ClickFunnels and GoHighLevel are both top-quality platforms with a wealth of features to manage and scale your business online.
However, GoHighLevel gets my vote because I can use it to generate unlimited sources of revenue.
Key Takeaways:
- Both platforms offer unlimited features and plans starting from $97/month
- GoHighLevel provides the ability to sell the platform as SaaS
- ClickFunnels is best if funnel-building is your main focus
GoHighLevel vs. ClickFunnels: A Quick Overview
| Feature | GoHighLevel | ClickFunnels |
|---|---|---|
| SupplyGem Platform Ranking | No. 1 | No. 3 |
| SupplyGem Score | 9.7 | 9.4 |
| Trustpilot Score | 4.9 | 4.4 |
| Costs From | $97/month | $97/month |
| Free Trial | Get a Pro plan 30-day free trial | Get a Startup plan 30-day free trial |
| Money-Back Guarantee | None | 30 days |
| Platform Pros | – Unlimited features on all plans – All-in-one platform – Sell the platform as SaaS – Rebill and resell services – Sophisticated automation – New features are frequently introduced – Responsive customer service | – Unlimited features on all plans – All-in-one platform – Excellent funnel building tool – High-quality templates – Smart, high-converting checkout options – User-friendly platform – Lots of free training offered |
| Platform Cons | – Help articles are frequently outdated – Requires a steep learning curve – No money-back guarantee | – Limited customer communication options – Customer support can be slow – Advanced users may find the tools limited |
| Best For | Digital and local businesses looking for an all-in-one solution | Businesses that focus exclusively on funnel-building |
GoHighLevel vs. ClickFunnels: Similar but with One BIG Difference
ClickFunnels and GoHighLevel have remarkably similar feature sets. This is especially true since ClickFunnels updated its platform (this happened in spring 2024).
Each platform consists of an all-in-one marketing, sales, and customer relationship management (CRM) solution and provides features for:
- Sales funnels, websites, landing pages, and forms
- Email and SMS marketing
- Multi-channel communication
- Membership sites, courses, and communities
- Calendars, booking systems, and pipelines
- Integrations and checkouts
- Automation
- And more
However, one massive feature sets GoHighLevel distinctly apart from ClickFunnels: the ability to brand the entire GHL platform and sell it as SaaS.
That’s right!
You can select the features you want to include, set custom prices, and then market and sell the platform as if it were your own. Since you can do this an unlimited number of times, it creates the potential for you to scale your business to new heights.
GoHighLevel vs. ClickFunnels: Affordability and Value
| Plan | Monthly price | Monthly price paid annually | Total annual cost | Features |
|---|---|---|---|---|
| GoHighLevel Starter | $97 | $80 | $970 | 3 sub-accounts |
| GoHighLevel Unlimited | $297 | $247 | $2,970 | Unlimited sub-accounts |
| GoHighLevel Pro | $497 | $414 | $4,970 | Unlimited sub-accounts SaaS selling |
| ClickFunnels Startup | $97 | $81 | $972 | 3 workspaces and team members |
| ClickFunnels Pro | $297 | $248 | $2,976 | 10 workspaces and team members |
ClickFunnels’ and GoHighLevel’s pricing is extremely similar.
If we take the GoHighLevel Pro plan out of the equation for the moment, we can see that the monthly prices of each platform’s low and high-tier plans are exactly the same. Annual pricing has just a dollar difference.
The feature sets are almost identical, too. All plans provide unlimited features. What changes is the number of workspaces or sub-accounts you get (both mean the same thing).
I would say that GoHighLevel has the edge here, though. Its Unlimited plan gives you unlimited sub-accounts and a few extra features, while ClickFunnel’s Pro plan limits you to ten workspaces.
Now, let’s go back to the GoHighLevel Pro plan. This plan is the most expensive option at $497 per month, but it unlocks the ability to sell the GoHighLevel platform as SaaS. That is something that I think provides exceptional value.
What about the Free Trials and Money-Back Guarantee?
Both platforms offer a standard 14-day free trial. However, you can also get extended 30-day free trials for both.
Here’s where the differences kick in, though. With GoHighLevel, you can extend the free trial TWICE—each time gives you an extra 14 days. In total, you can use GoHighLevel for 58 days without paying a dime.
Trial extensions are not offered for ClickFunnels, but it does have a 30-day money-back guarantee. In contrast, GoHighLevel does not offer one at all.
5 Reasons Why GoHighLevel Is Better for Scaling My Business
Customized SaaS Products
As you have probably already guessed, the ability to sell GoHighLevel as SaaS is one of the biggest reasons why this platform wins over ClickFunnels. Having an “out-of-the-box” solution that I can tailor precisely to my customers’ needs is incredible.
Besides customizing the standard GoHighLevel features and creating price plans, I can do many other things to increase the product’s value.
For example, GoHighLevel has a thing called “Snapshots.” These are essentially templates of sub-accounts targeted toward a specific business niche. They come preloaded with marketing campaigns, web pages, automation sequences, and more.
I can sell my SaaS product with a snapshot included so my clients have everything they need to hit the ground running.
Other opportunities for additional revenue are also available. I can sell add-on services like onboarding, training, and live support.
Rebilling and Reselling
The revenue opportunities don’t just stop at selling GoHighLevel as SaaS. It’s also possible to rebill services and resell third-party apps and make a profit.
The platform charges extra for using its phone, SMS, email, and AI features. However, you can add a markup on top of the price.
For example, you may charge $0.028 per minute instead of $0.014 per minute for phone calls. For AI content writing, instead of charging the base price of $0.09 per 1000 words, you could charge $0.20.
Additionally, GoHighLevel allows you to integrate and resell Yext, WordPress, and WhatsApp third-party apps. For example, WhatsApp costs $10 per month, but you could charge $20 per month.
By doing this, you give your clients more functionality and additional value. And, of course, you profit! They are small markups, but they soon add up to bigger amounts.
Sophisticated Automation
ClickFunnels has decent automation capabilities, but GoHighLevel is superior in this area. The sheer number of options you have is enough to keep even the most experienced user occupied for hours on end!
Okay, so there is a pretty steep learning curve involved, but once you master it, you will appreciate the flexibility and versatility of the tool.
Besides this, the automated processes free up my time, allowing me to concentrate on more important matters.
Possibly my favorite part of all, though: I can level up my marketing campaigns by incorporating automated multi-channel communication (phone, SMS, social media messaging, etc.). This has had a remarkable effect on lead generation because it gives my audience multiple ways to respond.
More Communication Options
Speaking of communication, I do love that ClickFunnels has finally incorporated SMS and social media messaging into its feature set. However, GoHighLevel is still superior in this area.
The platform has its own emailing and phone systems, which means you don’t have to deal with third-party apps. You can use WhatsApp and connect with all the main social media platform’s messaging services.
Then, you are provided with a single area within GoHighLevel to view and respond to ALL your conversation feeds. This completely removes the frankly inconvenient requirement to constantly switch between apps.
Automated Bookings
This part of automation deserves a heading of its own because it’s super useful. If you want to successfully generate leads, reducing friction is the name of the game. That’s why I love GoHighLevel’s automated booking process.
Instead of trying to be available at all hours (impossible!), you can instead build an AI-powered booking bot that can handle the process for you 24/7. It uses intelligent language processing to understand the tone of the conversation and guide the user toward making and confirming a booking.
This means the user doesn’t have to wait for you to be available to book an appointment.
GoHighLevel’s intelligent calendar management system will add the appointment to your calendar and send automated confirmations and reminders to the user.
You can even set up upfront payments to reduce drop-off rates and no-shows. This means a booking isn’t confirmed until the customer pays for it.
3 Features Where ClickFunnels Has the Edge
Just because GoHighLevel suits my business better doesn’t mean it’ll be the same for you. ClickFunnels is still a high-quality platform worth considering, and in some areas, it excels over GoHighLevel.
Funnel Building
As you would expect, ClickFunnels was initially created to provide an all-in-one solution for funnel-building. As such, this feature is still very much central to the platform.
Don’t get me wrong, GoHighLevel’s funnel-building capabilities are good—it’s just that ClickFunnels’ are better.
The templates are more refined and have been designed for specific use cases such as digital products, physical products, webinars, launches, ebooks, and more.
I also prefer the funnel workflow screen and editor to GoHighLevel’s. It feels more modern, and it’s easier to see how all your funnel steps move in sequence.
I would also add here that ClickFunnels is more user-friendly than GoHighLevel. It requires less of a learning curve, and the features are straightforward to master. Therefore, if technology isn’t your “thing,” you will find ClickFunnels the easier option for funnel-building.
Smart Checkouts
One area where GoHighLevel lets itself down is the limited checkout options. You can customize the page and choose a one or two-step checkout method, but that’s about it. On the other hand, ClickFunnels has gone to some lengths to enhance its checkout feature and give you lots of choices.
It has introduced “smart checkout,” which lets customers complete their purchase in just one click. This reduces friction at the crucial payment stage and helps prevent customers from giving up on their purchases.
Then there are all the value enhancement options available. Add “one-time-offer,” downgrades, upgrades, order bumps, and more.
I also like that ClickFunnels has made its checkout pages highly customizable so you can create a design that works precisely for your brand.
Page Templates
I have long complained about the quality of GoHighLevel’s page templates. The platform has chosen to focus on quantity over quality. And although they have recently been updated, they still don’t match the quality of similar platforms.
In contrast, ClickFunnels has excellent page templates. Whether you want a website, landing page, or funnel, each template has been thoughtfully created to contain all the elements you would expect.
Moreover, the designs look modern and “on-trend” compared with GoHighLevel’s.
GoHighLevel vs. ClickFunnels: Which Should You Choose?
Both platforms offer exceptional quality for a reasonable price, so which one should you choose?
I recommend GoHighLevel most for digital and local businesses that want an all-in-one CRM, sales, and marketing solution. And, if you’re looking for a way to scale, you should definitely check out GoHighLevel’s SaaS capabilities.
If you place funnel-building at the core of your business, then I would say go for ClickFunnels. The platform was made for this purpose, and you’ll be hard-pressed to find a better option elsewhere.
Frequently Asked Questions
Does ClickFunnels or GoHighLevel Have a Better Course Builder?
Both ClickFunnels and GoHighLevel offer similar, user-friendly features for course building. However, GoHighLevel offers more functionality through its automation and CRM capabilities, whereas ClickFunnels is more limited in this respect.
Should I Use ClickFunnels or GoHighLevel to Create a Website?
Both ClickFunnels and GoHighLevel offer a website builder. You should use ClickFunnels if you plan to attach funnels to your website. On the other hand, GoHighLevel’s website builder is better for local and digital businesses.
