SamCart is a popular checkout platform designed to help you convert potential buyers into confirmed customers.
Let’s take a look at how businesses are using the platform’s landing pages to sell their offers.
Key Takeaways:
- SamCart pages are used for digital and physical products and in-person events
- Order bumps, upsells, and one-time offers increase the value of the sale
- Most include a money-back guarantee to increase consumer confidence
1. Clean Plates Cookbook
Since SamCart is primarily a shopping cart tool, many business owners use its landing pages for specific offers or single products sold on the main website.
In this example, the CleanPlates website has been created using WordPress, and SamCart is used to sell the cookbook.
The creator has chosen a basic landing page template that details the product on the left and places the checkout form on the right.
It’s a simple page with no other offers or upsells.
2. Top Speed Golf
Top Speed Golf has used the same landing page template, but there are a few differences here to note.
First, the page is selling a physical product, so the checkout form requires shipping information.
Customers can pay by Google Pay, PayPal, or credit card. Offering buyers multiple payment options reduces friction at the checkout stage and the likelihood of cart abandonment.
We also have a one-time offer for an extra $29. Placing this just before the purchase confirmation button makes it easy for customers to add it to their orders.
3. Charisma on Command
This example uses a more interesting landing page template with a bold header section and images.
Member testimonials have been included on the left-hand side of the page to provide social proof and increase trust.
Customers have two payment options:
- A one-off fee of $597.00
- Six installments of $99.50
Since $597 is quite a high amount, offering customers a way to spread the cost makes it a more affordable way to purchase the product. Again, this reduces friction and increases the likelihood that someone will buy.
To increase buyer confidence even further, the page includes a 60-day money-back guarantee, plus the logos of reputable publications in which the brand has been featured.
4. Training Beta
This coaching program for climbers features a landing page that introduces the coach and explains the benefits of having the coaching sessions.
It’s part of a wider website with multiple coaches. Each coach has their own landing page and purchase options.
Those who are not quite ready to purchase directly can book a free intro call with the coach to see if the program is right for them.
The page includes dropdown FAQs. These provide essential information without cluttering up the page.
Finally, the checkout form offers the option to buy coaching bundles. The more the customer buys, the cheaper it is overall.
5. James Beard Class
This landing page for a vegan fine-dining class features an autoplay video explaining what the customer will learn to cook.
To build trust, the page includes customer testimonials, information about the instructor, and a 30-day money-back guarantee.
The order form includes two separate products. The customer can pick one or add both to their order.
6. Land Geek
Here, we have an offer for a free physical book and the customer only pays for shipping.
This is a common way to lead people up to a bigger offer. For instance, once someone gets the book, they will receive emails for a high-ticket purchase.
The landing page is detailed with plenty of social proof and stats showing the author’s success.
Video testimonials are also included, which can be a lot more convincing than text reviews. Having a customer on video is seen as more genuine.
A small order bump has been included on the checkout form, where customers can also purchase the audio version of the book for an extra $5.
7. Nucly
Here’s that popular SamCart checkout page again. This time, the product is for Photoshop tools and elements.
To emphasize the value of the $199 deal, the creator has added the retail value of $2,000 and then crossed it out.
An order bump has been used where the customer can order a brush pack for an extra $29.99.
8. Chess World
Here’s quite a detailed landing page that teaches individuals how to improve their chess-playing skills.
The page details what the product is and how it will help customers.
I like that it’s one of the few pages that highlights the reader’s problems and then explains how the product will solve them.
Customers can choose from three product tiers—a basic package through to the full package.
This allows buyers to pick something that fits their budget rather than a single product that might be unaffordable to many.
A simple order bump has been added to the checkout form to increase the value of the sale.
9. Business Credit 101
Here’s a landing page for a course about building a business.
SamCart features a course builder, and it would appear that this creator has chosen to use the platform for this purpose.
The landing page is basic and simply outlines the course curriculum.
Readers can click the Directory button and view all the available courses. Clicking the blue CTA buttons takes them to the checkout page.
Each course offers several options. Customers can choose a basic package for a few hundred dollars or the complete package, which costs over $3,500.
Offering options like this is a good idea. While customers might not be able to afford your high-ticket offer, they may be persuaded to choose the cheaper option and upgrade later.
10. The Figco
FigCo is a US website aimed at a Spanish-speaking audience who want to learn how to build a personal brand. The page uses a video to introduce and explain the offer.
The landing page features a nice use of cohesive colors and graphics, along with an attractive layout. These details matter if you’re trying to promote a product about building a brand!
There’s no upsell included in this offer, but to increase value, the creator has included a free bonus pack of social media templates.
11. Content Mavericks
Content Mavericks have created this checkout landing page for a product bundle that teaches people how to make money from blog content.
It lists all the items you receive down the left-hand side of the page, along with their full value.
Alongside video testimonials, the product also comes with a very generous one-year money-back guarantee.
Besides the main offer, the page also includes three one-time offers. Two of them cost $47 each. However, one offer is for a free live coaching call.
This is unusual, as free bonuses are typically included in the main product bundle.
12. Black Marriage Week
Here’s a landing page for something a bit different—a live, in-person event for couples looking to build stronger relationships.
Note that the page includes a countdown timer for the event that helps increase urgency to buy.
The page is for VIP tickets, which include various perks such as priority seating and wine tasting.
A separate landing page in the same style exists for general admission tickets. This shows how you can save time and effort by cloning and adapting landing pages in SamCart.
However, the main landing page with the full event details (including video testimonials, speaker information, etc.) is not hosted by SamCart.
13. Boudoir by Olin
Boudoir by Olin has a checkout landing page for an in-person photoshoot session.
Customers can opt to pay in full or spread the cost via two monthly installments.
The page is basic and simply details in small text what the photo shoot includes.
Those with keen eyes will spot that the actual photos are not included and must be purchased separately.
The page also includes a couple of text-based testimonials. However, I feel that it would have been useful to include a few example images to remind customers of the type of photos they will receive.
14. BushWood Digital
This landing page is for a small $7 offer for a checklist. The main information is provided via a video that auto-plays when you arrive on the page.
I like that the sound doesn’t automatically play. Instead, it’s on mute, and subtitles are provided.
For full consumer confidence, the product comes with a lifetime money-back guarantee. This is quite rare as most guarantees have a time limit.
Although the initial offer is very low-value, customers can add three higher-value upsells to their order.
15. Business Beyond Your Book
Finally, we have a detailed landing page for an e-book that teaches individuals how to sell their books properly.
The page is comprehensive with lots of information about the book and the person (a TV presenter) who wrote it.
Plenty of video testimonials are included to boost social proof.
This is yet another example that has chosen to include three separate upsells that customers can add to the order.
Personally, I find three upsells a bit overwhelming and can add confusion about what to order. They also make the page feel a bit misleading (considering the low value of the main offer) and overly salesy.
My preference would be to bundle all three upsells into one offer and provide it with different payment options.
Frequently Asked Questions
Does SamCart Have Landing Page Templates?
Yes, SamCart offers a wide variety of landing page checkout templates. Each is fully customizable, so you can adjust them to fit your brand.
What Types of Landing Pages Can I Create in SamCart?
SamCart allows you to create landing pages to sell your products. Whether your product is physical, digital, or an in-person event, you can use its checkout tools to facilitate the purchase.
How Many Landing Pages Can I Create in SamCart?
Regardless of your chosen price plan, you can create unlimited landing pages and checkouts in SamCart.
