A checkout page can make or break your online business’ success, and an over-complicated and poorly designed page will result in reduced sales. Having a well thought out and carefully branded page that offers customers a smooth checkout experience is essential for online business success.
Our experts have carefully researched the use and customization of Kajabi checkout pages. This article will cover everything you need to know to get started or take your customization that little bit further.
1. Customization Options
Tailor the checkout page to your brand’s needs and create continuity in your site’s look and feel. Edit the offer title by customizing the font family and size. Choose the perfect header image or video – or remove it altogether. Select a primary color for the checkout page.
The checkout page is a good place to collect additional contact information to enhance your email marketing success. Add service agreements that must be acknowledged before completing a purchase.
You can also include chosen testimonials to boost buyer confidence and encourage clients to follow through with their orders.
2. Checkout Options
Kajabi excels at sales conversions, and the customizable checkout page is one of its specialties. Edit the checkout page by editing an offer.
Upsell products by including what Kajabi calls order bumps. An order bump is a relevant product or service that can be purchased directly from the checkout page.
Kajabi keeps track of order abandonment as well. Set up an automated email targeting the individual that has abandoned their cart. Speaking of automated emails, Kajabi makes it easy to set up automated emails to thank customers after they complete a purchase. These mails can, once again, upsell related products.
3. Frictionless Checkout
With Kajabi, customers can shop without having to log in or register on your site. This sometimes tedious process creates unnecessary friction and reduces sales. Instead, you can set up your checkout page so that clients can purchase your chosen offers seamlessly. Frictionless Checkout improves the comfort and ease with which customers can make purchases on your Kajabi site.
4. Order Bumps
You may also want to include an order bump in a product checkout page. An order bump advertises a relevant product to your customer while they are in the process of checking out. This tool slots in an additional product as your client is about to place the order. Upselling products in this way can greatly increase sales.
5. After Purchase Settings
After purchase settings deal with automated actions taken after the customer completes an order. Kajabi allows you to set up these customizable and automated actions easily. Below are some of our favorite features.
A purchase or order confirmation email boosts customer confidence. This email is your opportunity, as a business, to tell your client: “You made the right choice.” Set up a customized email, including your site’s branding and the customer’s order list.
An affiliate is a third party that advertises your product for sale on your behalf. Depending on the agreement you have with them, they may earn a certain percentage of the sales they refer to you. You can automate the payment to affiliates through the after purchase settings.
Send automated notification emails to team members. This feature can notify manufacturers of goods or automatically place orders from third-party suppliers.
Thank You Page
Set up the after purchase settings to send the customer over to a dedicated Thank You page.
Our team of experts has examined the ins and outs of customizing a Kajabi checkout page and summarized their findings here.
Kajabi offers users a suite of powerful tools to increase sales conversions, including its highly customizable checkout pages and after purchase automations.
Kajabi features everything you need to build a site that looks good and executes well, and the after purchase background automation features will help turn your business into a professional-looking and well-oiled machine.