An in-depth look at LearnWorlds, including both its benefits and aspects of the e-learning platform that we think could be improved.
Key Takeaway:
- Using LearnWorlds is an overwhelmingly positive experience but features are limited on its cheaper plans and there is no native email marketing tool
Pros: Everything We Love About LearnWorlds
Easy to Use
If you’ve never built a website before, LearnWorlds will show you how; you can create a custom website with no coding knowledge.
The platform’s click-to-edit features and drag-and-drop builder allow users to personalize their site and create courses quickly. You can simply choose a ready-to-use template and add your logo to create a custom site for your school.Â
You can also make use of its marketing features, like funnels, upsells, and cross-sells, to both effectively attract customers and increase spend on your products.
The dashboard is straightforward to read and gives a snapshot of what’s happening in your school, allowing you to see your sales, contact users currently online, as well as many other features.
Template and Theme Options
There are over 18 professional templates available to choose from and an extensive range of themes, categorized by business type – for example, Coaching, Fitness, Education, etc. All of them are created to fit the relevant industry’s subject matter, content, and trends.
Once you have selected a template, you can edit it to suit your brand and create a truly personalized look.
Interactive Videos
It is simple to make your videos interactive with LearnWorlds Interactive Video Editor. Add buttons, questions, images, and text to keep users interested. Giving users more control will help them stay focused and engaged.Â
You can also add subtitles and interactive transcripts for users with a hearing impairment or to appeal to as wide an audience as possible.Â
E-book Learning Activity
Adding an e-book learning activity to your course is made easy on LearnWorlds.Â
You can either import a Word file or use the editing features to create one.Â
Choose elements like headers, images, text, columns, links, emphasis, embedded videos, and others to create a beautiful e-book for users.
Great Integration Options
LearnWorlds natively integrates with 33 popular tools, including Google Analytics, HubSpot, ConvertKit, Stripe, MailChimp, Zoom, and Calendly.Â
If you have a favorite piece of software that you want to integrate that isn’t available, you can use third-party software such as Zapier or Integrately to connect your site with them.
Using the tools available will help improve to create a more professional and comprehensive learning experience, generate traffic, and increase your sales. Just as importantly, automating repetitive tasks will free up your time so that you can focus on more important aspects of your business.Â
Multiple Payment Gateways
With LearnWorlds, you can connect to a variety of payment gateways, including Stripe, PayPal, Shopify, and Pagseguro. Â
Stripe allows you to accept payments from Apple Pay, Google Pay, Klarna, and Afterpay/Clearpay, giving your customers an extensive choice of payment options when buying your course.
Resources
The platform has a Help Center containing the LearnWorlds Academy. It’s a really useful part of the platform, with 16 training videos on how to build, market, and sell your training – from how to make interactive videos to practical SEO techniques.
In addition, LearnWorlds’ Help Center also includes daily webinars and step-by-step guides to walk you through every aspect of using the platform and find answers to any questions you may have.
Customer Support
New subscribers especially will be pleased to know that the platform has a responsive and knowledgeable customer service team. The phone lines are open between 8 am and 5 pm EST, and email support is offered 24/7. We’ve contacted their support team on a number of occasions and they have never been anything less than helpful.
Copyright Protection
LearnWorlds helps to protect your content from copyright infringement by using domain-restricted access. You can also add watermarks to videos in your courses and any PDFs you upload.Â
You can add either your logo, school name, the user’s email, or a unique user ID to your videos and files to make them harder to copy. If you add the user’s email or a unique ID, you will be able to trace it to the user who shared your content.
Videos are not able to be downloaded natively on browsers, but they can be downloaded and watched through the mobile app. The mobile app stores the videos, so they never leave the LearnWorlds platform. This protects your content while still allowing the user to watch offline.
Unlimited Courses
Unlike other platforms, LearnWorld’s most basic plan, Starter (at $29/month or $24/month when paid annually), includes unlimited paid courses.Â
This allows you to create and share as many paid courses as you need without upgrading to the Pro Trainer plan (at $79/month or $99/month when paid annually).
Branding
After spending hours, days, or weeks creating your school and courses, you want those who use it to know your brand and associate it with your work.Â
LearnWorlds allows you to white label your school. That means that you can add a custom domain and certificates, remove any of LearnWorlds logos, create branded social media logins, and use a custom email address.
Community
On the Pro Trainer plan and higher, you can create a Community Page on LearnWorlds.Â
A community page is essentially a social media site for your school. This is a great way to communicate and receive feedback from students. You can also allow them to connect and interact with each other.Â
The feature allows you to add images, polls, and URLs to your community page to keep your users engaged and up to date. You can also use course discussions and private groups to talk about particular parts of a course and swap tips and ideas.
Free Trial and Affordable Starting Price
LearnWorlds offers a 30-day free trial where you can create your first course. Once you’re ready to launch the course, you can sign up for the Starter plan, which costs just $29/month or $24/month when paid annually.
Marketing Tools
The platform provides coupons, subscriptions, memberships, and bundle options. You can attract customers by using its pre-built forms, pop-up offers, countdown timers, and more.
Cons: Everything We Would Change About LearnWorlds
Not All-In-One
LearnWorlds has no native email marketing features. This means that if you want to email your contacts or create customizable campaigns, you will need to use an email marketing service.Â
LearnWorlds integrates with four popular services, MailChimp, Active Campaign, AWeber, and ConvertKit, but this comes at an additional cost for both the marketing features and, depending on the service you choose and the features you need, integration software.
Limited Features on Cheaper Plans
The plan you choose on LearnWorlds will determine the features you have access to, as you’ve seen from our pros list.
The Starter plan has everything you need to launch, but other features are limited. There is either no or limited access to the interactive video editor, live webinars, LW Academy courses, copyright protection, webhooks, custom certificates, and more, as they all require a higher plan.
These features really enhance your school and make your courses more engaging for users, but they come with a price ($99/month or $79/month when paid annually for the Pro Trainer plan and $299/month or $249/month when paid annually for the Learning Center plan).
Programs like Kajabi and Systeme.io allow users to access the majority of features on cheaper plans and instead limit usability.Â
Price Jump
The starting price on LearnWorlds is $29/month or $24/month when paid annually, which is an affordable option for all of the features that are included – especially compared to platforms like Kajabi, where prices start at $119/month.
However, if you outgrow the limitations of the Starter plan and need to upgrade for the extra usage and additional features, then you’ll be looking at a significant price increase.
Basic Reports and Analytics
LearnWorlds has some reporting. You can check user progress, track sales, manage exams, and assess each course. However, to be polite, the reporting is basic.
Suppose you want to track the visitors on your website, keep an eye on how your marketing campaigns are performing, or anything else happening within your school. To do that, you will need to integrate your website with analytics software, like Google Analytics, Facebook Pixel, Google Tag, or Mixpanel.
Should I Choose LearnWorlds for Creating Digital Products?
LearnWorlds focus is on creating engaging learning courses rather than marketing, so it will really come down to what you want to focus on and your budget. Of course, you do have the option of connecting LearnWorlds with marketing software to achieve similar results, albeit with additional costs.
If you want to sell other products, like coaching, podcasts, and memberships, we suggest that you look at a platform like Kajabi.Â
Frequently Asked Questions
What Are the Pros of LearnWorlds?
LearnWorlds is easy to use, has a great video editor, a useful community page to make courses engaging for students, and a helpful customer service team
What Are the Cons of LearnWorlds?
There is no native email marketing feature, and the analytics feature only provides very basic data. Upgrading from the Starter plan to Pro Trainer or Learning Center is expensive.
Bottom Line
LearnWorlds has many pros, including adding custom branding, variety of templates, interactive video editor, the ability to copyright protect your content, and great customer service.
There are a few downsides however, mainly that you will need integrations for marketing. The features on the Starter plan are also limited, and the price jump to the next plan is considerable.
It may not have all the ‘bells and whistles’ of some of its competitors, but for the price, it’s an effective platform for hosting your online learning products and content.
