ClickFunnels 2.0 vs ActiveCampaign

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ClickFunnels 2.0 is an all-in-one platform for businesses to create an online presence, market their company, and sell products and services.

To do this, the platform has website, landing pages, and funnel builders, e-commerce tools, courses, membership sites, email marketing, and automation.

Some prospective customers may not need all these features and would prefer a cheaper alternative, for which they should consider ActiveCampaign.

Clickfunnels Logo Comparison
ActiveCampaign Compare e1707919729374

Key Takeaways:

Main Differences Between ClickFunnels 2.0 and ActiveCampaign

There are many differences between ClickFunnels 2.0 and ActiveCampaign that customers should be aware of:

  • Primary Focus – ActiveCampaign is chiefly focused on being a marketing platform, whereas ClickFunnels 2.0 also has websites, funnels, and product creation and hosting tools. 
  • Pricing – ClickFunnels 2.0 starts at $147 per month; in contrast, ActiveCampaign’s plans start at $23 per month.
  • Subscription Plans – ActiveCampaign offers customers four products with a combined total of 10 subscription plans; on the other hand, ClickFunnels 2.0 only has three subscription plans.
  • CRM – ActiveCampaign has a CRM for managing contacts and customers; in contrast, ClickFunnels 2.0 only has contact profiles.
  • Digital Products – ClickFunnels 2.0 has native digital product builders, which include courses and membership sites, but ActiveCampaign does not.
ClickFunnels 2.0ActiveCampaign
Starting Price$147 per month$23 per month
Discounts$240-$3,468 per yearUp to 30% annual discount
Transaction Fees0%0%
Type of PlatformAll-in-oneMarketing platform
Native BuildersLanding pages, funnels, websitesLanding pages, email marketing
Native Digital Products SupportedCourses, membership sites
Native E-Commerce Solution
Native Email Marketing
Native Automation
Integrations and API Access

What Are ClickFunnels 2.0 and ActiveCampaign?

ClickFunnels 2.0 is an all-in-one platform with the following features and tools:

  • Websites
  • Landing pages
  • Funnels
  • Courses
  • Membership sites
  • Workflows (automation)
  • Email marketing

These tools can be used to create an online presence, generate leads, create courses and membership sites, and sell physical and digital products and services.

ActiveCampaign is a marketing platform with these tools:

  • Email marketing
  • Automation
  • CRM
  • Integrations
  • Landing pages

The platform is primarily used to market and sell products and services, with its focus on email marketing and automation.

Landing pages

Pros and Cons of ClickFunnels 2.0


  • All-in-One – The platform has all the tools available to run a business, including marketing, sales, and product hosting.
  • Easy to Use – ClickFunnels 2.0 has a great user experience by providing customers with an intuitive dashboard, drag-and-drop builders, and tutorials.
  • 44-Day Trial – The company offers prospective customers a 44-day trial, which they can claim by combining its 14-day free trial with a 30-day money-back guarantee.


  • Pricing – ClickFunnels 2.0’s entry-level plan starts at $147 per month, which is far higher than other alternatives.
  • Basic CRM – The only CRM feature available is its Contacts tool, which is insufficient for many sales teams.

Pros and Cons of ActiveCampaign


  • Pricing – The platform’s entry-level plan costs $23 per month, which is very affordable.
  • Subscription Plans – ActiveCampaign has four products and multiple subscription plans for each offering.
  • Integrations – The platform has many direct integrations to provide marketing functionality to existing businesses.


  • Limited – ActiveCampaign lacks many features and tools, such as websites and funnels.
  • CRM Tool – The platform does have a CRM; however, it isn’t as advanced and may not be good enough for many large companies.
CRM Tool

Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs ActiveCampaign


ClickFunnels 2.0 has a drag-and-drop website builder that allows users to create a site using the following tools:

  • Templates
  • Opt-in forms
  • List products and services
  • Checkout pages
  • Blog
  • Digital product login area
  • Connect landing pages and funnels
Connect landing pages and funnels

On the other hand, ActiveCampaign does not have a website builder; if a user requires one, they must use a third-party platform.

Therefore, ClickFunnels 2.0 wins the website comparison.

Landing Pages

ClickFunnels 2.0’s landing page builder is designed for collecting leads, creating login pages, and selling products and services.

To build the landing pages, ClickFunnels 2.0 has these tools:

  • Drag-and-drop builder
  • List products and services
  • Event registration
  • Payments
    • One-time
    • Subscription

ActiveCampaign also has a landing page builder with the following features and tools:

  • Templates
  • Drag-and-drop builder
  • Forms
  • Marketing integration
  • Analytics

We’d say that ClickFunnels 2.0 and ActiveCampaign’s landing page tools are tied.


ClickFunnels 2.0 has a powerful funnel builder that has these tools:

  • Drag-and-drop builder
  • Recipes (templates)
  • Pages
    • Opt-in
    • Sales
    • Checkout
    • Upsell
    • Downsell
    • Order Bump
    • Redirect
  • Marketing integration

The upsells, downsells, and order bumps are fantastic features that enable users to maximize their revenue by offering complementary products for customers to purchase.

Marketing integration

In contrast, ActiveCampaign does not have any native funnel tools, so ClickFunnels 2.0 hands-down wins.

Digital and Physical Products: ClickFunnels 2.0 vs ActiveCampaign

ClickFunnels 2.0 supports the creation, hosting, and delivery of courses and membership sites.

The platform’s course tools include:

  • Recipes (templates)
  • Builder
  • Video hosting
  • Course structuring
    • Lessons
    • Sub-modules
    • Modules
  • Thumbnails
  • Scheduled and drip content
  • User management
  • Internal note-taking

ClickFunnels 2.0’s membership site features:

  • Site builder
  • Login area
  • Hosted Content
    • Videos
    • Webinars
    • Training
    • Courses
  • Subscription payments
Subscription payments

Because ActiveCampaign does not have any course or membership site tools, it loses this head-to-head.

Email Marketing: ClickFunnels 2.0 vs ActiveCampaign

ActiveCampaign and ClickFunnels 2.0 have email marketing solution, which has the following features:

  • Drag-and-drop builder
  • Templates
  • Broadcasts
  • Automation
    • Flows
    • Sequences
  • Segmentation
  • Scheduled content
  • Mobile optimized
  • Analytics
Mobile optimized

ActiveCampaign also has many additional tools for advanced users:

  • Multi-user editing
  • Revision history
  • Geotracking

As ActiveCampaign has several advanced features that ClickFunnels 2.0 does not have, we rated it the email marketing winner.

Automation: ClickFunnels 2.0 vs ActiveCampaign

Workflows is ClickFunnels 2.0’s automation tool, which links together all assets on the platform.

The Workflows feature also enables integration with third-party platforms, which can be incorporated into the flows.

The automation tool is primarily designed to automate the marketing of products and services.

ActiveCampaign has two automation tools: Sales Automation and Marketing Automation.

The Sales Automation tool links to its CRM feature to enable the following functionality:

  • Update deals automatically
  • Automate lead scoring
  • Segment leads
  • Trigger automation

These tools enable businesses to identify the prospective customers most likely to purchase, which saves time and increases sales.

Trigger automation

The second tool, Marketing Automation, has these functions:

  • Automate email follow-up
  • Find the most engaged contacts
  • Integrate third-party platforms
Integrate third-party platforms

ActiveCampaign has a superior set of tools, so we rate it as the better platform for automation.

CRM: ClickFunnels 2.0 vs ActiveCampaign

ClickFunnels 2.0’s only CRM tool is Contacts, which provides businesses with a complete customer profile.

The following information can be found within a profile:

  • Contact information
    • Name
    • Phone number
    • Email
    • Address
  • Products purchased 
  • Active subscriptions
  • Tags
  • Segments
CRM: ClickFunnels 2.0 vs ActiveCampaign

On the other hand, ActiveCampaign has a far more comprehensive CRM, which has these tools:

  • Contact management
  • Lead history
  • Sales pipeline
  • Automated and drag-and-drop updates
  • Visual pipeline
  • Email integration
  • Phone integration
  • iOS CRM app
iOS CRM app

ActiveCampaign has far more advanced CRM tools than ClickFunnels 2.0, which makes it the clear winner.

Reporting and Analytics: ClickFunnels 2.0 vs ActiveCampaign

ClickFunnels 2.0 has reporting tools for every asset that users can create on the platform:

  • Landing pages, websites, funnels
    • Visitors
    • Opt-ins
    • Orders
    • Subscriptions
    • Average cart value
    • Conversion rate
  • Courses
    • Users’ completion statistics
    • Progress tracking
  • Membership sites
    • Active subscriptions
  • Email Marketing
    • Open rate
    • Click-through rate
    • Clicks
    • Purchases
Membership sites

ActiveCampaign has an analytics tool named Site Tracking – a WordPress plugin for tracking website visitors.

The Site Tracking feature lets users track the following:

  • Sign-up forms
  • Goal tracking
  • Event tracking
  • Advanced reporting
  • Lead scoring
  • Training and support

This tool is incredibly powerful as it enables businesses to feed visitors into automation flows based on their site behavior.

Training and support

Regarding the platform’s other features, such as email marketing and landing pages, ActiveCampaign recommends that businesses use its Google Analytics direct integration.

Another tracking tool the platform provides is Geotracking, which tracks a site visitor’s location and can be used in geotargeted marketing campaigns.

platform provides is Geotracking

Although ActiveCampaign has Site Tracking, it lacks native reporting tools; therefore, ClickFunnels 2.0 wins this comparison.

Integrations: ClickFunnels 2.0 vs ActiveCampaign

ClickFunnels 2.0 has very few direct integrations to connect third-party platforms, which include:

  • ClickFunnels Classic
  • Stripe
  • PayPal
  • NMI

The platform also has API access that allows users to integrate additional third-party platforms, such as Zapier Webhooks.

Moreover, ClickFunnels 2.0 enables third-party platform integrations directly with its marketing automation flows.

Integrations: ClickFunnels 2.0 vs ActiveCampaign

ActiveCampaign has hundreds of direct integrations that connect popular platforms with it.

Some examples of the direct integrations it supports:

  • Google Analytics
  • Shopify
  • WordPress
  • PayPal
  • Stripe
  • Square
  • Unbounce
  • Zapier

The platform also has an API access tool for developers to connect additional platforms.


ActiveCampaign clearly has a better range of direct integrations; therefore, we’d give the win to them.

However, it should be noted that both have API access, and users don’t necessarily need any integrations to use ClickFunnels 2.0.

Affordability: ClickFunnels 2.0 vs ActiveCampaign

Prospective customers can choose from one of ClickFunnels 2.0’s three subscription plans:

  • The Basic Plan – $147 per month
  • The Pro Plan – $197
  • The Funnel Hacker Plan – $297 per month

The core features give the user access to websites, funnels, courses, membership sites, contacts, and custom domains.

The main difference between the subscription plans is the limits of how many of each asset a user can create.

ActiveCampaign’s pricing plans are not as straightforward, as they offer four products and multiple subscription plans:

  • Marketing
    • The Plus Plan – from $70 per month (1,000 contacts)
    • The Professional Plan – from $187 per month (2,500 contacts) 
    • The Enterprise Plan – price not disclosed
  • Sales
    • The Plus Plan – $23 per month (1 seat)
    • The Professional Plan – $59 per month (1 seat)
    • The Enterprise Plan – price not disclosed
  • Bundles
    • The Plus Plan – $116 per month (1,000 contacts)
    • The Professional Plan – $482 per month (2,500 contacts)
    • The Enterprise Plan – Price not disclosed
  • Transactional Email – Starts from $15 per month + $1.80 per 1,000 additional emails

The ActiveCampaign pricing is very dependent on the plan a user picks and the number of contacts or seats they require.

Transactional Email

Because the price can vary so greatly between businesses, prospective users should consider their needs to get an accurate price.

Moreover, as ActiveCampaign is a marketing platform, it is likely that the company will need additional third-party subscriptions to create, host, and deliver its products and services.

This additional cost would also need to be factored into the price comparison.

Therefore, we’d say that even though ClickFunnels 2.0’s entry-level pricing seems high, it could work out cheaper for many companies when they compare the total cost of ActiveCampaign.

For this reason, we’d say that ClickFunnels 2.0 is the more affordable platform.

Bottom Line

After reviewing and testing ClickFunnels 2.0 and ActiveCampaign, it became clear that ClickFunnels 2.0 is the superior platform.

We believe it is better because it offers more features and tools, such as websites, funnels, digital products, and e-commerce tools.

Moreover, ClickFunnels 2.0’s pricing plans are more straightforward, and no additional third-party subscriptions are required as it’s an all-in-one platform.

We would only suggest purchasing ActiveCampaign to existing businesses with an established online presence and seeking a marketing solution but don’t want to migrate platforms.

Frequently Asked Questions

ActiveCampaign and ClickFunnels 2.0 have overlapping features, such as landing pages, email marketing, and automation. One additional tool ActiveCampaign has is a CRM. ClickFunnels 2.0’s additional features include websites, blogs, digital products, and e-commerce tools.

We rank ClickFunnels 2.0 as the better platform due to its more straightforward pricing and additional tools, like digital products, funnels, and websites.

ActiveCampaign’s pricing starts at $23 per month; however, it goes up into the hundreds depending on a business’s needs. In contrast, ClickFunnels 2.0’s entry-level subscription costs $147 per month. Therefore, the cheaper platform depends on the subscription a user requires.

ClickFunnels 2.0 is a great all-in-one platform for businesses looking for a hosted solution, whereas ActiveCampaign is more suited for existing companies that want additional marketing tools.

Both ClickFunnels 2.0 and ActiveCampaign are easy to use, as they have easy-to-navigate dashboards, pop-ups, and how-to guides. Moreover, both platforms have fantastic support options that can help a user if they get stuck.

Yes, both ActiveCampaign and ClickFunnels 2.0 have a 14-day free trial, and ClickFunnels 2.0 also has a 30-day money-back guarantee, which means users can test the platform for 44 days risk-free.


About Authors

  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels.

ClickFunnels 2.0