Lots of businesses use Thinkific, so it was pretty easy to find some great US-based examples.
I’ve included a diverse range so you can see how others use Thinkific and get some inspiration for your own business.
Key Takeaways:
- Most businesses use Thinkific just for building and selling courses
- Many creators use Thinkific with tools like Shopify to get more functionality
- Thinkific’s certificate feature allows certified courses to be sold
1. Reductress
The Reductress focuses on teaching people how to write satire and comedy. The site has several courses available on these subjects.

Courses range from $64.95 to $99.95 and include video training followed by knowledge tests for each module.

It’s also possible to purchase a course and gift it to someone. This is a Thinkific feature that allows gifters to write a personalized message and send it to the intended recipient.
2. Digital Transformation Center
The Digital Transformation Center provides courses on cybersecurity. There are over 30 courses available to purchase, ranging from single-topic courses to larger bundles that contain several learning experiences.

Many of the courses cannot be bought outright. If you want to take a course, you have to complete an online form to apply. This form has been created in Thinkific using the survey tool.

The site also features nationally recognized certification programs. Upon course completion, students can be automatically awarded a certificate (which you can create in Thinkific).
3. Rehabmart Academy
RehabMart is actually an e-commerce site selling medical equipment. Its main website is not provided by Thinkific since the platform does not have any features for selling physical products.

However, RehabMart has a large selection of free courses available and has used Thinkific to facilitate this part of its business.

The courses are around an hour long and cover a range of health topics. Anyone can access them by signing up with a name and email address.
4. Dow Distributor
Dow Chemical Company is a huge corporation employing over 35,000 workers worldwide. It uses Thinkific for its Distributor Academy—an educational site for professionals who use Dow products.

There’s a huge number of courses available in a variety of niches. Health and beauty, home care, industrial, electronics, mobility, and more.

All courses are free and can be accessed by signing up to the membership site. Content can be consumed on-demand, and if students need help, there is a tutor available in the discussion forums and via email.
5. Double the Donation
Double the Donation is a good example of creating a site to sell a single course.

The course is a comprehensive learning experience consisting of over 56 lessons and eight hours of video content. It is sold as an annual subscription for $199.

Customers can purchase the course directly using a credit card—there’s no application process.
6. DTS
DTS is a religious site that teaches scripture, and it has used Thinkific for its courses.

All courses are free and accessible to anyone. You can either sign up with your name and email address or with your Google or Apple credentials.

The site features a donation page that was created using WordPress and Stripe. It’s a good example of how you can connect your Thinkific site with other third-party apps to get more functionality.
7. UN Women
UN Women uses Thinkific for its courses aimed at women in the Asia Pacific region.

Courses are free and available in a variety of languages. Thinkific has a feature that allows students to select different languages for the same course (currently supports over 30 languages).
However, this site has chosen to create multiple copies of the same course and has translated them into the desired languages.

Thinkific supports languages that don’t use the Latin alphabet. In this example, the Thai language has been used.
8. Domuso
Here’s an example of a training program that isn’t publicly available.
If individuals want to work with Domuso and take the training, they have to first send an email to apply.

Once the application has been approved, the user will receive their login credentials and can access the learning content.
9. ULI Learning
ULI offers a huge range of courses and training programs to those who work in the commercial real estate industry. Many of the courses carry a certification, too.

Here, you can see tiered pricing in action. ULI members get a cheaper rate than those who have not joined the organization.

Many of the courses are hybrid, meaning they contain self-paced learning and live sessions.
Unfortunately, Thinkific does not have a live stream tool, but you can use the platform with Zoom (or similar) to gain live video capabilities.
10. Do Yoga With Me
Do Yoga With Me is a yoga teacher training course with certification. The training is cohort-based, which means it starts on a specific date and learners move through the course material at the same pace.

The 200-hour course contains a variety of different learning methods, including on-demand video, one-on-one coaching, group live sessions, and more.

The teacher training course costs $2,750. Smaller courses on different health-related subjects are also available, ranging from about $100 to $400.
11. Community Institutes
The Community Institute offers online courses and consulting to help businesses teach their workers essential soft skills.

Courses are self-paced and cost between $50 and $300.

For the consulting sessions, users can sign up for a free introductory call. A booking form has been added to the page, but this is powered by Typeform since Thinkific does not have a calendar feature.
12. Hardstyle Fit
Hardstyle Fit has a range of online courses aimed at kettlebell instructors. While the business has used Thinkific for these courses, it also offers in-person workshops. However, the page for this is not Thinkific and looks very dated.

I like that customer reviews have been included on the page. It provides social proof and confidence that others have enjoyed the courses.

Courses consist of video lessons with workbooks and knowledge quizzes. To successfully pass the course, students must submit a video of themselves performing the workout to the desired standard.
13. Leave No Trace
Leave No Trace is a non-profit that educates people on how to leave nature as they found it when hiking or spending time outdoors.

All courses are free and mostly consist of text-based lessons. There’s also a course aimed specifically at kids aged 7 to 12.

Here, we can see that Thinkific’s multiple-language option has been used. Users can click the dropdown box and select from several different languages.
14. R+Co
R+Co is a hairdressing company that provides a wide range of learning content for those who work in this niche.
There are free and paid online courses, live online workshops, and in-person workshops based in a studio in Miami.

In-studio events can be booked online; however, Thinkific has not provided this capability. Instead, the company has used the event registration platform RegFox for the job.

A downloadable PDF is available to anyone who wants a copy of the year’s training schedule.
This is handy because users can quickly tell at a glance what’s coming up and when.
15. The Fermentation School
The Fermentation School is a long-running user of Thinkific and teaches people fermentation and food preparation techniques.

The site is home to a massive catalog of on-demand courses. They range in cost from around $20 up to several hundred dollars.

This is one of the few examples that has a paid community available for a monthly subscription cost ($9.99).
The Thinkific community feature is basic, but it does give your audience a dedicated place to gather and engage with each other.
16. The Balanced Runner
Designed for those who want to improve their running skills, the Balanced Runner offers a handful of courses at various price points.

Course costs range from $49 to $300. There is also a free mini-course, which is a great way to introduce people to your products. Once they have tried the free course, you can upsell a paid option.

The comprehensive six-week course incorporates video and audio lessons and live Q&A sessions throughout.
17. Dawn Nicole
Our final example is interesting because the creator has used Thinkific for their courses. However, the rest of the website, plus the checkout and sales pages, are all powered by Shopify.

Shopify definitely has better selling features, so perhaps this is why the creator has set things up this way. For instance, using Shopify means that ShopPay (one-click ordering) can be used.

The site sells courses and resources for using Procreate (an art tool on iOS). I like how the sales pages include a YouTube video so potential customers can get a good idea of what to expect.
Frequently Asked Questions
Where Can I Find Other Thinkific Examples?
You can find other Thinkific examples by heading to the homepage of its website. There, you will see some of Thinkific’s most successful creators highlighted. You can check out their websites for inspiration.
Does Thinkific Offer Templates?
Thinkific offers three website theme templates, each with around three variations. It also provides prebuilt website sections you can use as templates when building your pages.