Kajabi vs GoHighLevel

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Kajabi is a leading course-building and marketing platform while GoHighLevel provides an all-in-one platform for sales, marketing, and CRM.

GoHighLevel logo

Kajabi specializes in building, hosting, and marketing courses, membership sites, and communities

It features comprehensive course creation tools and everything you need to market them online.

GoHighLevel is more focused on marketing and CRM

It places great emphasis on automation and has sophisticated features to automate entire campaigns and administrative tasks.

Key Takeaways:

To get started with Kajabi or GoHighLevel, you can take advantage of a 30-day free trial for each platform.

Kajabi vs. GoHighLevel: Pricing Comparison

PlatformCheapest PlanTop-Tier PlanDiscount for Paying AnnuallyFree Trial?
Kajabi$149/month or $119/month billed annually$399/month or $319/month billed annually20%14-day free trial
GoHighLevel$97/month or $80.83/month billed annually$297/month or $247.50/month billed annually17%14-day free trial

GoHighLevel is certainly the cheaper option out of the two platforms and has the added advantage of being unlimited for most features. 

Kajabi, on the other hand, is pricier and does impose limits on its features, even on its top-tier plan.

Both platforms give a discount for paying annually, and their standard free trial is 14 days, although 30-day free trials can easily be found for each.

One key difference is that Kajabi provides a no-questions-asked, 30-day money-back guarantee, whereas GoHighLevel doesn’t provide refunds.

Kajabi vs. GoHighLevel: Ease of Use

Kajabi has a great-looking, modern interface and it doesn’t take much to get started on the platform or to learn how to use its features. 

It provides a great user experience, plus support and assistance is easily accessible.

When you first sign up to the platform, you are provided steps to complete that guide you toward creating your first product and sales funnel. This ensures you’re not left floundering at the first hurdle.

GoHighLevel has so many features and tools that it can be tough to understand where things are located or how to find them. 

The platform is less intuitive, and you must switch between an Agency View and a Sub-Account to access certain features.

There are no guides that pop up when you first get started. Instead, you must find the relevant walkthrough in the help portal. Overall, it requires a serious learning curve that can take days rather than hours.

Which Platform Is Easiest to Use?

Kajabi is much easier to use, especially for new users and beginners. 

There is plenty of help when you first sign up and the platform is generally way more intuitive than GoHighLevel’s interface.

Kajabi vs. GoHighLevel: Feature Comparison

Each platform is designed for a different purpose, so while you will see some overlap in the features they offer, one platform will often excel over the other in particular areas.

CRM Features

GoHighLevel was built for CRM and has all the tools you could ever need to nurture leads and interact with contacts. You can call, message, email, and text directly from the platform; organize your contact lists, and manage your bookings and pipelines.

Better still, GoHighLevel lets you automate many aspects of CRM, meaning less leads are dropped and fewer opportunities are missed.

While Kajabi is not specifically a CRM platform, it does have CRM capabilities built into the platform. 

Notably, you can manage your contacts, members, and subscribers and organize them into groups for different marketing purposes.

CRM: Which Platform Does It Best?

GoHighLevel is the better option here if you want a platform with comprehensive CRM features with automation built in. Plus, the platform allows for unlimited contacts whereas with Kajabi, you have a limit no matter which plan you subscribe to.

Sales and Marketing Features

Sales and Marketing Features

Since Kajabi is a course-building platform, it has marketing features geared specifically toward promoting them. These are comprehensive enough to allow you to build mostly automated campaigns using sales funnels, emails, and web pages.

GoHighLevel definitely has more sales and marketing features, such as full automation and pipeline management. It also encompasses more marketing channels like voicemail and SMS.

Sales and Marketing: Which Platform Does It Best?

If the Kajabi platform had the same purpose as GoHighLevel, then it would certainly lose out since GoHighLevel has more advanced features. However, just like GoHighLevel, Kajabi’s sales and marketing tools are perfect for what the platform is designed for.

Page Building Features

Page Building Features

Both platforms have building tools for websites, sales funnels, and landing pages. And, each platform has its own template library to help you quickly build your web pages.

GoHighLevel does have a more detailed building tool and utilizes drag and drop to customize and edit everything on-page. It’s intuitive and requires hardly any learning curve to master.

Kajabi’s templates look more modern and up-to-date, and one timesaver is that its funnels and emails already have automation built in so that you don’t have to manually create them. You perform edits and customization in the sidebar, and it’s easy to use.

Page Building: Which Platform Does It Best?

Both platforms’ page-building features perform well and are simple to grasp. But, we feel that Kajabi has the edge here. The interface and templates look more modern, and the built-in automation is particularly useful.

We also like how Kajabi takes a guided approach to page building, a useful feature for beginners.

Memberships and Course Features

Memberships and Course Features

Kajabi is, first and foremost, a course-building platform. Therefore, it has comprehensive features to enable you to create courses, coaching products, podcasts, membership sites, and communities.

GoHighLevel lets you build and host unlimited courses, but its building tool is a lot less sophisticated than Kajabi. The platform has fewer features and tools and does not support podcasts.

Memberships and Courses: Which Platform Does It Best?

There’s no doubt that Kajabi outshines GoHighLevel in just about every way here. If your goal is to create stunning-looking courses or membership sites that are highly engaging, you will find everything you need on Kajabi.

Automation Features

Automation Features

Regarding automation, GoHighLevel is highly advanced and offers an extremely sophisticated array of automation options. For example, you can create workflows for your campaigns with as many triggers and actions as you need. You can also integrate with third-party apps and set them up on autopilot, too.

You can automate pipeline management, lead nurturing, calendars, and booking. You can even create an AI-powered booking bot.

AI-powered booking bot

Kajabi does have some good automation options, but they are less advanced than GoHighLevel. The system operates on setting “When-and-Then” actions, and you can set as many of these as you like.

Although it is less sophisticated in this regard, newcomers to automation will have a much easier time mastering automation with Kajabi than if they used GoHighLevel.

Automation: Which Platform Does It Best?

GoHighLevel has truly impressive automation capabilities, allowing you to create detailed campaigns and place most admin tasks on autopilot, so it’s the clear winner here.

Analytics Tools

Analytics Tools

Both platforms offer detailed analytics of how your products and marketing campaigns are performing. For both Kajabi and GoHighLevel, you can view the analytics from the dashboard, and each platform displays helpful visual elements like charts and overviews so you can see your performance at a glance.

Kajabi’s analytics are better laid out and simpler to understand, whereas GoHighLevel’s data is more in-depth and complex, particularly if you have many campaigns and offers running simultaneously.

Analytics: Which Platform Does It Best?

For the average person, Kajabi lays out its analytics in an uncomplicated manner and is, therefore, easier to read and understand.

Third-Party Integrations

Third-Party Integrations

GoHighLevel has a number of direct integrations, including Stripe, PayPal, Mailgun, Twilio, WordPress, and more. 

Kajabi also integrates with Stripe and Paypal and has native integrations for Facebook Pixel, Mailchimp, Calendly, and more.

Both GoHighLevel and Kajabi allow the use of Zapier to connect with thousands of other apps and third-party platforms.

Integrations: Which Platform Does It Best?

Regarding the number of direct integrations available, the platforms are pretty much even and with the use of Zapier, you can pretty much use the same apps on their platform.

Kajabi vs. GoHighLevel: Training

Kajabi vs. GoHighLevel: Training

Both platforms have an extensive learning center with plenty of information and walkthroughs about how to use the features, troubleshooting common issues, and how to set up integrations.

Kajabi has an onboarding university, regular live webinars, and also lets you book a free 30-minute call with a team member when you initially sign up. Everything is neatly organized, and it’s easy to find what you are looking for.

Which Platform Offers the Best Training

GoHighLevel has a help portal and an active YouTube channel and regularly hosts live training events. However, because the platform frequently updates its features and introduces new ones, this often results in the training material being out of date. Additionally, the help portal is quite disorganized and lacks help articles for a number of features.

Which Platform Offers the Best Training?

Kajabi is the clear winner here. Its learning center is simple to navigate, and the information is easy to follow and understand. The free 30-minute call is a nice bonus, too.

GoHighLevel has a lot of work to do in this department, particularly around keeping its resources up to date.

Frequently Asked Questions

If you want a platform that has excellent course-building features plus the ability to create membership sites and communities, then Kajabi is the better option. Kajabi also has user-friendly marketing tools and is easier for beginners to master.

Kajabi is a course-building and marketing platform and has comprehensive tools to help you create great-looking and engaging courses.

GoHighLevel is primarily a CRM, sales, and marketing platform and is designed to help you nurture leads and create sophisticated marketing campaigns.

Kajabi is more user-friendly than GoHighLevel. The user interface is intuitive and simpler to grasp, and you get plenty of guided prompts to help you get started.

GoHighLevel is complex with many features and requires a steep learning curve to grasp how the platform operates.

You can subscribe to GoHighLevel for $97/month, whereas Kajabi’s cheapest plan is $119/month. Additionally, most of GoHighLevel’s features are unlimited, while Kajabi places limits on all its plans.

You can try out Kajabi for free for 30 days. You can also enjoy an extended 30-day free trial for GoHighLevel.

Kajabi and GoHighLevel were designed for different purposes. Where course building and course marketing are concerned, Kajabi excels over GoHighLevel for these features. However, GoHighLevel has better automation and CRM features.

Kajabi is primarily a course-building platform and therefore has better and more comprehensive course-creation tools than GoHighLevel. For example, Kajabi supports communities, podcasts, and coaching; whereas GoHighLevel only has a basic course-building feature.

Bottom Line 

When balancing out cost, ease of use, features, and support, we feel that Kajabi has the edge over GoHighLevel. The platform has a more modern feel and is much easier to use. And without a doubt, it’s amazing for all course creation needs.

However, GoHighLevel is still an excellent option, particularly if you want a platform with incredible automation capabilities and unlimited usage.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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