I love that platforms are getting to the stage where it’s no longer necessary to mess around with integrations.
ClickFunnels is no exception to this, and you can happily use it without needing to connect with third-party tools. However, doing so can expand your functionality in several notable areas.
Key Takeaways:
- ClickFunnels supports over 70 native integrations
- If an integration isn’t supported natively, Zapier can be used
- Marketing integrations are good for specialized features or business continuity
ClickFunnels Integration: A Quick Overview
In total, ClickFunnels supports over 70 native integrations across many business processes. Here’s a quick overview of what they can do:
- Email Marketing and Automation: Sync leads, trigger automations, and send email campaigns from funnels.
- Customer Relationship Management: Add new leads/contacts, automate follow-ups, and manage pipelines.
- Webinar Platforms: Register attendees, send reminders, run livestreams.
- Appointment Scheduling: Schedule bookings directly from a funnel page and manage calendars.
- Accounting: Send invoices or track time based on purchases or form entries.
- Helpdesks and Support: Create support tickets from form entries or initiate chats.
- Lead Outreach: Initiate sales calls/emails from leads; track outreach efforts.
- Collaboration and Communication: Notify teams of new leads, tasks, or purchases.
- Project Management: Assign funnel responses as tasks or sales opportunities.
There are also integrations that support a bunch of miscellaneous tasks like storing and managing funnel data, cold email automation, and more.
Are Integrations Necessary for ClickFunnels?
The fast answer is “no.”
You actually don’t need any integrations to use ClickFunnels, and it contains enough features for you to set up and run a business without requiring third-party apps.
This is what makes ClickFunnels so appealing for beginners or new businesses. You only have to pay for one subscription to get all the tools you need.
That’s not to say that integrations don’t have their place.
If you want advanced tools or want to expand the platform’s capabilities, this is where some of the integration possibilities can come in super handy.
5 Useful ClickFunnels Integrations
1. Stripe and PayPal: For Payments
You no longer have to use a third-party gateway to make sales on ClickFunnels. The platform now has its own payment processor: Payments AI.
However, this processor functions as a multi-gateway, allowing you to connect numerous payment options to a single centralized hub.
For instance, Payments AI works as a standalone payment gateway. But you can also connect Stripe, PayPal, and a few others to it as well.
The advantage of doing this is that you can route payments through whichever gateway makes the most sense.
So, if you have an audience that lives in Europe, you can choose to use the payment gateway that works best for that region.
Additionally, you can use Payments AI to set up automations that manage currency-based routing or failed payments.
Essentially, by integrating additional payment gateways, you can widen your net in terms of the customers you serve and provide a better checkout experience for them.
2. Shippo or ShipStation: For E-Commerce
If you plan to use ClickFunnels to sell physical products at any point, you will need to facilitate shipping.
ClickFunnels partners with two shipping companies, ShipStation and Shippo, so you can arrange and manage all your deliveries from within ClickFunnels.
You’re free to use either option, but Shippo seems to be the better service overall. It’s got a 4.3 rating on Trustpilot while Shipstation can only muster a score of 3.0.
Shippo also offers a free plan (with up to 30 shipping labels per month) and has more attractive tiered pricing than ShipStation.
In either case, integrating with ClickFunnels is simple. Just select which option you want, click the Connect button, and follow the on-screen instructions to finish the setup.
3. Slack: For Communication
For many, Slack has become the de facto method of communication for businesses that want a convenient way to converse with fellow teammates.
Using Slack with ClickFunnels allows you to take advantage of the automation capabilities and set up responses on autopilot.
For instance, you can set up automatic Slack notifications whenever a lead comes in. This alerts your team immediately and gives them the opportunity to act before the lead goes cold.
Or, you can channel Slack messages to specific team members based on the activity of the leads within ClickFunnels.
No one wants to drop leads, but it can be tough to catch them all, especially if you and your team work remotely. The Slack integration goes a long way toward preventing lead loss, so if you work with others, I think it’s a great integration to use.
4. Zoom: For Webinars and Livestreaming
This is one thing I really wish that ClickFunnels would introduce on its platform. I mean, it has webinar funnels, but it has no way to run live webinars without using a third-party tool.
Okay, so it’s not the end of the world, but it does make things a bit more complicated.
To get around this problem, the platform integrates with Zoom, plus webinar apps, GoTo, and Webinar Fuel.
Personally, I recommend Zoom because it’s the cheapest option and known to be super reliable. There’s a free plan, or you can pay just over $13 per month.
I would say that Zoom is built more for conferencing and coaching, though. If you want webinar-specific tools, such as evergreen webinars, polls, CTA buttons, and built-in surveys, choose one of the other platforms.
5. Re:amaze: For Helpdesks
As your business grows, you need to offer a solid support system that allows your customers to get in touch and get the assistance they need.
ClickFunnels does have its MessageHub where you can connect, view, and respond to various incoming messages (email, SMS, social media messaging, etc.).
However, the platform isn’t set up in a way that lets you create helpdesks or ticketing services for your customers. Additionally, you’re going to want a chatbot (they’re all the rage, don’t you know!) to answer common queries, and ClickFunnels doesn’t do this.
So, the answer is to integrate with a dedicated support platform like Re:amaze.
This connects your ClickFunnels messaging with Re:amaze, then you can use the system to set up a support ecosystem that your customers will love.
Why Use Marketing Integrations with ClickFunnels?
I asked myself this same question. If ClickFunnels is so good at marketing, why on earth would you want to integrate it with other marketing platforms?
The thing is, while ClickFunnels is a pretty awesome all-in-one affair, it doesn’t specialize in any one specific area.
This leads to it being a bit of a jack-of-all-trades and master of none. Take its emailing capabilities, for example. They’re good, but they don’t carry the advanced features a platform like Mailchimp might have.
Therefore, if you plan to use ClickFunnels but want specific, in-depth features, it makes sense to use it with another platform.
Additionally, not everyone who joins ClickFunnels is starting from scratch.
If you’ve already been using an alternative platform and have everything set up on there, it can be a real pain in the behind to migrate everything over.
Often, the simplest and fastest solution is to simply integrate it with ClickFunnels.
In conclusion, although you don’t actually need to use marketing platforms with ClickFunnels, there are a couple of instances where it makes perfect sense.
Use Zapier for Anything Else
As is standard for most SaaS platforms these days, ClickFunnels features the ability to connect with and use Zapier.
You don’t need Zapier for any native integrations on ClickFunnels, but you will need it for anything else.
This software acts as a bridge between ClickFunnels and thousands of other platforms, enabling them to connect with each other.
Zapier has a pretty good free plan that includes unlimited zaps (a zap is an automation that you set up between platforms). If you want multi-step zaps, the cost is $29 per month.
Frequently Asked Questions
Are Integrations Necessary for ClickFunnels?
No, integrations are not necessary for ClickFunnels, and you can use all of the platform’s features without requiring an integration. However, you might need an integration for features not supported by the platform. Livestreaming and shipping, for example.
Does ClickFunnels Have an API?
Yes, ClickFunnels has an API that allows users to integrate their account with other applications, systems, and tools. API access is available on both pricing plans.
