Hosting live events is an excellent strategy for engaging and connecting with your audience.
That’s precisely why I use Kajabi to create a variety of events I know my audience will love. Not only do these events deliver extra value, but they benefit my bottom line, too.
Key Takeaways:
- You can create unlimited events inside your Kajabi community
- Leverage access groups to create free and paid events
- The “Live” button lets you go live anytime and run impromptu events
What Exactly Are Kajabi Events?
Kajabi events—known as “Meetups”—are get-togethers you can create inside your Kajabi community to provide interactive and engaging experiences for your audience.
The events can take various forms of your choosing. Whether you want to run an informal Q&A session, a virtual summit, or a training webinar, it’s all possible.
You can charge for your Kajabi events or run them for free. However, paid events require a bit of a workaround. To do this, you have to create a paid access group and set up your events there (I’ll show you how to do this step-by-step below).
Despite the convoluted process, it’s a great way to gain additional or repeat revenue from your community.
One of my favorite features of Kajabi events is the “Live” button. This is Kajabi’s in-house live stream tool that can be used for scheduled or impromptu events. All you do is click to go live, and you are instantly connected with your audience.
Speaking of scheduling, I also love how participants can click to add the event to their Google calendar. It makes remembering to show up a lot easier and reduces the drop-off rate of attendance.
Why Kajabi Events Are Great for My Business
Increases My Credibility
Running events on Kajabi is the perfect way to showcase my expertise within my industry, making it all the easier to position myself as a voice of authority.
Since I can confidently speak on a subject and give comprehensive answers to my audience’s questions in a live setting, it establishes me as a credible source of information.
In an online world full of junk and misleading info, this has never been more critical for my business.
Provides a Worthwhile Experience
Did you know that the completion rate of online courses is only around 10-15%? That’s a staggeringly low rate, and just maybe it’s because the learning experience isn’t engaging enough.
I want people to complete my learning content, but for that to happen, I have to provide a worthwhile experience that keeps my audience focused and interested. And running live events is one way I make that happen.
My Audience Sticks Around
No one lingers in an empty room, so you have to give people a reason to stick around.
Through delivering high-quality live content, I have cultivated a loyal audience. One might even describe them as my fan base!
I Get More Leads and Sales
My loyal audience is my biggest brand ambassador.
Not only are they eager and receptive to any new products I launch, but they are also my best form of advertisement since they are always happy to spread the word.
I Gain Valuable Insights for Improvement
I’m not perfect and neither is my product, but I’m willing to make it as great as I possibly can. More crucially, I need it to work for my audience.
During my live events, I encourage all feedback—good or bad—because it gives me valuable insights on how I can make my content better and more valuable.
Examples of Kajabi Events You Can Run
In reality, you can run pretty much any type of event on Kajabi. However, here are some specific event types that have worked well for me and my business.
Masterclasses
Masterclasses are in-depth educational sessions and the perfect way to establish your credibility as an expert on a specific subject. Participants get to learn from you, develop their skills, and enhance their knowledge.
These are high-value sessions, so I recommend offering masterclasses as a paid option within your Kajabi community.
Q&A Sessions
Regular Q&A sessions provide an open forum where your community members can find the answers they need on different subjects.
I like to run weekly Q&A sessions for my course content because I don’t want my students to feel stuck or like they can’t progress. I don’t charge extra for these—I include them as part of the initial course purchase.
I also find that during these sessions, many new ideas and concepts get bounced around. This encourages healthy debate and conversation among participants but also gives me some great insight into how I can improve my existing content.
Case Studies
Case studies showcase real-life examples of success and can act as a real motivator to inspire your audience to take action.
These also provide tangible evidence of how effective your methods or strategies are. For example, if you operate in the sales skills space, you could present case studies of those who applied your methods and got results.
It’s great to hear it straight from the source, so consider inviting the subject of your case study to speak about their experience.
Training Sessions
A training session offers structured learning content in a live setting.
Typical Kajabi courses consist of self-paced content, including text, pre-recorded video, and supporting documents. However, you can add another dimension to the experience by adding live training sessions into the mix.
I find this classroom-style learning allows the flow of the lesson to become a bit more freestyle. That’s why I always offer live sessions alongside the more traditional course content.
Newbie Onboarding
A warm welcome is the best way to ensure new customers feel comfortable and appreciated. You can take the opportunity to outline what kind of support you will give, detail what other events are available, and introduce each space within the community.
These sessions are essential for me because they break the ice and get the newcomers talking and engaging right from the start.
Crucially, I also ask what newbies want from me, what they expect to learn, and how they expect to benefit from my content. This information gives me a wealth of insights on how to tailor my content.
Guest Speaker Events
Change things up a bit and give people a break from your face! Inviting guest speakers such as industry experts and leaders to your sessions provides fresh perspectives and generates new ideas.
Product Launches
Where better to promote new products or services than to your dedicated audience?
Product launches can be daunting, but if you already have a fanbase, it makes the job easier. They also provide a platform for gathering early feedback before you launch the product to the wider world.
To encourage those first sales, you could give your audience early access, a launch discount, or exclusive bonus content.
How to Successfully Set up and Run a Kajabi Event (Step by Step)
Step 1: To set up your event, head into your Kajabi community and click the “+” button in the top right corner.
Step 2: Select “Meetup.”
Step 3: Next, complete the required information. Give your event a name and location, upload an appropriate image, and select the date and the start and finish times.
When choosing a location, you can either add a physical address or click to use the live-streaming option.
If you pick the Live option, you get a choice. You can “Use Live,” which makes your event accessible to all members of the access group (we’ll get to these in a minute).
Or, if you select “Create Private Room,” your event will be hidden from community members and available by invite only.
When scheduling the date and time of your event, note that you can set the event to repeat at certain intervals. For example, it can repeat every week, month, or a specific number of days.
This is a cool feature because it saves you from having to set up tons of events for what is essentially the same thing.
Step 4: Next, enter a description for your event so people can understand what it’s about. Next, decide which access group and circle to hold your event in.
This can be confusing, so let me clarify. Access groups are like membership tiers. For example, within your community you could have three access groups that look something like this:
- A free access group that provides general access to the community chat space and live Q&A sessions
- A middle-tier paid access group that includes everything in the free tier plus live training sessions and guest speaker events
- A top-tier paid access group that contains everything above plus regular masterclasses and 1:1 sessions
Circles, on the other hand, are separate spaces within an access group. For example, your free access group might have a circle for general chat and a few others dedicated to specific topics.
You can choose which circle your event best fits into. Once you’ve done this, hit “Save.”
Step 5: Once your event has been created, it will show up under the “Meetups” tab in the relevant access group.
Members can click the “I’m going” icon, which then transforms into a green check mark. They will then receive notifications and reminders about the event.
If you want to share or promote the event, click on the arrow and grab the link.
Step 6: Need to create an access group so you can charge for your event? No problem!
Go back to your Kajabi account, click on “Products,” then “Community,” and then select to create a new access group.
Step 7: Name the access group and decide on the price. This can either be free or one of the available payment options:
- One-time fee: Great for charging for one-off events
- Weekly or monthly subscription: Ideal for ongoing regular events, such as training sessions
- Multi-pay (payments spread over a defined term): Choose this for high-ticket events and make payment easier for customers
- Pay what you want: Set a minimum amount and let customers choose if they want to pay more
Once you hit save, the access group will now appear in your community.
Step 8: To assign an existing event to your new access group, head to the “Meetups” tab within your community.
Click on the three dots found to the right of the event title and select “Edit meetup.”
Step 9: Scroll to the “Access Groups” dropdown and select your new access group. Hit save, and you’re done!
Step 10: Let me quickly talk you through the Live feature because this is what you will use if you’re running online events.
The basic functions are listed under your video screen once you activate a live session:
- These are your camera settings. Here, you can set a background effect, turn the camera off, and adjust the video quality.
- Click this to mute your microphone or adjust the microphone settings.
- Click this icon to share your screen.
- This button starts recording your live session and produces a file of your content after you have finished.
- This icon gives participants a range of emoji reactions to use on-screen.
- Use this to send a chat message to the group.
- This is a cool feature—you can create breakout groups during your live session. This separates your participants into virtual rooms where they can collaborate and work on a task together. This is great for running in-session challenges!
If you jump into an impromptu live session, you get a countdown timer of 120 seconds. When it reaches zero, it automatically notifies your community members that a live session has started, and they can join. If you don’t want this to happen, you can click “Don’t notify.”
The “picture in picture” icon creates a live thumbnail of your session in the corner of the screen. This allows participants to browse other areas of their desktop or screen while still viewing what’s happening on the live session screen.
Hover your mouse at the top of the video screen, and you’ll get the option to “pop out” the video. This removes it from the main screen and creates a live thumbnail in the bottom-right corner.
You can also opt to “spotlight” someone, which invites them to participate in the session.
Clicking the three dots in the top-right of the screen allows you to maximize your video window or set it to fullscreen.
To end a live event, click anywhere else on the community screen, and a pop-up will appear asking if you want to leave the live session. Hit “Confirm,” and you’re done!
Frequently Asked Questions
How Many Kajabi Events Can I Run?
You can run as many events as you like within your Kajabi community.
Can Anyone Join My Kajabi Event?
No. Only members of your community can join your Kajabi event. Additionally, if you have assigned your event to an access group within your community, then only members of that group can join it.
How Much Should I Charge for My Kajabi Event?
The pricing of your Kajabi event should reflect the value it represents. For example, a mini-training session might be low-cost, whereas an in-depth masterclass will carry a higher price tag.
