Kajabi comes with a slightly higher price tag than some of its competitors and pricing is a common objection to course creators.
However, the platform is not actually as expensive as it initially seems and it can be a cost-effective method of creating and selling online courses.
Kajabi Pricing Overview
Kajabi offers 3 main pricing tiers:
These prices might seem a bit high initially, but you should know that you can get a 20% discount on subscription costs if you sign up for annual instead of per month billing.
So the Basic plan becomes $119 per month, the Growth plan changes to $159 per month, and the Pro plan changes to $319 per month.
We will also say right off the bat that none of these plans include transaction fees.
Kajabi will not take a cent of whatever you sell on the site. The only transaction fees are normal payment processing fees for built-in Stripe payments or third-party payments.
Kajabi Pricing: In-Depth
Now we can move on to a more in-depth description of each Kajabi pricing plan.
|Basic Plan||Growth Plan||Pro Plan|
|Price||$149 per month||$199 per month||$399 per month|
|Assessments (Quizzes & Surveys)||Yes||Yes||Yes|
|Ready to Use Templates||Yes||Yes||Yes|
Kajabi is designed as an all-in-one solution for businesses that sell digital products. So even on the basic plan, you get access to a well-rounded library of tools and features. As far as allowances, the Basic plan gets you access to:
- 3 products
- 3 pipelines
- Unlimited landing pages
- Unlimited marketing emails
- 10,000 email address contacts
- 1,000 active members
- 1 website
- 1 admin user
Basic plan subscribers also get access to Kajabi University, Webinars/Events, email marketing templates, assessments/quizzes/surveys, chat customer support, and email automations.
Customer support and customer service is not 24/7 on this plan though.
All Kajabi plans include unlimited hosting and the basic plan is no different. Kajabi runs its video hosting through Wistia and courses are compatible with multiple file types.
Automations also open up several avenues for running creative campaigns, though automation tools are limited on the Basic plan.
You have to upgrade to the Growth plan to get access to advanced automations.
As you can see, even the basic plan has great features. 1,000 active members is a great starting point and you get 10,000 email address contacts. right off the bat.
The Growth plan is Kajabi’s middle-tier plan and is described as the platform’s most popular subscription option.
The Growth plan retains all Basic features, upgrades some, and adds a few new tools:
- 15 products
- 15 pipelines
- Unlimited landing pages
- Unlimited marketing emails
- 25,000 email address contacts
- 10,000 active members
- 1 website
- 10 admin users
The Growth plan gives a major buff to the total number of allowed products, pipelines, email address contacts, and active members.
Growth members also get all the perks of the Basic plan plus access to 24/7 chat customer support, advanced automations, custom branding, and affiliate programs.
More products and more pipelines equal more sales and the larger email list lets you run more thorough marketing campaigns.
White labeling lets you remove Kajabi branding from your website and membership website. Lastly, the affiliate program opens up opportunities for more revenue.
The Pro plan is Kajabi’s highest-tier plan.
- 100 products
- 100 pipelines
- Unlimited landing pages
- 2,000,000 marketing emails
- 100,000 contacts
- 20,000 active members
- 3 websites
- 25 admins users
Notice that the Pro plan does not have unlimited marketing emails, unlike the previous plans, and instead settles at 2 million.
The other limits are significantly higher than the Growth plan, including the option for multiple websites.
The Pro plan has many of the same features as the Growth plan.
The crucial difference is that the Pro plan opens up access to the code editor.
As you can see, Kajabi’s plans do not significantly differ from one another in terms of features they offer.
Rather, the difference is in how many products, pipelines, active members, and contacts you can have.
Kajabi does not offer a free-tier plan, unlike many of its competitors.
However, Kajabi puts everything in one place and so removes the need to pay for things like hosting, extensions, or plugins. The all-in-one design means you get great value for money.
How to Choose Your Kajabi Pricing Plan
The good thing about Kajabi is they have picked their plans to appeal to entrepreneurs of all stripes and businesses of all sizes. Kajabi has something for everyone and has set its pricing to reflect that philosophy.
Here are some tips on how to choose which Kajabi pricing plan is right for you.
Identify Your Goals
Kajabi is an investment, so you need to make sure you know what goals you are investing to reach.
Are you looking to start a fully sustainable digital product empire?
Or are you more interested in turning a hobby of yours into a side hustle for some extra income?
The more committed and devoted you are, the more you will have to invest in the platform.
A good thing about Kajabi is that you can change plans at any time. So if your goals change, then you can modify your pricing plan accordingly. You are never locked into any arrangement and there is always room for change.
Figure out What Features You Want
Take some time to figure out how you want to structure your courses/business plans and determine which tools you will need to be successful.
For instance, say you want to make a highly customized website that can handle a very large volume of students and products.
In that case, you may want to consider the Pro package that offers the code editor, 100 products, and 20,000 active members.
Alternatively, if you want a solid line up of in-depth courses, then the Growth plan might be a better choice.
The lower product allotment won’t matter as much if you are focused on quality over quantity. The general idea is to explicitly enumerate what it is you want/need and pick a pricing plan that reflects those needs.
Estimate Your Potential Income
Ideally, your business should generate enough revenue to cover your subscription costs.
You need to sit down, analyze your workflow, and figure out how much revenue you could potentially generate in a month. then you need to factor in expenses to see how much you can afford on pricing costs.
So say you estimate that you can sell 5 courses a week at $150 a pop. That comes out to about $750 a week and about $3,000 a month.
Assuming you spend 50% on living expenses and 10% on recreation, that leaves about $1,200 a month leftover.
Next, ask yourself how much of that sum you would be comfortable delegating to operations costs. This number should determine what kind of pricing plan you are willing to afford.
One feature of Kajabi’s plans is that the more you spend, the more potential there is to make money via more contacts, more products, pipelines, and active members. Kajabi ROI does not scale linearly, but exponentially.
Even though Kajabi is not particularly cheap, it’s not particularly expensive either. Several other platforms have much higher prices than Kajabi.
So it falls in the middle of the pack in terms of price, all things considered.
Kajabi Pricing vs Teachable Pricing vs Thinkific Pricing
Two of Kajabi’s main competitors in the online course market are Teachable and Thinkific. Thinkific and Teachable offer 4 pricing plans each, and both include a free-tier plan.
Let’s start with Teachable. Teachable has 4 plans
- Free: $0/mo
- Basic: $39/mo
- Professional: $119/mo
- Business: $299/mo
Teachable’s main thing is that you get unlimited courses, students, hosting, and video even on the free plan. However, the free and Basic plans have a 10% + 1$ and 5% transaction fee, respectively.
On Thinkific’s end, they also offer 4 pricing plans:
- Free: 0$/mo
- Basic: $49/mo
- Pro: $99/mo
- Premier: $499/mo
Like Teachable, Thinkific greatly limits the tools you can use on the lower plans. You would have to get the $99 plan to get access to all the features.
Directly comparing pricing is misleading because Teachable and Kajabi offer very different features. For instance, Teachable locks you out of a lot of their tools on the lower plans.
Kajabi does not. If you wanted to use all Teachables features, you would need the $119/mo plan, and even then you wouldn’t get as many tools as Kajabi has.
Either way, neither Teachable nor Thinkific has marketing tools comparable to Kajabi. Marketing tools, sales funnels builders, email automations, and popups/options forms, are all things you get with Kajabi that are not present in Teachable or Thinkific.
That means that if you want to get as much functionality out of Teachable and Thinkific as you can out of Kajabi, you would have to shell out for plugins, extensions, themes, and marketing tools.
These fees could easily rack up to a couple of hundred dollars per month, which quickly offsets the savings cost from the cheaper pricing plans.
Kajabi, on the other hand, puts all you need in one place. There are no extensions, no plug-ins, no themes you have to pay to download, and nor hosting or marketing fees.
So going by overall value for money, Kajabi has superior pricing options than both Teachable and Thinkific.
Also, think about how much time and effort you’d be saving by buying an integrated platform. Instead of wasting time patching together tools and testing modules, you can focus on creating online courses and running your business.
One other platform commonly contrasted with Kajabi is Kartra, an all-in-one platform for businesses that sell digital products. Like Kajabi, Kartra emphasizes marketing and integrating everything in one place.
Kartra’s pricing starts at $99/mo and most plans give you access to the whole suite of features.
The main shortcoming with Kartra is that its module for online courses and membership site-building tools are not as comprehensive as Kajabi. So, when you use Kartra with another website building platform, it quickly becomes much more expensive than Kajabi.
Kajabi beats out its competitors because it offers the ideal ratio of price to features. The integrated nature of the platform also saves on costs because there is no need to purchase extra software packages or plugins.
Kajabi Pricing FAQ
Is Kajabi free?
No, Kajabi does not offer a free tier plan. Kajabi’s set of tools is too powerful for the devs to be able to release a free version and still turn a profit.
How much does Kajabi cost?
The least expensive Kajabi plan starts at $149/mo ($119/mo if billed annually). The two next pricing plans cost $199/mo ($159/mo annually) and $399/mo ($319/mo annually). So a year-long subscription to the basic plan will cost about $1,800.
Does Kajabi offer a free trial?
Yes, Kajabi offers a free 14-day trial. You can try the software for two weeks then you have the decision to cancel or continue using the platform.
Do I need a credit card to start a free trial?
Yes, you will need to provide a credit card to start the free trial. The reason why is Kajabi wants to continue your service uninterrupted once your free trial expires.
Will I be able to cancel my Kajabi account?
Yes, you can cancel your Kajabi account any time during your free trial or subscription.
Does Kajabi offer a money-back guarantee?
Yes, Kajabi does offer a money-back guarantee. If you cancel within the first 30-days of making a payment, you will get your full purchase back.
Will I be able to change my Kajabi plan later on?
Yes, you can upgrade or downgrade your Kajabi plan at any time you want.
Are there any transaction fees?
If you use the built-in payment processing, then no, Kajabi does not charge any transaction fees on sales made on your website. You keep all money aside from the standard Stripe processing fee of 2.9% + 30 cents per transaction.
Are there any 3rd party payment processing fees?
If you use a third-party payment processing service on your website, then any applicable fees will apply.