ClickFunnels vs Kartra

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ClickFunnels vs Kartra
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ClickFunnels vs Kartra
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ClickFunnels and Kartra are online marketing platforms. ClickFunnels has established a reputation as a powerful sales funnel builder, enabling sales and marketing of products and services online. Kartra, on the other hand, is a marketing automation platform that also includes a powerful funnel-building feature, automating your whole online marketing process. 

Anyone who wants to start a business online can find it challenging to know which platform will be the best fit. This article will help you with that decision. We have found both platforms to be excellent, but for slightly different purposes.

ClickFunnels vs Kartra


ClickFunnels is an online tool that lets you build high-converting web pages and powerful sales funnels to market and sell products and services online. The most outstanding feature of this platform is its sales funnels. 

ClickFunnels has a highly complex pricing structure that starts at $97 per month for the Basic plan and $2,497 per month for the Two Comma Club X plan and loads of options in between.


Kartra is an online marketing automation platform that offers everything you need to run an online marketing campaign.

Kartra comes with a market-leading page builder for sales pages, funnels, campaigns, and e-mail sequences. 

One of the best things about Kartra is its many integrations with other software. Kartra offers four plans ranging from $99 per month for the Starter plan to $499 per month for the Platinum plan. 


ClickFunnels vs. Kartra at a Glance

ClickFunnels Kartra
Free Trial Yes, 14 days No. It costs $1 for 14 days, but you can extend it to 30 days*
Pricing Range Basic Plan: $97 per month
Platinum Plan: $297 per month
Two Comma Club X: $2,497 per month

OFA Platinum Challenge: $997 /6 months

Funnel Hacking Secrets Promotion: $997 / 6 months
Starter: $99 monthly – save $240 with annual billing
Silver: $199 monthly – save $600 with annual billing
Gold: $299 monthly – save $840 with annual billing
Platinum: $499 monthly – save $1440 with annual billing
Best For Entrepreneurs, businesses, e-commerce stores, consulting, bloggers, network marketers, B2B lead generation Entrepreneurs, online business owners, coaches, trainers, affiliate marketers, bloggers, workshop facilitators, digital course creators
Page Builder Drag-and-drop page builder
One-click up-sell and down-sell
Opt-in forms
Order forms
A/B testing
Follow-up funnels
E-mail list-builder tool
Pre-built funnel templates
Opt-in forms
Cart pages
E-mail sequences
Drag-and-drop builder
Sequence builder
If & then automations
Tagging and segmentation
Upsells & downsells
Help desks
Most Notable Features Funnel builder
Drag-and-Drop sales page builder
Integrates with e-mail software
Sales funnel builder
Opt-in forms & order forms
Lead generation funnel
Affiliate management
No help desk
No video hosting
No scheduling tool
A powerful web page builder
Templates for sales pages
Powerful e-mail automation
Sales funnel builder
Opt-in & checkout forms builder
A lead system with automated lead scoring and tracking
Affiliate management
A help desk with live chat
Video hosting
A scheduling tool that automates all bookings, meetings, and appointments with clients or prospects

ClickFunnels is primarily an automated sales funnel builder that helps people market and sell products and services online.

The platform uses integrations to provide things like e-mail marketing. Kartra is an all-inclusive online marketing automation platform with e-mail marketing included.

With both ClickFunnels and Kartra, you can build landing pages, webinar event pages, and membership sites.

With ClickFunnels, you can run affiliate programs in your funnels. You can also have Follow-up Funnels to send e-mails, text messages, and desktop notifications to your visitors.

Kartra enables fully automated marketing campaigns that include sending e-mails, follow-ups, opt-ins, sales, post-sales follow-ups, and subscriptions.

Kartra offers video hosting, which is a great selling aid. ClickFunnels doesn’t have its own video hosting capability.

Kartra’s Helpdesks have a robust ticketing system that enables contact with customers via phone, Skype, or live chat. ClickFunnels doesn’t have a similar service to help its users to connect with customers.

ClickFunnels vs Kartra

ClickFunnels vs. Kartra: Pricing Comparison

ClickFunnels Pricing:

  • Basic Plan: $97 per month ($997 annually), allows one user, includes 20 funnels and 100 pages. 
  • Platinum Plan: $297 per month ($997 annually), allows three users, includes unlimited funnels and unlimited pages. 
  • Two Comma Club X: $2,497 per month, allows ten users, includes unlimited funnels and unlimited pages. It features nine payment gateways, 27 domains, the unlimited FunnelFlix feature, and VIP customer support.
  • OFA Platinum Challenge: $997 for six months, allows three users, includes unlimited funnels and unlimited pages. 
  • OFA Platinum Challenge & Funnel Hacking Secrets Promotions: $997 for six months. Included are a Platinum plan and funnel hacking training, masterclasses, a traffic hacks course, and live hackathons.

Kartra Pricing:

  • Starter costs $99 per month ($948 yearly), offers 2,500 leads, one custom domain, and all features except Kartra Agency. The plan allows 15,000 e-mails per month, and users can sell 20 products, build two membership sites, and have one helpdesk.
  • Silver costs $199 per month ($1,788 yearly), offers 12,500 leads, three custom domains, and all features.
  • Gold costs $299 per month ($2,748 yearly), offers 25,000 leads, five custom domains, and all features.
  • Platinum costs $499 per month ($4,548 yearly), offers 50,000 leads, ten custom domains, and all features. 

Kartra’s Starter plan is the most cost-effective. At almost the same price as ClickFunnels’ Basic plan, it offers way more features.

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ClickFunnels vs Kartra

ClickFunnels vs. Kartra: A Comparison of Features and Tools

Both ClickFunnels and Kartra aim to help users sell products and services online.

For this purpose, the page builder, sales & marketing features, and e-commerce features are the aspects that we should look at when comparing the two platforms. 

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Page Builder

Both ClickFunnels and Kartra have world-class page builders, suitable for users without coding or graphic design skills. Both can create personalized landing pages, and both have built-in web form creators with pre-filled forms.

Kartra offers beautifully designed templates, while ClickFunnels is a bit more matter-of-fact in its aesthetic.

ClickFunnels has a simple drag-and-drop web page editor, but it doesn’t have as many, as complete, or such beautiful templates. 

Which Platform Offers the Better Solution for Building Pages?

  • Kartra lets you build a range of different pages, while ClickFunnels enables you to build sales funnels.
ClickFunnels vs Kartra
ClickFunnels Page Builder

Sales & Marketing Features

Kartra Mail enables e-mail marketing campaigns as well as one-time e-mail broadcasts. Kartra’s automated marketing campaigns include e-mails, opt-ins, sales, post-sales follow-ups, subscriptions, and tagging.

ClickFunnels also uses e-mail automation through its Follow-Up Funnels (formerly Actionetics) platform.

ClickFunnels has a host of features that let users know more about their market and help them communicate automatically with their customers.

Which Platform Offers Better Sales & Marketing Solutions?

  • Kartra has a great e-mail marketing tool that can completely automate a marketing campaign. ClickFunnels also has exceptional marketing automation capabilities.
  • The two platforms perform similarly.
Kartra Marketing Campaigns
Kartra Marketing Campaign

E-Commerce Features

With Kartra, you can build high-converting landing pages with opt-in forms to collect leads.

You can tag visitors and later target them through e-mail marketing – E-commerce businesses built with Kartra sport the beautiful Kartra Checkouts.

ClickFunnels lets users create high-converting sales funnels to generate leads and sales.ClickFunnels has an autoresponder that will contact your leads with your messages.

With both platforms, online shop owners can collect payments via PayPal and Stripe with upsells and downsells.

Which Platform Offers Better E-Commerce Features?

  • With Kartra, there is a broader range of features, for instance, the valuable Helpdesk. For this reason, Kartra wins this round.
Kartra Upsell Page Template - Check This One-Time Offer! Get Instant Access Now!
Kartra E-Commerce Template

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Analytics Features

Kartra Analytics tracks everything from how your e-mails are performing, what’s happening on your membership pages, how your affiliates perform.

At a glance, Analytics shows a clear picture of how any aspect of the business is performing. All data is fully integrated, accurate, and current.

ClickFunnels uses in-app integrations to enable analytical and tracking tools to provide users with critical information about their business, such as click-through rates and which funnels convert best. 

Which Platform Offers Better Analytics?

  • Both platforms give users all the critical information they need. However, Kartra has this function built-in; therefore, it comes out on top.
Kartra Analytics
Kartra Analytics

Customization Features

ClickFunnels has many predesigned funnels with corresponding landing pages, with all the page elements customizable.

You can change the components, but you can’t move them to another place on the page. ClickFunnels content is also customizable for mobile and tablet.

With Kartra, you can customize every element on a page. In the Page Builder, you can open the Sections tab up and choose from 16 different drop-downs to customize a page.

Kartra lets you customize your content specifically for desktop, mobile, or tablet. 

Which Platform Offers Better Customizability?

  • The two platforms perform very similarly in terms of customizability.  There isn’t a clear winner for this category.
Kartra Blog/Page Builder
Kartra Blog/Page Builder

Final Thoughts

Choose ClickFunnels if: 

  • You need high-converting sales funnels
  • You need to generate leads and sales
  • You need a fully automated sales process
  • Your business depends on growing your e-mail list

Choose Kartra if: 

  • You need a comprehensive sales and marketing automation solution
  • You need advanced tracking capabilities from your marketing platform
  • Your business is data-driven
  • Your business depends on the customer service that the Kartra Helpdesk can offer.
  • Your business makes extensive use of video marketing

Both platforms offer an excellent opportunity to run a successful online business. 

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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