The Kajabi checkout page is ultra-basic, so it’s on you to customize it and make it sing. Thankfully, Kajabi provides plenty of features to make that possible. Here’s how I created mine.
Key Takeaways:
- Kajabi provides a single checkout page template
- Choose a hero image or video to highlight your product
- Use the order bump and pop-up checkout features to increase conversions
Where to Find the Kajabi Checkout Page Template
It’s not immediately obvious where the Kajabi checkout page is located.
To find it, you have to head to the “Offers” page and then click on the title of the offer you need. Then, select “Pricing,” and you’ll see the “Edit checkout” button at the top right of the screen.
This opens the checkout editor with all your editing options on the left side.
Wait! There’s Only One Template?
Yup. There’s only one template. Disappointing, I know.
However, when using this feature for the first time, I quickly realized that it doesn’t take much to customize it, and you can get a unique-looking checkout without adding any code (although you can do that if you want).
And, if you don’t want to spend the time designing the perfect checkout, there are people out there who have already done the hard work for you. All you do is purchase a premade checkout and plug the code into Kajabi.
Create the Perfect Kajabi Checkout Page in 7 Steps
Let’s assume you are up for the challenge of designing your own checkout. Now, it’s not enough to simply provide a way for customers to pay.
Abandoned carts are a big problem, so to prevent your would-be customer from wavering at the last moment, your checkout needs to do a great job of convincing people to hit that “pay now” button.
1. Write an Engaging Checkout Description
First things first: You have to add a description to your checkout. This is your last chance to reiterate the value your customers are getting for their money.
The key is to highlight the main benefits of your product and what the customer will receive without being too text-heavy.
Here are some things to consider:
- Use bullet points or numbers to separate the text’s main points and make it readable.
- Make use of different text formats to add interest to the page.
- If appropriate, you can add emojis to the page. You can copy and paste the desired emojis from Emojipedia into the Kajabi checkout editor text field.
- Consider adding a cash value next to each product feature to highlight how much value the customer will receive.
2. Upload a Compelling Video
Rather than using static images, you can include a video instead.
This provides a visually appealing and personable way to talk about your product and highlight its benefits. It’s also a good spot to place a quick demo of your product or a sneak peek into some of the content.
3. Choose the Right Hero Image
If you decide a video isn’t the right format for you, you must carefully choose a hero image.
This is the image displayed directly above your product name, and Kajabi automatically adds the thumbnail image you originally chose when creating the product.
However, I recommend creating a product mockup so customers can visually see what they are getting.
4. Add Social Proof
The checkout editor has a great little feature for adding customer testimonials. These apply social proof to the page and help build trust in your product.
Don’t go overboard on these. Three will be enough (you can add more testimonials on your sales pages if you have them). Also, make sure you include an image for each testimonial to show that it comes from a “real” person.
5. Customize the Design
Now you have the page content just so, it’s time to move on to branding the page.
In the “Design” tab, you can choose the color and text of the “Buy” button (I recommend using your brand colors for this).
You can also remove that distinctly Kajabi blue banner at the top of the page and replace it with something more appropriate. Make sure you pick an image that will fit here. You can change the height of it to make it larger, but this will eat into the space of your checkout page.
Lastly, be sure to upload your business logo. This overlays the banner image, so you may have to adjust the contrast of the banner to ensure the logo shows up properly.
6. Optimize Lead Info
Any type of purchase requires the input of customer information. However, your job is to reduce the amount of friction at the checkout stage. That means keeping the amount of work to a minimum.
Kajabi lets you customize the form fields that display on the checkout page. I have found that asking for the customer’s name, email, and phone number works best.
Custom fields are useful if you are selling tailored products. An example of this would be a one-to-one coaching session for business owners. In this case, you could add form fields that are relevant to this, such as “What industry does your business operate in?”
Again, if you do this, don’t clutter up the checkout page—remember, it’s not the time or place to conduct a questionnaire!
7. Configure Additional Settings
Finally, there are a few additional checkout settings to take note of.
After a customer makes a purchase, they are asked to create a login (username and password) to access their content. However, you can change this and require that the login details be created before the purchase is completed.
Be mindful that choosing to create a login before purchase will add friction and may put some people off from buying altogether.
If you have a service agreement or terms and conditions that a customer must agree to before purchasing, you can add that here, too.
If you tick “Required,” Kajabi will add default verbiage. Otherwise, you can click to create a custom agreement.
Before using the Kajabi verbiage, read through it and ensure it aligns with your needs and complies with any rules or laws in your country.
Next, for mobile layouts, you can choose if the checkout form goes at the top or the bottom of the page.
I always choose the top of the page because customers don’t have to look for it, giving them less opportunity to abandon the sale.
Some sneaky extra settings can also be found elsewhere on Kajabi. Head to “Settings” and then select “Checkout Settings.”
Don’t ignore these because they can indicate the difference between doing something legal and very much illegal!
Here, you can configure email opt-ins for your checkout. Be VERY careful here as your country’s data and privacy laws will dictate what you can do here.
Make sure you read up on them and select the appropriate option.
Same with the card storage opt-in. It’s recommended that customers decide whether or not they want their details retained.
Finally, this is where you can add any tracking codes and webhooks. These aren’t necessary and are entirely optional.
How to Enhance Your Kajabi Checkout (and Your Revenue)
Make Your Order Bump Irresistible
I always take advantage of the opportunity to add an order bump to my checkout page.
After all, the customer is already poised and ready to buy, so it’s easier to convince them to bulk up their purchase with a little added extra.
If you want to do the same, make your order bump irresistible. It has to provide great value and perfectly complement your main offer:
- Make sure the order bump is relevant to the main offer
- Keep it simple—the order bump should be a single and straightforward offer
- Make sure you highlight the benefits (like you did with your main offer)
- Clearly display the price
- Consider adding urgency by stating it’s a limited-time offer
Leverage the Kajabi Pop-Up Checkout
The Kajabi pop-up checkout is a cool feature you shouldn’t ignore.
It can be added to any call to action button or image on your website or landing pages. Doing this allows customers to purchase instantly without having to wade through various sales pages to get to the checkout.
To find it, open up the Kajabi page editor and click on the relevant call to action button or image.
In the left-hand side menu, find the “Call To Action” tab and select “Open Popup Checkout” from the “Button Action” dropdown menu (if you selected an image, find this in the “Image Action” dropdown menu).
Next, use the next dropdown box to choose which offer you want to assign to the popup checkout.
Don’t forget to hit “Save” after doing this.
Voila! A simplified version of your checkout page will now pop up anytime someone clicks on the call to action button or image.
You can add as many popup checkouts as you like to any Kajabi page. Don’t add too many, though. If a page visitor is bombarded with checkouts at every click, they’ll be immediately put off.
Use Kajabi Payments to Provide More Payment Options
I’ve talked consistently about how important it is to reduce friction at the checkout stage. Possibly, the most important way to do this is to provide sufficient payment options.
If a customer has to get their credit card (which might be upstairs or left in the car), they may just decide “Ah, I’ll do it later” and never get around to finalizing the purchase.
Kajabi offers several payment integrations. The main one (up until recently) is Stripe, and there’s also PayPal. But, Kajabi has taken payments one step further and introduced its own payment gateway, “Kajabi Payments.”
The advantage to you is that it provides a seamless service without having to mess about integrating third-party apps. The advantage to your customers is that it allows them to pay by credit card, Google Pay, Apple Pay, and Afterpay.
Given that over 640 million people use Apple Pay and over 150 million use Google Pay, I recommend switching to Kajabi Payments if possible.
Frequently Asked Questions
Where Is the Best Place to Find Kajabi Checkout Page Templates?
If you want to purchase a pre-customized Kajabi checkout template, you can find some for sale on third-party websites. Examples of these include Fiverr and Penny in Your Pocket.
Can I Sell Kajabi Checkout Page Templates?
Yes, you can sell Kajabi checkout page templates on third-party websites like Fiverr or Upwork. Selling them in the Kajabi marketplace may be possible, but this requires an approval process.
