ClickFunnels 2.0 Email Marketing

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ClickFunnels 2.0 has built-in email marketing, meaning you don’t need to use a third-party provider.

You can use the ClickFunnels 2.0 email marketing features to follow up with customers and send offers. This can help you build a relationship with your audience, improve engagement, and generate sales.

Key Takeaways:

  • Use ClickFunnels 2.0 email marketing features for an end-to-end service
  • ClickFunnels 2.0 has fully customizable email templates
  • Create emails and schedule them to deliver at the best time

What Can You Do with ClickFunnels 2.0 Email Marketing?

ClickFunnels 2.0 makes it easy to create beautiful emails. They have templates for Promotional, Invitational, Newsletters, and Order Confirmations. All of the templates are fully customizable. 

Use ClickFunnels 2.0 email marketing to send the right message at the right time. You can choose when an email is sent. This can help improve engagement and increase sales.

ClickFunnels 2.0 Email Marketing Benefits

  • All-In-One – With ClickFunnels 2.0, you can use a follow-up funnel for an end-to-end service. You can create and customize your email and schedule it to be delivered to your user or customer’s inbox.
  • Easy to Customize – ClickFunnels 2.0 allows you to create an email from scratch or use a template. With both options, you can customize the email to suit your business and audience.
  • Schedule Emails – You can choose whether to send your email or schedule it for later. Send live Broadcasts to drop the latest news of promotions, offers, and updates or create an automated sequence that sends emails at certain stages to help your buyer.
  • Categorize – Use Topics to let your customers personalize their email preferences. You can allow them to subscribe and unsubscribe from specific topics.

Differences Between Workflows and Broadcasts in ClickFunnels 2.0

  • A Broadcast is a one-time email you can send to your list.
  • A Workflow is a sequence you can create to be triggered each time a user performs an action. E.g., If a user joins your email list, you can use a Workflow to send them an automatic email.

How Do I Edit My ClickFunnels 2.0 Email Marketing Settings?

Within the marketing settings, you can change the email addresses you send emails from and where you receive incoming emails. You can also edit your marketing address, make changes to your “unsubscribe” footer text, and hide the ClickFunnels 2.0 branding.

You can also add your emails to categories so your customers can receive relevant content. These categories are called Topics. The Topics are visible to contacts.

How to Edit the General Settings

  1. Click Marketing.
  2. Select Marketing Settings.

Here you will find all of the settings you can edit.

The first tab is General Settings.

How to Edit the General Settings
Click Marketing

There are several changes you can make here.

  • Marketing Contact Address – This is the contact address that will appear at the bottom of each email you send.
  • Unsubscribe Footer – Every email must have an unsubscribe button. Once the button is clicked, the receiver can manage their email preferences or unsubscribe to your list. In this section, you can change the text that appears as your unsubscribe button.
  • Hide ‘Powered By ClickFunnels’ Branding – Toggle this on or off as to whether you want to hide this badge.
  • Company Email Address – Here, you can edit the From and Reply To email addresses. The From address must be an email address with a custom domain you own. The Reply To email address can be left blank, and it will default to your From address, or you can add any alternative email address.
    You can add the email addresses you want to use by navigating to the Email Addresses tab.
  1. Edit the settings and click Save.

How to Add Email Addresses

  1. Click Marketing.
  2. Select Marketing Settings.
  3. Select the Email Addresses tab.

Here you can add email addresses, and then in your General Settings, you can choose which email address your emails are sent from and which customers reply to.

How to Add Email Addresses
  1. Click Add Email Address.
  2. Add a Nickname for the email address, the Email Address, and a Name.
  3. Click Add Email Address.

Once you have added your email address, you can go back to General Settings and edit the From Address and Reply To Address.

How to Create a Topic

How to Create a Topic
  1. Click Marketing.
  2. Select Marketing Settings.
  3. Select the Topics tab.
  4. Click Create Topic.
  5. Add the Topic Name and Description.
  6. Click Create Topic.

Your Topic will now appear in the list. Use the cog icon to edit the settings or delete your Topic. 

How to Create an Email Broadcast on ClickFunnels 2.0

  1. Click Marketing.
  2. Select Broadcasts.
  1. Click Create Broadcast.
  2. Choose a template or select Start from Blank.
Start from Blank

For this example, we are going to select the Order Confirmation template.

Once you select your template or Start from Blank, ClickFunnels 2.0 will open the page editor.

You can change the title, images, buttons, and many other content features within the page editor.

Order Confirmation template
  1. Use the sidebar to make the changes to your Broadcast. You can also click on the element on the Broadcast and make changes this way.
  2. Once you’ve made the changes, click Save and Exit.
  3. Click the arrow in the top left corner to leave the page editor.
This will open your Broadcast settings.
Broadcast settings
Within the Broadcast settings, you can add the following:
  • Broadcast Name – Name the Broadcast so that you can identify it later.
  • Broadcast Topic – Choose the Topic of the Broadcast. This is an optional field.
  • Send To – Select who you want to send this Broadcast to.
  • From – Choose which email address sends the email. You can select one of the email addresses you added earlier in your Marketing Settings under the Email Addresses tab.
  • Subject Line – Add the subject line for the email.
  • Preheader – Add the text that the receiver will see after the subject line when previewing the email.
  • Sending Options – Choose when you want the Broadcast to be sent.
  1. Edit the settings of the Broadcast.
  2. Click Schedule Broadcast.
Now you will be able to see an overview of the Broadcast. It will show how the Broadcast is performing, who has opened the email, deliverability, and other analytics.

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Frequently Asked Questions

Yes! ClickFunnels 2.0 has built-in email marketing software, so you can ditch your third-party provider.

Yes, ClickFunnels 2.0 has marketing features that allow you to create an email and deliver it to your user’s inbox.

Yes! Use Workflows to create automated email sequences based on your customer’s actions.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels.

ClickFunnels 2.0