ClickFunnels vs ThriveCart

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ClickFunnels and ThriveCart are both pioneering e-commerce software designed to generate leads, increase your traffic, and ultimately boost your conversion rate.

Additionally, both platforms offer integrations to operate various business spheres. These include website page building, sales funnels, follow-up funnels, and e-mail marketing. 

But what are the differences, and which platform is best suited to your specific business needs? Here is a comparison guide to help you decide.

ClickFunnels vs ThriveCart


ClickFunnels is an online sales funnel builder, especially for entrepreneurs running an e-commerce business.

Users can perform various tasks from the online platform, such as marketing, selling, and delivering products. It comes with a host of features and is a popular choice amongst e-commerce business owners.

It’s a fully integrated online platform that offers seamless business solutions that are easy to use.


ThriveCart, similarly, is an online platform that enables users to create high-converting checkout pages, sales funnels and includes features great for upselling techniques.

The bump-up feature offered by the ThriveCart platform is something users rave about. We’ll take a closer look at that later.

Additionally, ThriveCart offers excellent affiliate management software and an affiliate marketplace.


ClickFunnels vs. ThriveCart at a Glance

Free TrialYes, 14 days.No.
Pricing RangeStandard Plan – $97
Platinum Plan – $297
TwoCommaClubX – $2,490
Once-off – $495
Upgrade PRO –
Additional $195
Best ForCreating lead and sales funnels
Building landing pages
Increasing traffic
Boosting conversion rates
Creating funnels
Creating fantastic check-out templates
Boost sales
Affiliate Centre
Most Notable FeaturesVarious types of Funnels
Order Pages
Upsell Pages
ClickPops / ClickOptin
All Advanced Funnels
Share Your Funnels
Priority Support & Template Requests
Custom Domains
A/B Split Tests
E-mail Integrations
Sales funnels
Embeddable cart
Autoresponder Integrations
Discount URL
Click bump offer
Click upsells
A/B Split Tests
Auto follow-up
Affiliate center

Although ThriveCart does not offer a free trial, it is very cost-effective in terms of the features users have access to.

What truly sells ThriveCart are the features users rave about, such as the click bump offer and other upsell features.

ThriveCart also integrates with more than 50 companies, offering users a streamlined business solution overall. 

However, ClickFunnels is a leader in e-commerce software, offering users a host of incredible features. The features you will be able to access depends on the plan that you choose.

All ClickFunnel packages are more expensive than ThriveCart. We will uncover the ultimate question of the best platform for you as we further review these two platforms.

ThriveCart’s Pro Plan offers additional features such as: 

  • Powerful Affiliate Center
  • Intelligent Business Projections
  • Subscription Saver Functionality 
  • Custom domain name functionality
  • Intelligent Business Projections
  • JV Contracts
  • Client Usage Rights
  • Advanced User Management
  • Automatic Sales Tax Calculation
  • Client Usage Rights
ClickFunnels vs ThriveCart

ClickFunnels vs. ThriveCart: Pricing Comparison

ClickFunnels Pricing:

  • For the standard ClickFunnels plan, you are looking at $97 per month or an annual fee of $997. 

What do you get for that price tag? 

    • drag-and-drop editor
    • pre-designed funnels
    • sub-page creator features
    • one user permitted
    • 20 funnels
    • 100 pages

What doesn’t the price tag include?

    • follow-up funnels
    • multiple users
    • unlimited funnels and pages
    • VIP support
  • One step up from the Standard Plan is the Platinum plan, which starts at $297 per month or $2,997 annually. Users get access to all standard features but have access to unlimited funnels and pages, including additional features such as connecting up to nine domains and payment gateways, respectively.

  • The top-tier plan of ClickFunnels is the TwoCommaClubX plan. And it starts at $2,497 per month. Users have access to all the standard features. Additional features include: 

    • 10 sub-users
    • unlimited funnels and pages
    • priority support
    • VIP phone support
    • connect up to 27 domains
    • connect up to 27 payment gateway

ThriveCart Pricing:

  • ThriveCart’s pricing is a steal at $495 for all the features you get. It’s almost impossible to say which platform is better, but in terms of pricing – ThriveCart wins.

    With similar features to ClickFunnels, you have to go through the pros and cons of each platform with a fine-toothed comb to decide on one or the other.

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ClickFunnels vs ThriveCart

ClickFunnels vs. ThriveCart: A Comparison of Features and Tools

It is hard to decide between e-commerce software-providing platforms when both platforms are so excellent in their own right.

I will explain this in greater detail soon. To make an informed decision on which platform will best serve your needs, we need to compare the CRM features, sales and marketing features, e-commerce and analytics features of both platforms. 

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ClickFunnels vs ThriveCart

CRM Features

The two platforms offer a completely different service here. ClickFunnels includes the Actionetics CRM system, while ThriveCart allows you to integrate your own external CRM.

Which Platform Offers Better CRM Solution?

  • ClickFunnels wins because it has built-in CRM features.  ThriveCart can connect with an external option, which is only advantageous if you already run your own CRM. 
ClickFunnels vs ThriveCart

Sales & Marketing Features

This is where ThriveCart can redeem itself in what it lacks as a CRM solution. It has phenomenal sales and marketing features. But is it necessarily better than ClickFunnels? Ultimately, the two platforms serve two different purposes.

Which Platform Offers Better Sales & Marketing Solutions?

  • It is fair to say that the clever sales and marketing features of ThriveCart and ClickFunnels are both very well comparable.  The one-click upsell, order bump feature and remarkable checkout templates seem to do the trick. However, it is important to keep in mind that you need to own an e-commerce store already and cannot use ThriveCart to build a self-contained online shop.
ClickFunnels vs ThriveCart

E-Commerce Features

Naturally, this is probably one of the most important factors to consider when choosing between ClickFunnels and ThriveCart. The answer depends on two things. Do you already have an e-commerce website? If so, can it be integrated with ThriveCart?

Which Platform Offers Better E-Commerce Features?

  • As a fully integrated e-commerce software platform, ClickFunnels wins here. You can build, manage, market, and sell your e-commerce business using one platform. You can benefit from ThriveCart greatly if you have an existing Shopify-powered online store.

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ClickFunnels vs ThriveCart

Analytics Features

Analytics is an important feature of an online landing page or website. In this case, the answer is quite straightforward.  

Which Platform Offers Better Analytics Feature?

  • ClickFunnels wins because it offers a fuller implementation of Google Analytics than ThriveCart. Although both platforms can use Google Analytics, ThriveCart’s implementation limits you to analytics on the check-out page. 
ClickFunnels vs ThriveCart

Customization Features

Once again, we need to keep in mind that these platforms serve overlapping but different purposes. As a result, the customization ability differs on either platform.

Which Platform Offers Better Customization Feature?

  • You can access more customization features on ClickFunnels simply because you can build various funnels and full websites. ThriveCart offers customization features for Checkout Text Fields, Upsells & Pages, Invoices/Receipts, Your Customer Hub, Coupons & Options, and Dunning E-mails. However, this is still limited when compared to ClickFunnels.

Final Thoughts

  • Choose ClickFunnels if: You want to build your e-commerce shop from scratch and would like all the business functions thereof on one convenient platform. From sales funnels to follow-up funnels, marketing, and delivery of your goods, ClickFunnels offers it all. 
  • Choose ThriveCart if: You have a pre-existing website, a Shopify store, or other integrative online store and would like to up your sales and add state-of-the-art check-out pages. You cannot use ThriveCart to build your online store.

If you want to create website pages, sales pages, landing pages, sales funnels, and other different types of funnels – ClickFunnels is your answer.

It is a platform that allows you to do all of the above and more. In essence, you use ClickFunnels to increase your traffic and boost your conversions.

ThriveCart relies on your existing or organic traffic to increase sales and conversions from integrating the ThriveCart checkout page into your existing e-commerce business.

In most cases, your circumstances will mean that exactly one of the two will be ideal for you.

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.