Kajabi Pricing: Is It Worth It in 2020?


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Kajabi is a neat “all-in-one” online business service that lets people market, sell and deliver digital information products. Over 25,000 people use Kajabi to sell their digital products.

Kajabi provides a platform for hosting digital products with the goal of marketing and selling these products (an online course, an ebook, software, video, audio or music, photography, digital art or graphics, tickets, and more).

There are a three different Kajabi pricing plans.

We are going to go over the different pricing options and talk about the pros and cons of each, and which plan is best for who below.


$ 149 Monthly
  • 3 Products
  • 3 Pipelines
  • 10,000 Contacts
  • 1,000 Active Members
  • Unlimited Marketing Emails
  • Unlimited Landing Pages
  • 1 Website
  • 1 Admin User


$ 199 Monthly
  • 15 Products
  • 15 Pipelines
  • 25,000 Contacts
  • 10,000 Active Members
  • Unlimited Marketing Emails
  • Unlimited Landing Pages
  • 1 Website
  • 10 Admin Users


$ 399 Monthly
  • 100 Products
  • 100 Pipelines
  • 100,000 Contacts
  • 20,000 Active Members
  • Unlimited Marketing Emails
  • Unlimited Landing Pages
  • 3 Websites
  • 25 Admin Users

Sales pipelines are also known as marketing funnels.

Kajabi cost mainly consists of monthly fees.

Their pricing fees might look like Kajabi is really expensive, however, when you consider everything else: the functionality Kajabi provides, the ease of creating your own website and making money selling your own products, then the price doesn’t seem that big.

Have a look at a rough comparison below, some services can even be more expensive. For example, email marketing software such as Mailchimp will cost you well over $100 for the number of contacts that you get with Kajabi.

Kajabi Pricing Stack Comparison
Click here to learn more about their plans and features. All Kajabi pricing options are individually reviewed below. You can also find out more information about Kajabi pricing and each individual plan by hitting one of the buttons above.

Kajabi Pricing Overview

Kajabi Homepage

In addition to the included features, each Kajabi plan comes with ready-to-use templates, assessment quizzes and surveys, webinar capabilities, and customer service (live chat support). 

Each Kajabi plan also comes with great marketing tools, the ability to send unlimited marketing emails and the ability to create unlimited landing pages. That will allow you to create as many sales pages as you would like.

As you can see, the Growth and Pro plans have a lot of premium features with a pricing range that scales more or less linearly.

As a quick summary, the Basic plan is good for individual entrepreneurs who are getting their business off the ground. The Basic also offers the best pricing.

The Growth plan is good for moderately established brands who are looking to grow and is slightly more expensive, and the Pro is best for larger brands that have already built up a reliable online presence. In terms of pricing, the Pro is the most expensive.

Also, each plan has a free trial (14 days) so you can test the platform out before subscribing.

There is also the option for annual instead of monthly billing which nets you a 20% discount on each plan. 

Kajabi Pricing Plan Features

Kajabi Pricing Extra Features

Next, we will cover each of the pricing plans and tiers more in-depth.

Basic Plan

The Basic pricing plan is the lowest pricing plan you can get and comes with the least amount of features.

Even though it is the simplest package the basic pricing plan comes with some great powerful features for building your online business.

It doesn’t matter if you’re planning to sell an online course or any other digital product, Kajabi is a great tool if you’re just starting out.

This is one of the reasons Kajabi prices are a bit higher than competitors. 

Kajabi includes hosting in its package and has a powerful set of web solutions for designing and developing your site.

It has a wide range of flexible site themes which you can further customize for your particular needs.

In a world where a lot of pages look the same, the need to have your page visually stand out with unique templates is a necessity. 

The Basic plan also includes a blog section, which a lot of other platforms do not include.

Kajabi added a full blogging feature as they understand how useful SEO practices are for brand marketing. 

One of the main reasons people choose Kajabi is its massive marketing email allotment.

The Basic plan gives you unlimited marketing emails and includes some useful analytics tools so you can track email open rates, clicks, and similar metrics.

There are some built-in email templates, but fewer than site templates.

This plan also allows for up to 3 products and pipelines, 10,000 contacts and 1,000 active members and unlimited marketing emails so you can run a competent email marketing campaign with just the Basic pricing option. 

Another good feature is the automation functionality. You can set up an automated email blast to your contact list and segment users based on pipeline metrics for more targeted marketing.

The automated system also allows you to share webinars and videos as part of your campaign. 

Lastly, the Basic plan includes a payment suite, which is a godsend for new businesses.

You do have to integrate a third party-payment processing app though, so we guess Kajabi is not technically an “all-in-one’ platform. It’s pretty darn close though. 

Growth Plan

The Growth pricing plan is the middle-of-the-road option for brands that are more established.

This plan has all of the features of the Basic plan and has some great features for growing your audience and online brand.

One main difference between the Basic and Growth plans is the number of products and contacts. The Basic plan only allows 3 products, 10,000 contacts and 1,000 active members, while the Growth plan allows for 15 products, 25,000 contacts and 10,000 active members. 

If you need more active members, the plan below allows 20,000.

The Growth option also includes unlimited emails and landing pages so it’s a more fertile ground for larger-scale email marketing campaigns. This plan also allows pages for up to 15 products. 

This plan also offers “advanced” automation tools. It would take a long time to explain exactly how the automation systems work, but we will say that the advanced automation tools allow more customizable automation by including more conditional fields.

With the advanced automation tools, you can create, edit, and delete custom automations. 

2 other great features of the Growth Plan are the ability to remove the Kajabi branding from your page and the presence of an affiliate program. With the basic plan, the Kajabi brand is present on your site which can distract members of your audience.

With the Growth Plan, you can remove the branding so visitors focus solely on your content. 

The affiliate program is a nice touch as it gives a secondary source of revenue to your site.

Affiliate marketing is an extremely popular revenue generation tool for brands and is relatively easy to set up. The affiliate options let you create links, track sales, etc. 

One more difference: the Basic plan has free customer chat support from 9 am -7 am M-F, but the Growth plan offers unlimited 24/7 customer support channels. 

Pro Plan

Lastly is the Pro Plan. The Pro plan offers the most in terms of products, contacts, pipelines, and the number of active members.

The Pro plan gives you up to 100 products, 100 pipelines, 100,000 contacts, and 20,000 active members. Compared to the Growth plan which only allows 15 products, 15 pipelines, 25,000 contacts and 10,000 active members.

The Pro plan is a good option for established brands that are looking to take their efforts to the next level. 

Like the Growth plan, the Pro plan gives users access to powerful customizable automation tools. It also includes the affiliate program. 

The main extra tool the Pro plan adds is an ultra-useful code editor. You can directly edit code on your website, products, and individual pages.

The code edited lets you edit code of individual themes, which give virtually limitless customizability, provided you know how to code, small changes such as theme customization only requires very basic technical skills.

What’s the Best Kajabi Plan for You?

For entrepreneurs just getting off the ground, the Basic plan is a good option to establish an online presence. You might want to start with the cheapest option – the starter plan (Basic), you’ll be able to upgrade later on.

Even the Basic plan allows for unlimited marketing emails so you can immediately start marketing your online course or any other digital product.

The automation tools are a bit lacking but still good enough to have some utility.

We especially like the included blogging features and how well the platform handles videos. 

Brands that have a bit more clout might be interested in the Growth plan.

The Growth plan includes and upgrades the majority of features from the Basic plan and also has more powerful automation and customization tools.

The larger admin space and a higher number of active users are good features for brands looking to expand into new territory. 

Lastly, the Pro plan is a good option for a brand that needs to be taken to the next level.

The increased product listing and pipeline options are good for consistent revenue generation and the code editor unlocks a lot of potential for custom site designs.

The Pro plan gives the option to host up to 3 different websites so it’s a good pricing plan for brands that need to cover more ground in terms of online presence.

Kajabi Pricing Review: How Does It Compare to Other Plans?

Kajabi Testimonials

Kajabi is a good bit more expensive than other competitor platforms.

Two primary competitor platforms include Teachable and Thinkific, both of which offer a free tier pricing plan.

The main difference is that Kajabi has a lot more features than these cheaper plans from competitors.

You would have to get the $99/mo plan from either Teachable or Thinkific to get even close to the number of features Kajabi has, and even then both of those plans still fall short in terms of functionality. plan to get all the available features. 

Kajabi is definitely more expensive, but it is probably the closest thing to an all-in-one business suite for marketing and selling digital products.

Kajabi also does not have any transaction fees while many competitors do, at least on their basic plans. 

Unfortunately, Kajabi does not have a free option, but it’s helpful to remember that most free options are severely limited in what they can do.

Sometimes the best option is to forgo the free option and purchase a plan with more options. 


  • Powerful tools in an inclusive platform
  • Ability to launch your own website with ease
  • Perfect for selling online courses
  • Video hosting included for course business
  • Good blogging capabilities
  • Plans differ mostly on scale and size, not so much on features included. Even the basic plan has a lot of great features
  • Excellent new features
  • Best known as course creation tool
  • One of the most popular course platforms
  • Affiliate marketing functionality
  • Ability to create a membership site 
  • Good video capabilities
  • Great for email marketing campaigns
  • Ability to create and grow an email list
  • Clear pricing tiers with no hidden fees.
  • Minimum technical skills required
  • User friendly page builder
  • Excellent marketing features


  • A good bit more expensive than competitors
  • No free-tier option
  • Comments, but no discussion forums
  • No affiliate program at entry level
  • No option for continuing education credits

How Much Does Kajabi Cost Monthly?

Kajabi pricing starts at $119 with an annual plan, or $149 per month.

They do not offer a free plan, but a free trial is available.

They do not charge a transaction fee and all customer support is included with the plan.

You will have to pay a small processing fee to whatever third-party payment processing company you use, but this is not a fee charged by Kajabi. 

One more note: you can get a 20% discount on your plan if you choose to be billed annually for the plan instead of monthly.

This promotion reduces the cost of the Basic, Growth, and Pro plan to $119, $159, and $319, respectively.

Frequently Asked Questions

Can I Upgrade or Downgrade My Plan Later On?

Yes, you can upgrade your Kajabi subscription later on if you want. You can change your pricing plan from the Settings tab in the dashboard.

Does Kajabi Offer a Money-Back Guarantee?

Yes, Kajabi offers a 30-day money-back guarantee. If you cancel your subscription within 30 days of your payment, you can get a full refund on your purchase.

Will I Be Able to Cancel My Account?

Yes, you can cancel your monthly Kajabi subscription from the Settings tab on the dashboard.

Are There Any Transaction Fees?

No, Kajabi does not charge any additional fees, greatly reducing the overall Kajabi cost. however, there might be additional fees set by 3rd party payment processor.

What Is the Difference Between a Member and a Contact?

Members are users who have bought products on your site. Members receive a purchase confirmation email and get member login credentials.

Contacts are users who have opted into a form on your site but have not purchased anything from your site yet and have not yet made an account. Contacts still receive marketing emails.

What Is Considered an Active Member?

An active member is any member that has accessed their account and registered some activity in the past 30 days. The different plans for Kajabi allow different numbers of active members.

Do I Need a Credit Card to Start a Trial?

Yes, you must provide a valid credit card to access the free 14-day trial. You must cancel your subscription before that day to avoid charges to your card.

Are There Any Visitor and Bandwidth Limits?

Kajabi does not limit your streaming bandwidth and there is no visitor limit. They do recommend uploading videos at 1080p at 5,000-10,000 kbps.


Overall, Kajabi is a convenient, powerful, and scalable website builder with powerful email marketing tools. It has everything you need to sell digital products. You can even use it to create a membership site. You’ll also be able to test as many sales pages as you would like since all of their plans provide an unlimited amount of landing pages to be created.

Kajabi is best known as an online course platform and is perfect for course creators, however, as mentioned at the top of this page, you can sell online courses, but you can also sell other types of digital products.

Kajabi offers some advantages over similar course-oriented platforms including a more integrated experience and strong video performance.

In terms of Kajabi pricing, the cost is slightly on the higher end, however, the features  and tools they provide are worth it. They also provide clear pricing  plans and no transaction fees.

If you need more information, you can visit their website or read our Kajabi review.

Get started with Kajabi today and start building your online business empire!