Although Kajabi lacks a specific webinar feature, it’s still possible to use the platform to run them. In fact, there are a few methods you can try.
I always recommend using webinars for your business because they increase the value of your offer and create direct engagement with your audience.
Key Takeaways:
- Run webinars inside your Kajabi community or create a coaching product
- The Kajabi Live feature offers native live streaming for webinars
- Kajabi has a premade Zoom webinar funnel for promoting offers
How Kajabi Webinars Can Help Establish Your Business
Add Value
Webinars are unique in that they provide a way to deliver high-quality content directly to your audience.
The live environment allows the audience to interact, ask questions, and gain clarity on anything they don’t understand. By the same token, you can provide valuable information, tips, and other useful content tailored to the people watching.
This personalized experience feels way more valuable than premade content because it shows you are listening and responding to your audience.
Increase Audience Engagement
If you’ve ever left a webinar halfway through, it’s probably because you weren’t engaged enough. Being talked at for an hour is dull—this isn’t school, so there’s no obligation to stick around if the content sucks.
Besides having the opportunity to ask questions and respond to the webinar host, there are many other opportunities to keep your audience engaged.
For example, you can run workshops and challenges and even invite audience members to talk about their ideas or experiences.
Kajabi’s livestream feature even allows you to create breakout sessions. This allows you to split the audience and run grouped activities.
Build Authority and Trust
Hosting webinars is the perfect way to showcase your skills and expertise in your niche or industry.
By sharing valuable insights and knowledge and presenting solutions to your audience’s pain points, you position yourself as a respected authority on the given subject. This is crucial because nobody will buy from you if they don’t know who you are, where you came from, or what you do.
When your audience trusts you, they are more likely to remain loyal to your brand—something you definitely want to encourage.
Product Knowledge and Promotion
Webinars are the perfect platform to directly introduce or demonstrate the features of your product or service. This is especially important if you’re just launching and need an effective way to convince your audience that you’re the real deal and your products are worth buying.
I’m guilty as the next person for skimming through lengthy sales text (I mean, it’s just so boring). I’d much rather have someone tell me directly how their product will help me.
Generate Leads
Finally, webinars are a fantastic way to generate leads. Free webinars are viewed as a high-value item because they offer access to expertise without any financial outlay. This is something that lots of people are interested in.
I know I’m more likely to sign up for a free live webinar than to download a free ebook or something similar.
And if you do a great job in your webinar, you’ll have a group of hot leads who are eager to purchase your products or services!
Three Ways to Run Live Webinars in Kajabi
Create a Community Event
I personally feel the best way to run webinars in Kajabi is from within a community. This is because you get the most flexibility, and you can create webinars for just about any purpose.
Better still, you can use the Kajabi Live feature and jump into a live session whenever the mood strikes you. Kajabi Live has useful tools such as the ability to assign speaker roles, screen-sharing, and in-webinar text chat.
Also, you can run unlimited webinars inside your community without eating up your Kajabi plan product limit.
To run a webinar, you have to create a meetup (event), select the time and date, and invite people to join. If you want to charge for the webinar, you can create a paid access group for your community and set up the webinar inside it.
The only drawback to this method is that attendees must be community members for them to join. This means there’s a two-step process to gain an audience:
- First, you have to entice people to join your community. You can do this by using Kajabi’s marketing features such as emails or funnels.
- Second, you have to convince them to join your webinar. This is easier since you can notify your community members that an event has been scheduled and post about it to create excitement and anticipation.
In all, this is my preferred method of running webinars, mostly because my community is already a dedicated audience. I’ve also found that running webinars is a great method of getting more people to join. So, it’s a win-win for me!
Build a Group Coaching Product
The second way to create webinars in Kajabi is by creating a single-session group coaching product. I recommend this method if you don’t want to go through the hassle of setting up a community.
I like that you can use the Kaajbi Live and Kajabi Scheduler features, meaning you don’t have to rely on third-party apps. And, you can choose whether or not you want your webinar to be free or paid.
The only issue with running webinars this way is that each coaching product you create for this purpose counts toward your plan’s product limit.
You can get around it, though, by deleting the coaching product once the webinar has ended and then creating another one. However, those on the Kickstarter and Basic plans may find their product limits too restrictive to run lots of webinars.
Use the Zoom Webinar Funnel Template
Helpfully, Kajabi has a prebuilt funnel template specifically for running a webinar. It consists of:
- A registration page
- Four reminder emails and five follow-up emails (all automated)
- A confirmation page
- A sales page
- The offer checkout
Although it’s called the “Zoom webinar funnel,” you can actually use any external link (WebinarJam, Demio, Livestorm, etc.). All you do is add the link and customize the funnel content, and you’re good to go.
Now, the purpose of this funnel is to link it to one of your offers and use the webinar as a way to sell. If you want to run webinars for different reasons, one of the other methods above would be better.
The drawback of this method is that the Kajabi Live feature is unavailable. Therefore, you are forced to use (and possibly pay for) a third-party app.
Evergreen Webinars (Pre-recorded) in Kajabi: Are They Possible?
So, there’s no specific feature in Kajabi for running evergreen webinars, but I’ve discovered a workaround.
Did you know that the Kajabi Live feature lets you record the session?
This neat little trick provides you with a link you can use to download the recording. Be quick about it, though. You only get 15 days to do it. After that, your recording disappears forever!
Once you have your recording in hand, you can use it to create a single-lesson course that features your webinar replay.
The end result works, but it doesn’t look fantastic. Also, don’t forget that each course you create will use up your product limit, so this isn’t a good option if you have a lot of webinar content you want to repurpose.
With that in mind, you might want to use a platform like EverWebinar for running evergreen content. It was designed specifically for running prerecorded webinars and gives you all the tools and features to make your content stand out.
Frequently Asked Questions
How Many Webinars Can I Run in Kajabi?
You can run as many webinars as you want in your Kajabi community. However, webinars that form part of a product count toward your current plan limits (Kickstarter: 1, Basic: 3, Growth: 15, Pro: 100).
How Many People Can Join My Kajabi Webinar?
Each Kajabi plan has an active customer limit that will determine the maximum number of people who can join your webinar. These limits are as follows—Kickstarter: 50, Basic: 1,000, Growth: 10,000, Pro: 20,000.
