ClickFunnels 2.0 is an all-in-one platform for businesses to create an online presence, market their company, and sell products and services.
To do this, the platform has website, landing pages, and funnel builders, e-commerce tools, courses, membership sites, email marketing, and automation.
Some prospective customers may not need all these features and would prefer a cheaper alternative, for which they should consider ActiveCampaign.
- ClickFunnels 2.0 starts at $147 per month
- ClickFunnels 2.0 is rated as the #3 platform on SupplyGem
- ClickFunnels 2.0 has a rating of 4.6/5 on Trustpilot
- ClickFunnels 2.0 is the winner of this comparison
- ActiveCampaign starts at $49 per month
- ActiveCampaign is not ranked in SupplyGem’s top ten platforms
- ActiveCampaign has a rating of 3.2/5 on Trustpilot
- ActiveCampaign is a good alternative marketing platform
Key Takeaways:
- ClickFunnels 2.0 is a hosted all-in-one solution for companies to market and sell products and services.
- ActiveCampaign is a marketing platform that is focused on email marketing, automation, and CRM features.
Main Differences Between ClickFunnels 2.0 and ActiveCampaign
There are many differences between ClickFunnels 2.0 and ActiveCampaign that customers should be aware of:
- Primary Focus – ActiveCampaign is chiefly focused on being a marketing platform, whereas ClickFunnels 2.0 also has websites, funnels, and product creation and hosting tools.
- Pricing – ClickFunnels 2.0 starts at $147 per month; in contrast, ActiveCampaign’s plans start at $23 per month.
- Subscription Plans – ActiveCampaign offers customers four products with a combined total of 10 subscription plans; on the other hand, ClickFunnels 2.0 only has three subscription plans.
- CRM – ActiveCampaign has a CRM for managing contacts and customers; in contrast, ClickFunnels 2.0 only has contact profiles.
- Digital Products – ClickFunnels 2.0 has native digital product builders, which include courses and membership sites, but ActiveCampaign does not.
| ClickFunnels 2.0 | ActiveCampaign | |
|---|---|---|
| Starting Price | $147 per month | $23 per month |
| Discounts | $240-$3,468 per year | Up to 30% annual discount |
| Transaction Fees | 0% | 0% |
| Type of Platform | All-in-one | Marketing platform |
| Native Builders | Landing pages, funnels, websites | Landing pages, email marketing |
| Native Digital Products Supported | Courses, membership sites | ❌ |
| Native E-Commerce Solution | ✅ | ❌ |
| Native Email Marketing | ✅ | ✅ |
| Native Automation | ✅ | ✅ |
| Integrations and API Access | ✅ | ✅ |
What Are ClickFunnels 2.0 and ActiveCampaign?
ClickFunnels 2.0 is an all-in-one platform with the following features and tools:
- Websites
- Landing pages
- Funnels
- Courses
- Membership sites
- Workflows (automation)
- Email marketing
These tools can be used to create an online presence, generate leads, create courses and membership sites, and sell physical and digital products and services.
ActiveCampaign is a marketing platform with these tools:
- Email marketing
- Automation
- CRM
- Integrations
- Landing pages
The platform is primarily used to market and sell products and services, with its focus on email marketing and automation.
Pros and Cons of ClickFunnels 2.0
Pros
- All-in-One – The platform has all the tools available to run a business, including marketing, sales, and product hosting.
- Easy to Use – ClickFunnels 2.0 has a great user experience by providing customers with an intuitive dashboard, drag-and-drop builders, and tutorials.
- 44-Day Trial – The company offers prospective customers a 44-day trial, which they can claim by combining its 14-day free trial with a 30-day money-back guarantee.
Cons
- Pricing – ClickFunnels 2.0’s entry-level plan starts at $147 per month, which is far higher than other alternatives.
- Basic CRM – The only CRM feature available is its Contacts tool, which is insufficient for many sales teams.
Pros and Cons of ActiveCampaign
Pros
- Pricing – The platform’s entry-level plan costs $23 per month, which is very affordable.
- Subscription Plans – ActiveCampaign has four products and multiple subscription plans for each offering.
- Integrations – The platform has many direct integrations to provide marketing functionality to existing businesses.
Cons
- Limited – ActiveCampaign lacks many features and tools, such as websites and funnels.
- CRM Tool – The platform does have a CRM; however, it isn’t as advanced and may not be good enough for many large companies.
Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs ActiveCampaign
Websites
ClickFunnels 2.0 has a drag-and-drop website builder that allows users to create a site using the following tools:
- Templates
- Opt-in forms
- List products and services
- Checkout pages
- Blog
- Digital product login area
- Connect landing pages and funnels
On the other hand, ActiveCampaign does not have a website builder; if a user requires one, they must use a third-party platform.
Therefore, ClickFunnels 2.0 wins the website comparison.
Landing Pages
ClickFunnels 2.0’s landing page builder is designed for collecting leads, creating login pages, and selling products and services.
To build the landing pages, ClickFunnels 2.0 has these tools:
- Drag-and-drop builder
- List products and services
- Event registration
- Payments
- One-time
- Subscription
ActiveCampaign also has a landing page builder with the following features and tools:
- Templates
- Drag-and-drop builder
- Forms
- Marketing integration
- Analytics
We’d say that ClickFunnels 2.0 and ActiveCampaign’s landing page tools are tied.
Funnels
ClickFunnels 2.0 has a powerful funnel builder that has these tools:
- Drag-and-drop builder
- Recipes (templates)
- Pages
- Opt-in
- Sales
- Checkout
- Upsell
- Downsell
- Order Bump
- Redirect
- Marketing integration
The upsells, downsells, and order bumps are fantastic features that enable users to maximize their revenue by offering complementary products for customers to purchase.
In contrast, ActiveCampaign does not have any native funnel tools, so ClickFunnels 2.0 hands-down wins.
Digital and Physical Products: ClickFunnels 2.0 vs ActiveCampaign
ClickFunnels 2.0 supports the creation, hosting, and delivery of courses and membership sites.
The platform’s course tools include:
- Recipes (templates)
- Builder
- Video hosting
- Course structuring
- Lessons
- Sub-modules
- Modules
- Thumbnails
- Scheduled and drip content
- User management
- Internal note-taking
ClickFunnels 2.0’s membership site features:
- Site builder
- Login area
- Hosted Content
- Videos
- Webinars
- Training
- Courses
- Subscription payments
Because ActiveCampaign does not have any course or membership site tools, it loses this head-to-head.
Email Marketing: ClickFunnels 2.0 vs ActiveCampaign
ActiveCampaign and ClickFunnels 2.0 have email marketing solution, which has the following features:
- Drag-and-drop builder
- Templates
- Broadcasts
- Automation
- Flows
- Sequences
- Segmentation
- Scheduled content
- Mobile optimized
- Analytics
ActiveCampaign also has many additional tools for advanced users:
- Multi-user editing
- Revision history
- Geotracking
As ActiveCampaign has several advanced features that ClickFunnels 2.0 does not have, we rated it the email marketing winner.
Automation: ClickFunnels 2.0 vs ActiveCampaign
Workflows is ClickFunnels 2.0’s automation tool, which links together all assets on the platform.
The Workflows feature also enables integration with third-party platforms, which can be incorporated into the flows.
The automation tool is primarily designed to automate the marketing of products and services.
ActiveCampaign has two automation tools: Sales Automation and Marketing Automation.
The Sales Automation tool links to its CRM feature to enable the following functionality:
- Update deals automatically
- Automate lead scoring
- Segment leads
- Trigger automation
These tools enable businesses to identify the prospective customers most likely to purchase, which saves time and increases sales.
The second tool, Marketing Automation, has these functions:
- Automate email follow-up
- Find the most engaged contacts
- Integrate third-party platforms
ActiveCampaign has a superior set of tools, so we rate it as the better platform for automation.
CRM: ClickFunnels 2.0 vs ActiveCampaign
ClickFunnels 2.0’s only CRM tool is Contacts, which provides businesses with a complete customer profile.
The following information can be found within a profile:
- Contact information
- Name
- Phone number
- Address
- Products purchased
- Active subscriptions
- Tags
- Segments
On the other hand, ActiveCampaign has a far more comprehensive CRM, which has these tools:
- Contact management
- Lead history
- Sales pipeline
- Automated and drag-and-drop updates
- Visual pipeline
- Email integration
- Phone integration
- iOS CRM app
ActiveCampaign has far more advanced CRM tools than ClickFunnels 2.0, which makes it the clear winner.
Reporting and Analytics: ClickFunnels 2.0 vs ActiveCampaign
ClickFunnels 2.0 has reporting tools for every asset that users can create on the platform:
- Landing pages, websites, funnels
- Visitors
- Opt-ins
- Orders
- Subscriptions
- Average cart value
- Conversion rate
- Courses
- Users’ completion statistics
- Progress tracking
- Membership sites
- Active subscriptions
- Email Marketing
- Open rate
- Click-through rate
- Clicks
- Purchases
ActiveCampaign has an analytics tool named Site Tracking – a WordPress plugin for tracking website visitors.
The Site Tracking feature lets users track the following:
- Sign-up forms
- Goal tracking
- Event tracking
- Advanced reporting
- Lead scoring
- Training and support
This tool is incredibly powerful as it enables businesses to feed visitors into automation flows based on their site behavior.
Regarding the platform’s other features, such as email marketing and landing pages, ActiveCampaign recommends that businesses use its Google Analytics direct integration.
Another tracking tool the platform provides is Geotracking, which tracks a site visitor’s location and can be used in geotargeted marketing campaigns.
Although ActiveCampaign has Site Tracking, it lacks native reporting tools; therefore, ClickFunnels 2.0 wins this comparison.
Integrations: ClickFunnels 2.0 vs ActiveCampaign
ClickFunnels 2.0 has very few direct integrations to connect third-party platforms, which include:
- ClickFunnels Classic
- Stripe
- PayPal
- NMI
The platform also has API access that allows users to integrate additional third-party platforms, such as Zapier Webhooks.
Moreover, ClickFunnels 2.0 enables third-party platform integrations directly with its marketing automation flows.
ActiveCampaign has hundreds of direct integrations that connect popular platforms with it.
Some examples of the direct integrations it supports:
- Google Analytics
- Shopify
- WordPress
- PayPal
- Stripe
- Square
- Unbounce
- Zapier
The platform also has an API access tool for developers to connect additional platforms.
ActiveCampaign clearly has a better range of direct integrations; therefore, we’d give the win to them.
However, it should be noted that both have API access, and users don’t necessarily need any integrations to use ClickFunnels 2.0.
Affordability: ClickFunnels 2.0 vs ActiveCampaign
Prospective customers can choose from one of ClickFunnels 2.0’s three subscription plans:
- The Basic Plan – $147 per month
- The Pro Plan – $197
- The Funnel Hacker Plan – $297 per month
The core features give the user access to websites, funnels, courses, membership sites, contacts, and custom domains.
The main difference between the subscription plans is the limits of how many of each asset a user can create.
ActiveCampaign’s pricing plans are not as straightforward, as they offer four products and multiple subscription plans:
- Marketing
- The Plus Plan – from $70 per month (1,000 contacts)
- The Professional Plan – from $187 per month (2,500 contacts)
- The Enterprise Plan – price not disclosed
- Sales
- The Plus Plan – $23 per month (1 seat)
- The Professional Plan – $59 per month (1 seat)
- The Enterprise Plan – price not disclosed
- Bundles
- The Plus Plan – $116 per month (1,000 contacts)
- The Professional Plan – $482 per month (2,500 contacts)
- The Enterprise Plan – Price not disclosed
- Transactional Email – Starts from $15 per month + $1.80 per 1,000 additional emails
The ActiveCampaign pricing is very dependent on the plan a user picks and the number of contacts or seats they require.
Because the price can vary so greatly between businesses, prospective users should consider their needs to get an accurate price.
Moreover, as ActiveCampaign is a marketing platform, it is likely that the company will need additional third-party subscriptions to create, host, and deliver its products and services.
This additional cost would also need to be factored into the price comparison.
Therefore, we’d say that even though ClickFunnels 2.0’s entry-level pricing seems high, it could work out cheaper for many companies when they compare the total cost of ActiveCampaign.
For this reason, we’d say that ClickFunnels 2.0 is the more affordable platform.
Bottom Line
After reviewing and testing ClickFunnels 2.0 and ActiveCampaign, it became clear that ClickFunnels 2.0 is the superior platform.
We believe it is better because it offers more features and tools, such as websites, funnels, digital products, and e-commerce tools.
Moreover, ClickFunnels 2.0’s pricing plans are more straightforward, and no additional third-party subscriptions are required as it’s an all-in-one platform.
We would only suggest purchasing ActiveCampaign to existing businesses with an established online presence and seeking a marketing solution but don’t want to migrate platforms.
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Frequently Asked Questions
Does ClickFunnels 2.0 Have the Same Features as ActiveCampaign?
ActiveCampaign and ClickFunnels 2.0 have overlapping features, such as landing pages, email marketing, and automation. One additional tool ActiveCampaign has is a CRM. ClickFunnels 2.0’s additional features include websites, blogs, digital products, and e-commerce tools.
Is ActiveCampaign Better than ClickFunnels 2.0?
We rank ClickFunnels 2.0 as the better platform due to its more straightforward pricing and additional tools, like digital products, funnels, and websites.
Is ActiveCampaign Cheaper than ClickFunnels 2.0?
ActiveCampaign’s pricing starts at $23 per month; however, it goes up into the hundreds depending on a business’s needs. In contrast, ClickFunnels 2.0’s entry-level subscription costs $147 per month. Therefore, the cheaper platform depends on the subscription a user requires.
Should I Use ClickFunnels 2.0 or ActiveCampaign?
ClickFunnels 2.0 is a great all-in-one platform for businesses looking for a hosted solution, whereas ActiveCampaign is more suited for existing companies that want additional marketing tools.
Is ClickFunnels 2.0 Easier to Use than ActiveCampaign?
Both ClickFunnels 2.0 and ActiveCampaign are easy to use, as they have easy-to-navigate dashboards, pop-ups, and how-to guides. Moreover, both platforms have fantastic support options that can help a user if they get stuck.
Can I Use ClickFunnels 2.0 or ActiveCampaign for Free?
Yes, both ActiveCampaign and ClickFunnels 2.0 have a 14-day free trial, and ClickFunnels 2.0 also has a 30-day money-back guarantee, which means users can test the platform for 44 days risk-free.
