The ClickFunnels API connects the platform with other apps (like an integration), but it’s not the easiest thing and requires specialized skills.
There is an easier way, though, that anyone can use.
Key Takeaways:
- Generate API access tokens to perform requests between two platforms
- You need coding skills to use the API properly
- Zapier is an easy-to-use alternative that requires no coding knowledge
What Is the ClickFunnels API?
The ClickFunnels API is an important tool if you want to connect the ClickFunnels platform with other apps.
Essentially, the API acts as a bridge between the two platforms, allowing data to flow automatically and securely between them.
So, it kind of works like an integration but with an extra step (the API key) in between.
There are two other reasons you might also want to use the API:
- To embed ClickFunnels in your own applications
- To offer extended services to other ClickFunnels users and act on their behalf inside their accounts (via OAuth 2.0)
In all cases, the API is the component that allows you to use ClickFunnels across multiple platforms.
Using the API requires coding skills, so if this isn’t your wheelhouse, you’ll need to get someone who knows what they are doing on board.
It can be pretty complicated, so I don’t recommend going down this route unless you are confident about what to do. There is an easier solution, though, which I’ll highlight below.
How to Generate a ClickFunnels API Token (A Quick Guide)
For each app that you plan to connect with ClickFunnels, you will need to generate what’s known as an “API access token.” This token acts as a key that unlocks access between platforms.
API access tokens are generated per team. So, this means two things:
- Anyone else working within your ClickFunnels team account will be able to access all the data that comes through via the API.
- All team admins can access and view the API access tokens.
- Click on My Workspace > Select Team > Team Settings.
- Select Developer Portal > Add New Platform Application.
- Name the application (Use something that’s easily identifiable for the action the API is performing).
- Click Create Platform Application.
- The API token will now appear at the bottom of the screen. Click to copy it, and you can now use it to make requests.
To look up the available requests, you need to head to the ClickFunnels Developer’s Hub.
Sound Complicated? Zapier Offers a Simpler Solution
As I said, using the API requires developer skills, which, let’s face it, most of us don’t have.
Yet, that doesn’t mean you don’t have to miss out on using multiple platforms.
Zapier is a specialized app that simplifies all this API business by removing the coding element.
I mean, it still involves plenty of complex code; it’s just that you don’t have to deal with it.
Once you have created an account, all you do is tell Zapier what you want it to do, and it will create what’s known as a “Zap.”
This is pretty much the same as an API access token, and it gives the two platforms in question permission to perform the desired action.
For instance, you can see above that I’ve asked Zapier to add a contact to my Gmail every time I make a sale in ClickFunnels.
This was the AI assistant’s response.
In the workflow screen, you can connect the two platforms to Zapier and configure the settings. You can even add more steps to the sequence.
There’s a bit of a learning curve, but overall, it’s a whole lot easier to use than the API tokens!
It’s not always free, either. After your zap has performed 100 tasks, you have to pay for subsequent ones by upgrading to a pricing plan starting at $20 per month, depending on how many zaps you want.
So there you go—an alternative solution if you’re not a coding whiz that will allow you to use ClickFunnels seamlessly with other apps.
Frequently Asked Questions
Who Can See the API Access Tokens in ClickFunnels?
Anyone who has access to your ClickFunnels team space can view your generated API access tokens. Therefore, only give access to people that you trust. Also, never share access tokens with anyone outside your workspace.
How Many API Tokens Can I Generate in ClickFunnels?
You can generate unlimited API access tokens inside your ClickFunnels account.
