ClickFunnels 2.0 vs ThriveCart

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ClickFunnels 2.0 is an all-in-one platform for creating, hosting, and delivering products and services. It has a range of builders, marketing tools, and automation features to enable this.

However, many businesses may be looking for a checkout and sales solution instead of an all-in-one platform and may therefore want to consider ThriveCart as an alternative.

Clickfunnels Logo Comparison
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ThriveCart Compare

Key Takeaways:

  • ClickFunnels 2.0 is an all-in-one platform for selling digital products and services since it has marketing tools and native automation.
  • ThriveCart is a sales page and checkout solution that supports the creation and sales of digital and physical products.

Main Differences Between ClickFunnels 2.0 and ThriveCart

  • Primary Focus – ClickFunnels 2.0 is an all-in-one platform focused on selling all types of services alongside digital and physical products. ThriveCart is for selling online products only.
  • Pricing – ThriveCart has a lifetime subscription in the form of a one-time payment, whereas ClickFunnels 2.0’s subscriptions can be purchased monthly or annually.
  • Builders – ClickFunnels 2.0 has landing page, funnel, and website builders, whereas ThriveCart only has sales pages and funnels.
  • Brick-and-Mortar Stores – ClickFunnels 2.0 can be used for lead generation and advertising by offline businesses, but ThriveCart doesn’t support them.
  • Membership Site Feature – ThriveCart has direct integrations with membership platforms and supports the sale of access but doesn’t have a hosting feature; in contrast, ClickFunnels 2.0 supports membership site creation, hosting, and delivery.
ClickFunnels 2.0ThriveCart
Starting Price$147 per month$495 (one-time payment)
Discounts$240-$3,468 per year$805-$1,500 off
Transaction Fees0%0%
Type of PlatformAll-in-oneAll-in-one
Technical Knowledge RequiredNoneNone
Native BuildersLanding pages, funnels, websitesSales pages, funnels
Native Digital ProductsCourses, membership sitesCourses
Native E-Commerce Solution
Native Email Marketing
Native Automation

What Are ClickFunnels 2.0 and ThriveCart?

ClickFunnels 2.0 is an all-in-one platform for creating, hosting, marketing, and selling products and services.

The features ClickFunnels 2.0 has:

Due to its wide range of tools, ClickFunnels 2.0 can be used by both online and offline businesses to drive sales.

ThriveCart is a checkout cart solution for selling products and services; moreover, it has course creation, hosting, and delivery tools.

The platform’s features and tools include:

  • Funnels
  • Courses
  • Membership integrations
  • Physical products
  • Affiliate programs
  • Autoresponsers
  • Checkout pages
Checkout pages

Pros and Cons of ClickFunnels 2.0


  • All-in-One – The platform has all of the features and tools to create, deliver, and sell products and services; no third-party platforms are required.
  • Annual Discount – ClickFunnels 2.0 offers its annual subscribers a discount of between $240-$3,468 per year.
  • For All Products – The platform can be used to sell every type of product and service; there are no limitations.


  • High-Pricing – ClickFunnels 2.0 starts at $147 per month, which may be out of the price range of new businesses.
  • Unnecessary Features – The platform has so many tools and features, which can be overwhelming if a business only wants to build a simple online presence.

Pros and Cons of ThriveCart


  • Pricing – ThriveCart has a lifetime subscription plan, meaning users can access and use the platform forever after a one-time payment.
  • Easy to Use – The platform has an intuitive layout and many templates for users to get set up quickly.
  • Digital and Physical Products – ThriveCart supports selling both digital and physical products, even if the product can’t be hosted or delivered on the platform.


  • Course Hosting – ThriveCart does have a native course builder, but it doesn’t have video hosting; users must embed them.
  • Membership Site Limitations – The platform supports the sale of membership sites, but it doesn’t have a hosting and delivery solution.
  • Websites – ThriveCart doesn’t have a website builder; users are limited to sales pages and funnels.
Course Hosting

Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs ThriveCart

ClickFunnels 2.0 has a website, landing page, and funnel builder tools for businesses to create an online presence, market their products, and maximize sales.

The platform’s website and landing page builder tools include:

  • Drag-and-drop builder
  • Templates
  • Product listings
  • Blog
  • Login area
  • Forms

ClickFunnels 2.0 also has a powerful funnel builder that is designed to increase conversion rates and order values.

The platform’s funnel features and tools include:

  • Selling all products and services
  • Upsells
  • Downsells
  • Workflow integration
  • Payments
    • One-time payments
    • Subscriptions

In contrast, ThriveCart doesn’t have a specific website builder, but businesses can use its sales and funnel pages as a website workaround solution.

Users can design their checkout pages and use them with a custom domain, link them to a third-party hosted website, and embed them.

ThriveCart doesn’t have a specific website builder

Businesses can also create funnel pages, upsell, and downsells with the drag-and-drop editor.

These can be used to sell upgraded versions of the product a customer purchased, as well as complementary products and services.

funnel pages

ClickFunnels 2.0 hands down wins this comparison because it has a native website and landing page builder as well as more advanced tools.

CRM: ClickFunnels 2.0 vs ThriveCart

ClickFunnels 2.0 has a contact section where businesses can see all their leads and customers.

Businesses can tag customers, create segments, filter, sort, and generate lists here.

Moreover, they can see which products customers purchased and their interactions with the businesses.

Although it isn’t a complete CRM solution, it offers many of the same features.

If a customer does want a complete CRM solution, they can integrate a third-party integration with Zapier.

CRM: ClickFunnels 2.0 vs ThriveCart

ThriveCart does not have a native CRM solution; however, businesses can integrate one either by selecting a direct integration or via Zapier.

CRM solution

ClickFunnels 2.0 hands down wins this comparison as it has native features and several powerful tools.

Marketing and Automation: ClickFunnels 2.0 vs ThriveCart

ClickFunnels 2.0 has email marketing and an automation tool named Workflows.

The platform’s email marketing feature has the following tools:

  • Drag-and-drop builder
  • Templates
  • Sequences/flows
  • Broadcasts
  • Scheduling
  • Segments and tags
  • Analytics

ClickFunnels 2.0 Workflow tool combines all the platform assets into flows.

Examples of assets that can be added to a flow include opt-in forms, emails, and sales pages.

The Workflow also enables users to integrate third-party platforms into the flow to add elements such as SMS messaging.

ClickFunnels 2.0 Workflow tool

In contrast, ThriveCart only has a native autoresponder; it doesn’t have email marketing and workflows.

The platform does have a feature that lets businesses set rules to send follow-up messages and change affiliate offers.

ThriveCart only has a native autoresponder

After reviewing both email marketing and automation tools, we’d say that ClickFunnels 2.0 has the better tools.

E-Commerce: ClickFunnels 2.0 vs ThriveCart

ClickFunnels 2.0 supports the sale of physical products on websites, landing pages, and funnels built on the platform.

The platform has a tool called Global Products that lets businesses create a product once and then add it to funnels using the drag-and-drop editor.

Moreover, if a user updates the product information within Global Products, for example, the price of stock levels, it will dynamically update the funnel to reflect the change.

ClickFunnels 2.0 have the following e-commerce tools:

  • Upsells
  • Downsells
  • Bundles
  • Discounts
  • Collections
  • Tags
E-Commerce: ClickFunnels 2.0 vs ThriveCart

ThriveCart does enable users to sell physical products on the platform with these tools:

  • Fulfillment service direct integrations
  • Physical product checkouts
    • Upsells
    • Downsells
    • Bump offers
  • Shipping options
Shipping options

We would say that ClickFunnels 2.0 has the better e-commerce features, as a product can be sold in websites, landing pages, and funnels and has a powerful Global Products tool.

Digital Products: ClickFunnels 2.0 vs ThriveCart


ClickFunnels 2.0 has a complete course builder, which is a creation, hosting, and delivery solution.

The platform has the following features:

  • Video hosting
  • Drag-and-drop builder
  • Organization
    • Lessons
    • Modules
  • Scheduled and dripped content
  • Thumbnails
  • Student management
  • Login areas
  • Internal note taking

The platform also has a course template tool called Recipes, which generates a course outline.

This tool can save subscribers a serious amount of time as they no longer have to plan a complete course; they can upload the videos and insert them into the template.

ThriveCart also has native course creation and delivery tools.

It should be noted that ThriveCart doesn’t have any native video hosting tools; instead, users have to embed their videos.

Examples of platforms that videos can be embedded from include:

  • YouTube
  • Vimeo
  • Wistia
ThriveCart also has native course creation

These features include:

  • Drag-and-drop builder
  • Login pages
  • Organization
    • Lessons
    • Modules
  • Drip content and scheduling
  • Custom domains
Custom domains

Additional tools for student management include tagging, exporting lists, and importing learners.

Additional tools for student management

Other ThriveCart course tools:

  • Design and content layout customization
  • Progress tracker
  • Thumbnails

We rated ClickFunnels 2.0’s course builder as superior to ThriveCart because it has native video hosting instead of having to embed the videos and its handy template tool, which speeds up the creation time.

Membership Sites

ClickFunnels 2.0 has a native membership site builder for businesses to sell access to:

  • Training
  • Videos
  • Webinars
  • Courses

Membership sites can be sold to customers on a subscription basis, which means that businesses can create a stream of stable recurring revenue.

In contrast, ThriveCart does not have a native membership tool, but it does have direct membership integrations.

These allow businesses to sell membership site access through ThriveCart and then redirect the customers to the third-party membership platform for product delivery.

ThriveCart does not have a native membership

Because ClickFunnels 2.0 is the only site with a native membership site feature, we rated the platform a lot more highly than ThriveCart for this feature comparison. 

Integrations: ClickFunnels 2.0 vs ThriveCart

Due to ClickFunnels 2.0 being an all-in-one platform, users don’t necessarily need to connect third-party platforms.

Therefore, it doesn’t have many direct integrations; here are some examples that they do have:

  • ClickFunnels Classic
  • Payments
    • Stripe
    • PayPal
    • NMI

Despite the lack of direct integrations, ClickFunnels 2.0 does offer its subscribers API access, which means businesses can use Zapier to connect thousands of other third-party platforms.

Integrations: ClickFunnels 2.0 vs ThriveCart

ThriveCart has dozens of plugins and direct integrations and gives users API access to connect these platforms:

  • Payment processing
    • Stripe
    • PayPal
    • Apple and Google Pay
  • Fulfillment services
    • Google Sheets
    • Kunaki
  • Membership platforms
    • LifterLMS
    • MemberPress
    • OptimizeMember
  • Webinar platforms
    • Demio

ThriveCart also has a direct Zapier integration, which means ThriveCart users can connect with thousands of other platforms.

Payment processing

Reporting and Analytics: ClickFunnels 2.0 vs ThriveCart

ClickFunnels 2.0 has reporting and analytics tools to give business owners a great overview of their companies’ performance.

The platform’s tools includes:

  • Website, landing page, and funnels
    • Visitors
    • Conversion rates
    • Sales
    • Add to cart stats
    • Orders
    • Subscriptions
  • Courses
    • Watch statistics
    • Progress tracking
  • Email
    • Open rates
    • Click-through rates
    • Orders purchased
Reporting and Analytics: ClickFunnels 2.0 vs ThriveCart

ThriveCart also has reporting and insights dashboards.

These give sales breakdown for:

  • Product sales
  • Page views
  • Conversion rates
  • Refund rates

These statistics can be generated for any period, and comparisons can be with previous periods.

ThriveCart also has a tool called Prediction Engine, which tells users the anticipated sales for a given product.

This is a powerful tool for businesses to plan their product delivery.

Product sales

Overall, we’d say that ClickFunnels 2.0 has more analytics and reporting tools; however, the dashboards have less customization than ThriveCart.

Therefore, we’d rank these two platforms equally when comparing their analytics and reporting tools.

Customer Support and Help: ClickFunnels 2.0 vs ThriveCart

ClickFunnels 2.0 has a range of customer support and help options, which include:

  • Live chat
  • Email
  • ClickFunnels Academy
  • Documentation guides
  • Live training and webinars

The platform’s customer support and help are great at solving your issues, and if you get stuck, they often provide a video recording of how to fix an issue.

Customer Support and Help: ClickFunnels 2.0 vs ThriveCart

ThriveCart also has several support and help tools:

  • FAQ section
  • Email support
  • Training documentation

The platform’s email support requires customers to submit their tickets and wait for a response – ThriveCart does not have a live chat tool.

Training documentation

When we compare the two platforms’ support and help tools, we’d say that ClickFunnels 2.0 has the better options.

This is primarily due to ClickFunnels 2.0’s responsiveness and live support.

Affordability: ClickFunnels 2.0 vs ThriveCart

ClickFunnels 2.0 has three subscription plans:

  • The Basic Plan – $147 per month 
  • The Pro Plan – $197 per month
  • The Funnel Hacker Plan – $297 per month

All subscription plans to gain access to websites, funnels, pages, courses, students, workflows, email marketing, and automation.

The key additional tools businesses get when they upgrade are the number of each asset they can create and the limitations of enrolled students.

The platform also offers annual discounts; if businesses opt for this, they can save between $240-$3,468 per year.

In contrast, ThriveCart does not sell platform access on a subscription basis; users must purchase lifetime access.

The ThriveCart Lifetime Account costs $495 (one-time payment) and can be upgraded to Pro for $195 (one-time payment).

ThriveCart Lifetime Account

The initial upfront cost of ThriveCart is considerably more expensive than ClickFunnels 2.0.

However, since it’s for lifetime access, as long as a subscriber uses the platform for over a few months, it will work out much less expensive.

When working out which platform is better value for money, we’d suggest that users add up the third-party subscriptions they’d need if they purchased ThriveCart before comparing the affordability.

This is because, in many cases, ClickFunnels 2.0 may save users money as an all-in-one platform.

Bottom Line

After testing and comparing ClickFunnels 2.0 and ThriveCart, it is clear to us that ClickFunnels 2.0 is the better platform.

ClickFunnels has a more comprehensive range of powerful features for courses, membership sites, email marketing, and automation.

Although ClickFunnels 2.0’s pricing, when considered over a long period, is more expensive than ThriveCart, most ThriveCart users also need third-party subscriptions.

Therefore, the monthly pricing, for many users, could end up being the same.

Despite recommending ClickFunnels 2.0 in most cases, we would say that ThriveCart could be considered by existing site owners only looking for a checkout and payment solution.

Frequently Asked Questions

ClickFunnels 2.0 has more extensive features and tools than ThriveCart; for example, it has websites, email marketing, workflows, and a CRM.

ThriveCart is a checkout and payment solution with sales pages, funnels, courses, and integrations. In contrast, ClickFunnels 2.0 is an all-in-one platform with far more powerful features and tools, such as email marketing, automation, and better digital product hosting solutions.

ThriveCart starts at $495, which is more expensive initially because it is a lifetime subscription. In contrast, ClickFunnels 2.0 can be purchased as a monthly or annual subscription, which starts at $147 per month.

ClickFunnels 2.0 is likely the more recommended solution since it’s an all-in-one platform that can be used by all businesses to host, advertise, and sell products and services, whereas ThriveCart is chiefly a sales and checkout solution that has more limited digital product tools.

Both ClickFunnels 2.0 and ThriveCart are easy to use; however, we would say that ClickFunnels 2.0 is slightly easier because it is an all-in-one platform, and users don’t have to integrate any third-party platforms like ThriveCart subscribers do.

Prospective ClickFunnels 2.0 customers can test the platform for 44 days risk-free by combining its 14-day free trial with the 30-day money-back guarantee. On the other hand, ThriveCart doesn’t have a free trial, but it does offer a 30-day “pay-for-itself” refund guarantee.


About Authors

  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels.

ClickFunnels 2.0