ClickFunnels 2.0 vs Kartra

We may earn commissions if you buy via links on our website. Commissions don’t affect our opinions or evaluations. Learn more.

ClickFunnels 2.0 is an all-in-one platform for companies to create an online presence, build marketing campaigns, and sell products and services.

The platform’s features include websites, landing pages, funnels, email marketing, courses, membership sites, and automation.

However, if businesses are looking for a slightly cheaper alternative that is more focused on lead generation, CRM tools, and client accounts, Kartra may be an alternative to consider.


Key Takeaways:

  • ClickFunnels 2.0 is an all-in-one platform for creating an online presence, hosting courses and membership sites, and selling products and services.
  • Kartra is an online landing page builder that lets users generate leads, manage contacts, and create marketing funnels to sell products and services.

Main Differences Between ClickFunnels 2.0 and Kartra

Before reviewing and comparing ClickFunnels 2.0 and Kartra, there are some key differences that all prospective customers should be aware of:

  • Primary Focus – Kartra is chiefly focused on growing businesses by generating leads to sell products and services to. In contrast, ClickFunnels 2.0 has a broader focus that includes all industries.
  • Pricing – ClickFunnels 2.0’s entry-level plan, the Starter plan, costs $147 per month, whereas Kartra’s is priced at $119 per month.
  • Courses – ClickFunnels 2.0 has a native course creation, hosting, and delivery solution. In contrast, Kartra users must use the Membership Site feature as a workaround solution to create and host courses.
  • Helpdesks and Agency – Kartra has two features that ClickFunnels 2.0 does not: Helpdesks, which enables users to host live chat support, and Agency, which lets businesses manage client accounts.
ClickFunnels 2.0Kartra
Starting Price$147 per month$119 per month
Discounts$240-$3,468 per yearUp to 25% per year
Transaction Fees0%0%
Type of PlatformAll-in-oneAll-in-one
Native BuildersLanding pages, funnels, websitesLanding pages
Native Digital Products SupportedCourses, membership sitesMembership sites
Native E-Commerce Solution
Native Email Marketing
Native Automation
Integrations and API Access

What Are ClickFunnels 2.0 and Kartra?

ClickFunnels 2.0 is an all-in-one platform for creating, hosting, and delivering products and services.

The platform’s features include:

The extensive set of ClickFunnels 2.0 features make it suited to all industries, such as:

Kartra is also an all-in-one platform for businesses to market and sell their products and services.

Many of the platform’s features and tools are designed for companies to generate leads and sell products using email marketing.

Kartra’s features and tools:

Pros and Cons of ClickFunnels 2.0


  • All Products Supported – ClickFunnels 2.0 has course and membership site builders as well as e-commerce tools, meaning that the platform supports the sale of all digital and physical products.
  • Services – Subscribers can also sell all services and subscriptions using ClickFunnels 2.0.
  • Annual Discount – Customers can save between $240-$3,468 per year if they opt for an annual subscription.
  • 60 Days Risk-Free – By combining ClickFunnels 2.0’s 30-day free trial with its 30-day money-back guarantee, users can access the platform for 60 days risk-free.


  • Pricing – ClickFunnels 2.0’s entry-level plan starts at $147, which is very high.
  • Large Product Catalogs – Although ClickFunnels 2.0 has e-commerce tools, if a business has a large product catalog, the experience is not as great.

Pros and Cons of Kartra


  • All-in-One Platform – Kartra has dozens of tools and features, meaning that users don’t need any third-party subscriptions.
  • Customizable – Although the platform doesn’t have native courses and other digital products, subscribers can use the membership site feature as a workaround solution to create and host them.
  • Lead Generation Tools – Kartra’s lead generation tools include surveys, quizzes, forms, pages, and downloadables.


  • Subscription Pricing – The main difference between Kartra’s subscription plans is the number of leads available, and the prices increase quickly when users upgrade.
  • Website and Blog – The platform does not have a native website builder or blog; therefore, businesses would have to host them on a third-party platform, such as WordPress.
Subscription Pricing

Use Experience: ClickFunnels 2.0 vs Kartra

ClickFunnels 2.0 and Kartra have great user experiences, as they give customers prompts and instructions when they create assets.

Moreover, they both provide users with support and help, which include:

  • Email
  • Live chat
  • Tutorial blog posts
  • Facebook group communities

In addition to these tools, Kartra also has a training center named Kartranaut. This provides users with extensive video and written documents for every element and asset on the platform.

Facebook group communities

On balance, we’d say that Kartra has the better support and help features because of the additional training center they provide.

Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs Kartra


ClickFunnels 2.0 has a complete website builder, whereas Kartra does not.

The ClickFunnels 2.0 website tools include:

  • Drag-and-drop builder
  • Templates
  • Products listed
  • Forms
  • Membership login page
  • Blog

Given that ClickFunnels 2.0 is the only platform with a website builder, it should come as no surprise that it hands-down wins the comparison.

Landing Pages

ClickFunnels 2.0 has a landing page feature with these tools:

  • Drag-and-drop builder
  • Forms
  • Templates
  • Payments
    • One-time payments
    • Subscriptions
  • Order bumps
  • Upsells and Downsells
Upsells and Downsells

Kartra’s landing pages are named sales pages and contain the following features and tools:

  • Templates (100+)
  • Drag-and-drop editor
  • Customizable design
  • Mobile responsive
  • One-click publishing
  • Pop-ups
  • Forms

After testing both landing-page features, we’d say that they’re tied. 


One of ClickFunnels 2.0’s primary selling points is its funnel builder with extensive tools like:

  • Templates
  • Drag-and-drop builder
  • Product listings
  • Visual builder
  • Integration of different pages
    • Opt-in forms
    • Landing pages
    • Sales pages
  • Multimedia
    • Videos
    • Webinars
    • Images
  • Profit maximization tools
    • Upsells
    • Downsells
  • Workflow integration
Workflow integration

Kartra also has a comprehensive funnel builder, which has the following tools:

  • Pages
    • Lead capture
    • Sales
    • Upsells
    • Downsells
    • Checkout
    • Thank You
    • Product redirects
  • Done-for-you campaigns
  • Funnel sharing
  • Logic
  • Integrate emails
  • Tagging
  • Sequence builders

On Kartra, subscribers create pages using the builder and then link them all together inside of the funnel element.

Sequence builders

We’d say that both Kartra and ClickFunnels 2.0 are tied when tested and compared to their funnel features and tools.

Digital Products: ClickFunnels 2.0 vs Kartra


ClickFunnels 2.0 has a native course builder for creation, hosting, and delivery with tools like:

  • Templates
  • Drag-and-drop builder
  • Video hosting
  • Organization
    • Lessons
    • Modules
  • Scheduled and dripped content
  • User management
  • Note taking
  • Analytics

In contrast, Kartra doesn’t have a specific courses feature, but users can host videos within a membership site and charge for access that way.

Membership Sites

Both ClickFunnels 2.0 and Kartra have membership site tools.

ClickFunnels 2.0’s membership site features include:

  • Drag-and-drop builder
  • Multimedia
    • Videos
    • Webinars
    • Training
  • Subscription plans
  • Drip content

In addition to those tools, Kartra has several extra ones, including Membership Tiers and Progress Tracking.

Drip content

After testing both platforms’ digital product tools, we’d say that ClickFunnels 2.0 has the better course builder, and Kartra has the better membership site builder.

E-Commerce: ClickFunnels 2.0 vs Kartra

ClickFunnels 2.0 lets businesses list and sell their products on its websites, landing pages, and funnels.

Moreover, the platform has a tool named Global Products, which allows companies to create products and then add them to any funnel using one click.

Other tools that subscribers can use to increase their sales include upsells, downsells, and discounts.

E-Commerce: ClickFunnels 2.0 vs Kartra

Kartra also supports the sale of physical products. Businesses can create a product and then list it on a sales page.

Similarly, ClickFunnels 2.0 users can add order bumps, upsells, and down sells.

While both platforms support the sale of physical products, neither are designed for businesses with large product catalogs.

They’re both better suited to individual products and bundles.

ClickFunnels 2.0 users can add order bumps

Both platforms have similar e-commerce tools and the same limitations regarding product catalogs – therefore, we’d say that they’re tied.

Marketing and Automation: ClickFunnels 2.0 vs Kartra

Email Marketing

Both ClickFunnels 2.0 and Kartra has native email marketing tools that provide companies with the following features and tools:

  • Segmentation
  • A/B testing
  • Templates
  • Customized tags
  • Automation
  • Sequences
  • Triggers
  • Tags

These features can be used to create the following flows:

  • Broadcasts
  • Abandon carts
  • Product delivery
  • Alerts and notifications

After testing both platforms’ email marketing tools, we’d say that they’re tied.

Alerts and notifications


ClickFunnels 2.0 has an automation tool called Workflows, which lets users connect all the assets they’ve built into one automated flow.

These can include:

  • Emails
  • Websites
  • Landing pages
  • Funnels
  • Opt-in forms

Moreover, users can connect third-party platforms to the Workflows element to integrate non-native tools, such as SMS marketing.

Opt-in forms

Kartra also has an automation tool, Funnels & Campaigns.

This tool is essentially the same as the platform’s funnel builder, which we previously covered in the funnel comparison section.

The only tool we’ll add to those previously mentioned is ‘If’ and ‘Then’ logic, which are used when building the sequences and guiding prospective users through the flows.

Funnels & Campaigns

CRM: ClickFunnels 2.0 vs Kartra

Because both ClickFunnels 2.0 and Kartra have fantastic lead generation tools, they provide businesses with CRM tools to manage their contacts.

They both have the following CRM features:

  • Profiles
    • Name
    • Phone number
    • Address
  • Tags
  • Score
  • Join date
  • Internal notes
  • Communications
  • Sequences
  • Log
  • Calendars

We believe that ClickFunnels 2.0 and Kartra provide all of the necessary CRM features for most businesses.

However, users can connect to third-party platforms, such as HubSpot and SalesForce, if they have greater requirements.

CRM: ClickFunnels 2.0 vs Kartra

Agency: ClickFunnels 2.0 vs Kartra

Kartra has an Agency feature that lets businesses manage client accounts from within one central dashboard.

This tool gives them the ability to:

  • Review the performance analytics
  • Add clients
  • Create client logins
  • One billing profile
  • Generate client reports

The Agency feature comes in two models: the Owner model and the Contractor model.

These allow agencies to either resell a Kartra subscription or link an existing Kartra account to their agency.

Generate client reports

ClickFunnels 2.0 has no comparable feature; therefore, Kartra wins this feature comparison.

Reporting and Analytics: ClickFunnels 2.0 vs Kartra

Integrations: ClickFunnels 2.0 vs Kartra

ClickFunnels 2.0 offers few native integrations since it’s an all-in-one platform, which means that all the features and tools required to run a business are already native to the platform.

The platform’s limited integrations include:

  • ClickFunnels Classic
  • PayPal
  • Stripe
  • NMI 

If subscribers do require more advanced integrations, they can use the platform’s API to integrate third-party platforms via Zapier Webhooks.

Kartra has a wider range of native integrations, including:

  • Payments
    • Stripe
    • PayPal
  • Email
    • SendGrid
    • MailGun
    • ElasticMail
  • SMS
    • Twilio
    • Plivo
    • Nexmo
  • Membership platforms
    • Kajabi
    • Optimize Press
  • Calendar apps
    • Google Meet
    • Zoom

Moreover, the platform offers custom integration via its API, IPN, and Custom App tools.

Calendar apps

It should come as no surprise that Kartra is the hands-down winner of this integrations comparison.

Affordability: ClickFunnels 2.0 vs Kartra

ClickFunnels 2.0 has three subscription plans:

  • The Basic Plan – $147 per month
  • The Pro Plan – $197 per month
  • The Funnel Hacker Plan – $297 per month

The key difference between the subscription plans is the number of websites, funnels, domains, students, and contacts each business can create and host.

The Funnel Hacker Plan

In contrast, Kartra has four advertised subscription plans and an unlisted Enterprise Plan:

  • The Starter Plan – $119 per month
  • The Silver Plan – $229 per month
  • The Gold Plan – $339 per month
  • The Platinum Plan – $549 per month

The primary difference between the subscription plans is the number of leads and custom domains users can have.

This is because once a user is subscribed to the Silver plan, all features other than leads and domains become available in an unlimited capacity.

We like that Kartra has many subscription plans with smaller price increases instead of large jumps.

However, after users are subscribed to Silver, the only additional features and tools they gain access to are additional leads and custom domains.

On the other hand, ClickFunnels 2.0 has fewer plans but allows users to host 10,000 leads on its Basic plan, which is $82 per month cheaper than Kartra.

Therefore, we’d say that when comparing the features available and the price points, ClickFunnels 2.0 is better value for money than Kartra.

Bottom Line

After testing and reviewing each platform’s tools and features, we rank ClickFunnels 2.0 as the winning platform.

This is because the platform is easier to use, has more tools and features, and is more competitively priced.

Kartra is still a fantastic platform with many great features, such as Calendars, Kartra Agency, and Helpdesks.

However, when you put Kartra and ClickFunnels 2.0 head to head, ClickFunnels 2.0 is the clear winner.

Frequently Asked Questions

ClickFunnels 2.0 has more features and tools than Kartra, which includes a native website builder, a blog, and a specific course creation, hosting, and delivery feature. The only tool that Kartra has, which ClickFunnels 2.0 does not, is the Kartra Agency feature, which is for managing client accounts.

We ranked ClickFunnels 2.0 as the better platform because of its more extensive features, subscription pricing, and easier user experience. We would only consider Kartra a recommended solution for new businesses with few leads.

Kartra does have a cheaper entry-level plan called the Starter plan, which costs $119 per month. In comparison, ClickFunnels 2.0’s entry-level offering is the Basic plan, priced at $147 per month. However, ClickFunnels 2.0’s Basic plan has far more features and supports up to 10,000 contacts compared to Kartra’s 2,500 leads.

We would recommend ClickFunnels 2.0 over Kartra for almost all businesses due to more features, such as a website, blogs, and courses, as well as giving entry-level plan holders greater contacts and lead capacity.

Both ClickFunnels 2.0 and Kartra are easy to use; however, we would say that ClickFunnels 2.0 is slightly easier. This is because it has fantastic resources and guides, as well as a responsive Live Chat support team.

Yes, ClickFunnels 2.0 can be used for 44 days risk-free. New users can do this by getting a 14-day free trial and then using the 30-day money-back guarantee to test the platform for a total of 44 days risk-free. Kartra has a similar offer for prospective users, who can get a 14-day $1 trial and then use the platform’s 30-day money-back guarantee to use the platform for 44 days for $1.

Was This Helpful?

Thanks for your feedback!
  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

ClickFunnels 2.0