Kajabi Group Coaching: What You Need to Know

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Kajabi group coaching is a fantastic way for any online coach to scale up their business. 

It allows coaches and teachers to increase the number of clients they work with, without increasing the time they spend coaching.

Key Takeaways:

  • An easy way to scale your online business
  • Consolidates clients into a single program, freeing up more time
  • Three different group coaching models are supported on Kajabi

What Is Kajabi Group Coaching?

Group coaching is when a coach or educator teaches more than one client at the same time, through the same course or coaching program. 

Once a coach has perfected the content that they teach, they may wish to teach more than a single client at a time.

By increasing the number of clients involved in a class, they can maximize their earning potential.

Each client is free to progress at their own speed and complete self-assessments to verify that they’ve learned the course or coaching materials.

Group Coaching vs Individual Coaching in Kajabi

The most obvious difference between the two is the number of clients coaches teach within a given session. 

Individual coaching sessions offer the ability to personalize each session to meet the individual learning needs of the client, whereas group coaching is especially effective when coaches can use standardized content with little alteration to educate a greater number of students. 

What to Know Before Getting Started

When a coach is thinking of using group coaching, there are a number of things for them to consider. Coaches should be able to answer the following questions:

  • What is the maximum number of students you are comfortable with in a group session?
  • What content do you have and is it suitable for delivery in a group class?
  • How will you share your coaching content with the group?
  • Will you need to create content such as polls or quizzes where clients are required to complete an action?
  • Is there anything you can streamline to make the session easier to run?
Coaching Program

How to Structure Your Kajabi Group Coaching Program 

There are three main ways to structure a Kajabi group coaching program. We discuss each of them below.

The Program Model

This type of program typically lasts between 8 to 12 weeks and is a low-maintenance option for coaches as most of it will be automated. Clients can sign up to the program at any time and content is then drip-fed to over a predetermined schedule, starting when the client signs up and ending when the last lesson is delivered.

The program model will almost certainly require some advanced setup, however, if a coach has most of the core content already prepared, all they need to do is to automate its delivery. This can be achieved using Kajabi’s Pipelines feature. These are marketing automations designed to deliver content to specific groups of clients using a schedule specified by the coach.

A lot of Kajabi group coaches will gradually move to a program model as they gain a significant number of clients. 

The Membership Model

The membership model is the model with the least time constraints, with no hard start or end dates. Coaching sessions can be set up to be weekly or monthly and each session can be tailored to meet your groups’ needs based on feedback received. Clients are free to start whenever they like and will all receive access to training at the same time. 

This method is especially useful for clients that don’t regularly require a coach’s direct attention, giving coaches more time to focus on other areas of their online business. This popular model is extremely flexible, scalable, and is a great way to upsell to existing clients.

The Cohort Model

The cohort model is the most similar to a typical classroom experience. Clients will sign up before the program begins and travel through each lesson together until the end. 

Understandably, the cohort model is a popular method for new online coaches, as it’s a familiar teaching style to both the coach and the client. It’s also a useful way for more experienced coaches to test their new coaching programs and see how their wider audience may react to such an offer.

To set up a program with this method, you’ll need to create a coaching product that includes, among other things, live-training sessions, and a membership area for students to engage with each other. 

This coaching method relies heavily on live coaching sessions, so it’s important that coaches ensure they have a solid video conferencing tool and can manage their schedule effectively. Kajabi helps with this by including native and 3rd-party support for video conference tools and calendar schedulers. 

Frequently Asked Questions

How Do I Set up a Kajabi Group Coaching Program?

To set up a group coaching program, coaches need to create a Coaching Product and a Community Product. These can both be easily created from the Products area of the Kajabi dashboard. 

How Many Clients Does Kajabi Group Coaching Support?

The number of clients that register for any coaching product is only restricted by your Kajabi plan’s maximum active user count.

Which Parts of the Process Require the Client to Take Action?

Once clients have signed up to your coaching program, the actions they are required to take are specific to the program. 

This could be quizzes and assignments that help reinforce their knowledge, and/or prove that clients are keeping up to speed. 

Coaches can require their clients to act as often or as little as they want.

What Are Some Kajabi Group Coaching Best Practices?

  1. Reduce your workload by keeping everything as simple as possible. Group coaching programs are meant to save you time and make you more money, not stress you out.
  2. Try not to overwhelm your clients with knowledge and information, keep your program sessions focused and feed clients content slowly over time.
  3. Try to start and end each of the program’s sessions with targeted questions. These will help your clients really focus on what they are learning and how it will help them.

If you implement these three key best practices, your clients will see improved results and keep them coming back for more.

Do I Need to Pay Extra to Use Group Coaching in Kajabi?

No. Kajabi plan subscribers are free to create as many group coaching products as their plan allows. 

Do I Need Any Other Tools to Start Group Coaching on Kajabi?

As Kajabi’s built-in live video feature currently only supports one-to-one coaching, you will need to use third-party software, such as Webinarjam or Zoom.

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Samuel Fletcher
Samuel Fletcher is an entrepreneur with over ten years of experience in knowledge commerce, business development, SEO, social media management, and blogging. Sam enjoys researching and experimenting with the latest online marketing trends and tools. Beyond this, Samuel is a blogger, online business coach, and regular contributor to community and volunteering projects. Samuel believes strongly that dedication, perseverance, and commitment are keys to success in any business. He was motivated to start SupplyGem after discovering how difficult it was to find good, honest, unbiased information online about knowledge commerce tools. Sam is a current member of the Association for Talent Development (ATD), the International Society for Performance Improvement (ISPI), ISA (the Association of Learning Providers), The Learning Guild, and the Training Magazine Network.

Disclosure: I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.

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