Kajabi vs Kartra

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Kajabi is a better option for creators but also provides all the tools you need to market and sell your products. 

Kartra is also an all-in-one but is more marketing-focused than Kajabi.

Kartra Logo Comparison e1708101729281

Kajabi and Kartra offer similar features at a similar price point. 

Choose Kajabi if you are a creator or want to share your knowledge through digital products. 

You can create courses, coaching programs, podcasts, memberships, and communities.

There are also email marketing tools and funnels, along with detailed analytics, to understand and grow your business.

Kartra is a great alternative. It was built as a marketing platform, and this is where it shines.

Its sales funnel and email marketing tools offer more features than Kajabi’s.

You can also sell any product and build sales pages.

However, the course and membership builder is not as comprehensive as Kajabi’s.

Key Takeaways:

  • Kajabi’s digital product creation tools are superior. It also has features to grow and manage all aspects of your business.
  • Kartra is a great alternative if your focus is marketing and sales rather than digital product creation.

You can test both platforms before committing to a paid plan.

Kajabi offers a 30-day free trial, while Kartra offers a 30-day trial for $1.

Kajabi vs Kartra: Side-by-Side Look 

🥇 Overall Rank#1#7Kajabi
⭐ Customer Rating4.6/52.8/5Kajabi
💵 Starting Price$149/month$99/monthKartra
🔥 Discount20% on annual plans25% on annual plansKartra
💸 Transaction FeesNo feesNo feesTie
💡 Demo or Free Trial30-day free trial$1 for 30 daysKajabi
💻 Website Creation✅ Yes❌ It’s possible to create a website, but it was designed as a page builderKajabi
📱 Mobile App​​✅ Yes❌ NoKajabi
💬 Customer Messaging❌ Unavailable✅ Yes, SMS includedKartra
👩‍🏫 Course Creation✅ Yes❌ Possible, but you need to use the membership tool.Kajabi
🧑‍🏫 Coaching Offerings✅ Yes, and it has a built-in calendar tool✅ Yes, and it has a built-in calendar toolTie
🎤 Podcasts✅ Yes❌ NoKajabi
📹 Webinars✅ Yes✅ YesTie
📝 Blogs✅ Yes❌ NoKajabi
✉️ Marketing Features✅ Yes✅ YesKartra
💰 Physical Product E-Commerce✅ Yes, but you need to integrate a platform like Shopify✅ YesTie
🔗 Integrations✅ Yes✅ YesTie
🏆 Affiliate Program✅ Yes, on Growth and Pro plans✅ YesKartra
🤝 Customer Support✅ Live chat✅ Live chatTie

What Are Kajabi and Kartra?

Kajabi is an all-in-one platform for creators. You can create courses, coaching, memberships, communities, and podcasts on the platform. There are marketing and sales tools included, so you shouldn’t need to integrate your site with any other tools. 

Kartra is a marketing platform. It is an all-in-one too, but its focus is on marketing and sales. You can create sales pages, funnels, and email sequences, as well as create memberships with courses.

What Are the Main Differences between Kajabi and Kartra?

Kajabi and Kartra offer similar features. 

Both are all-in-one platforms that allow you to create, market, and sell your products. 

However, there are some key differences.

These primarily come down to the purpose of each platform. 

Kajabi is designed for creators. It gives you better courses, coaching, membership, and community features.

Kartra is a marketing platform with better sales and marketing features.

The main differences include the following: 

Kajabi doesn’t natively offer A/B or split testing.You can create split tests on Kartra.
You can easily create many digital products, including courses, coaching, memberships, communities, and podcasts.All digital products on Kartra are created through memberships.
Kajabi uses quizzes and assessments to evaluate course takers’ knowledge.Kartra’s surveys and quizzes are used to gain customer feedback and perform market research.
It is easy to create a blog on Kajabi.There is no blogging feature on Kartra.
Kajabi only natively lets you send cart abandonment emails.You can send card abandonment and credit card decline follow-up emails to customers on Kartra.
There are no interactive video features.You can add clickable calls to action on videos.
Kajabi has a website builder.On Kartra, you can make pages and use a navigation feature to build a website, but it is built for sales pages rather than a fully-functioning website.
You would need to use integration to SMS users on Kajabi.You can create SMS sequences on Kartra.

Kajabi vs Kartra: Pricing and Plan Comparison

Lowest Tier Paid Plan$149/month$99/month
Top Tier Paid Plan$399/month$499/month
Plans Available34
Plan Discounts20% on annual plans25% on annual plans
Free Plan or Trial30-day free trialNo, only a $1 for a 30-day trial
Money Back Guarantee30-day refund policy30-day money-back guarantee

Kajabi and Kartra structure their plans in similar ways and are at similar price points.

All the plans allow you to use the majority of the tools. As you upgrade, your usage limits increase.

E.g., on Kartra, the Starter plan allows you to have up to 2500 leads.

The Silver plan then increases to 12,500 leads; the Gold plan has 25,000; and the Platinum plan gives you 50,000.

Kajabi works in a similar way. You can have 10,000 contacts on the Basic plan; 25,000 on the Growth plan; and 100,000 on the Pro plan.

Deciding between Kajabi and Kartra in terms of pricing is difficult.

The decision should depend on the features you need. 

Kajabi vs Kartra: Feature Comparison

If you need superior marketing features, choose Kartra. 

If creating your own digital products is your priority, choose Kajabi.

Page and Website Builder

Page and Website Builder Winner: It depends. Choose Kajabi for a complete and cohesive website and Kartra for sales and landing pages.

Kajabi and Kartra have many similarities:

  • Connect to your own domain.
  • Easy to use, drag-and-drop page builder.
  • Huge range of expertly designed templates (Kartra has more sales and landing page templates).
  • You can add exit pop-ups to your pages.
  • Mobile responsive.
  • Add calendars natively on both platforms.

There are a few differences, and these differences come down to the purpose of both platforms.

Kajabi is for creators, and Kartra is for sales and marketing.

For example, on Kartra, you can split-test your pages. This is a great way to identify which converts better. You can then use this data to create high-converting pages.

On Kajabi, all of the plans include a website builder and the ability to create a complete website with a blog.

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On Kartra, the Starter plan allows you to host 100 pages. As Kartra is a marketing and sales tool, you can create incredible stand-alone sales pages. 

It is possible to create a complete website by linking the pages using a navigation tool.

On Kartra

Marketing and Funnels

Marketing and Funnels Winner: Kartra

Both platforms include marketing features and have the ability to create sales funnels, send one-time emails, and build email marketing campaigns.

There are lots of similarities, including the pipeline builders and templates. 

Marketing and Funnels

The templates are fully customizable and easy to edit on both platforms. There are drag-and-drop and click-to-edit features. Both platforms allow you to personalize your message to connect with your user.

You can also add automation and tag your users on both platforms. 

However, marketing is what Kartra was built for, and this is where it thrives. 

Kartra has several additional tools including:

  • SMS Communications – On Kajabi, you would have to use a third-party tool to send SMS.
  • Split Testing – Kartra allows you to split test and get detailed analytics of your results. You can’t do this easily in Kajabi; there are workarounds, but it is not a native feature they offer.
Kartra has several additional tools
  • Live Chat – Kartra has a helpdesk tool that allows you to live chat with your customers.
Live Chat
  • Import and Sell Campaigns – If you create a converting funnel, you can sell it to other Kartra members. Similarly, you can easily import a pre-designed campaign from another user.


Analytics Winner: It depends. If you want analytics for your courses, choose Kajabi. If you want more detailed sales and marketing analytics, choose Kartra.

Both platforms have incredible analytics available. 

You can see data for web pages, revenue, email campaigns, video statistics, and subscriptions. 

Kartra does provide some additional analytics, including tracked links and goal conversion rate reports. However, if you did want to use Kajabi, you could integrate it with Google Analytics which provides this data.

Course Analytics:

If you’re looking to create digital products and want to offer the best learning solution, then Kajabi’s analytics are far superior to Kartra’s. 

Course Analytics

Kartra allows you to track students’ progress and view active members, subscribers, retention, and progression. However, on Kajabi, you can view logins, start dates, progress by category, and completion percentage.

completion percentage

Payments and Checkout

Payments and Checkout Winner: Kartra

Kajabi and Kartra both offer great checkout pages that allow you to sell your products online. The checkouts are reliable and secure. You can sell subscriptions, one-time payments, payment plans, and use coupons.

You can also connect to your chosen payment gateways, customize your checkout pages to suit your product and brand, offer upsells and order bumps, and send cart abandonment emails.

Payments and Checkout

However, Kartra offers additional features. These include the following:

  • You can add variations that a buyer can select from, including sizes, colors, and any other options a buyer might need.
  • Kartra offers downsells and cross-sells. 
  • As well as the cart abandonment emails offered by both Kajabi and Kartra, Kartra offers credit card decline follow-up emails. 
  • It’s easy to sell physical products. You would need to use Shopify on Kajabi.
  • Both platforms integrate with Stripe and PayPal, but Kartra also integrates with Authorize.net, Braintree, and Square.
Kartra offers additional features

Affiliate Program

Affiliate Program Winner: Kartra 

Kajabi and Kartra offer affiliate programs.

You can adjust the commission received by each affiliate and track the clicks and conversions each affiliate brings in. Both platforms have easy-to-navigate dashboards, making it easy to manage your affiliates.

Affiliate Program

All Kartra’s plans have access to affiliate management. On Kajabi, you need a Growth or Pro plan.

Kartra has a few features which make its affiliate program superior to Kajabi’s:

  • Affiliate Marketplace – If you’re looking for affiliates to promote your course or products, Kartra has a marketplace of users who are looking for products to promote.
Affiliate Marketplace
  • Questionnaire – Screen those who want to sign up for your affiliate program to ensure they meet your criteria with a short quiz.
  • Mandatory Terms and Conditions – Ask affiliates to agree to your terms and conditions before signing up.
  • Automatic Payments – Control how your affiliates are paid with minimum sales, reserve periods, progressive payment release, and more. 

Training and Support

Training and Support Winner: Kajabi

Kajabi and Kartra both offer training and support.

Kartra has the Kartanaut Training Program.

This includes everything you could need to know and understand to make the most of Kartra.

There is step-by-step training for each feature offered. 

There’s also a helpful Facebook community where you can engage with other Kartra users.

Training and Support

Kajabi has a more comprehensive help center. The help center includes categorized articles on all aspects of Kajabi. They also have on-demand webinars and workshops, along with an active community.

Kajabi has a more comprehensive

It is also easy to reach out to an expert if you can’t find the answer to your question.

On Kajabi, the level of support you’ll receive will depend on your subscription plan. There is a live chat feature, which is open 24/7 for Growth and Pro plans. If you have a Basic plan, the live chat is only available on business days between 6 am and 5 pm Pacific time.

Kartra also offers a live chat. However, the hours are pretty limited. It is open Monday to Friday, from 8 AM to 12 PM and from 12 AM to 4 PM Pacific time.

Course Creation and Digital Products

Course Creation Winner: Kajabi

Both platforms allow you to create a membership and online courses. There are several similarities between the platforms, including:

  • Drag-and-drop course builder
  • Customizable templates and layouts
  • Courses creation with modules, sub-modules, and lessons
  • Membership tiers 
  • Course progression tracking
  • Drip feed content
  • Content delivery through articles, videos, PDFs, and images
  • Subscriptions and one-time payments offerings
Course Creation and Digital Products

However, there are some differences between the platforms. 

Kartra isn’t designed for online courses or digital product creation. You can create a course and membership to deliver training and share knowledge, but it is not a student-oriented platform. 

Kajabi is designed for creators and offers one of the best online course creation tools available. Some of the extra features it offers include the following:

Course templates

User Experience

User Experience Winner: Kajabi 

Both platforms are relatively easy to use and offer tons of templates to get you started. 

Kajabi has a sleeker interface and the dashboard is less overwhelming than Kartra’s. If you’re a beginner, you will probably find Kajabi easier to use.

User Experience

Kartra can take a while to get to grips with, and its course builder is not as complete as Kajabi’s. You also need to link your pages with the navigation to create a complete website. This is more challenging than Kajabi’s easy-to-use course and website builders.

Kartra can take a while


Integrations Winner: Kartra

Kajabi offers fewer native integrations than Kartra. Kajabi offers 12, and Kartra offers 21. 

Both platforms integrate with Zapier, meaning you can connect your accounts with thousands of other platforms.

Kajabi offers the following integrations:

  • Aweber
  • ActiveCampaign
  • Drip
  • ConvertKit
  • MailChimp
  • Stripe
  • PayPal
  • Google Tag Manager
  • Segment
  • Google Analytics
  • Meta Pixel
  • Zapier

Kartra offers the following integrations:

  • Braintree
  • Stripe
  • PayPal
  • Authorize.Net
  • Kartra Mail
  • Mailgun
  • SendGrid
  • Elastic Email
  • Postmark
  • Digital Access Pass
  • Optimize Press
  • aMember
  • s2Member
  • WishList
  • Kajabi
  • Twilio
  • Nexmo
  • Plivo
  • Google Calendar
  • Google Meet
  • Zapier
  • Zoom

So, Is Kajabi or Kartra Better?

It’s hard to say which is better as each would suit different businesses.

Kajabi is our top-rated platform and is best for creators. 

If you want a platform that focuses on marketing, choose Kartra.

Frequently Asked Questions

Kajabi has a superior website builder and expertly designed templates. You can also build a website on Kartra. However, Kartra specializes in sales pages. This means you would need to use navigation to link the pages together to create a website.

Kajabi allows you to create a better online course than Kartra. There are course templates, detailed student analytics, and graded and ungraded quizzes. You can build a course on Kartra, but the course builder is less intuitive than Kajabi’s, and there are not as many features.

If you’re looking for a superior marketing platform, then yes, Kartra is better than Kajabi. However, Kajabi is a better all-in-one platform.

It depends on the plan you choose. Kartra’s Starter plan is cheaper than Kajabi’s. But its top plan, Platinum, is $100 more expensive per month than Kajabi’s Pro plan.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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