ClickFunnels Review: Pricey, But Great for Conversions

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An online business needs an efficient marketing and sales strategy. ClickFunnels is a lead generation platform with a cloud-based sales page builder allowing businesses of all sizes to automate marketing and sales.

ClickFunnels has several integrations and training programs to help you gain repeat customers.

As experts in digital marketing and online business, we’re sharing this comprehensive review of ClickFunnels to help you make an informed decision and fully utilize the platform.

ClickFunnels Review
Pricing Plans Available:

Standard ($97/month), Platinum ($297/month), Two Comma Club X ($2,497/month)

Best For:

Funnel Building, Sales Page Building, Online Course Advertising, Membership and Course Building, Product Launches, Webinars, Lead Collection.

Top Features:

Drag-and-drop page and funnel builder, tons of training material, A/B testing, Upsells & Downsells, Great Analytics

Is There a Free Trial?

Yes, 14 Days

Is There a Money-Back Guarantee?

Yes, 30 Days

Top ClickFunnel Deals

One Funnel Away Challenge ($100), OFA Platinum offer ($997 for six months + bonuses), Funnel Hacking Secrets Masterclass Workshop Bundle ($997 for six months + bonuses)

What Is ClickFunnels?

ClickFunnels is a leading landing page builder that you can also utilize as an online sales funnel. It’s a legitimate business marketing software that has aced its way to becoming the top in the industry.

It works through a simple drag-and-drop editor and ample integrations that take e-mails and payments right inside one software.

ClickFunnels does not require technical proficiency, saving you significant time and energy. The built-in A/B testing also lets you observe and test for optimal results.

Apart from this, ClickFunnels’ pricing plans are high in value and differ based on the number of users, sub-users, and funnels they permit. 

Both the standard and the platinum plans package great, accessible tools with 14-day free trials.

The significant difference comes from the number of follow-up funnels, users, and sub-users. Apart from this, there are many bundles, upsells, and discount offers based on the Platinum plan.

ClickFunnels At a Glance

Here is a detailed analysis of the most prominent features of ClickFunnels.

Affordability & Pricing


ClickFunnels is not the most affordable platform available on the market.

The pricing leaps are steep between the basic $97 per month plan, the platinum $297 per month plan, and the Two Comma Club X plan at $2,497 per month. Despite this, the platform is worth the investment since it performs much better than most software. 

ClickFunnels had a (now discontinued) $19 per month plan in the past, which was very affordable and perfect for beginners.

With the loss of that lower pricing tier, the main issue with Clickfunnels’ pricing plans is that they do not cater to beginners.

User Experience & Ease of Use 


Clickfunnels might seem confusing at the very beginning – both from a marketing point of view and the administrative interface.

It can also get quite overwhelming to understand the pricing plans and deals on offer, as the home page doesn’t provide enough information. Once you start using the platform, the user experience gets a little better; Still, the learning curve can be steep. 

The good thing is that ClickFunnels offers a massive amount of training material you can get for free.

The training material is well-explained and helps you master the platform.

Sales & Marketing


As we mentioned earlier, this is where ClickFunnels justifies its high price. It offers great marketing options for all kinds of businesses.

It doesn’t matter if you are a digital nomad or a legacy brick-and-mortar business owner; ClickFunnels brings solutions to everyone in-between. It integrates with nearly all top e-commerce and digital business applications, and you can automate all the processes. 

ClickFunnels has a reputation as the creme de la creme of funnel builders. It does not only help generate revenue but is with you every step of your journey.

Hence, ClickFunnels will likely have a solution to any advertising problem.

Design & Customizability 


The founder of ClickFunnels, Rusell Brunson, believes that it’s not the pretty websites that sell. He regularly claims that traditional websites are obsolete because they don’t get your customer to take action. ClickFunnels provides particular triggers to make customers behave as you want them to. 

All available funnel templates are highly customizable, with tons of features in the builder to create a highly converting page.

However, the designs are repetitive, and you can easily spot them on other pages without any branding.

If you are looking to create a graphic design masterpiece, you will probably have to find another platform.

However, if you want to build funnels and sales pages, ClickFunnels is king.

Customer Support & Training 


ClickFunnels provides users with features that cover everything they need. All of them are largely intuitive and give you complete control of the outcome.

The best part may be the Customer Support and Training. ClickFunnels provides outstanding customer support and exceptional training possibilities to every user. 

There is a sufficient amount of documentation with simple and easily understandable content.

The dashboard has a chat feature that is very helpful with troubleshooting with a fast response time. Several training boot camps and short courses are also available to develop a better understanding of the platform.

Quick ClickFunnels Statistics

  • ClickFunnels started back in 2014 to help Russell Brunson and his team create funnels more quickly, as traditional development methods would take weeks.
  • Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets.
  • Russell Brunson has a net worth of about $40 million
  • ClickFunnels is worth more than $360 million
  • Over 300,000 live websites use ClickFunnels
  • There are over 1,000 members in Two Comma Club (members who have made over $1 million with ClickFunnels)
  • ClickFunnels is the 5th most popular platform in the United States in the Conversion Optimization category.
  • Forbes describes ClickFunnels as “silently revolutionizing the online marketing industry.”

ClickFunnels Resources for Those Who Want to Get Started

We have compiled a list of all the ClickFunnels free deals, discounts, and free e-books.

  • ClickFunnels Free Trial – A 14-day trial is best if you don’t want to commit to an expensive plan right away.
  • Help Center – Unlimited technical support through articles, guides, tutorials, blogs, and documents.
  • One Funnel Away Challenge – A 30-day training course to overcome hurdles creating your first sales funnel.
  • OFA Platinum $997 for Six Months Deal – A secret training offer that gives access to coaching classes and bonuses such as live tutorials.
  • Secrets Masterclass Workshop $997 for Six Months Deal – On-hand training from celebrated online marketer Russell Brunson.
  • Free Funnel Builder Secrets Webinar – exclusive deal with 6 to 12 months of ClickFunnels and unlimited access to Funnel Scripts and many training programs.
  • Free Funnel Hackers Cookbook PDF E-Book – Helps build an efficient and effective sales funnel through a detailed guide.
  • Free Amazing Headline Generator – Probably the best tool if you’re not creative with names.

Try Out ClickFunnels Now!

Gain Access to all ClickFunnels features for free!

ClickFunnels Key Benefits

ClickFunnels is a centralized platform that helps create landing pages, order forms, and trigger e-mails. It saves time and resources otherwise spent on developers, CSS, third-party apps, and hosting configuration. It is an undeniably worthwhile software that reduces hours of laborious work to a matter of minutes. ClickFunnels also offers users a lot of creative freedom with different learning opportunities.

The six main features of ClickFunnels are discussed below in detail.

ClickFunnels Review: Pricey, But Great for Conversions

Drag-and-Drop Page Builder

The drag-and-drop builder makes it effortless to duplicate pages, add widgets, and move, hide or save created templates for future use. It is a visual editor that provides you with web page templates to make each page your own. It is the best tool to customize your funnel.

The page layout uses sections with different rows and columns. Users can easily drag each element onto their page and settle on a placement. It is very flexible and seamless in terms of achieving a good design.

Overall, everything is well-organized and very easy to use.


One-Click Upsells & Downsells

ClickFunnels supports unlimited upsell and downsell on your landing pages to help clients purchase more from your shop. You create the products to utilize pages in your funnel and boost sales. It is a very professional marketing approach, and ClickFunnels makes it simple. 

You can easily create a product page inside your funnel. You can then add it to specific locations, such as a web page. A payment gateway is selected with product details to complete the process. 

The product displays on your main web page, where you can customize different features to attract customers.


A/B Split Testing

The e-commerce world is ever-evolving, but ClickFunnels provides all the tools to keep up. The split testing feature helps add value to your product by creating relationships with customers. It ensures that your sales funnel remains updated and keeps connecting to your target audience.

Split testing lets you compare multiple different versions of landing pages to detect the highest-performing version. It grows conversation rates, reduces bounce rates, and involves minimal risk. The testing method is also simple, and you can view the results immediately.

In short, it is a method to overview and compare different aspects of your landing page.


Membership Builder

A membership funnel allows you to provide restricted access to customers via password-protected accounts. It helps users display content securely to a limited number of people. Membership sites require a lot of effort to create because they must be visually appealing and feature-packed.

Fortunately, ClickFunnels has specific, customizable options that can help you create the perfect membership site. It provides a good user experience through plugins and interactive integrations. You can add video and customer support through different platforms. Progress and subscription trackers are also available.

All in all, it offers basic tools that can help create a proper membership site.


Order Forms

Order forms act as checkout platforms for your sales funnel. They gather shipping, e-mail, and credit information from customers to help generate profit. It is a powerful tool that only requires you to fill a few fields and create a display on your web page. 

There are various templates available for order forms on ClickFunnels. Different elements are added to make the order form visually appealing, such as an image or a video. It is simple to create, and you can customize it according to your website. 

It is a fantastic way to gain customer information for sales and e-mail marketing.


Affiliate Centers

In addition to its highly-ranked affiliate commission program, ClickFunnels offers the ability to sell your products and services through your own network of affiliates. This ability enables you to manage affiliates, commission payments, and analytics on the performance of your affiliate network.

How Can You Use ClickFunnels?

ClickFunnels is a comprehensive platform offering various ways for users to benefit. A lot of multitasking layers and a user-friendly interface make it perfect for beginners and marketing professionals. The platform lets you focus on building great products and services through a simple do-it-yourself approach. People who seek efficiency through practical tools can easily use ClickFunnels to its full potential.

The key ways to use ClickFunnels are as follows.

ClickFunnels Review: Pricey, But Great for Conversions

Lead Capturing

ClickFunnels allows you to create e-mail-based follow-ups that work inside your funnel to notify about specific actions that people take on your web page. You can use these tools to contact leads, upsell new customers, and follow up with cart abandonment. 

The software also detects your target market and designs a lead magnet that captures the attention of potential clients. It is also easy to keep track of the process as it is within your sales funnel.

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ClickFunnels Review: Pricey, But Great for Conversions

Event Hosting

The best part about online events is that customers can see your product and how well it works.

ClickFunnels allows you to host webinars and sell products in one sales funnel. The process is easy, and everything regarding the event is customizable to your liking.

Users only need the webinar integration for it to work. Event hosting also creates more brand awareness through an engagement session with your clients.  

ClickFunnels Review: Pricey, But Great for Conversions

Sales Generation

ClickFunnels helps you gain qualified leads and convert them into sales. It does so by optimizing your ad targeting and making it more compelling to the right audience.

The ClickFunnels team also guides users through SEO optimization for better sales generation and promotion. Tools to create a mailing list and engagement in forums also promote revenue.

ClickFunnels Review: Pricey, But Great for Conversions

Membership & Online Course Hosting

ClickFunnels provides users with a secure, password-protected membership area, which can also host courses. Although this platform might not seem to be a course-creation site, it does the job well.

There are several benefits if your course and sales funnel are on the same software, as promotion and hosting customers are effortless. All pages remain in the same domain as well.

ClickFunnels Review: Pricey, But Great for Conversions

Marketing Pages Building

Landing pages intentionally market your product and give potential clients an overview of it. They are a source of traffic and leads. It creates a seamless experience and a prominent first expression to enhance conversion rates.

ClickFunnels allows you to create stunning marketing pages using tools and integrations. These pages work within your sales funnel to reach a potential consumer base and generate sales.

Who Can Benefit From ClickFunnels?

Businesses that benefit from an online presence can use ClickFunnels for a lot of reasons. In this era, customers are very open to changing their tastes and preferences. This fact makes the survival of brands a challenge in the long run. ClickFunnels is a platform that helps such businesses maximize their presence.

People that could benefit from ClickFunnels include,

  • New start-up entrepreneurs.
  • Coaches and speakers.
  • E-commerce services.
  • Small and medium enterprises.
  • Marketing service providers.
  • Web designers.
  • Retail stores.
  • Promotional agencies.

The professionals mentioned above need a sales funnel because it keeps users emotionally hooked to the product. ClickFunnels relays information back and forth and diminishes the need for self-promotion, increasing lead generation. 

What Do I Like About ClickFunnels


1.ClickFunnels Helps Automate All Marketing & Sales Processes

When it comes to managing and promoting an online business, ClickFunnels is the best automation software available. Speaking from personal experience, once you get everything started, it takes such little effort to control the revenue and advertising process. 

The software itself does most of the important work, such as locating a target market, e-mail generation, and customer-related information. The e-mails are categorized and sorted based on product purchases. Customers also received personalized e-mails that keep them revisiting your product. 

It is an effective platform to achieve the core objective of funnel traffic and conversion rates.


2. ClickFunnels is Amazing at Generating Leads

Since the whole marketing and sale process is automated, it makes sure that your product reaches the correct audience.

The editing and creation tools also assist in making attractive landing pages that instantly draw in customers. 

Over time, multiple lead-generating ideas are also presented that help you decide the best for your business.

The leads quickly turn into sales, and it is an ongoing process. ClickFunnels ensures a record of all details and also ensures updates to the sales funnel. The clients are also frequently contacted by e-mails to generate sales.


3. ClickFunnels is A Perfect Tool For Generating Sales

ClickFunnels works similarly as a sales optimization software, helping convince prospective clients to buy your product.

It is a huge time-saver and offers hassle-free edits and modifications. The tools integrate core e-mail and payment systems that record your performance and revenue. 

It helps you learn new ways to sell your product, including online training, webinars, mailing list, and forum engagement.

The team is always with you to enhance your sales generation and provide a better outcome.

ClickFunnels also ensure that you are well-informed about your leads and sales.  


4. There Is a Ton of Training Materials and Free Bonuses

On a new platform, the best thing you can do is learn about the process first. And then implement it to your advantage.

ClickFunnels offers every user a massive amount of free training material and bonuses that facilitate your online success

The creator also has live sessions talking about the platform and making full use of it. The training courses and coaching comes in the form of paid sets as well.

They are very beneficial and go in-depth about the platform, tips and tricks, and ideas.

ClickFunnels Review: Pricey, But Great for Conversions

Review of ClickFunnels Prices

ClickFunnels offers a variety of services for the price, and I think it is a good investment.

Nonetheless, no one can disagree that the price is a bit hefty and not beginner-friendly. 

ClickFunnels has three pricing plans: the Starter Plan starting at $97 per month, the Platinum Plan starting at $297 per month, and the Two Comma Club X plan, starting at $2,497 per month.

You also get a 14-day trial to try out the services before making a permanent commitment. 

If you decide to pay annually instead of monthly, you get two months free. The offer sizably discounts the price and is a must to consider for professionals. 

Here is a list with plans available and brief explanations,

  • The Starter Plan costs $97 per month. It comprises one user, 20 funnels, and 100 pages.
  • The Platinum Plan starts at $297 per month. It includes a total of three users and an unlimited number of funnels and pages.
  • The Two Comma Club X is $2,497 per month. It includes up to ten users,  unlimited funnels, and pages. Alongside these features, it has several payment gateways and domains and the unlimited FunnelFlix feature.
  • OFA Platinum values $997 for only six months. It includes three users with unlimited funnels and pages. The “One Funnel Away Challenge” training materials also come into this plan.
Platinum Monthly Plan
$ 97 Monthly
  • 20 Funnels
  • 100 Pages
  • 3 Domains
  • 1 User
  • 3 Payment Integrations
Platinum Monthly Plan
$ 297 Monthly
  • Unlimited Funnels
  • Unlimited Pages
  • 9 Domains
  • 3 Users
  • 9 Payment Integrations
Two Comma Club
$ 2497 Monthly
  • Unlimited Funnels
  • Unlimited Pages
  • 27 Domains
  • 10 Users
  • 27 Payment Integrations

Is ClickFunnels Worth It? Pros & Cons

Fortunately, ClickFunnels stands tall on all its claims and works exceptionally well. It aims to take the marketing load off of professionals and keep everything simple. Even though it does perform the automation task flawlessly, several factors are inconvenient and disappointing. The major ones being usability and pricing.

Here are some pros & cons that will assist you in your decision about ClickFunnels.

ClickFunnels Review: Pricey, But Great for Conversions


No coding experience needed for building high-quality funnels

With ClickFunnels, it is straightforward to build high-converting funnels.

Split testing allows you to track and alter the performance of your funnels and sales pages.

Many ways to capture leads


Steep learning curve

Lack of customization options in a page builder

Pricing could be cheaper

Variable user experience and frequent updates

Final Thoughts On ClickFunnels

The final verdict on ClickFunnels is that it is terrific software. I encourage every online marketer to give it a try. There are a few drawbacks, but they do not outweigh the pros, as it is a capable solution for all your sales and promotion needs. 

The customization options are good and work well with most platforms. A sufficient amount of integrations help create a perfect landing page and land higher conversion rates. It is the first and foremost sales solution for less technical online entrepreneurs.

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Samuel Fletcher
Samuel Fletcher is an entrepreneur with over ten years of experience in knowledge commerce, business development, SEO, social media management, and blogging. Sam enjoys researching and experimenting with the latest online marketing trends and tools. Beyond this, Samuel is a blogger, online business coach, and regular contributor to community and volunteering projects. Samuel believes strongly that dedication, perseverance, and commitment are keys to success in any business. He was motivated to start SupplyGem after discovering how difficult it was to find good, honest, unbiased information online about knowledge commerce tools. Sam is a current member of the Association for Talent Development (ATD), the International Society for Performance Improvement (ISPI), ISA (the Association of Learning Providers), The Learning Guild, and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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