Kajabi vs Kartra: In-Depth Side-by-Side Comparison

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While Kajabi has established its software marketing presence, Kartra, the new kid on the block, makes waves with its functional and cost-effective approach. But, just how do these two platforms stack up? 

While Kartra is perfect for online marketing, Kajabi is suited to people hoping to benefit from its online course features.

Kajabi vs Kartra: In-Depth Side-by-Side Comparison
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Kajabi vs Kartra: In-Depth Side-by-Side Comparison
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Kajabi vs Kartra

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Main differences between Kajabi and Kartra
Kajabi is an all-round business platform that allows you to host, market and sell online courses and other digital products. Kartra, on the other hand, is more suitable for funnel building and marketing in general.


Kajabi is an all-in-one software platform with a primary focus on selling online courses. A big draw to the Kajabi platform is its blogging platform.

Not only can you create your online course content, but you can manage a blog with access to numerous templates and SEO features.

In addition, Kajabi gives course-buyers access to the creator’s community page, making it more private than a Facebook group.


Kartra is also an all-in-one software platform.

The difference with Kartra is that it focuses on e-mail marketing, affiliate marketing, funnel building, and product selling. In addition, Kartra features advanced marketing features such as Behavioral Adaptive Marketing for all upsells and downsells.

Unlike Kajabi, Kartra has a calendar feature that allows customers to schedule appointments with the course creator.

Straightforward “done-for-you” campaigns make it an excellent option for beginners.

Kajabi vs. Kartra at a Glance

Kajabi Kartra
Free Trial Yes, 14 days. $1 trial for 14 or 30 days.
Pricing Range Basic – $149 per month
Pro – $199 per month
Growth – $399 per month
Starter – $99 per month
Silver – $199 per month
Gold – $299 per month
Platinum – $499 per month
Best For Aimed at people looking for a platform to host online course content. Designed to create sales funnels and host successful marketing campaigns.
User Interface Features
Strong analytics features
Drag-and-drop page builders
Web-page building
SEO setting features
Home & lead pages
Theme editor
Membership sites
Agency dashboard
Drag-and-drop page builders
500 customizable templates
Split Testing tools
Mobile and tablet responsive
Analytical features
Membership sites
Calendar option
Online Courses Video content-enabled
Simple navigation
Live streams
Online discussion board
Video content-enabled
Katara lead feature
Monetization Options Blogging platform
Affiliate marketing
Selling Courses
Selling Memberships
Digital Product Sales
Affiliate marketing
Can sell digital and physical products
Marketing Options E-mail marketing
SEO utilization
Upsells & downsells
Sales funnels
E-mail marketing
Upsells & downsells
Sales funnels

When comparing these two platforms, it’s necessary to review their key points. 

Both platforms have a few common similarities, which include:

  • Creators can build sales funnels on both platforms, although Kartra has a more streamlined process. 
  • Both offer drag-and-drop page builders with relatively smooth creation.
  • You can create membership sites on either platform and both host videos, an option not always available. 
  • E-mail marketing features such as automation, sequences, and broadcasts are prominent on both.

Some of the key differences include:

  • Kartra has a calendar feature that makes it easy for customers to schedule appointments. Kajabi doesn’t have this feature. 
  • Kajabi’s 14-day trial period is free, whereas Kartra’s trial period costs $1.
  • Kajabi has created its automation features at the lecture level, so e-mails are triggered as the student goes through specific lectures. 
  • Kajabi has a blogging platform with a variety of SEO features, driving traffic to your page.
Kajabi vs Kartra: In-Depth Side-by-Side Comparison

Kajabi vs. Kartra: Pricing Comparison

Kajabi Pricing:

  • Basic Plan – $149 per month or $1,428 per year– This plan includes three products, three pipelines (sales funnels), unlimited landing pages, unlimited marketing e-mails,10,000 contacts, 1,000 active members, one website, one admin user
  • Growth Plan – $199 per month or $1,908 per year – This plan includes: 15 digital products, 15 sales pipelines, ten admin users, 10,000 active users, and you can add 25,000 contacts. Also on offer here are built-in e-mail and affiliate marketing tools.
  • Pro Plan – $399 per month or $3,828 per year – 100 digital products, 100 sales pipelines, 25 admin users, 20,000 active members and 100,000 contacts. You can also have three websites and send out 2,000,000 marketing e-mails.

Kartra Pricing:

All of Kartra’s plans include all of its core features.

However, users face limits on the number of leads, products, and bandwidth allocations depending on the option chosen. 

  • Starter Plan – $99 per month or $948 per year – This plan offers 2,500 leads, one custom domain, and two membership sites. 15,000 e-mails per month, and it includes a 50GB bandwidth limit. You can host 100 pages and video-hosting for 50 videos.
  • Silver Plan – $199 per month or $1,788 per year – 12,500 leads, three custom domains, unlimited number of membership sites, 15,000 e-mails on this plan, as well as unlimited bandwidth.
  • Gold Plan – $299 per month or $1,548 per year – With this plan, there are 25,000 leads, five custom domains, unlimited membership sites, e-mails, bandwidth, pages, and products.
  • Platinum Plan – $499 per month or $4,548 per year – 50,000 leads, ten custom domains, unlimited membership sites. There’s unlimited access to e-mails, products, and content. There are also unlimited team members, and you can connect to unlimited Kartra Help Desks. 

When it comes to pricing, Kartra is a clear winner. This platform doesn’t limit features on any of its plans.

Additionally, Kartra’s starter price is lower and allows the user to sell many more products. While Kajabi offers better lead limits, Kartra provides better value for money. 

Kajabi Pricing Plans
Kajabi Pricing Plans

Kajabi vs. Kartra: A Comparison of Features and Tools

Aside from the pricing factor, the features and tools offered by each platform often serve as the deciding factors.

Depending on the type of site you need, some features might be more beneficial than others.

Read on to see how Kajabi and Kartra stack up against each other in the most prominent features.

Online Courses

Online courses are popular because of their simplicity and accessibility. Users require user-friendly platforms that are simple to build but still provide value for money. 

Kartra offers a variety of features which include video hosting and webinars. Kajabi offers similar features but excels at its online discussion board feature. 

Which Platform Offers the Better Solution for Hosting Online Courses?

Kajabi is a clear winner in this category because of its interactive engagement between creators and users. The online community feature allows extensive interaction between creators and students. The SEO-optimized blogging features also make this platform genuinely outstanding.

Kajabi Assessments
Kajabi Assessments

Sales & Marketing Features

Course creators are always looking for effective and interactive ways to promote their course programs. Compelling marketing features are therefore essential. 

Both Kajabi and Kartra offer marketing features such as e-mail and affiliate marketing.

Both platforms also allow users to track the impact of the affiliate marketing progress and send announcements and add new affiliates. 

Which Platform Offers Better Sales & Marketing Solutions?

Both platforms offer similar sales and marketing solutions, but Kartra provides a little more in its affiliate marketing features. Additional functions in this feature include enabling instant PayPal payments for your listed affiliates.​

Kartra Funnel Campaigns
Kartra Funnel Campaigns

Student Experience Features

Course creators will always be mindful to choose a software platform that creates a user-friendly and engaging student experience. 

Kajabi offers a host of student engagement features such as quizzes, drip feedback, and lock content. However, with Kartra, you can’t create quizzes. This limitation means you must do student testing through a third-party tool.

Which Platform Offers a Better Student Experience?

Kajabi is ahead in this department. The platform places extensive focus on creating interactive student experiences. The online community feature allows students to interact with the course creator and fellow students. Quizzes and surveys keep students up to date with course progress.​

Kartra Quiz
Kartra Quiz & Survey Feature

Analytics Features

Monitoring and analyzing the general progress of a site is the easiest way to determine its effectiveness. This analysis includes visitor interaction and demographics. 

Kajabi makes use of an account analytics feature to measure basic visitor information. Kartra, on the other hand, has a more advanced analytics tool.

Which Platform Offers Better Analytics Features?

Kartra wins with its powerful analytics tool that enables you to determine and analyze detailed information about your page visitors. For example, the tool shows if visitors proceeded to the call to action section. Kartra’s analytics also identify if automation sequences are encouraging sales. ​

Kartra Analytics
Kartra Analytics

Customization Features

Using a platform that customizes to suit the target market and course content will have more success. Customizable features make it easy to improve content continuously. 

Both platforms offer extensive customization options. Karta has over 500 customizable page templates, including sales, lead capture, and checkout pages. Kajabi allows you to build websites into two parts – the theme editor and page builder. 

Which Platform Offers Better Customization Features?

It might be difficult to determine a clear winner in this category since both platforms do a stellar job at creating funnels and webpages! ​

Kajabi Website Builder
Kajabi Website Builder

Customer Support

Both Kartra and Kajabi offer training programs for new users. However, Kartra’s Live Chat service is available for a few hours during the day and night. In contrast, on Kajabi’s Growth and Pro plans it’s available 24/7. On the Basic plan, it’s available only during business hours. 

A Facebook community answering questions exists with both platforms. In addition, both offer a documentation resource service, although Kajabi’s is more expansive than Kartra’s. 

Kajabi also has an extensive blog resource and weekday webinars with live Q&A sessions. New users also get a 30-minute support call when they mention the Edge Podcast.

Of course, both platforms offer a support ticketing service. 

Which Platform Offers Better Customer Support?

Kajabi’s Customer Support is better because it offers more methods of answering queries.

kartra support
Kartra Support Options

Final Thoughts

  • Choose Kajabi if: You need to create a successful online course using its extensive course builder. Kajabi is also a popular choice if you want to use one platform to manage your entire website. This management encompasses marketing, sales tasks, and blogging. Kajabi also has SEO features aimed at driving traffic to your page. 
  • Choose Kartra if: Your business will benefit from the help desk or scheduling tool. These types of tools are beneficial to sites with selling services or consultancies. Since Kartra allows for selling digital and physical products, it’s the perfect option for sales-related sites.

Choosing an effective all-in-one platform doesn’t have to leave you stressed. Simply use our comparative list to see which option ticks the boxes on your requirement list. There is no clear one-size-fits-all winner between Kajabi vs Kartra. This is because both platforms have different features that make them viable options depending on your needs.

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Disclosure: I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.

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