Kajabi is a platform designed to help you make money by giving you tools to create, market, and sell digital products.
However, there are other, less-known ways to make money using Kajabi that might suit you better.
Key Takeaways:
- Create and sell courses, coaching, communities, and digital downloads
- Sell services, like asset creation and support to Kajabi users
- Sign up for the Kajabi affiliate program
6 Obvious Ways to Make Money with Kajabi
1. Sell Courses and Coaching Products
Okay, I’m not going to go massively in-depth here, because if you know what Kajabi is, you already know that it’s primarily a course-building platform.
It gives you the tools to create courses for just about any subject, allowing you to sell your expertise.
Courses can be as short or as detailed as you like, with lessons, modules, videos, quizzes, supporting documents, and more.
Then, of course, there’s live coaching, and Kajabi has everything you need to build and sell coaching packages.
Perhaps most usefully, Kajabi has its own livestream tool so you don’t have to integrate with Zoom or similar.
Here are three quick tips to help you sell these products:
- Begin with a lead magnet. It can be a free mini-course, tutorial, or group coaching session. Once you’ve got people’s attention, hit them with your main offer.
- Offer tiered packages. Make your products available at different price points. For example, make group coaching more affordable than 1:1 coaching. This way, you’re not excluding any customers.
- Focus on value, not showmanship. People are purchasing your knowledge, not showy graphics or editing. Just focus on clearly getting the information across so customers can instantly gain value. You can add the fancy stuff in later.
2. Set Up a Podcast
Podcasts are all the rage right now, and it’s a good market to get into if you are passionate about a subject.
And passion is the key to making a podcast successful.
Kajabi gives you the tools to host, distribute, and monetize your podcast (though you’ll still need separate recording equipment, since Kajabi doesn’t supply that). Plus, you can also use the platform’s marketing features to get the word out.
The rest is up to you
Pick a subject you love and know a lot about—perhaps you’re excellent at storytelling or interviewing. Either way, try to find a unique angle that would make a listener choose your podcast over another.
3. Create a Community
You only have to look at an active Facebook group to see just how much engagement is driven via a community-based setup.
Kajabi offers an excellent community feature that lets you create a customized, branded space for your audience.
Besides offering the usual comment-and-response newsfeed, you can also run livestreams, set up and run challenges and events, and even integrate your community with your courses.
As for monetization, there are several ways to get revenue from your community:
- Charge a recurring membership fee for access.
- Create pricing tiers for access to exclusive community channels.
- Run paid events and livestreams.
- Promote your paid courses and digital products.
- Run offers specifically for your community members.
4. Sell Newsletters
Believe it or not, paid email-based newsletters are a growing niche within the creator economy. As a reference, Substack reports over 5 million paid subscriptions to written content, with the top 50 newsletters generating over $500k per year.
If you operate within tech, business, marketing, or finance (the most popular industries for paid newsletters), this option could work very well for you. It’s also a good option for the health and wellness industry.
Create your newsletter in Kajabi, set your price, and then send it out via the platform’s emailing system.
Content that works well for paid newsletters includes:
- “How to” articles, like step-by-step guides, playbooks, checklists, and so on.
- Curated industry data, forecasts, and analysis with explanations on how to leverage them.
- Decision support via comparisons and frameworks that help individuals choose the right strategy or tool.
5. Sell Digital Downloads
Digital downloads are definitely a saturated niche, but if you can match your product with audience needs, it can still be a big success.
Downloadable products span a wide range, from templates and design files to workbooks, ebooks, and everything in between.
While you can’t create the digital downloads themselves in Kajabi, you can set up the offer, sales funnel, etc., and sell them via the platform.
Digital downloads are great for testing the waters in your niche and selling something small before committing to a larger product like a course.
6. Bundle Products
Why stick to one product when you can sell several in one go? Bundling a community with coaching sessions and courses generates more revenue while delivering greater value to customers.
The trick is to offer the bundle at a slightly lower price than if the customer bought everything separately.
When creating offers within Kajabi, you can add as many products as you like. So, you can create bundles of all shapes and sizes to satisfy different needs and price points.
7. Use Order Bumps and Upsells
A well-known trick to increase revenue is to offer a little something extra at the time of purchase.
This something extra is known as an “order bump,” a small, lower-value product that’s relevant to the main offer. The product could be a supporting workbook, swipe files, templates, etc.
For the customer, it should be an easy decision and a no-brainer to add it to their initial purchase.
Upsells appear after the main offer is purchased and offer a higher-value product. Think VIP services, exclusive coaching, and so on.
It needs its own sales page and messaging, and it must enhance the main offer in some way. An example would be a done-for-you service that helps the customer reach their goal faster.
Kajabi has both upsells and order bumps within its platform, and you can attach one or both to your offers.
5 Less Obvious Ways to Make Money with Kajabi
Using Kajabi to create products and sell them is pretty straightforward. However, if you position yourself as a platform expert, you open up several new, lucrative income streams.
1. Sell Your Skills as a Kajabi Expert
It’s surprising how many Kajabi users don’t understand the platform’s ins and outs or how to make things work properly.
Or they may just not have the time to do it themselves.
For example, setting up sales funnels can be complicated if you don’t understand how they work and what they need.
This is where you can step in and provide services as a Kajabi specialist.
You can offer service packages as a virtual assistant or one-off services to help Kajabi users set up their business on the platform
Some ideas include:
- New user setup and onboarding
- Website and funnel setup, design, and deployment
- Automation sequence creation
- Email marketing setup
- Course and product setup
- Checkout page design
- Platform troubleshooting
- Custom coding implementation
In fact, there’s no end to the number of strings you can add to your bow in this area. As long as you know the Kajabi platform inside out (and it’s not that hard to learn), you can make money.
2. Build Templates for Kajabi Users
Kajabi’s website, course, and page templates aren’t that great. There’s a limited choice, and the designs are a bit “meh.”
If a creator wants to create a truly on-brand look and feel, there’s a lot of work involved.
Because of that, there’s a market for ready-made Kajabi templates that users can essentially “plug-and-play.”
If you’re savvy with page design, you can do this, too.
Either create a catalog of ready-made templates or offer bespoke template creation services.
3. Create “Done-for-You” Kajabi Packages
In a similar vein, why not create entire done-for-you packages that incorporate every aspect of running a business on Kajabi? A “business in a box,” if you will.
For instance, you could offer course creation, platform setup, marketing campaigns, training, and ongoing support, all for a single price or via a monthly subscription.
4. Enroll in the Kajabi Affiliate Program
The Kajabi affiliate program certainly isn’t as lucrative as it once was. However, it’s worth signing up for if you have an audience to promote it to.
If a customer subscribes to Kajabi using your unique link, you will receive a commission. This can range from a one-off payment per signup to a recurring 20% of the subscription fee.
Kajabi uses tiered levels, so the more individuals you get to sign up, the more money you’ll get.
That said, unless you’re a wizard at affiliate marketing, this income stream won’t sustain you full-time. However, it can be a nice little side earner if you put in the effort.
5. Provide Backend Support to Kajabi Users
The final suggestion I have for making money is to provide backend support.
Once a business owner has things up and running and customers coming in, the admin side of things gets harder to manage.
Examples of ongoing tasks include onboarding new students, sending out communications, cleaning up contact lists, and so on.
This is when you can step in and take this busywork off the business owner’s plate. Essentially, you act like a virtual assistant but exclusively for Kajabi users.
10 Tips to Ensure You Actually Make Money with Kajabi
It makes no difference whether you’re using Kajabi to make money yourself or make money by helping other Kajabi users; these tips will help you scale.
1. Properly Address Audience Pain Points
If your offer doesn’t speak directly to your audience’s problems, you won’t get anywhere.
You need to understand precisely what keeps your perfect customer awake at night and what outcomes they desperately need.
Use surveys and questionnaires, scour social media comments, take discovery calls, and more. Get insight into pain points and create products or services that directly resolve them.
2. Remove Low-Value Tasks
If you spend half your week reformatting documents, reorganizing files, and reading unimportant emails, you have a problem.
These are not the things that make you money. They are low-value tasks that drain your time and energy.
Either offload these tasks to an assistant or find a way to automate them. Don’t be afraid to be ruthless and get rid of some things altogether.
Once these time-wasters are gone, you will be free to concentrate on what matters.
3. Closely Track Analytics
Kajabi gives you a lot of useful data. It tells you page views, conversion rates, churn, revenue, and more.
If you ignore these numbers, you don’t know what is and isn’t working.
You might end up using landing pages that don’t convert and sending emails that go straight to spam.
Tracking analytics helps you spot patterns and trends that can help you improve.
For example, maybe your students become disengaged at a certain point in your course. That means you need to look into why and likely tweak your content.
Data isn’t the most fun thing to look at, but it’s the main thing that contributes to growth.
4. Use Split Test Strategies
Don’t just create one landing page or marketing layout and hope for the best.
You never know what will resonate with your audience, so test out different strategies. Switch up headlines, page layouts, offer messaging, lead magnets, and even pricing.
Use Kajabi’s split-test feature to run tests simultaneously and ditch what isn’t converting.
This way, you can gradually refine your offers until they’re their best possible version.
Even a headline that bumps conversions by 5% can make a big difference to your bottom line.
5. Offer Responsive Customer Support
Without a doubt, the biggest complaint customers have is poor service.
Whether the service is slow or unhelpful or it’s impossible to reach a human, it’s the fastest way to make customers feel like you don’t care about them.
Set up a simple yet responsive help system. This could be an email inbox, a helpdesk, live chat, or even phone support. Clearly state your availability, including when customers can expect a response.
And make sure that support is offered by a real human. AI chatbots will only get you so far.
If your customers feel valued and heard, they’re far more likely to be loyal and stick with you long term.
6. Evolve with the Market
Today’s problems quickly become yesterday’s, and buyer behavior changes as quickly as the latest TikTok trend.
If you built a course three years ago, is it still serving your audience’s needs?
The truth is that creators who refuse to evolve eventually get replaced by those who do. And falling behind is not great for revenue.
So, take a look at what’s going on in your niche to find fresh pain points to solve and new ways to present your offers. Update old, tired content to keep it relevant, and keep improving the experience for your customers.
7. Automate Where Possible
Automation isn’t just about saving yourself time; it also creates a more efficient and accurate workflow for your customers.
Instead of promising to send out an email or remembering to update a contact, you can let automation handle it for you.
Plus, when you need to take a break or go on vacation, if you’ve automated your business, it can keep it running while you put your feet up.
8. Invest in a Mentor
If you’re really struggling to grow your business, why not take advice from an expert?
This could be a Kajabi expert with tested strategies or someone who has had proven success within your field.
Instead of going through the painful trial-and-error process, your mentor can show you what actually works.
Yes, this will cost money up front, but even a couple of coaching sessions can make a big difference if you invest in the right person.
9. Invest in Yourself
There’s going to be a limit to your knowledge, and this will slow your business down once you hit that wall.
You need to constantly level up your skills and creativity.
Whether it’s learning better marketing strategies, learning new tech, or improving your interpersonal skills, all self-investment will eventually translate into business growth.
10. Sell Subscriptions Instead of One-Off Purchases
One-off sales give you a quick cash injection, but then what? Once sales drop off, you’re left with nowhere to go.
On the other hand, subscriptions create a predictable monthly revenue stream.
As long as you’re consistently providing value, your customers will keep paying. Even a moderately priced subscription can sustain you if you have enough customers on board.
Plus, when you’re not stressing about whether you can pay your bills next month, you can concentrate on delivering even more value.
Frequently Asked Questions
Can I Make Money Selling Physical Products with Kajabi?
While it’s technically possible to sell physical products using Kajabi, the platform wasn’t built for this purpose. It’s not suitable for selling high-volume physical goods, so you will have a hard time making any real money this way.
What Is the Best Kajabi Plan for Making Money?
All Kajabi plans can make you money. It’s perfectly feasible to start on the Kajabi Kickstarter plan (the cheapest one) and get revenue coming in. Then, when you’re ready to scale, you can upgrade your plan as needed.
