connect and relate to you.

This can increase the chance of them watching and sharing your content.


We can look at this video of Susan Boyle auditioning for Britain’s Got Talent. 

The video originally had over 10 million views when it aired and a further 262 million on YouTube. 

Boyle spoke genuinely and honestly, which many people related to. She also showcased her incredible voice and sang with such passion that it amazed the world. 

3. Emotional Hook

An emotional hook creates a connection between the audience and the creator. 

Connecting with the audience helps to grab their attention, keep them engaged, and allow them to trust you. All these factors can increase the number of views and shares your content gets.

Emotional Hook

The Dove Real Beauty Sketches is a Dove advert that currently has over 70 million views on YouTube. 

It asks people to describe themselves and then asks others to describe them, and an artist draws based on the description.

The people then compare the sketches and find that others described them far more beautifully than they described themselves. 

This ad uses an emotional hook to show how critical people can be of themselves, which many people relate to. It also encourages them to be kinder to themselves and shares a positive message.

4. Video Length

The length of the video can affect the number of people who watch it.

Studies show that the shorter the video, the higher the average engagement. 

This is likely because viewers can spare 1 – 2 minutes on something they wouldn’t usually be interested in.

Creating short-form content can increase engagement and, therefore, the chance of your video going viral.

Video Length

This 18-second TikTok uploaded by Zach King has 2.3 billion views and over a million shares.

The video shows him seemingly flying on a broom for the first half of the video before revealing how he did so. The video is an illusion that keeps viewers hooked. The reveal is so quick it compels viewers to watch again so they can identify the magic themselves.

5. Easy to Share

Creating content that can be easily shared on other platforms increases its reach.

Instagram Reels and Facebook both allow you to create short-form content and as the platforms are connected, you can easily post from one platform to the other.

Facebook and Instagram have a different audience. Facebook has an older audience, and the majority of Instagram’s audience are millennials and Gen Z. 

You can also post the same short-form content on TikTok and YouTube shorts.

Easy to Share

Khaby00 has some of the most viral Instagram Reels. This viral Instagram reel is posted on his Facebook and TikTok accounts, which has helped him generate more views.

Khaby00 has some of the most viral Instagram Reels

6. Look at Trends

Adding a viral song to your content or jumping on a trend can increase your video’s visibility. 

Users can search the platform by the song, and participating in the trend means users are more likely to find your video.

We’ve seen different songs go viral, with actions or dances to go with them. 

Some recent viral TikTok songs include “Strangers” by Kenya Grace, “adore u” by Fred Again, and “greedy” by Tate McRae.

Look at Trends

In 2018, we saw the song “M to the B” by Millie B go viral on TikTok. Bella Poarch’s 10-second TikTok using the song is one of the most watched TikToks and currently has over 700 million views.

7. Collaboration

Influencers and celebrities have followers who watch their content and read their posts. 

Collaborating with them gives you a larger existing audience to post to, which increases the number of views you’ll get initially. 

This option isn’t always possible for individuals, but we often see brands using this option to advertise their products.

The quicker you generate views after you post, the more of a chance you have of going viral. 


For example, we can look at will i am’s “Yes We Can Obama Song.” The YouTube video currently has 7.7 million views.

The lyrics are quotations from Obama’s concession speech. The song not only included will i am and referenced Obama’s speech, but there were several other celebrities featured. The number of famous people in the song helped increase the video’s virality.

Obama’s concession speech

We can also look at the viral Ellen selfie, which included 12 celebrities. 

Each celebrity has their own audience, who shared and liked the image. The selfie quickly gained traction and now is one of the most viewed and shared in the world.

What Is Going Viral?

Going viral is when content is spread quickly across social media and is seen by millions of people.

The more people who view the content, as well as share, like, comment, and engage with it, the more likely the content is to be suggested to other people. This creates a snowball effect and continues to increase the number of views.

The content is usually video, but it could also be an image, meme, or text. 

What Is Going Viral?

You can go viral for all sorts of reasons. 

For example, entertaining videos (like “Charlie Bit My Finger”), conversation starters (like the blue and black or white and gold dress image), or influential people (like the famous selfie taken by Bradley Cooper and posted by Ellen).

These are all positive viral experiences, but there are plenty of things that have gone viral that have been shocking, controversial, or disturbing. 

How Do Things Go Viral?

There is no exact formula for creating viral content. 

Viral videos can be organic, which is when a video gains traction naturally. 

Many people also strive to create viral content, and many brands want to create viral content. But as there is no exact formula, it can be difficult to know exactly what makes things go viral. 

From our experience and research, making entertaining, authentic, and emotional content can increase the chances of it going viral. The length of the video and how easy it is to share can also improve the chances.

What is The Result of Going Viral?

Going viral will mean your message or video is seen by millions of people.

If the content you post is positive, then most of the time, this is a good thing.

  • As a business, it can increase your brand awareness and drive traffic to your website.
  • As an individual, it can help you gain more followers on your social media platforms and make you an internet star.

However, it can also have damaging effects as there are so many eyes on the content you post. This could increase the number of negative comments you receive.

What is The Result of Going Viral?

Many brands who want to go viral do, but for all the wrong reasons, like the Pepsi and Kendall Jenner advert.

Pepsi created an advert in which Kendall Jenner presented police officers with a Pepsi during a protest. It received a lot of scrutiny as it trivialized the widespread protests.

Kendall Jenner presented police officers

As well as brands going viral for the wrong reason by accident, many negative and controversial things also go viral. 

Frequently Asked Questions

Usually, 250,000 views aren’t enough to be considered viral. Generally, you need 2 to 5 million views to go viral. However, some people also think that getting more views than normal is enough to be considered viral.

2 to 5 million views within a week.

But the platform you post on, the type of content, and other video engagement might affect how many views you need to be considered viral.

The potential earnings on YouTube are around $1 – $24 per 1,000 views. This makes 200,000 views worth between $200 and $4800. Earnings are based on a share of advertising revenue.

Usually, yes. Going viral can increase your visibility, help you grow your followers, and boost your traffic.

However, plenty of people have gone viral for all the wrong reasons, which can have a detrimental effect on someone or a brand.

Essentially yes. Anything can go viral.

However, there are several things that are present in most viral videos, including entertainment, controversy, authenticity, and emotion. Without one or more of these, the chances of a video going viral are slim.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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