Absolutely, you can send emails with Systeme.io. While the whole tool is pretty basic and the templates suck, it’s still excellent value.
It has everything you need to send out simple marketing emails and campaigns, and even the automation is pretty good!
Key Takeaways:
- Send unlimited emails on all plans
- Create one-off newsletters or automated campaign sequences
- You must authenticate a custom domain and email address before using
Systeme.io Email Marketing: Yes, You Can Do It
Systeme.io includes a full email feature with all its plans, including the free one.
While you can send unlimited emails on all plans, the number of automated campaigns you can create is limited:
- Free plan: 1
- Startup plan: 10
- Webinar plan: 100
- Unlimited plan: Unlimited
However, there are a couple of things you have to do before you can use the feature:
- The first step is to have a custom domain authenticated—you must have at least one live homepage for this domain (this can be a Systeme.io page or a third-party site).
- The second is to verify an email address.
Email addresses have to be proper. You can’t use a Gmail account or other free emailing service. It must be tied to your domain name.
Honestly, Systeme.io’s instructions for setting this up aren’t very clear. Therefore, I’ve outlined the process below for you.
The Two Ways to Send Emails
Before we jump into the how, let’s look at the what.
You won’t be blown away by the emailing feature, that’s for sure. But for simple campaigns, it’s decent.
Systeme.io Newsletters
The first thing you can do is send out one-off newsletters. These are single emails that you might create and send on an occasional basis.
You get a grand total of two templates, and there are two types of editing tools:
- The Classic editor, which I don’t recommend because it’s outdated
- The Visual editor, which uses drag and drop
The templates are awful, by the way. You won’t want to use any aspect of them whatsoever. They look like they were developed in the early 2000s and haven’t been updated since.
This is a shame, really, because Systeme.io’s other page templates are actually alright.
The Visual editor only has a few elements that you can drag onto the page, and sadly, there is no option to include a video (although you can add a link for that).
When you’re ready to send, you can either test your email first, send it right away, or schedule it.
Additionally, I like that it includes the option to set up an A/B split test. And, you can include attachments if you need to.
Systeme.io Email Campaigns
Campaigns are a chain of emails that you can set up to go out automatically at predetermined times.
The editing tools work in exactly the same way as for the newsletters. The main difference is that you have to create all the emails you want to send for that particular campaign.
When you’re done creating the emails, click the three dots to the right of each title and select Activate.
Now, you can select when the email will be sent and in what order. It’s even possible to determine the time the email should be sent and on which days of the week.
Before your campaign will work (and to automate your newsletters), you have to go into the Automations tab to set up the trigger. I go through all that below.
How to Set Up Systeme.io Emailing (A Quick Guide)
Like I outlined above, you will need a custom domain and an email address associated with that domain name. For example:
- www.widgetsrus.com
- joe@widgetsrus.com
Most domain providers also include business email services (e.g., GoDaddy, NameCheap).
- In Systeme.io, click on your profile picture and select Settings > Emails.
- Click on the small authentication text underneath Domain name.
- Add your custom domain in the box provided and click Save.
You will now be given a bunch of DNS records. You will need to log in to your domain provider account and add the DNS records there. Each domain provider has a slightly different process, so check their documentation for specific steps.
If you don’t complete the DNS settings right away, you can find them by clicking the eye icon next to the domain name you added to Systeme.io.
Once the DNS settings are added to your domain provider, you may have to wait up to 48 hours for the authentication process to complete. Once it has, the domain status will change to Verified.
If you don’t have a live web page for your verified domain, you need to create one before you can start using email:
- To do this, head to the Systeme.io Websites tab and choose whether you want to assign your domain to a funnel, blog, or digital store.
- Click to create a new site or select one that you have already created.
- In the Settings area (find this by clicking the three dots to the right of your site name), select your custom domain from the dropdown box.
- Hit Save, and you’re done.
Once your domain and homepage are set up, find the Verified email addresses section further down the Emails tab and click to Confirm email address.
Systeme.io will now send an email to the address provided. Fair warning: It might be sent to a different folder from your inbox.
Mine went into my “notifications” area, and I couldn’t find it. So, be sure to check your spam and other folders if the email doesn’t appear.
When you’ve got the email, click on the verification link.
Then, click to confirm, and your email address will be set up and ready to rock!
Systeme.io Email Deliverability: It’s All About Your Sending Practices
The overall reports of Systeme.io’s email deliverability are positive, with many users claiming that the rates are good and they have no problem with the platform.
However, like all email systems, deliverability ultimately comes down to whether you adhere to best practices.
In short, make sure you’re implementing these things into your email campaigns, and you’ll see good results:
- Only send emails to addresses that have agreed to receive them. You must have had explicit consent. (Plus, this keeps you on the right side of privacy laws.)
- Ensure you authenticate the domain name used to send emails.
- Aim for an open rate of 20% or higher. Regularly remove your non-engaged contacts from your list since they lower your open rate score.
- Regularly audit your list and remove bounced, incorrect, and inactive addresses.
- Make sure you target emails to an interested audience. Don’t send it to everyone because the content might not be relevant to all.
- Make the content clear, transparent, and easy to understand. Don’t resort to using typical spam words such as “buy now,” “call now,” “make money fast,” and “urgent.”
- Include an “unsubscribe” link in all emails.
Systeme.io Email User Groups Explained
Systeme.io uses a helpful “pool” system to determine how much of a risk you pose to email services. In other words, how likely your emails are to end up in spam folders.
When you first start using Systeme.io, you’ll be placed in the “new user” pool, which means your email sending is closely monitored. Furthermore, you are limited in the number of emails you can send at once to help prevent spamming.
It works like this:
- The first 100 emails are sent immediately, followed by a six-hour wait.
- After six hours, the system analyzes the results. If they are bad, you move into the “quarantine” pool.
- If the results are good, you remain in the “new user” pool, and the next 100 emails are sent, followed by another six-hour wait. After the wait, the system will check the stats again.
- This process is repeated until the account is older than 16 days and 500 emails have been sent.
- Depending on the results after sending 500 emails, you’ll be moved into the high-risk, medium-risk, low-risk, or quarantine pools.
How About Systeme.io Email Automation?
Systeme.io’s automation capabilities are great for beginners, but they will probably feel limited for advanced users.
It’s incredibly easy to set up a workflow that allows you to initiate an email campaign when a user performs an action, such as completing a form, enrolling in a course, or scheduling a meeting.
I also like that you can set up split paths, so if someone is ignoring your emails, you can set up an automation to unsubscribe them.
If you don’t want the hassle of creating an entire workflow, you can simply set up a single automation rule to kick off your campaign.
Bottom Line: Basic but Great Value
Systeme.io is certainly not Mailchimp or ActiveCampaign. And, eventually, you may get frustrated with the feature limitations.
However, for basic email sending and automation, I think you could do a lot worse, especially considering how cheap the platform is overall.
My advice is to sign up for the free plan and give it a whirl. Set up a campaign and see how you like it. You may be pleasantly surprised!
Frequently Asked Questions
What Is the Deliverability Rate of Systeme.io Emails?
While there are no official figures on Systeme.io’s email deliverability rate, anecdotal evidence online suggests that it’s very good and that users are satisfied with the service.
How Many Emails Can I Send from Systeme.io?
All Systeme.io plans allow you to send an unlimited number of emails. However, the number of contacts you can add is limited, which affects the number of emails you can send. The limits are as follows: Free plan: 2,000, Startup: 5,000, Webinar: 10,000, and Unlimited: unlimited.
