Kartra has over 20 native integrations available, but are any of them actually necessary?
In short, yes. You definitely need a payment gateway integration.
The rest are optional but worth considering because they can help boost your business. Here’s what I recommend.
Key Takeaways:
- Integrate with Stripe and/or Square to facilitate transactions
- Zoom is an affordable integration for running live webinars and coaching
- Use the Plivo integration for low-cost SMS marketing in Kartra
5 Kartra Integrations to Level Up Your Business
Kartra has native integrations in the following categories:
- Payment processing
- Video meetings and calendars
- SMTP email delivery
- SMS message delivery
- Membership access
I’ll start by saying that Kartra has its own SMTP email service and membership site features. Therefore, you don’t need these integrations unless you are already set up on a different platform and don’t want to start again from scratch.
The rest you might want to consider using, depending on your business requirements.
1. Stripe
If you want to make sales using Kartra, you have to use at least one integration. Unfortunately, Kartra does not have a native payment gateway, so you will need to use a third-party app.
The best one for the job is arguably Stripe. It has reasonable transaction fees (cheaper than PayPal) and isn’t complicated to use. Fortunately, Kartra supports a direct integration with the service.
Once it’s set up and running, you can start selling your products and get that revenue rolling in.
Also, Stripe is a global service, which means you can attract customers from all over the world.
2. Square
While you don’t need two payment processors to facilitate transactions in Kartra, it’s still worth considering integrating with Square, especially if your business also has a physical presence.
Square is the newest addition to Kartra’s range of integrations, and on the face of it, it does pretty much what Stripe does, with a couple of notable exceptions:
- Square does NOT impose a fee for chargebacks. Stripe charges a fee of $15 for each one.
- Square has a wide range of in-person payment options (it was primarily designed for this purpose). So, if you are a brick-and-mortar business, Square can seamlessly facilitate online and in-person transactions.
3. Zoom
Connecting with your audience in a live environment does wonders for increasing consumer confidence and getting that all-important engagement.
Kartra does have a basic webinar feature, but you need the Growth or Professional plan to access it (starting at $229 per month).
If you want to run webinars or live coaching sessions, integrating Kartra with Zoom is a more affordable option. It has a free plan and paid plans starting at $13.32 per month.
Also, integrating with Zoom will allow you to run virtual meeting rooms for any appointments you book in your Kartra Calendar.
4. Plivo
One of my favorite things about Kartra is that it supports SMS marketing. So, you don’t just have to rely on email and funnels to build an audience—you can leverage the power of text, too.
Additionally, you can create multi-channel campaigns, increasing their potential reach. I think it’s definitely worth trying out, especially since SMS open rates are much higher than email.
The issue is that Kartra is not a communications service. Therefore, it’s necessary to integrate with one.
The best platform for the job is Plivo. It’s a long-standing and reliable platform for purchasing phone numbers and sending and receiving text messages.
Of course, the service costs extra. However, at between $0.0055 and $0.0065 per message, it’s an affordable option to try.
5. Google Calendar
The final integration worth using is for Google Calendars and Google Meet.
Kartra will sync its calendar with your Google one, so you can plan your schedule without worrying about appointments clashing.
Google Meet allows you to run online meeting rooms, so it’s a great alternative to Zoom. Keep in mind, though, that it’s a fairly basic tool, and you won’t find fun features such as interactive whiteboards like you would on Zoom.
Kartra has some limited options for integrating with social media, and they’re all based around marketing.
It’s a shame you can’t facilitate social media messaging or schedule your posts like you can on GoHighLevel. If they introduced that feature, I feel it would become valuable.
Install Meta Pixel
This is a must if you’re running ads on Facebook and Instagram. This little piece of code will give you detailed insights into what actions people take on your site after clicking an ad.
With this information, you can understand your audience’s behavior and use it to improve your campaigns.
Set UTM Parameters for URLs
If you advertise on any other platform, you can track your traffic and where it came from.
A UTM parameter is added to the end of your website URL, and Kartra provides five different ones you can use:
- Utm_source: This tells you which platform your site traffic came from (including social media sites) and any place you run ads.
- Utm_medium: This tells you how the traffic is getting to you—via email, landing page, social media post, etc. With this, you can understand which source gives you the best quality traffic.
- Utm_campaign: This tells you the why. For example, did the site visitor come in response to an offer or discount?
- Utm_content: This measures the click ratio between two links that lead to a single destination within an email so you know which one works best.
- Utm_term: This specifies the ad keywords if your link is used for a paid ad campaign.
As you can see, these UTL parameters give you lots of information about your site visitors. By understanding what works—and what doesn’t—you can use this information to your advantage and make improvements to the site.
Use Zapier for All Other Kartra Integrations
The final integration I will discuss is the gateway for integrating thousands of other apps. Zapier acts as a bridge between two platforms and enables data and information to flow freely between them.
So, if you use a specific platform and want to integrate it with Kartra, this is how you can do it. Zapier connects with over 5,000 apps, so the chance of your platform not being on the list is slim!
Frequently Asked Questions
Do I Need to Integrate Kartra with a Third-Party Email Provider?
No, you do not need to integrate Kartra with a third-party email provider. The platform has a native SMTP email service included in your plan’s price.
Does Kartra Have API Functionality?
Yes, Kartra has inbound and outbound API capabilities.
