Group coaching is a great product to offer people. But the issue is that the more people you have, the more it becomes a passive—and less effective—learning experience.
Thankfully, there are several ways to significantly up the value of your group coaching sessions. Here’s how I did it.
Key Takeaways:
- Provide replays of your live sessions so students can refer back to the content
- Bundle group coaching with a supporting course and additional resources
- Leverage the community feature to run challenges, events, and Q&A sessions
The Challenges of Kajabi Group Coaching
Group coaching definitely has its advantages. You don’t have to run as many sessions, and you can offer them at a lower price than individual sessions, which ups the value factor for your customers.
However, some drawbacks also exist that can significantly reduce the experience for your students.
Limited Engagement

There’s only so much engagement you can get out of a group session, especially if it has a large number of attendees. I find that once the group reaches around ten people or more, I pretty much have to keep them on mute.
This leads to a more passive learning experience, which, as we know, is not nearly as effective as active engagement.
Less Individual Attention

Think about it: How much individual attention can you realistically give to, say, five people within an hour-long session?
It won’t be much if you also want to get through all your lesson material.
Besides, diverting attention from the lesson’s main focus to answer people’s questions can quickly get annoying for others. And it’s just not practical if you want to stay on track.
This is the unfortunate side-effect of teaching in bulk. While it’s efficient, you simply can’t divide your attention to give one-on-one focus.
The Pace Won’t Work for All

While some of us have an amazing ability to grasp concepts the first time, others need a little more time to process the information.
I’m one such person. I need time to reflect on and practice what I’ve been taught before fully absorbing the knowledge.
This is difficult to accommodate in group coaching. Sure, you can set up beginner, intermediate, and advanced groups or similar, but even your advanced group will have individuals learning at different paces.
The result is that some people will feel left behind and frustrated, and others will get bored if the pace is too slow.
Group Dynamics May Be “Off”

Group dynamics matter—a lot. And, if people aren’t vibing with each other, it leads to all sorts of problems.
First, you’ll get a rise in argumentative or negative behaviors. Second, the more extroverted people will drown out the introverts. Third, it just won’t be enjoyable—for you or anyone else.
When I sense that the dynamics are off, I try to reshuffle the groups, but this isn’t always practical and doesn’t always work.
How to Add More Value to Kajabi Group Coaching
With those challenges in mind, how do we address them while still providing great value to our customers?
Offer Session Replays

Did you know that Kajabi automatically records and saves your live sessions in your account’s media library?
Well, now you do—you can offer the recordings as replays for your attendees!
Doing this will allow people to refer back to the content as needed and replay the parts they didn’t catch the first time.
Also, this addresses the learner-pace problem. You can keep the live session at a reasonable pace to satisfy faster learners, and the recorded replay will keep the slower learners happy.
Combine with a Dripped Content Course

While running activities or assessments during a live session is difficult, there’s no reason you can’t offer these things alongside the group coaching.
Kajabi allows you to build customized offers that include as many products as you want. So, you can combine live coaching with a course that contains all the supporting content required to boost learning.
You can also lock and drip lesson content so that it is only released after a live session has been completed. I always like to do this because it creates a structured learning path and ensures my students focus on the right area at the right time.
Leverage the Community Feature

I make it no secret how useful I find the community feature, and it’s the perfect thing to complement group coaching.
There’s loads of stuff you can do inside it to increase engagement. For example, you can set up and run challenges, run events, and even jump into an instant live session!
So, as well as a dripped course, you could offer access to your community. You’ll give people a space to chat and share ideas about your content and participate in additional learning content.

As a side note, a community also provides the perfect opportunity for you to promote other courses and products you might have going on.
Set up Decompression Chat Circles

Another community feature is the ability to set up “chat circles” to talk about specific topics.
These act exactly like the individual chat rooms we used to see in live chat forums. They provide an enclosed space away from the main feed to focus on a particular subject.
It can be useful to set up a “decompression” chat circle following each of your sessions. This chat is where everyone gathers to reflect on the content, share thoughts, and exchange ideas.
The setup gives attendees the chance to ask all those burning questions they weren’t able to ask during the live season. And, because it’s more informal (and text-based), it gives the introverts a more comfortable space to engage with you.
Run Challenges and Events

So, I mentioned that you can set up challenges and events within the community feature, but it’s worth going into more detail.
Challenges can be created for just about any purpose, and Kajabi has several premade challenge templates you can use to gather inspiration. There’s also a leaderboard and badges to gain, so the more people participate, the more recognition they get for their efforts.

Challenges are great if you want your students to focus on something in particular, and they are a fun way to reinforce learning.
Events are an opportunity to offer your students bonus content. The instant live room means you can provide impromptu sessions, make announcements, or facilitate live Q&A sessions.
An interesting feature of Kajabi Live is the ability to split your audience into breakout sessions. So, if you want to run group activities, this is a way to facilitate that.
Add a Resource Library
Finally, there’s an area within the coaching product where you can add as many downloadable resources as you need—for instance, PDF workbooks, slide decks, videos, and anything else supporting learning.
Be sure to keep it updated and that your students know where and how to access it.
How Does All This Make Me More Money?
By incorporating other products into your group coaching offer, you’ll seriously up its value. After all, a coaching product with an active community and downloadable resources is worth way more than a basic live session.
Also, by doing this, you address the challenges we talked about earlier. When learners feel their needs are catered for and can get more out of the sessions, they’ll be willing to pay more for the experience.
Happy customers mean extra referrals and recommendations. The better your reputation, the more your customer base grows!
How to Set up Kajabi Group Coaching (Quick Guide)
- Log into Kajabi and head to Products > Coaching > Get Started.
- Add a name, coach name, and description, and upload an image for the product.
- Hit Continue.
- Now, select Group Coaching.

- Now, give your group a name and decide how many sessions it includes.
- Then, click Continue.

- Choose which scheduling and live stream tool you want to use. By far, the easiest option is Kajabi’s native tools, but you can include a link to a third-party tool if you want.
- Select the duration of your sessions and click Continue.

- Customize the colors of your coaching program page and click Continue.

- The next job is to set a price for your group coaching session. You can pick from:
- One time payment
- Subscription (regular ongoing payments)
- Multipay (a fixed series of payments)
- Let customers pay what they want
- When you’ve chosen the payment method, click Finish.
- Your coaching product is ready, but we’re not done yet. Now, you need to schedule each session.
- Click the three dots to the right of the group name and select Edit > Sessions.
- Click on the first session and select Schedule Session.
- The calendar will open, and you can select the date and time.
- Confirm the session time and then schedule the rest of them.

- Within the session editing screen, you can also add a description and an agenda, upload a recording, and add any resources, such as downloadable documents.

From a customer perspective, they will see all the sessions listed and scheduled once they have purchased the product.

Clicking into each session will reveal the details and any resources you have uploaded. This is also where they will find the link to join the live session once it’s time.
In addition, your customer will receive automated reminders leading up to each session.
How to Combine Kajabi Group Coaching With Other Products
Now, let’s go through how you can up the value of your group coaching by bundling it with other products.
- Select Sales > Offers > New Offer.
- Give your product bundle a name and select which products to add. Click Continue.
- Input a price for the bundle and select your payment gateway.
- Now, all you have to do is configure the checkout settings. Hit Save and Finish when you’re done.
Frequently Asked Questions
How Many Participants Can Join My Kajabi Group Coaching Sessions?
Live group coaching sessions in Kajabi can have a maximum of 200 attendees.
Can I Invite Guest Speakers to My Kajabi Group Coaching Session?
Yes, you can invite others to speak during your Kajabi group coaching session.