I chose GoHighLevel for my business because its feature set better suits my needs. However, I still rate Kajabi as a top platform for course creators.
I’ve picked out the highlights of both platforms so you can see which is best for your business.
Key Takeaways:
- GoHighLevel provides unlimited features suitable for most business types
- Kajabi is a best-in-class platform for creating learning products
Kajabi vs. GoHighLevel: A Quick Overview
| Feature | GoHighLevel | Kajabi |
|---|---|---|
| SupplyGem Platform Ranking | No. 1 | No. 2 |
| SupplyGem Score | 9.7 | 9.5 |
| Trustpilot Score | 4.9 | 4.5 |
| Costs From | $97/month | $69/month |
| Free Trial | Get a Pro plan 30-day free trial | Get a Growth plan 30-day free trial |
| Money-Back Guarantee | None | 30 days |
| Platform Pros | – Unlimited features on all plans – All-in-one platform – Sell the platform as SaaS – Amazing automation – Platform is constantly updated – Sell physical products | – Best-in-class course builder – Great community tool – All-in-one platform – Very user and beginner-friendly – Excellent support and help resources |
| Platform Cons | – Help articles are often outdated – Takes a while to learn the platform – No money-back guarantee | – Feature limits on all plans – Expensive plans – For digital products only |
| Best For | Marketing agencies and businesses looking for an all-in-one solution | Digital learning content creators |
Kajabi vs. GoHighLevel: Why I Chose GoHighLevel for My Business
I’ll cut right to the chase here. Both Kajabi and GoHighLevel are top-rated “all-in-one” platforms, but they are designed for different purposes.
Kajabi exists for digital creators in the learning space. It provides all the tools necessary to create, market, and sell online courses, coaching products, and communities. Beyond this, it’s not really suited for other business types.
In contrast, GoHighLevel has a much wider reach. Although it’s aimed at digital marketing agencies, it’s actually suitable for all types of businesses—especially ones with a local presence.
Besides providing comprehensive features for customer relationship management (CRM), marketing, sales, and more, it can help my business scale exponentially. This is thanks to the ability to brand and sell the GoHighLevel platform as SaaS.
This versatility is why I chose GoHighLevel for my business.
Kajabi vs. GoHighLevel: Which Platform Is More Affordable?
On the surface, Kajabi looks cheaper than GoHighLevel. However, one thing that stands out (which I’ll talk about more later in this article) is the feature limits.
GoHighLevel is largely unlimited, while Kajabi has limits on most features. Therefore, it can quickly become necessary to upgrade your Kajabi plan once you reach the limits of your current plan.
Because of this, I believe that GoHighLevel is more affordable overall.
| Plan | Monthly price | Monthly price paid annually | Total annual cost |
|---|---|---|---|
| GoHighLevel Starter | $97 | $80 | $970 |
| GoHighLevel Unlimited | $297 | $247 | $2,970 |
| GoHighLevel Pro | $497 | $414 | $4,970 |
| Kajabi Kickstarter | $69 | $55 | $660 |
| Kajabi Basic | $149 | $119 | $1,428 |
| Kajabi Growth | $199 | $159 | $1,908 |
| Kajabi Pro | $399 | $319 | $3,828 |
Both Kajabi and GoHighLevel provide a standard 14-day free trial, and you can visit this page to find extended 30-day free trials for both.
Importantly, GoHighLevel lets you extend the free trial TWICE—each extension gives you an extra 14 days, giving a total of 58 days for free. However, no money-back guarantee is available once you have paid for a subscription.
Kajabi provides a 30-day money-back guarantee, but extending the free trial is impossible.
5 Things I Love about GoHighLevel
So Many Features!
Where do I start with GoHighLevel’s features? Just when I think I know all of them, the development team releases a bunch of new ones!
If you’re looking for a full solution to run and manage your business online, this is it. You won’t find such a comprehensive feature set for such an affordable price anywhere else.
First, you’ve got all the customer relationship management (CRM) features. This includes calendars, a booking system, contact management, pipeline management, and a ton of communication methods (phone, SMS, WhatsApp, social media messaging, email, etc.).
Secondly, you have all your marketing tools. These include social media management, email campaigns, funnels, landing pages, SMS campaigns, websites, and more.
Then, there are the ultra-sophisticated automation tools, the course and community builder, and a whole lot more, which would probably fill some pages!
Everything Is Unlimited
The feature limits in Kajabi have always been a sticking point for me. Even on the most expensive plan, you are limited to creating 100 products. What’s more, you are limited to 20,000 customers only.
There is an “Enterprise” option where you can increase your plan limits, but this will cost you.
In contrast, virtually everything in GoHighLevel is unlimited, from sending emails to creating courses and everything in between. Better still, the unlimited features are available on ALL plans—not just the most expensive ones!
This allows me to try out and test different versions of funnels, products, campaigns, and more without worrying about hitting a limit.
Another advantage is that I don’t have to restrict what I can offer my clients. For example, if I take on a client with multiple business locations, I can create a separate website, sales funnel, and more for each location.
Superior Automation
The automation in GoHighLevel is definitely worth mentioning because it’s such a vast and sophisticated tool. When I say you can automate anything, I’m not exaggerating.
Whether you want to automate a simple email sequence or a large, multi-channel campaign, you can do it. You can even connect with third-party apps like WhatsApp and ChatGPT and automate their functions.
Yes, it can be complicated to master. GoHighLevel realizes this and has plenty of “recipes” (premade automated sequences) for common use cases to help you get started.
Once you get into the swing of it, though, you’ll wonder what you ever did without it.
Awesome Scalability (Sell as SaaS)
The icing on the GoHighLevel cake is the ability to brand and sell the entire platform as your own SaaS product. You can even decide which features to include and set your own prices.
This is a total game-changer because it presents an unlimited opportunity to bring in extra revenue. GoHighLevel places no limits on how many times you can sell it as SaaS.
I love this capability because it has allowed me to set up an entirely new business stream without creating a product. And, since I know how good GoHighLevel is, it’s not difficult for me to sing its praises and promote it.
The Platform Continuously Evolves
I’ve already mentioned how GoHighLevel is always releasing new features, and it’s true. They are also constantly improving the existing ones.
If you want to get an idea of how often they release platform updates, check out the GoHighLevel YouTube channel. You’ll see video announcements of new stuff released daily.
My favorite part about this is that many of the platform improvements are suggested by its users. There’s a forum where people can request features, and the development team frequently implements them.
This means that GoHighLevel cares about its users and the experience they have. You don’t see this often, and it makes a refreshing—and welcome—change.
4 Reasons Why I Rate Kajabi #1 for Course Creators
I didn’t choose Kajabi for my business because I don’t focus on learning products. But if that’s what you do, I fully recommend Kajabi as the better platform.
It was literally made for course creators, and you’ll be hard-pressed to find a better solution out there for this purpose.
All-In-One Solution
Although Kajabi isn’t on the same level as GoHighLevel for features, it’s still a true all-in-one solution for course creators.
Since the platform includes all the marketing and sales tools you could ever need, there’s no need to use (and pay for) additional third-party apps. This is really important because it allows you to build your learning content business from within a single platform.
I don’t know about you, but I like convenience. Since I’m not the most technical of people, not having to mess around with multiple platform integrations is a big plus in my book. Besides, it provides a stable and seamless experience for your customers.
Superior Course and Community Builder
Yes, GoHighLevel has a course and community builder, but the platform was never centered around that. In comparison to Kajabi’s, it feels basic.
Kajabi, on the other hand, has one of the best course and community features on the market. The developers have taken extreme care to make the tools the best they can be—and it shows.
One of my favorite parts of the course builder is the AI content generator. You simply plug in your course title and a few details, and the AI will whip up a full course outline and even some of the content.
Although it won’t create a full course for you, it acts kinda like a template and provides a great starting block.
Then there’s all the usual stuff you can add to bring your content to life—quizzes, videos, downloads, etc.
Over in the community builder, you’ll find loads of engagement-enhancing tools like challenges, events, and chat circles. The live stream tool is particularly useful and lets you jump into a live broadcast whenever the mood takes you.
Personally, I find the community feature one of the best ways to accumulate a dedicated and loyal audience.
Create Diverse Learning Products
Besides courses and communities, Kajabi has tools for building coaching products and podcasts. You can use these features to create unique learning products that fully fit your audience’s needs.
For example, you might have a high-ticket course that comes with an “x” amount of coaching sessions. Or, you can have a collection of smaller courses sold as a bundle with a community attached.
The sales tools allow you to build bespoke offers however you want. Whether that’s a single product, a membership site, a bundle, or something else, you can do it in Kajabi. Then, you can up the value of your offers by adding order bumps and upsells to the checkout page.
Top User Experience
If I had to pick a single platform for usability, it would be Kajabi, hands down.
Every part of the user experience is excellent. From when you first log into the platform to when you become a seasoned expert, navigating and using the features is easy.
I absolutely hate it when I use a platform for the first time and have to spend hours hunting down the features and figuring out how to use them. It’s such a frustrating timewaster.
Kajabi has the opposite experience. Everything about it is intuitive. The platform is robust and rarely—if ever—glitches. And, if you do need help, the customer service team and online resources are top-notch.
Kajabi vs. GoHighLevel: Which Should You Choose?
Just because GoHighLevel was best for me, it doesn’t mean it will be for you. Think about your business needs and pick the platform that aligns best.
If you dream of creating high-quality courses and other learning products, then you should definitely pick Kajabi. It’s the best platform for this purpose—by a long stretch.
However, if your business needs are outside the learning niche, GoHighLevel gives you more diverse options and opportunities to scale. The platform is particularly suited to digital agencies and marketing professionals, but it’s just as useful for local, brick-and-mortar businesses.
If you’re struggling to choose or have questions about either platform, jump into the SupplyGem community, and I’ll be more than happy to discuss them with you!
Frequently Asked Questions
Can I Use Kajabi or GoHighLevel for Free?
Neither Kajabi nor GoHighLevel offers free plans, but you can take advantage of the 30-day free trials available for each platform.
Can I Switch from Kajabi to GoHighLevel or Vice Versa?
If you want to switch from Kajabi to GoHighLevel, importing your Kajabi courses into the GoHighLevel platform is possible. It is not possible to import anything from GoHighLevel into Kajabi.
