GoHighLevel vs ClickFunnels

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Both GoHighLevel and ClickFunnels 2.0 are similar-looking, advanced sales and marketing platforms designed to help increase revenue for you or your clients.

Here’s how they compare.

ClickFunnels Logo 2.0
GoHighLevel logo

Key Takeaways:

  • ClickFunnels provides advanced marketing and digital product creation tools and is our top pick
  • GoHighLevel is a worthy alternative at an affordable price

ClickFunnels 2.0 vs GoHighLevel at a Glance

FeatureClickFunnels 2.0GoHighLevel
Current Promotion30-day free trial30-day free trial
Landing Pages and Websites
Email Campaigns
Split A/B Testing
Live Video Streaming
Native Checkout

What Is ClickFunnels 2.0?

ClickFunnels 2.0 is an established and advanced marketing and sales platform with a chief focus on building funnels.

The platform also allows you to create and sell digital products, sell physical products, and create automated campaigns that run on autopilot.

What Is GoHighLevel?

GoHighLevel is an all-in-one marketing and CRM platform with a very sophisticated marketing tool and automation capabilities. 

The platform is aimed at agencies who are looking for a solution that doesn’t involve using multiple platforms. GoHighLevel’s unique feature is that you can brand the software and sell it as a SaaS.

ClickFunnels 2.0 vs GoHighLevel: Key Differences

Both platforms have very similar-looking features and tools, and each platform focuses on sales and marketing.

However, GoHighLevel is geared more toward CRM and, as such, has many tools that allow you to effectively manage relationships.

ClickFunnels 2.0 lacks CRM functions although the platform states it is introducing them soon.

Additionally, GoHighLevel is an “unlimited” platform, meaning that all its features can be used an unlimited number of times – including selling it as SaaS.

This is not the case with ClickFunnels 2.0. The platform places limits within all of its pricing tiers.

Ultimately, ClickFunnels 2.0 is aimed at anyone wanting to create revenue by selling online, whereas GoHighLevel is aimed specifically at marketing professionals and agencies.

ClickFunnels 2.0 vs GoHighLevel: Affordability

ClickFunnels 2.0 has three plans to choose from, while GoHighLevel has only two:

  • ClickFunnels 2.0 plans cost from $147/month – $297/month
  • GoHighLevel’s plans cost from $97/month – $297/month
PriceClickFunnels 2.0GoHighLevel
MonthlyFrom $147/monthFrom $97/month
AnnuallyFrom $1,524From $970
Discount for paying annually14.5%18%
Free trial30 days30 days
Money-back guarantee30 days30 days

Winner Is GoHighLevel

Although you could argue that ClickFunnels 2.0 has more choice when it comes to plans, you’ll notice it places limits on the number of features you get with each price point. 

GoHighLevel offers unlimited features with both its plans, and its cheapest plan is a lot more affordable than ClickFunnels 2.0’s.

ClickFunnels 2.0 vs GoHighLevel: Funnel Builder

ClickFunnels 2.0 Funnel Builder

A platform with funnels in its name should excel in this area and thankfully, ClickFunnels 2.0 delivers. The platform was originally designed just for funnels and has had plenty of time to perfect and refine its tool over the years. 

The end result is a funnel-building feature that is a pleasure to use. You can quickly visualize and edit your funnel steps in the page overview screen as well as go in and edit each individual page.

You can also add interesting elements such as split A/B testing, split path options, upsells, downsells, order bumps, and much much more. If you’re stuck on design, you can pick from a number of “recipes” (pre-designed funnels) and a whole heap of awesome-looking templates.

If funnel building is the main aim of your game, then you can’t go wrong here.

GoHighLevel Funnel Builder

We make no secret of the fact that GoHighLevel’s templates are less than impressive. Sure, there are loads to choose from – including fully built funnels – but they look old-fashioned and are somewhat basic.

The building tool takes a bit of getting used to, but you can do quite a lot with it, including adding elements such as video, pop-ups, order bumps, etc. The steps editing screen is clunky and doesn’t give you as great visualization as ClickFunnels 2.0 does. 

All in all, it’s perfectly adequate, it just needs updating by quite a bit.

Winner Is ClickFunnels 2.0

This is a no-brainer. ClickFunnels 2.0 was made for funnel-building and has achieved the best-in-class standard that all other platforms aspire to reach.

ClickFunnels 2.0 vs GoHighLevel: Website and Landing Page Builder

ClickFunnels 2.0 Website and Landing Page Builder

We really enjoy using the building tools inside ClickFunnels 2.0.

You’ve got a great selection of templates to use as a starting block plus a detailed drag-and-drop building tool for customizing them.

Creating unique web pages is easy thanks to the multitude of elements you can add such as video, audio files, pop-ups, and more. And to help you through the process, you get alerts and prompts that flash up in case something is wrong or you have forgotten to add something.

GoHighLevel Website and Landing Page Builder

The GoHighLevel page-building tools are less impressive than ClickFunnels 2.0 and could use a little updating.

We find that the templates look dated and frequently feature spelling errors and mistakes.

Although you do get a drag-and-drop tool, it’s less intuitive than ClickFunnels 2.0 and it feels like you have to work a lot harder to get a great-looking page. Disappointingly, there are no tutorials for this tool, so you’re on your own.

Winner Is ClickFunnels 2.0

Building pages is clearly where ClickFunnels 2.0 excels, and its web page tools are no exception. With a great user experience, modern templates, and tons of customization options, you can’t go wrong with this platform.

ClickFunnels 2.0 vs GoHighLevel: Email Campaign Builder

ClickFunnels 2.0 Email Campaign Builder

ClickFunnels 2.0 Email Campaign Builder

Clickfunnels 2.0 email builder utilizes drag-and-drop to help you create your email content. There’s also a good range of templates to choose from. 

Emails can be automated and sent out either individually (broadcast) or a sequence of emails can be sent out at predetermined times.

There are also system emails that are specially tracked so you can understand your visitor activity. For example, you have course emails that show which actions are being taken regarding your course modules and materials, and order emails are sent to update customers on their order actions.

This segments and organizes things nicely so that you can quickly view where you’re at with all your products and campaign activity.

GoHighLevel Email Campaign Builder

GoHighLevel Email Campaign Builder

You have everything you’d expect on GoHighLevel in order to build and send out emails and email campaigns. The drag-and-drop editing tool lets you craft the layout, and you can embed engaging elements such as videos, images, and buttons.

You can either use GoHighLevel’s own emailing system, or you can integrate with Mailgun and use that. Once your emails and content are complete, automate the entire campaign over in the Workflows tab.

This is a good tool, and nothing is lacking, but as always, the templates leave a lot to be desired.

Winner Is: It’s a Draw

Both platforms perform equally well in this category. Whether you’re looking to build long campaigns or blast out emails ad-hoc, both ClickFunnels 2.0 and GoHighLevel can manage these with no problems.

ClickFunnels 2.0 vs GoHighLevel: Courses and Membership Sites

ClickFunnels 2.0 Courses and Membership Sites

ClickFunnels 2.0 Courses and Membership Sites

The ClickFunnels 2.0 course-building tool works exactly the same as the page builder (in fact, it’s even found in the same section of the dashboard).

Therefore, you use the drag-and-drop page editor to create your lesson pages and fill them with content such as pre-recorded videos, audio files, and documents.

Courses can be structured how you want with lessons, modules, and sub-modules; you can charge for them on a one-time fee or subscription basis.

Additionally, you can create membership sites where customers access all the course material they have purchased from you.

Unfortunately, ClickFunnels 2.0 does not have a native live-streaming feature, so it’s not the best platform for coaches. It also lacks a community feature, leaving you struggling to drive student engagement.

GoHighLevel Courses and Membership Sites

GoHighLevel Courses and Membership Sites

GoHighLevel has recently been improving its courses and community features.

You have always been able to build a variety of courses and add elements such as videos and documents.

However, you can now also create quizzes and assessments to enhance learning.

Another newish feature is the ability to add membership sites to your sales funnels, and the platform has also created design themes that work a bit like a template.

Even bigger news is that GoHighLevel will be launching membership communities very soon. According to their preview video, this was meant to be launched in April 2023, but we’re still waiting. When it’s finally released, it’s going to give you a lot of diversity in what you can offer your customers.

Winner Is GoHighLevel

We’re enjoying the improvements that GoHighLevel is constantly making to its course and memberships feature, and it’s starting to shape up into something really decent. And when the community tool is released, it’s going to take things to the next level.

ClickFunnels 2.0 vs GoHighLevel: CRM Tools

ClickFunnels 2.0 CRM Tools

ClickFunnels 2.0 CRM Tools

ClickFunnels is a bit of a letdown in the CRM department. Beyond creating and organizing contact lists, there’s little else you can currently do.

That said, it’s clear ClickFunnels 2.0 is going to introduce CRM very soon (when exactly we don’t know), as there is already a section on the platform with features that state “Coming Soon” when you hover over them.

Soon we can expect:

We’re looking forward to updating this when this feature is launched.

GoHighLevel CRM Tools

GoHighLevel CRM Tools

It’s easier to note what you can’t do in GoHighLevel for CRM. This platform was built for it and, as such, has amazing features to help you get the best out of your contact lists and nurture existing leads. Here’s a taste of what you have:

Winner Is GoHighLevel

GoHighLevel blows the competition out of the water here and offers a killer set of CRM tools that are – in our opinion –  currently unbeatable. It will be interesting to see what happens when ClickFunnels 2.0 finally launches its CRM feature, but for now, GoHighLevel reigns.

ClickFunnels 2.0 vs GoHighLevel: Automation

ClickFunnels 2.0 Automation

ClickFunnels 2.0 Automation

ClickFunnels 2.0 automation exists within its funnel and email campaign-building tools. You can automate funnel steps to guide the lead through to completion, and you can set email campaign sequences to run automatically.

There are a few other bits and pieces you can automate such as course enrollment, but overall, there’s not much else you can do.

We’d say that the automation capabilities are adequate for the platform’s tools, but they’re not as detailed or versatile as what GoHighLevel has to offer.

GoHighLevel Automation

GoHighLevel Automation

GoHighLevel has taken automation to the next level and has an incredibly powerful workflow tool that allows you to set most of the platform’s features on auto-pilot. 

Whether you want an automatic sales funnel, course management, email campaign, calendar booking system, or automated multi-channel campaigns incorporating SMS, emails, social media messaging, and more, this system can handle it.

Better still, GoHighLevel has a handy AI-powered booking bot that allows you to create SMS conversations tolead a customer toward confirming a booking.

Whatever you want to automate in GoHighLevel, you can pretty much do it. And that, for us, is unbeatable.

Winner Is GoHighLevel

Okay, so there’s a huge learning curve to GoHighLevel’s automation tools, but getting to grips with it pays off. We think this is one of the most advanced automation features you’re likely to find on the market today. If versatility is what you need, this is the platform for you.

ClickFunnels 2.0 vs GoHighLevel: User Experience

ClickFunnels 2.0 User Experience

ClickFunnels 2.0 User Experience

ClickFunnels 2.0 doesn’t take long to grasp, and the interface is nicely laid out, making it easy to find what you’re looking for.

However, some features aren’t easily found, and there are gaps in the available support documentation. This meant that we had to frequently contact a live support agent for help, which slowed us down considerably.

GoHighLevel User Experience

GoHighLevel User Experience

GoHighLevel is a complicated platform with almost too many features to learn. While a lot of the layout makes sense, it does require a steep learning curve to become a comfortable user of the platform. 

To add to the frustration, GoHighLevel’s help articles are frequently outdated and don’t match up to the platform’s layout in any way, shape, or form. This can make the platform daunting and off-putting for new users.

Winner Is ClickFunnels 2.0

Both platforms require a learning curve, but ClickFunnels 2.0 is better than GoHighLevel. It has less overwhelming features and a nicer user experience than GoHighLevel. 

Additionally, both platforms need more work where their help documentation is concerned, but again, ClickFunnels 2.0 has the edge here.

ClickFunnels 2.0 vs GoHighLevel: Help and Support

ClickFunnels 2.0 Help and Support

ClickFunnels 2.0 Help and Support

As we’ve mentioned already, the ClickFunnels 2.0 Knowledge Hub is missing a lot of help articles. Although the stuff that’s already there is of a high standard, it needs a more comprehensive library of guides and walkthroughs to be fully effective.

Live chat is available 9 AM – 5 PM EST and is excellent. When contacting agents, they’re fast and responsive. Plus, they’re willing to record quick Loom videos of your own account to show you what needs to be done.

While we’d love it to be available 24/7, we feel the service is of a high standard.

GoHighLevel Help and Support

GoHighLevel Help and Support

GoHighLevel’s help portal is poor. While there’s a lot of documentation and walkthrough guides, some of them are a few years out of date. It appears that GoHighLevel frequently updates or introduces new features but fails to add the support articles to go with them.

Human help is accessed via SMS after submitting a request through the chatbot. This is hit-and-miss. Sometimes we got a response within a couple of hours; sometimes, it took a couple of days, and sometimes we didn’t get a response at all.

Winner Is ClickFunnels 2.0

Live chat trumps SMS messages any day, and the quality of ClickFunnels 2.0’s support agents is very high. And although ClickFunnels 2.0’s Knowledge Hub is lacking in some areas, at least the existing content is up to date.

ClickFunnels 2.0 vs GoHighLevel: Pros and Cons

ClickFunnels 2.0 Pros

  • Great user experience and very intuitive
  • Human support exceeds expectations
  • Modern and fresh templates available
  • High-quality features in all areas

ClickFunnels 2.0 Cons

  • Features limited on all plans
  • Lacks CRM tools 
  • The ClickFunnels 2.0 culture isn’t for everyone

GoHighLevel Pros

  • Unlimited features on both plans
  • Affordable pricing
  • AI-powered booking bot 
  • Highly sophisticated automation capabilities
  • White-label and sell as SaaS

GoHighLevel Cons

  • Learning curve is steep
  • Outdated help articles and lackluster human support
  • Templates are uninspiring
  • Interface could do with updating

ClickFunnels 2.0 vs GoHighLevel: Conclusion

ClickFunnels 2.0 vs GoHighLevel: Conclusion

As we’ve outlined in this article, ClickFunnels 2.0 does have its drawbacks, but overall, we feel it’s the better platform out of the two, particularly from a beginner’s standpoint.

That said, for those looking for unlimited features and extra possibilities for increased revenue, GoHighLevel is a good alternative – so long as you don’t mind the steep learning curve.


  • Choose ClickFunnels 2.0 if you want top-notch sales and marketing features with an excellent user experience and support.
  • Choose GoHighLevel if you’re a marketing professional who doesn’t want to worry about feature limits.

Frequently Asked Questions

ClickFunnels 2.0 is better for funnel building. Its tool is intuitive, and you can use a multitude of templates to produce professional-looking funnels quickly. GoHighLevel’s dated-looking funnel-building tool is also good but is not as user-friendly.

GoHighLevel has a more affordable entry-level plan. Both platforms’ top-tier plans are priced the same. However, ClickFunnels 2.0 has limits on the plan’s features, whereas GoHighLevel is unlimited.

Neither ClickFunnels 2.0 nor GoHighLevel have free plans available. The only way to try them out without paying is to sign up for a free trial.

ClickFunnels 2.0 and GoHighLevel are both advanced sales and marketing platforms. ClickFunnels 2.0 has a better user experience and templates, whereas GoHighLevel allows you to create more sophisticated multi-channel campaigns.

Both ClickFunnels 2.0 and GoHighLevel allow you to create courses with lessons and modules. Overall, they are both very similar in terms of what you can do and are, therefore, on par with each other.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel.