Kajabi Analytics & Reporting

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With Kajabi Analytics, you get multiple tools to track progress from every angle.

Key Takeaways:

  • Kajabi Analytics can report various metrics, including the basics such as the net revenue, offers sold, page views
  • Kajabi Analytics can also report advanced metrics such as MRR (Monthly Recurring Revenue), ARPU (Average Revenue per User), Churn Rate (% of users that stop using your service)
  • Kajabi Analytics video tracking is excellent and can provide heatmaps and various engagement metrics. 
Kajabi Analytics

It’s hard to improve if you can’t track your progress. 

Effective analytics is essential for any business operating in today’s competitive market.

By analyzing data, you’ll know about new opportunities and changes you need to make. 

It’s vital for marketing, customer satisfaction, and starting ahead of the competition.

Kajabi Analytics Tracking Metrics

Many aspects of your online course business or membership site determine its value – for yourself and your users.

So, analyzing it from multiple angles is how you make sure the site is doing what it’s supposed to. And Kajabi tracks it all, from your students’ progress to your sales metrics.

You can even use third-party integrations to empower you with more data. Read on for the Kajabi-specific performance tracking features. 

kajabi analytics dashboard

Net Revenue

On Kajabi, you can view your latest Net Revenue figure using shortcuts on the dashboard. After subtracting relevant amounts for discounts and refunds, this data tells you your business earnings. The formula is:

Gross Revenue (Recurring and Non-recurring) – Refunds = Net Revenue

Kajabi offers two figures, accessible via the Analytics Dashboard:

  • Net revenue for the last 30 days
  • All-time net revenue

Kajabi shows this data visually. You can view more details by hovering over points on a line graph and even compare revenue generated by certain offers.

This insight tells you which offers benefit your business most. 

kajabi analytics net revenue

Offers Sold

The analytics reports include data on all the offers your customers purchased within a specific time frame.

You can view statistics by selecting Offers Sold on your Analytics Dashboard, also presented in graph format.

Depending on what you want more insight about, you can filter data according to:

  • Date
  • Offer
  • Payment type
  • Currency

The report can tell you how much repeat business you have by distinguishing between First Purchases and Regular Purchases. 

Use the data to understand customers better and know what offers work best. 

kajabi analytics offers sold

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Affiliate Reports

Partnerships and affiliates, who share links to your content on their pages, can be a massive benefit to your business.

But since you pay them, it’s worth knowing whether you’re linking with the right partners.

Kajabi can track conversions originating from affiliates by using cookies. 

On the Analytics Dashboard, Kajabi lets you navigate Affiliate Reports, where you can view graphs about affiliate performance and other information, including:

  • Conversions
  • Contact detail
  • Revenue
  • Total clicks

You can use filters to quickly see the data you need and export a report for PayPal payments to affiliates.

kajabi analytics affiliate reports

Subscription Metrics

To control your subscription-based business, use subscription metrics accessible from the dashboard. Information includes:

  • MRR: MRR = Total Monthly Subscription Revenue – Monthly Discounts. Monthly Recurring Revenue tells you about your regular income stream, vital to plan future cash flow. 
  • ARPU: Average Revenue per User = MRR ÷ Active Customers. This metric helps you strategize pricing, shows you which price category is most relevant for your audience, and helps manage retention. 
  • Churn: Churn rate = (number of churned customers/total number of customers) x 100. This metric shows how many customers stop using your service, giving insight into your company’s health.
kajabi analytics subscription forecast

Page Views

Open the Page Views card on your Analytics Dashboard. This page gives you access to data showing how many times visitors have viewed each page.

General Page Views reflect numbers based on how many times browsers have opened a page, even if it is multiple views by the same browser.

Numbers are lower with the Unique Page Views data because it calculates multiple views of a page during a session as one view.

This way, you find out which are your most popular pages.

kajabi page views

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Members Progress

Navigate to this data via the Analytics Dashboard. The data helps you monitor users’ progress through your programs by tracking videos viewed, assessments completed, or items marked as complete. 

Helpful features include:

  • Viewing data by product
  • Viewing data by segment
  • Tracking a specific member’s progress
  • Compiling a report
  • Sharing a progress report


Make sure the videos are effective in reaching your members’ goals. 

Thanks to analytics, you can track the following for each video:

  • Heatmaps: Times a viewer played parts of a video
  • Total plays: How many times users watch videos
  • Play rate: Some only read a page’s text, showing the number of unique individuals playing the video, shown as a percentage.
  • Average engagement: A percentage indicator showing how much of that video people watch on average
  • Visual engagement: Know which parts of a video people engage with the most, so you know which sections need improvement

Third-Party Kajabi Analytics Applications

Expand your options by using third applications with Kajabi analytics. 

Kajabi supports various integrations relevant to your business’s day-to-day running, ranging from communication to marketing.

As a result, you can automate processes and operate them all from one central point, thanks to efficient integration.

To gain this analytical insight, you will need to use the tracking codes from the following applications in the headers and footers of your website’s pages. 

kajabi analytics integrations

Google Analytics 

Combining Kajabi with Google Analytics gives you access to data such as:

  • Users’ location
  • Conversion statistics
  • User behavior

The analysis will have a unique outcome compared to Kajabi’s analytics because the systems use different cookie configurations. 

Use both sources’ information to improve your knowledge of your audience to align your offerings to their needs. 

This alignment helps your customers enjoy a better experience.

Facebook Pixel

Facebook Pixel helps you determine if your marketing is efficient.

You can deduct this from the actions of people who browse your website, and Facebook Pixel does the work for you.

After connecting your Facebook Pixel ID to Kajabi, you can track details such as:

  • Purchases that complete successfully
  • Pageviews
  • Leads after users submit contact information upon your website’s request
  • Initiating a checkout


Enjoy the benefits of an application programming interface (API) that will help you collect data that you can analyze.

By integrating with Segment, you have a tool that also sends it to applications for analytics.

For example, you can know about the viewing of the following:

  • Blog
  • Landing pages
  • Categories
  • Posts
  • Sales pages
  • Products

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With analytics, you stay in control of your business because information empowers you to make informed decisions.

From cash flow to popular website pages, you can draw helpful information from collected data, thanks to Kajabi’s built-in analytics features.

With a few third-party integrations, you can take that analytics capability even further to help you manage your business more effectively than ever before. 


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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