Thinkific vs ClickFunnels

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When selecting the best online course & membership platform, you will undoubtedly wonder how Thinkific compares to ClickFunnels. 

Thinkific hosts and supports a variety of digital products and specializes in online course creation.

ClickFunnels, on the other hand, is a page and sales funnel builder created for entrepreneurs. 

You must consider the similarities and differences between these two platforms before making your final decision. This article will help you with that!

Thinkific vs ClickFunnels


One of the reasons Thinkific is such a popular option is because it’s an all-in-one platform. Course creators can easily design and market their online courses.

With Thinkific, there’s no need for additional plug-ins or knowledge to get your course to the right level. Since the platform is user-friendly, there’s also no need for tech skills.

You can build an online course from the ground up in a matter of minutes. 


ClickFunnels serves as a sales funnel builder easily created to assist entrepreneurs with building websites and sales funnels.

Course creators can easily use Clickfunnels’ sales funnels to host online courses using various marketing actions such as videos, automated e-mails, and landing pages.

Using these marketing options facilitates the buyer’s decision, making the course creator’s process that much easier.

Thinkific vs. ClickFunnels at a Glance

Thinkific ClickFunnels
Free Trial Yes, 14 days. Yes, 14 days.
Pricing Range Free – $0/month
Basic Plan – $49/month
Pro Plan – $99/month
Premier Plan – $499/month
*Save 20% when signing up annually
** Growth Package add-on with Pro Plan (costs based on active students)
ClickFunnels – $97 per month
Platinum – $297 per month
Two Comma Club X – $2,497 per month
Best For It is ideal for authors, trainers, and coaches who need a starter option to build new online courses. Lead capturing, funnel building, membership sites
User Interface Features
Course bundles
Course reviews
Customizable designs
Bulk e-mail
Custom domains
Interactive landing pages
Mobile view
Potential leads
Drag and drop builder
Page style settings
Online Courses Course category options
SSO & segmenting
Students can download courses in different media types
Google and Facebook SEO preview
Multiple course options
Variety of media types
Monetization Options Affiliate marketing
Third-party adverts on various platforms
Sellable content
White labeling
Affiliate marketing
Automated webinars
Stripe, PayPal
Marketing Options Customer validation
E-mail marketing
Retarget ads
Keyword research
SEO utilization
Upsells & bundles
Coupons & promotions
E-mail marketing
Customer validation
Utilize SEO

When comparing these two competitors, it’s important to review the key points as listed below:

  • Thinkific can create an online course from start to finish in one simple platform. ClickFunnels allows you to create more basic courses and use the sales funnels for marketing online material.
  • An entry-level package on ClickFunnels retails for $97 per month, while a basic package on Thinkific is only $49 per month. Thinikific also has a free plan. Both platforms have a 14 day free trial period, allowing you to determine which course builder best suits your needs. 
  • Both platforms offer courses on different media types, such as videos, images, and sound clips.
  • Thinkific and ClickFunnels both offer bulk e-mail, custom domains, SEO utilization, and affiliate marketing.
  • Clickfunnels works perfectly well for membership courses
Thinkific vs ClickFunnels

Thinkific vs. ClickFunnels: Pricing Comparison

Thinkific Pricing:

  • Free ($0 per month) – Allows you to retain ownership of your courses and has built-in content creation tools. This tier doesn’t support custom domain or membership sites or the Thinkific app.
  • Basic Plan ($49 per month or $39 per month if paid annually – Includes Thinkific app, unlimited courses, and student surveys. 
  • Pro Plan ($99 per month or $89 per month if paid annually) – Includes live lessons with Zoom,  memberships, unlimited courses, and student discussions. 
  • Premier Plan ($499 per month or $399 per month if paid annually) – Includes all the features from previous plans, custom code editing, and onboarding package. 

ClickFunnels Pricing:

  • ClickFunnels Basic ($97 per month) Create sub-pages within each funnel, up to 100 pages. This option offers one sub-user with login and admin rights to each page. This option doesn’t offer weekly peer review as in the other two options. 
  • ClickFunnels Platinum ($297 per month) – This package gives users access to Funnel Fix, the ClickFunnels training vault. Unlimited funnels, websites on offer, but only three users can have individual logins to one account. Nine payment gateways and domains allow multiple brands or products on the same account. 
  • ClickFunnels Two Comma ClubX ($2,497 per month) – This premium option offers unlimited funnels, pages, and up to 10 sub-users with unique logins and admin rights. Users can have up to 27 domains and gateways. 
Thinkific vs ClickFunnels

Thinkific vs. ClickFunnels: A Comparison of Features and Tools

The deciding factor between software platforms is often the number of features they offer. Certain features increase an online course’s proficiency. It’s important to know what these features are and what exactly to expect from them.

Important features to consider when comparing software platforms include online courses, sales and marketing, student experience, and analytics features. Read on to see how key ClickFunnels features stack up to those of Thinkific.

Thinkific vs ClickFunnels

Online Courses

People choose online courses because of their simplicity and accessibility. Online course creators require platforms that are simple to build and even easier to use. 

Thinkific allows designers to use a host of customizable features using user-friendly automation. ClickFunnels doesn’t specifically advertise as an online course host. However, it still provides an easy way for entrepreneurs to build online courses. 

Which Platform Offers the Better Solution for Hosting Online Courses?

  • Since Thinkific is an online course builder, it easily outshines ClickFunnels in this department. As an all-in-one platform, Thinkific is user-friendly with different course category options and customizable features.
Thinkific vs ClickFunnels

Sales & Marketing Features

How a platform markets its online courses is an equally important feature to consider. Thinkific provides course creators with easy-to-follow guidelines that can promote courses using social media links. 

ClickFunnels offers upsells and different bundles as their primary marketing features. They offer coupons and promotions.

Which Platform Offers Better Sales & Marketing Solutions?

  • While Thinkific offers coupons and social media advertising, ClickFunnels stands out in this category because of their specific marketing actions. By using their sales funnels, they advertise using automated e-mails, videos, and landing pages. Their ultimate goal is to influence the buyers’ decisions. 
Thinkific vs ClickFunnels

Student Experience Features

How students interact and engage with a specific software platform determines the success rate. It plays a huge factor in the ultimate reserve rate. While Thinkific provides an exceptional student experience, ClickFunnels doesn’t teach and motivate students. 

Which Platform Offers Better Student Experience?

  • Thinkific is the star here because it has the student experience in mind. ClickFunnels doesn’t have built-in features such as student tracking progress and goal setting. The Thinkific platform offers quizzes, surveys, and discussions that stand out and provide students with an easy way to measure and track their progress. 
Thinkific vs ClickFunnels

Analytics Features

Any analytics feature aims to identify and log visitor and user information. This type of information enhances online courses and streamline pages to attract more students into making buying decisions. One of the better analytics platforms, Google Analytics, features on both Thinkific and ClickFunnels. 

Which Platform Offers Better Analytics Features?

  • In this category, it’s difficult to choose a specific winner since both platforms use Google Analytics. This advanced platform provides course creators with accurate and updated information regarding visitor activities on these two software platforms.
Thinkific vs ClickFunnels

Customization Features

The more customizable a platform is, the more success a course creator will have with their potential students. Features are customizable for each specific online course, making it easy to use. 

Thinkific enables you to build custom domains for each course with an interactive site builder function that provides students an engaging learning experience. ClickFunnels features interactive landing pages and a drag and drop builder. 

Which Platform Offers Better Customization Features?

  • Thinkific outshines when it comes to customization features. Customization allows the course creator to develop a unique platform by allowing options for specific branding and an easy-to-use dashboard. 

Final Thoughts

  • Choose Thinkific if: you’re looking for a platform to build your course from start to finish easily. Thinkific creates and markets your online courses in a manner that will result in return sales. 
  • Choose ClickFunnels if: you need your platform to create leads and sales funnels that will increase the traffic to your online course website. This platform aims towards a high conversion rate. 

This article clearly shows that both software platforms can efficiently host your online courses. Thinkific, however, is unique in several important ways. Not only is it easy to set up from start to finish, but it doesn’t require any technical skills. 

Out-of-the-box templates, full ownership of your site, and an interactive dashboard allow course creators to develop online courses that are both interactive and user-friendly.

Thinkific’s course creation and site-building tools make it by far the more impressive platform specifically for course building.

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.