Does Thinkific Have Funnels?

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Funnels are one of the latest features Thinkific has launched.

Thinkific has three funnel templates designed to help you gather leads and generate sales.

You customize the pages in the funnel, but you cannot change the order or steps.

Key Takeaways:

  • Thinkific Funnels are available on all plans
  • There are lead magnet funnels to giveaway a lesson or a download
  • A two-step sale page funnel can direct leads to your checkout

Does Thinkific Have Funnels?

Yes, Thinkific offers funnels with all of its plans. 

Currently, Thinkific’s funnel features are limited, and we don’t think they will yet replace funnel-building tools like ClickFunnels and Kartra.

It is currently a beta feature, so we expect it to evolve and change over time. We will keep this article updated with all the newest feature releases.

Pros and Cons of Thinkific Funnels

Pros of Thinkific Funnels 

  • Beginner Friendly – Thinkific Funnels are super easy to use. You are guided through the setup process, and navigating the funnel flow editor and settings is easy.
  • Pre-Built Templates – It’s quick to create funnels as Thinkific provides three pre-built templates.
  • All Users – You can create funnels on all of Thinkific’s plans. There is no additional fee for using them.
  • Built In – As funnels are built into Thinkific, they are connected with all your products, so you don’t need to manage multiple platforms.
  • AI Technology – Use the prompts Thinkific provides during setup, and the AI technology will build your pages with compelling copy.
Cons of Thinkific Funnels
  • Pre-Built Funnel – You can only use the pre-built funnel templates and cannot alter the steps.
  • Analytics – There is also no funnel analytics available, so it’s difficult to know how your funnels are converting and which changes to make.
  • Discount Offer – If you want to add an upsell offer, you have to offer a discount.
  • Can’t Edit Email – The recapture email cannot be edited or customized.
  • A/B – You can’t test different steps in the funnel with split tests. 
  • No Custom Automation – There is no automation available, so you can’t alter the steps or pages the user is directed to based on their interaction with the funnel.
  • Pages – The web pages cannot be fully customized. You can only change the media, text, and brand styles. You cannot move, add, or delete page elements or sections.
  • Page Designs – Only one funnel gives you page design options. All the other funnels have set designs that cannot be changed.
  • Emails – You can’t connect your own email marketing tool to the funnel, and Thinkific only sends one email in all three funnels. This is a recapture email in the Free Lesson Funnel.
  • No Double Opt-In or Email Verifier – There is no way to verify the email address that leads enter to access your free lesson or downloads. They can access your offer as soon as they enter the information into your lead capture page. This means you could end up with lots of invalid lead data.

Which Funnels Can You Create on Thinkific?

Which Funnels Can You Create on Thinkific?

Thinkific has three pre-built templates. 

You can only use the templates and cannot create your own custom funnel.

The three templates are the following:

  • Free Lesson Funnel
  • Free Download Funnel
  • Sales Page Funnel

Examples of Thinkific Funnels

The funnels all have one purpose each and can only be used for this. 

We’ll look at all three funnel types and what you can do with them. 

Free Lesson Funnel

Free Lesson Funnel

The free lesson funnel allows you to collect leads by offering a free lesson from one of your existing courses. Users enter their email address and name to receive the free lesson.

Offering a free lesson helps you find leads who are interested in your topic and products. 

The free lesson gives them an insight into your teaching style and course, which can help push them to purchase your full course.

Once the lead has completed the free lesson, the funnel sends them several purchase prompts to help generate sales.

Free Download Funnel

Sales Page Funnel

This funnel allows you to collect leads by offering a free downloadable file. Users enter their email address and name and are redirected to a page where they can download the file.

This funnel helps find leads that are interested in the type of product you sell. You can build a relationship with the leads and send relevant product offers to generate sales.

On the page with the downloadable file, you also have the option to add an upsell offer with a discount to entice leads to checkout. 

Sales Page Funnel

Sales Page Funnel

Although Thinkific has this as a funnel, in our opinion, it isn’t really a funnel. It’s essentially a sales page that leads to a checkout.

The sales page gives you more space than Thinkific’s product pages. You can use this to showcase your product and help potential customers fully understand why they should buy from you. 

How to Create a Thinkific Free Lesson Funnel

  1. From your Thinkific dashboard, click “Market and Sell.”
  2. Select “Funnels.”
  3. Click “+ Create Funnel.”
Click “+ Create Funnel
  1. Choose “Free Lesson Funnel.”
Choose “Free Lesson Funnel.”
  1. Select the course from which you want to offer a free lesson.
want to offer a free lesson
  1. Choose a discount percentage.
Offering a discount
  1. Click “Next.”
There are two ways to build your landing pages on Thinkific:
  • Start with blank landing pages.
  • Use Thinkific’s AI technology to set up your funnel. The AI technology builds landing pages for your funnel based on the information you provide during setup.

In this example, we’ll use the AI funnel setup option. However, if you would prefer to start from scratch, click “Skip” and “Start Content from Scratch.” 

Start Content from Scratch
  1. Select the knowledge level of your potential audience and click “Next.”
There are currently three options available:
  • Beginner
  • Intermediate
  • Advanced
Beginner
  1. Describe who your course is for and click “Next.”

This could include their demographics, lifestyle, interests, goals, problems they have, services you can offer, what motivates them, and more.

We recommend utilizing the full 500-character word count, as the more information you provide, the more personalized your AI-generated landing page will be. 

AI-generated landing page
  1. Describe the problem your course is solving and click “Next.”

For example, let’s say you’re selling a Time Management and Organization course. You might write things like “always running out of time,” “disorganized,” “stressed,” “overwhelmed,” etc.

Time Management and Organization
  1. Describe what students will experience in your free lesson.
problem the free download
  1. Click “Done.”
Your Free Lesson Funnel has now been built, and you will be directed to the funnel flow editor. From here, you can customize the funnel content and publish and share your funnel.

How to Create a Thinkific Free Download Funnel

  1. From your Thinkific dashboard, click “Market and Sell.”
  2. Select “Funnels.”
  3. Click “+ Create Funnel.”
Click “+ Create Funnel
  1. Choose “Free Download Funnel.”
Free Download Funnel
  1. Select the resource type from the dropdown menu and click “Next.”
Thinkific offers the following options in the dropdown menu:
  • Checklist
  • E-Book
  • Framework
  • Guide
  • Resource List
  • Template
  • Whitepaper
  • Worksheet
  • Other

You should also make sure it’s relevant to the courses and products you’re selling. This can help increase the likelihood that the leads are your target audience and will be interested in your paid products.

target audience
  1. Upload the file from your computer.
Upload the file from your computer
  1. Choose whether you want to add an upsell offer.

In this example, we will add an upsell offer.

The upsell offer will appear on the lead magnet download page. It also requires you to offer a discount on the upsell offer.

This is a great idea since the leads have already expressed interest in your products, as indicated by how they provided their name and email. That means they are more likely to buy from you than cold traffic.
  1. Choose the upsell offer and discount percentage.
discount percentage
  1. Click “Next.”
There are two ways to build your free download landing pages on Thinkific:
  • Start with blank landing pages.
  • Use Thinkific’s AI technology to set up your funnel. The AI technology builds landing pages for your funnel based on the information you provide during setup.

In this example, we’ll use the AI funnel setup option. However, if you would prefer to start from scratch, click “Skip” and “Start Content From Scratch.”

Start Content From Scratch
  1. Describe who the free download is for and click “Next.”
This information will help Thinkific create a page that’s designed for your target audience.

We added some tips on how to do this under step 9 in the “How to Create a Thinkific Free Lesson Funnel” section.

Time Management and Organization
  1. Describe the problem the free download is solving and click “Next.”
problem the free download
  1. Describe the outcome that students can expect from your free resource.
Describe the outcome that students
  1. Click “Done.”
Thinkific will now build your Free Download Funnel pages, and you will be directed to the funnel flow editor. From here, you can customize the funnel content and publish and share the funnel.

How to Create a Thinkific Sales Page Funnel

  1. From your Thinkific dashboard, click “Market and Sell.”
  2. Select “Funnels.”
  3. Click “+ Create Funnel.”
Click “+ Create Funnel
  1. Select “Sales Page Funnel.”
Select “Sales Page Funnel.”
  1. Choose the course you want to sell in the funnel and click “Next.”
Choose the course you want

There are two ways to build your funnel landing pages on Thinkific:

  • Start with blank landing pages.
  • Use Thinkific’s AI technology to set up your funnel. The AI technology builds the sales page based on the information you provide during setup.
In this example, we’ll use the AI funnel setup option. However, if you would prefer to start from scratch, click “Skip” and “Start Content From Scratch.”
  1. Select the knowledge level of your audience and click “Next.” There are three options to choose from:
    • Beginner
    • Intermediate
    • Advanced
Advanced
  1. Describe who your course is for and click “Next.”
AI-generated landing page
The information you add here will help Thinkific create a landing page designed for your target audience. We added some helpful tips on what to add under step 9 in the “How to Create a Thinkific Free Lesson Funnel” section.
  1. Describe the problem that the course is solving and click “Next.”
Free Lesson Funnel
  1. Describe the outcome students can expect to get from your course and click “Next.”
problem the free download
  1. Click “Done.”
Thinkific will now build your Sale Page Funnel page, and you will be directed to the funnel flow editor. From here, you can customize the funnel content and publish and share the funnel.

How to Customize Your Thinkific Funnel

The pages and the offers in the funnel can be customized. 

However, you cannot customize the order of the funnel steps or remove or add funnel steps. 

The funnel template you choose will determine the pages included. We’ll look at each funnel template and which aspects you can edit.

Free Lesson Funnel Template Steps and Pages

Free Lesson Funnel Template Steps and Pages

The free lesson funnel consists of the following steps:

1. Lead Capture Page

This is the first step in the funnel. It is the page where users need to enter their email address and name to access the free lesson and start your funnel. 

In the funnel flow editor, you will be able to see the page name and the offer provided in the funnel.

To view and customize the lead capture page, click on the three dots underneath the name. This will open the page editor.

Lead Capture Page
  • Simple and clear headlines that correspond with your call to action (CTA).
  • Show off your free lesson’s benefits.
  • Keep the design in line with your website and brand.
  • Add an engaging video or photo that showcases your lesson.

Free Lesson Funnel Lead Capture Page Design 

Thinkific doesn’t allow you to fully customize the landing page, as you cannot move, delete, or add elements to the pages. Instead, you can select one of three designs.

The three designs can be accessed by clicking on the design button in the top left-hand corner.

You can click on each design to preview it.

You can click on each design

You can see how the design looks on mobile by selecting the mobile icon in the top left-hand corner.

selecting the mobile icon

Each design consists of the same seven elements. We’ve numbered these in the image to show you where they are. They include the following:

  • 1 – Title
  • 2 – Subtitle
  • 3 – Lead capture details
  • 4 – Call-to-action button
  • 5 – Outcomes headline
  • 6 – Outcomes subtitles
  • 7 – Media
Outcomes subtitles

You can edit all of the text elements except the lead capture details. The lead capture details are “Email,” “First Name,” “Last Name,” and the checkbox text, which advises that they will opt into your email marketing.

First Name

To edit the other text elements, simply click on the one you want to edit and type.

If you use the AI technology to help you build your pages, the text boxes will be populated using the information you entered during setup. 

We’ve added arrows to all the text that can be clicked and edited.

clicked and edited

To add media, click the image. This will open a media box. Here, you can select whether you want to add an image or video. 

If you select “Image,” you can upload it directly to Thinkific.

To add media

If you want to add a video here, you will need to host the video on YouTube or another hosting site. 

To add the video, copy the URL, select Video, paste the URL into the box, and upload a video cover image.

To add the video

For both images and video, you can add ALT text. Once you’re happy with your media, you can click “Apply.”

Free Lesson Funnel Lead Capture Page Brand Styles 

You can edit the following brand styles of your lead capture page:

  • Fonts
  • Colors
  • Buttons
  • Surfaces
  • Inputs

To do this, click the arrow on the right-hand side of the page. 

Free Lesson Funnel Lead

This will open the “Brand Styles” menu. 

You can click each style and a dropdown menu will appear. 

Brand Styles

Edit these to suit your brand and click “Save.” 

Edit these to suit your brand

Once you’re happy with the design you’ve chosen, edited the text and media, and chosen your brand style, click “Save Draft” in the top right-hand corner.

To return to the funnel flow editor, click the “X” button in the top left-hand corner.

Save Draft

2. Free Lesson

The next step in the funnel is Free Lesson. This is where you select the free lesson that is provided in exchange for the lead’s details.

In the funnel flow editor, you will be able to see the step name and the course provided in the funnel.

To select the lesson, click on the three dots and click “Edit.”

Free Lesson

This will open the course you selected to offer a free lesson from. 

To choose a lesson, click on the lesson you want to offer for free.

In this example, we’ll choose the “SupplyGem Lesson.”

Scroll down to “Lesson Settings,” tick the box “Make this a Free Preview Lesson,” and click “Save.”

Lesson Settings,

You can then close the course editor and return to the funnel to complete the next steps.

3. Purchase Prompt

The next step in the funnel is Purchase Prompt. This step is presented once the lead has viewed your free lesson. It is a pop-up that prompts the lead to purchase the full course.

In the funnel flow editor, you will be able to see the step name and the course provided in the funnel. 

To edit the text in the purchase prompt, click the three buttons and click “Edit.”

There are three text boxes to edit. These are the header, body, and call-to-action button.

Purchase Prompt

Once you’re happy with the edits to the purchase prompt, click “Save Changes” and the “X” button in the top right-hand corner.

Once you’re happy

You will then be returned to the funnel flow editor.

4. Recapture One-Time Offer Purchase Prompt

The next step in the funnel is the Recapture One-Time Offer Purchase Prompt. This step is presented if the lead skips the previous purchase prompt. It offers the lead a discount on the offer to help you win the sale.

In the funnel flow editor, you will be able to see the step name and the course provided in the funnel. It will also show whether you have chosen for the discount to be available outside of the funnel. 

To edit the text and settings of the recapture one-time offer purchase prompt, click the three dots and click “Edit.”

Recapture One-Time Offer Purchase Prompt

There are three text boxes to edit. These are the title, body, and the call-to-action button.

call-to-action button

Underneath the text boxes, you can also choose whether or not the recapture one-time offer purchase prompt is presented through the product page.

This means that when someone visits your product page, rather than the lead capture funnel, and views your free lesson, they will also be presented with the discount offer.

If you untick the box, the offer will only be available to users who access the free lesson through your funnel.

someone visits your product page

5. Drop-Off Recapture Email

The next step in the funnel is the Drop-Off Recapture Email. This step is presented if the lead hasn’t purchased the offer within an hour of seeing the purchase prompt.

In the funnel flow editor, you can see the step name and the course provided in the funnel. 

Checkout

You cannot customize the email, its contents, or when it’s sent. 

But, if you want to see a preview of the email, you can do so by clicking the three dots and clicking “Edit.”

You cannot customize the email

6. Checkout 

If the customer chooses to purchase your course by clicking on the call to action through any of the offers, they will be presented with the checkout step.

Checkout

The offers which direct the user to the checkout are the following:

  • Purchase Prompt
  • Recapture One-Time Offer Purchase Prompt
  • Drop-Off Recapture Email 

The checkout is Thinkific’s Built-In Checkout. The checkout page cannot be customized and is the same one used for all purchases on Thinkific.

7. Thank You Page 

If the customer completes the checkout, they will be directed to the Thank You page. 

7. Thank You Page

You cannot create a custom Thank You page specific to the funnel. 

The funnel Thank You page is the same one as your site’s Thank You page. 

By clicking “Edit,” you will be redirected to the Thank You page in your site builder.

Any changes you make will be shown for all the products you sell.

Any changes you make

Free Download Funnel Template Steps and Pages

1. Lead Capture Page

The Lead Capture page is the first page of the funnel. It is the page where users enter their email address and name in order to receive your free download.

1. Lead Capture Page

In the funnel flow editor, you will see the step name, your download title, and the download type. 

To edit the lead capture page, click the three dots and click “Edit.” This will open the page editor.

You cannot fully customize the page. There are no design options, like in the Free Lesson Funnel template, and you cannot add any media. 

But you can update the text and customize the brand styles.

Free Download Funnel Lead Capture Text Customization

There are five text boxes you can customize. We’ve numbered these in the image to show you where they are. They include the following: 

  • 1 – Title
  • 2 – Subtitle
  • 3 – Form Heading
  • 4 – Call-to-action button
  • 5 – Highlights 1-3
5 - Highlights 1-3

You cannot edit the field titles, which are ‘Email,’ ‘First Name,’ and ‘Last Name’ or the FREE *Download Type* title. In our case, this is a FREE E-BOOK. However, this will change depending on the download type you selected during setup.

Download Type

To edit the text elements, simply click on the one you want to edit and type.

If you use the AI technology to help you build your pages, the text boxes will be pre-filled using the information you entered during setup. 

We’ve added arrows to all of the text that can be clicked and edited.

can be clicked and edited

Free Download Funnel Lead Capture Page Brand Styles 

You can edit the following brand styles of your lead capture page: 

  • Fonts 
  • Colors
  • Buttons 
  • Surfaces
  • Inputs 

To do this, click on the arrow on the right-hand side of the page.

Free Download Funnel Lead Capture

This will open the Brand Styles menu. 

This will open the Brand Styles menu.

You can click on each style, and a dropdown menu will appear. You can edit these to suit your brand and click save. 

You can click on each style

You can view how your page looks on mobile by clicking on the mobile icon in the top left-hand corner.

how your page looks on mobile

Once you’ve updated your text and chosen your brand style, click Save Draft in the top right-hand corner. 

To return to the funnel flow editor, click the X button in the top left-hand corner.

return to the funnel flow editor

2. Download Page With One Time Offer

The next step in the funnel is the Download Page With One Time Offer. This is the page where the users who have entered their details will be directed to. 

The page includes the download button and the one-time offer if you’ve chosen to add one.

In the funnel flow editor, you will be able to see the page name and the one-time offer provided in the funnel.

2. Download Page With One Time Offer

To edit the page, you can click on the three dots and click Edit. 

You will then be directed to the page editor. 

There are two sections on the page, and we’ll look at them separately. We’ve labeled these as 1 and 2 in the image below. 

  • 1 – Download
  • 2 – One Time Offer
One Time Offer

1 – Download Section

The first section of the page is the download. 

This is where the customer clicks the button to access your free download. 

You cannot change the layout or design of the section. But you can change the title and text next to the button. 

To edit the text elements, simply click on the one you want to edit and type.

We’ve added arrows to the text that can be clicked and edited.

Download Section

If you haven’t added a one-time offer, these will be the only elements on the page. 

Your free download page will look as follows:

can be clicked and edited

This will also be the last step of the funnel. Your funnel flow will look as follows:

Your funnel flow

2 – One-Time Offer Section

If you have chosen to add a one-time offer during setup, it will appear underneath the download section.

You can edit the following elements of the offer section:

  • 1 – Image
  • 2 – Title
  • 3 – Subtitle
  • 4 – Call-to-Action Button
One-Time Offer Section

You cannot edit the design of the offer, the discount sticker, or the price box.

To edit the text elements, simply click on the one you want to edit and type.

If you use the AI technology to help you build your pages, the text boxes will be pre-filled using the information you entered during setup. 

We’ve added arrows to all of the text that can be clicked and edited.

can be clicked and edited

To add media, click on the image. This will open a media box. Here, you can upload an image directly to Thinkific. You can also add ALT text. Once you’ve added your image, click Apply.

helps showcase

Free Lesson Funnel Lead Capture Page Brand Styles 

You can edit the following brand styles of your lead capture page:

  • Fonts
  • Colors
  • Buttons
  • Surfaces
  • Inputs

To do this, click on the arrow on the right-hand side of the page. 

Free Lesson Funnel Lead Capture Page Brand Styles 

This will open the Brand Styles menu. 

This will open the Brand Styles menu.

You can click on each style, and a dropdown menu will appear. You can edit these to suit your brand and click save. 

You can click on each style

You can view how your page looks on mobile by clicking on the mobile icon in the top left-hand corner.

how your page looks on mobile

Once you’ve updated your text, added your one-time offer image, and chosen your brand style, click Save Draft in the top right-hand corner. 

To return to the funnel flow editor, click the X button in the top left-hand corner.

Save Draft in the top right

3. Checkout

The checkout step is only added to the funnel if you have added a one-time offer.

Checkout

If the customer clicks the call-to-action button on your download page, it will open the checkout step.

Like in the Free Lesson Funnel, the checkout is Thinkific’s Built-In Checkout. It cannot be customized and is the same one used for all purchases on Thinkific.

4. Thank You Page

The thank you page step is only added to the funnel if you have added a one-time offer to the funnel.

If the customer completes the checkout, they will be directed to the Thank You page. 

Thank You page

As we described in the Free Lesson Funnel, you cannot create a custom Thank You page specific to the funnel. The Thank You page is the same one as your site’s Thank You page. 

By clicking “Edit,” you will be redirected to the Thank You page in your site builder. Any changes you make will be shown for all the products you sell.

Free Lesson Funnel,

Sales Page Template Steps and Pages

1. Sales Page

The sales page is the largest page that Thinkific offers. It is like a long-form product page.

There is plenty of space to showcase your course content and the benefits of buying. 

This gives potential customers all the course information in one place, which can help to maximize sales. 

In the funnel flow editor, you will be able to see the page name and the course for sale in the funnel.

1. Sales Page

To edit the sales page, click the three dots and click “Edit.” This will open the page editor.

There is only one design available for the sales page, and you cannot alter the layout. The sections and elements within the sales page are fixed.

However, you can change the brand style, edit the text, and add an image. 

The sales page is split into five sections. These are the following:

  • 1 – Offer (or Media section)
  • 2 – Highlights
  • 3 – About
  • 4 – Curriculum
  • 5 – Call to Action (CTA)

We’ve zoomed out on the full sales page so you can see a complete overview. We’ve labeled each section.

5 - Call to Action (CTA)

The main element you can customize is the text in each section. For all the text elements, simply click on the one you want to edit and type.

If you use the AI technology to help you build your sales page, the text boxes will be populated using the information you entered during setup. 

We will highlight the text elements for each section below.

1. Sales Page Offer (or Media) Section Customization

The first area of the page is the offer. This is where potential customers can see an overview of the course and either purchase or preview it.

The section is made up of several elements. These are the following:

  • 1 – Title
  • 2 – Enroll Now Call to Action (CTA) Button
  • 3 – Free Preview Call to Action (CTA) Button
  • 4 – Image or Video
Sales Page Offer (or Media) Section Customization

You can edit the title and CTA buttons as described above, but the price and course curriculum overview cannot be changed or customized.

To add media, click on the image. This will open a media box. Here, you can select whether you want to add an image or video. 

If you select “Image,” you can upload it directly to Thinkific.

If you want to add a video here, you will need to host the video on YouTube or another hosting site. To add the video, copy the URL, select “Video,” paste the URL into the box, and upload a video cover image. 

For both images and video, you can add ALT text. Once you’re happy with your media, you can click “Apply.”

add ALT text

2. Sales Page Highlights Section Customization

2. Sales Page Highlights Section Customization

The highlights section has three bullet points. These are where you can describe the outcome the buyer will receive if they purchase your course.

The highlights should be short, clear, and concise. 

We recommend adding the three most important aspects of your course here as it’s the first thing the potential customers will read about your course. This is your chance to convince them that they need to buy. 

The three highlights can be edited as described above.

3. Sales Page About Section Customization

The “About” section gives you space to go into more detail.

You might want to expand on your highlighted points, describe your brand origin, or talk about the teacher of the course.

If a potential customer is drawn in by your highlighted bullet points, they will likely read this section to understand you and your course more. 

We recommend using this section to connect with the buyer and tell them why your course will work for them.

Sales Page About Section Customization

The about section consists of two parts: the title and the body. You can edit both of these as described above.

4. Sales Page Curriculum Section Customization

The next section is the curriculum or syllabus. This section shows potential buyers all of your course modules and lessons. It gives them a complete overview, which can help them decide if it’s the right course for them.

Sales Page Curriculum Section Customization

You cannot edit the curriculum as the information is pulled directly from your course.

If you have enabled a free preview for one of your lessons, students will be able to see and access it here. 

Enabling students to preview your lesson will give them a real insight into your course and can help increase your conversion rate.

The only text you can edit in this section is the title. This is done in the same way as described above.

You cannot edit the curriculum

5. Sales Page Call-to-Action Section Customization

The last section of the page is your call to action.

By the time visitors have reached this section, they will have read the rest of your sales page and learned all about your course. They might have also previewed a lesson (if you’ve allowed them to do so).

Sales Page Call-to-Action Section

The call to action is the last chance for you to convert your visitors into customers.

This section includes a title, subtitle, price, and button. 

Thinkific allows you to edit the title, subtitle, and call-to-action button text. You can do so as described above.

We recommend keeping the title and subtitle short, simple, and direct. You can use persuasive language and highlight your main selling point to help convince visitors to purchase your course.

We recommend keeping

Sales Page Brand Styles 

You can edit the following brand styles on your sales page: 

  • Fonts 
  • Colors
  • Buttons 
  • Surfaces
  • Inputs 

To do this, click on the arrow on the right-hand side of the page. 

Sales Page Brand Styles

This will open the “Brand Styles” menu. 

This will open the “Brand Styles” menu.

You can click on each style, and a dropdown menu will appear. You can edit these to suit your brand and click “Save.” 

dropdown menu will appear

You can see how the design looks on mobile by selecting the mobile icon in the top left-hand corner.

design looks on mobile

Once you’ve updated the text in all of the sections, added your media, and chosen your brand style, click “Save Draft” in the top right-hand corner. 

To return to the funnel flow editor, click the “X” button in the top left-hand corner.

To return to the funnel flow

2. Checkout

If the customer enrolls in your course through the sales page, they will be redirected to your checkout.

5. Drop-Off Recapture Email

Like the other two funnels, the checkout is Thinkific’s Built-In Checkout. You can’t make any changes, and it is the same one used for all purchases on Thinkific.

3. Thank You Page

If the customer completes the checkout, they will be directed to the Thank You page.

7. Thank You Page

Like the other two funnels, the Thank You page cannot be customized and is the same as your site’s Thank You page.

By clicking “Edit,” you will be redirected to the Thank You page in your site builder. Any changes you make will be shown for all the products you sell.

How to Find and Adjust the Settings of Your Thinkific Funnel

The settings for all of the funnels are similar, and you navigate them in the same way. 

We will look at the funnel dashboard, how to access the settings, and how to edit the funnel settings. 

Thinkific Funnel Dashboard

Thinkific Funnel Dashboard

Your funnel dashboard will show all of the funnels you’ve created in a list.

You can access and edit each funnel from here and create a new funnel.

To create a new funnel, click “+ Create Funnel” in the top-right-hand corner.

If you’ve built funnels, you will see a list of them all here. You can see the following information about each funnel:

  • Date funnel created
  • Status of the funnel
  • Type of funnel – This will either be a Sale Page, Free Download, or Free Lesson.
  • Slug – This is the funnel’s URL.
  • Product – This is the product that is for sale in the funnel.
  • Last updated
  • Date published

On the far right-hand side, next to the funnel, there are three dots. When you click the dots, there are four options in a dropdown list. These are the following:

  • Edit
  • Copy URL
  • Publish
  • Delete

If your funnel is published, there will also be the options to “Unpublish” and “Copy URL.”

This is a quick way to perform actions on your funnel. However, you can also perform these actions in the funnel flow editor.

To access the funnel flow editor, either click “Edit” from the dropdown list or click on the row of the funnel you want to open.

quick way to perform actions

Thinkific Funnel Flow Editor

The funnel flow editor is where you can edit all aspects of your funnel.

At the top of the page, you’ll see the type of funnel you have opened. 

Underneath this, you’ll see two tabs.

Thinkific Funnel Flow Editor

The first tab is Flow. The steps in the flow will depend on the funnel you’ve selected. We won’t cover this here, as we’ve already gone into depth in the “How to Customize You Thinkific Funnel” section above.

The first tab is Flow

The second step is Settings.

The settings that are displayed here will depend on the type of funnel you have. 

Free Lesson Funnel Settings

Free Lesson Funnel Settings
  • Share Funnel Link – This is the link to the first step of the funnel.
  • Main Offer – This is the course you are offering the free lesson from.
  • Main Offer Discount – This is the discount percentage offered if the lead ignores the first purchase prompt. 
  • Delete – You can delete your funnel from here. Once it has been deleted, you cannot recover it.
Share Funnel Link

Free Download Funnel Settings

Free Download Funnel Settings
  • Share Link – Like the free lesson funnel, this is the link to the first step of the funnel.
  • Leads – Export your lead’s information. This is the information they entered to download your resource. 
  • Lead Magnet Type – This is the type of resource you’re offering. You can see the current resource type and change it by choosing from the dropdown menu.
  • Lead Magnet File – This is the file you’re offering for free. You can see the file you added during setup and change it here.
  • Delete – You can delete your funnel from here. Once it has been deleted, you cannot recover it.
Lead Magnet File

If you have added an upsell offer to your free download funnel, you will also have an additional setting:

  • One-Time Offer Upsell – This is the offer that will appear on your free download page. You can select and change the upsell product, as well as adjust the discount percentage.

Sales Page Funnel Settings

Sales Page Funnel Settings
  • Share Link – Like the other funnels, this is where you’ll find the link to your funnel.
  • Course – This is the course that you are selling in the funnel. You can use the dropdown menu to select or change the course.
  • Delete – You can delete your funnel from here. Once it has been deleted, you cannot recover it.

How to Preview, Publish, and Share Your Thinkific Funnel

After you’ve built your funnel, you will need to publish and share it to start generating leads.

How to Publish Your Thinkific Funnel

Thinkific makes it easy to publish your funnels once you’ve finished customizing them. 

You can do this in two ways.

Publish from the Funnel Dashboard

Publish from the Funnel Dashboard
  1. Click on the three dots next to the funnel you want to publish.
  2. Click “Publish.”

Publish from the Funnel Editor

Publish from the Funnel Editor
  1. Toggle the button on the right-hand side that says “Publish Funnel.”

After you’ve published your funnel either through the funnel dashboard or funnel editor, a pop-up screen will appear. You need to confirm you’re ready to publish your funnel by clicking “Publish Funnel.”

Publish Funnel

Once you’ve clicked “Publish Funnel,” you will receive a message that makes it easy to share and preview your funnel.

Publish Funnel

How to Preview and Share Your Funnel

As we just saw, after you’ve published your funnel, you’ll receive a pop-up window. 

The pop-up window has a button that says “Preview Funnel.”

How to Preview and Share Your Funnel

By clicking here, you will open the first page of the funnel. 

You can also preview your funnel from the funnel dashboard by clicking the three dots on the line of the published funnel you want to preview.

Publish from the Funnel Dashboard

You can also preview the funnel by copying the URL and pasting it into a new window. 

The URL can be found in the pop-up window when you first publish the funnel, in the funnel dashboard under the three dots, and in the funnel editor settings. 

To share your funnel, you can copy the URL and distribute it or use the “Share on Social Media” buttons.

can copy the URL and distribute

To test your funnel, you can complete the lead capture page. You will then be entered into the funnel and experience your funnel as a lead will.

We recommend completing

How to Find the Leads from Your Funnel

After you’ve published your funnel, you will start collecting leads. You can find the leads from each funnel and export them.

Finding your leads allows you to nurture them and build a relationship to generate sales. 

You can do this in several ways, such as sending them relevant content, contacting them to see how they’re getting on with either their free download or free lesson, and sending them offers relevant to the funnel or product they engaged with or opted-in from.

Find and Export Leads from Funnel Settings

  1. Open the funnel you want to export the leads from.
  2. Click “Settings.”
  3. Scroll down to “Leads.”
  4. Click “Export Leads.”
Find and Export Leads from Funnel Settings

Thinkific will email you a CSV file that includes all of your leads. You can download the file from the email. 

Thinkific will email you a CSV

Find and Export Leads from Student Support

  1. Click “Student Support.”
  2. Select “Users.”
  3. Click “Filters.”
  4. Choose “External Sources,” then “Is,” and then type in your funnel name.

E.g., External Sources – Is – Free Lesson Funnel.

Click “Student Support

Frequently Asked Questions

Yes. Thinkific offers three types of sales funnels. Two of the funnels are lead capture funnels, which also allow you to present an offer, and the third is a sales page.

No, you don’t need to. However, if you have a Thinkific account, it can be a great way to increase your reach, capture new leads, and generate sales. It’s also free and super easy, so we recommend using them.

Yes, in the Free Lesson funnel, the user will be presented with a full-price offer. If they decline this, they will be presented with a discount offer and then a recapture email if they haven’t checked out. You can also export your leads and create email campaigns outside of Thinkific to recapture leads.

It depends. If you only want basic funnels, they might be enough, but they can’t compete with most funnel-building tools.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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