In general, internet video usage across the globe is very high. Improvements in mobile technology have made online video available practically all over the world. Video is one of the most popular informational resources and video platforms have sprouted vibrant communities.
Video Trends
- 85% of US Internet Users Watch Online Videos 1.
- Video Will Have an 83.1% Penetration Rate in the US in 2021 1.
- Saudi Arabia Has the Highest Video Penetration Rates
- Over 95% of SA’s population watches online video on a regular basis 2.
- One-third of All Global Internet Traffic Is Video 3.
- 17,000 Hours of Video Travel Through Global IP Networks Every Minute 3.
- Millennials Watch The Most Online Video 3.
- 88% of People Watch Video At Least Once a Week 4.
- 58% of People Watch Video Every Day 4.
- 69% of Teens Watch Online Videos Every Day 5
- 6 Out of 10 People Prefer Online Video to TV 4.
- Mobile Video Consumption Doubles Every Year
- Video consumption online has ballooned y 100% for the past 4 years 4.
- The Average Internet User Spends Over 6 Hours a Week Watching Video 2.
- Over Half of People Prefer Watching Their Favorite Shows Online 6.
- People Stay On Pages with Videos Almost 3 Times as Long 7.
- Average Video Retention Is 52% Across the Boards 8.
- Viewers Can Retain 95% More Information Through Video than Text 4.
- 92% of Mobile Users Share Videos With Others 9.
- 59% of Executive Say They Prefer to Consume Video of Text 10.
- 80% of Business-Related Video Views Are on Desktop 11.
- Latin American Has the Highest Demand for Video Content 12.
- 73% of People Prefer “Entertaining Videos” Online 12.
- The Average Business Has About 293 Libraries in Their Library 12.
- 92% of Consumers Watch Ad Video Without Sound 8.
- 52% of Consumers Rely on Closed Captioning for Videos 8.
Video in Social Media
Video is one of the biggest traffic-drives on social media. Virtually every notable social media platform incorporates some kind of video viewing and social media videos generally have high visibility and are extremely popular.
YouTube
- Youtube Is The Most Popular Social Media Video Platform 13.
- Youtube has over 1.9 billion monthly users.
- 8 in 10 18-49 Year Olds Use Youtube 13.
- 90% of 18-24 Year Olds Use Youtube 13.
- 50% of Those 75+ Use Youtube 12.
- Even the oldest segment of the US population has high YouTube participation rates.
- Youtube Has Over 80 Languages 13.
- Youtube Has Launched in Over 91 Countries 13.
- Only 15% of Youtube’s Traffic Comes from the US 14.
- And Only One-Third of YouTube’s Videos Are In English 14.
- 500 Hours of Video Are Uploaded to Youtube Every Minute 14.
- The Average Youtube Users Spend 11 Minutes per Day on the Platform 14.
- The Average User Visits 6 Pages Each Youtube Session 14.
- 7 in 10 Youtube Videos Are Viewed on Mobile 14.
- The Average Youtube User Spends 40 Minutes a Day Watching Videos on Mobile 8.
- YouTube Is Technically the World’s Second Largest Search Engine 15.
- Second only to Google itself.
- In 2016, YouTubers Watched 46,000 Years Worth of Content 15.
- 95% of the Most Watched YouTube Videos Are Music Videos 15.
- Over 500 Million People Watch Facebook Videos Every Day 16.
- 11% of Facebook Posts Are Video 17
- Facebook Videos Generate 135% More Organic Traffic Than Images 16.
- Native Videos Generate More Traffic Then Linked Videos 16.
- The Ideal Facebook Video Is 45 Seconds to 1 Minute 16.
- 60% of Americans Watch Videos on Facebook 18.
- Mobile-Friendly Videos Have Higher Engagement 17.
- Most Facebook Videos Are Viewed Without Sound 17.
- Video Posts Have a 6.13% Average Engagement Rate 18.
- Mobile Facebook Video Has 27% Higher Brand Lift 18.
- Live Videos are Watched 3 times Longer 18.
- Square Videos Get More Engagement Than Landscape Videos 17.
- 81% of Business Prefer Facebook for Marketing Efforts 19.
- 82% of Twitter Users Watch Video on the Platform 3.
- 90% of Twitter Videos Are Viewed on Mobile 3.
- There Are 1.2 Billion Video Views Each Day on Twitter 20.
- Twitter Video Use Has Doubled in the Last 12 Month 20.
- Video Tweets Generate 10x More Engagement Than Text 20.
- Videos Are 6 Times More Likely to Be Retweeted 8.
- Videos With Less Text Get More Engagement than Videos With Lots of Text 20.
- The Third Most Popular Reason to Use Twitter Is to Watch Video 21.
- Video Use in Instagram Has Increased 80% Year-Over-year 22.
- 70% of Instagram Users Watch Videos on the Platform 22.
- Instagram Videos Generate 3 Times More Engagement That Photos 23.
- 50% of Businesses Post Videos in Stories 23.
- Instagram Stories Are 9 Times More Popular Than Snapchat Stories 23.
- 5 Million Videos Were Posted 24 Hours After Stories Were Introduced 23.
- 72% of Users Buy Products After Seeing a Video on the Platform 19.
- 75% of Users Take Some Action After Seeing a Branded Video 19.
- 65% of Ad Impressions on Instagram Come From Video 19.
- 51% of Marketers Use Linked In for Video Campaigns 19.
- LinkedIn is the Most Popular Social Media Site for Sharing Business Related Content 4.
- LinkedIn Video Campaigns Have an 82% View Rate 4.
- In that sense, LinkedIn is one of the best platforms for video marketing campaigns.
- Though Only 20% of Marketers Say LinkedIn Is the Best for Video Marketing 10.
- Video on LinkedIn Generates 5 Times More Engagement Than Other Kinds of Posts 19.
- 80% of LinkedIn Videos Are Viewed Without Sound 9.
- Silent Videos Are 70% More Likely to Be Watched All the Way Through 9.
- Articles Without Video Do Better On LinkedIn Compared to Articles With Video (Drummond-Butt, Shandia. “31 New Video Marketing Statistics to Fuel Your Strategy in 2020.” IMPACT, 20 Dec. 2019, www.impactbnd.com/blog/new-video-marketing-statistics.)).
- LinkedIn is one of the few platforms where this is true.
- Videos Are Shared 20 Times More Than Other Types of Content 10.
- Users Spend 3x More Time Viewing Videos Than Viewing Static Content on LinkedIn 10.
Snapchat
- Snapchat Has Over 200 Million Daily Active Users 24.
- 86 Million Snapchat Users Have Another Social Media Account 24.
- 53% of Snapchat’s User Base Is 18-24 Years Old 24.
- 3.5 Billion Snaps Are Sent Each Day 25.
- There Are 14 Billion Video Views Every Day On Snapchat 24.
- The Average User Opens the App 30 Times a Day 24.
- 400 Million Snapchat Stories Are Made Every Day 24.
- Nearly Half of Snapchat Users Watch Discover Videos on a Daily Basis 26.
- 4 in 10 Snapchat Users Say They Have Discovered Products through an Influencer or Branded Video on the Platform 26.
- Snapchat Had a Total Revenue of $1.2 Billion in 2018 25.
- Snap Ads Can Be Bought for $3,000 a Month 25.
- Users Play With Sponsored Lens for About 20 Seconds at a Time 25.
Video Marketing Statistics
Video has quickly proven itself to be one of the most effective kinds of marketing campaigns. Videos can generate much higher engagement and conversion rates than just text or images, and the majority of businesses either have already or are beginning to incorporate video strategies into their marketing campaigns.
- 54% of Consumers Want to See More Video In Brand Ads 2.
- 87% of Marketers User Video for Their Campaigns 2.
- 71% of B2B Marketers User Video 8.
- 66% of B2C Marketers Use Video 8.
- 88% of Marketers Say They Are Satisfied With ROI on Video Campaigns 2.
- 52% of Marketers Say Video Campaigns Have the Highest ROI 7.
- Video Marketing Can Generate 66% More Leads 2.
- 92% of Marketers Say Video Is Part of Their Market Strategy 5.
- 10% of Companies Say They Don’t Have Time or Resources to Create and Market Video Content 27.
- Websites With Video Are 53 Times More Likely to Reach the Front Page of Google 7.
- 50% of People Research Products With Video Before Buying 7.
- 96% of Marketers Spend Some Amount on Video 9.
- Marketing Videos Can Generate 300% More Traffic 7.
- 25% of Companies Publish Videos Every Week 7.
- Videos Under 2 Minutes Get the Most Engagement 7.
- 66% of Video Ads Are 30 Seconds Long 5
- 33% of Viewers Stop Watching a Video After 30 Seconds 7.
- 25% of People Will Watch a 20 Minute Video 8.
- Video Marketing Budgets Are Increasing 15% Year Over Year 28.
- Media and Entertainment Have Spent the Most on Video Marketing 28.
- 78% of Direct-to-Consumer (B2C) Brands Plan to Increase Digital Ad Spending in the Next 12 Years 28.
- 70% of Video Marketers Use Influences 28.
- Emails With the Word “Video” in the Subject Line Are Opened 7% More 4.
- Personalized Videos Have Higher Retention Rates 9.
- 30% of Mobile Shoppers Say Video Helps Them Discover New Products 29.
- 80% of Marketers Say Video Increase Dwell Time on Their Sites 9.
- 84% of Marketers Think Video Editing Skills Are IMportant for New Hires 9.
- 52% of Small Businesses Outsource Some Parts of Video Production 9.
- Tech and Professional Services Companies Make the Most Videos 9.
- 85% of Companies Use Some Type of Video Analytics 11.
- 43% of Companies Use Advanced Video Analytics 11.
- If a Business Makes 50+ Videos a Year, They Are More Likely to Use Video Analytics 12.
- Almost 100% of Marketers Agree They Will Continue to Use Video Marketing 9.
- 93% of Businesses Will Get a New Customer From Posting a Video 4.
- 66% of Qualified Leads Come Through Video 4.
- Companies That Use Video Experience 45% More Revenue Growth 4.
- 46% of Users Will Take Some Action After Seeing a Video Add 4.
- Entertaining Videos Can Increase Purchasing Intent By 97% 4.
- Landing Page Videos Increase Conversion By 80% 4.
- 65% of Users Will Skip a Video Ad As Soon As Possible 4.
- 55% of Shoppers Will Look Up Videos About a Product in a Physical Store 8.
- 75% of Consumers Won’t Buy a Product if the Voiceover Annoys Them 8.
- 83% of Consumers Prefer a Chatty Friendly Tone in Videos 8.
- 42% of Consumers Want Brand Videos to Reflect Their Interests 5.
- 43% of Consumers Want Interactive Videos 5.
- 12$ of Consumers Say They Want Videos to Use Personal Info 5.
Live Video Statistics
Live video, otherwise known as “streaming”, is a particularly potent form of marketing and advertising. The personal and intimate nature of live streams reaches consumers and can better retain their focus and engagement. Live video also opens up the possibility for real-time consumer interaction, similar to live chat for the text sphere.
- Two-thirds of All Internet Traffic is from Streaming 30.
- YouTube is The Most Popular Livestream Platform 31.
- Video Streaming Rose by 72.4% Between 2018 and 2019 32
- 42% of Americans Have Watched Livestream Content 31.
- Compared to only 25% in 2017.
- 63% of People Between 18-34 Watch Livestream Content Regularly 32.
- Most People Prefer Watching Live Content on Mobile 32.
- 43% of Viewers Watch Livestream for Compelling Content 32.
- 67% of Viewers Say That Video Quality is the Most Important Feature of Livestream 32.
- 2.6% of Livestreams Fail When Starting 32.
- Livestream Failures Are Down 33% Year-Over-Year 32.
- Videos With More Than a 2 Second Start Up Have Higher Abandonment Rates 32.
- Streaming is Expected to Be Worth $70 Billion by 2021 30.
- 80% of Brand Followers Would Rather Watch a Livestream Than Read a Blog Piece 30.
- 82% Prefer a Livestream to a Social Media Post 31.
- 87% Would Watch Live Content for more Behind The Scenes Access 31.
- 45% of Consumers Would Pay for Exclusive Live Video Access 30.
- 44% Watch Less TV Because of Livestreaming 31.
- Live Video Views Increase 65% from 2017-2018 31
- 96% of Browsers Support H.264 Livestream Encoding 32
- 5G Networks Will Allow for 100 Times Faster Speeds for Streaming 32.
- 52% of Marketers Used Live Video in 2019 8.
- 55% of Enterprise Use Live Video for Company Broadcasts 32.
- 53% of Companies User Live Video at Least Once a Week 32.
- 65% of Companies Livestream to Multiple Locations 32.
- 60% of Viewer Perform Searchers While Watching Livestreams 32.
- 76.5% of Marketing Departments See Results With Live Video 32.
Brand Video Statistics
Product Demo Video Statistics
- 50% of Consumers Are Afraid a Product Won’t Look or Function Like it Does in Descriptions 35.
- Product demo videos can alleviate this concern.
- 33% of People Would Prefer to Learn About a Product from Video 36.
- Online Shoppers Who Watch Product Videos Are 1.8x More Likely to Buy Something Than non-Viewers 37.
- Stores That Allow Product Demos Can Sell 650% More Units Than Non-Demo Stores 38.
Event Video Statistics
Events like conferences and showcases are a great way to build brand awareness. Your business needs to have a unique presentation if they are going to be noticed at an exhibition even with 350 other exhibitionists there. Event videos can draw attention your way and increase engagement at events.
- 96% of Event Planners Will Use Livestream at Their Events This Year 39.
- Viewer Spend 8 Time Watching Live Event Videos Than Recorded Videos 39.
- 2 Out of 3 Viewers Would Buy a Ticket to an Event After Watching Live Video From It 39.
- 87% of Event Planners Intend to Use AR at Their Events 39.
- 88% Plan to Use VR at Their Events 39.
- 83% of Event Creators Use an Event App With Video Capability 39.
- 79% of Event Planners Use Video as Part of Their B2B Marketing Efforts 40.
- 62% Say That Video Is an Effective Tactic for B2B Marketing Efforts 40.
- 65% of Event Planners Think The Demand For Experiential Video Content Is Rising 40.
Expert Interviews Video Statistics
Expert interviews or influencer videos are a good way to build brand reputation and reliability. Consumers like to see that their choice lines up with those of experts, and experts can give a view of products people would not normally be able to get.
- 84% of Companies Are Working on Influencer Campaigns 40.
- 81% of Marketers Say Influencer Engagement Is Effective 40.
- 94% of Companies Would Consider Working With an Influencer 40.
- 63% of Marketers Plan to Increase Their Influencer Budgets in the Next Year 41.
- But About 33% Say They Lack the Time or Funds to Do So 40.
- Every 1$ Spent on Influencer Marketing Generates $5.20 in Revenue 41.
- 61% of Marketers Say Finding Relevant Influences/Experts Is Difficult 41.
- 54% of Influencers Say Respect Is the Most Important Thing When Working With a Brand 41.
- 75% of Marketers Say Overall Traffic Is the Most Important Factor When Picking an Influencer 41.
- Instagram Is the Most Popular Platform For Influencer Marketing Videos 41.
- 40% of People Say They Have Bought Something After It Was Retweeted By an Influencer 41.
- 70% of Teenagers Say They Relate to YoutTube Content Creators Than Traditional Celebrities 41.
- 49% of Consumers Depend on Influencer Recommendations 42.
- 22% of Marketers Say Influencer Marketing Is the Most Cost-Efficient MEthod of Gaining New Customers 42.
Explainer Video Statistics
Explainer videos are essentially educational videos that teach you how to use some products or features. Thes short clips take complex ideas and transform them into an easily digestible format for non-specialized audiences.
- 96% of People Say They Have Watched an Explainer Video to Learn More About a Product or Service 43.
- Only15% of People Prefer a Text-Based Article to an Explainer Video 43.
- 63% of Consumers Prefer Shorter Explainer Videos 43.
- 36% of Consumers Want More Videos From Explainers 4.
- 43% of Companies That Use Video Have an Explainer Video on Their Homepage 43.
- 83% of Businesses Say Their Home Page Explainer Video is Effective 44.
- Consumers are 766% More Likely to Buy Something After Watching an Explainer Video 44.
- 76% of Marketers Say Explainer Video Help Drive Sales 44.
- 80% Say Explainer Videos Increase Site Dwell Times 44.
- 36% of Businesses Say Explainer Videos Reduces Support Queries 43.
- 64% of Businesses Say Explainer Videos Directly Increase Sales 43.
- Explainer Videos Can Also Help Google Rankings 45.
- 65% of Consumers Would Share an Explainer Video if They Found it Helpful 43.
- How-To Explainer Videos Account for 32% of Viral Videos 46.
Animated Video Statistics
Animation videos are a great way for companies to produce driving and engaging content that resonates with consumers. Animated videos are a perfect way for a brand or business to establish their unique style and image while presenting vibrant and interesting content.
- 61% of Consumers Encounter Animated Videos weekly 47.
- Animated Explainer Videos Can Increase Conversions by 20% 48.
- Animated Videos Have Greater Engagement 48.
- Animated Videos Decrease Bounce Rates 48.
- 52% of Marketers Think Animated Videos Have the Highest ROI 46.
- The Typical Animated Video is Between 30 Seconds and 2 Minutes Long 46.
- 52% of Companies that Make Animated Videos work With an Animation Studio 47.
Customer Testimonial Video Statistics
In general, consumers like seeing feedback from other customers. Customer testimonials in the form of reviews, word-of-mouth, or videos are a great way to increase brand trust. Customer testimonials give consumers a more accurate description of something than official product descriptions can.
- 92% of Consumers Read Reviews Before Buying Products 49.
- 72% of Consumers Say Positive Testimonials increase Brand Trust 49.
- 88% of Consumers Say Testimonials Make Them More Likely to Buy 50.
- 97% of B2B Customers Say Testimonials Are the Most Reliable Type of Content 49.
- 40% of Consumers Form an Opinion After Reading 3 Reviews 51.
- Star Rating is the No. 1 Criteria for Consumers to Make Judgement About a Business 51.
- 79% of Consumers Have Watched a Video Testimonial about a Product or Service 52.
- 4 Times More Customers Prefer to Watch a Video Testimonial Than Read a Text Review 53.
- 2 Out of 3 People Are More Likely to Buy After Watching a Video Testimonial 52.
- 37% Believe Video Testimonials Are More Reliable Than Business Pitches 52.
- 47% Sya Video Testimonials Are Preferable Because They Show how a Product or Service Works 52.
- Video Testimonial Can Increase Conversion Rates By 34% 52.
360° & Virtual Reality Video Statistics
Virtual reality has actually been around since the early 90s, but it has only been recently that tech has caught up to make it a cost-effective method of entertainment. VR has become extremely popular in gaming, sporting events, and more. Here are some stats about the state of virtual reality videos and virtual reality marketing.
- 78% of Americans Are Familiar With VR Content 54.
- Only 28% Were Aware of VR Devices in 2016 55
- 171 Million People Have VR Tech 54.
- The VR Market Will Reach $22.9 Billion By the End of 2020 54.
- That’s up from $2 billion in 2016.
- Goldman Sachs Predicts the VR Market Will Be Worth $35 Billion in 2025 56.
- China and the US Spend the Most on VR Technology 57.
- VR Will Generate $150 Billion in Revenue in 2020 55.
- 37 Million VR Headsets Will Be Sold in 2020 54.
- 42 Million Americans Use VR Every Month 54.
- 41% of Americans Would Try VR Given the Chance 55.
- 50% of Consumers Are More Likely to Buy VR Tech After Trying it Out First 55.
- 81% of Those Who Try VR Would Tell Their Friends About It 56.
- 44% of Those Interested in VR Are Between 18-35 55.
- 52% of VR Users Use VR Headset Peripherals 58.
- Gaming Accounts for 59% of VR Use 59.
- The Gaming Market Accounts for Half of All VR Software Sales 54.
- 77% of VR Users Want More Social Engagement 55.
- 41% Say of Business Leaders Say That Unfamiliarity of the Tech is the Largest Hurdle to VR Adoption 59.
- 22% of Business Leaders Say Cost Is a Major Factor Affecting VR Adoption 59.
- 52% of Companies Plan to Monetize VR Techn Via Subscriptions 59.
- Mobile VR Is Growing in Popularity 54.
- Millennials Are the Most Likely to Buy a VR System 54.
- There Are Over 250 VR Apps on the Google PlayStore 56.
- VR Ads Have a 29.8% Success Rate 56.
- Compared to 1.0% and 0.4% for Desktop
- 66% of Consumers Say They Want VR Shopping 56.
- 52% of Adults Say They Would Buy From a Brand That Has VR Over a Brand That Does Not 56.
- 360-degree Creatives Get 200% More Engagement Than Regular Photos 60.
- 360-degree Video Has a 46% Video Completion Rate 60.
- 360-degree Photos Have a 4 Times Higher Click-Through-Rate than Static Pictures 60.
- 90% of American Say 360-degree Video Is Better Than Normal Video 61.
- 360-Video Can Boost Total Earned Actions By 41% 62.
- 360-degree Video Has a 4.51$ CTR 61.
- 360-degree Video Can Boos Ad Purchases By 7% 63.
- 360-degree Video Ads Are 8% More Likely to Be Judged as Relevant 63.
- 360-degree Ads On Smartphones Have a 10% Purchase Lift Over Such Ads on PC 63.
- 98% of Viewers Think 360-degree Video Is More Exciting than Traditional Video 61.
- 41% of Consumers Like 360-degree Video Because It Gives Them a Way to “Demo” a Product 61.
- 60% of Consumers Want to See More Sports & Travel 360-degree Videos 61.
Augmented Reality (AR) Video Statistics
Augmented Reality involves enhancing normal video with digital and interactive features. Pokemon Go is a great example of an augmented reality game that has achieved massive success through the tech.
- 70% of People Aged 16-44 Are Familiar With AR 64.
- 60% of Americans Already Have Access to AR Tech Through Social Media 65.
- 46% of Americans Have an AR App But Don’t Realize It 65.
- 68.7 Million Use AR At Least Once a Month 58.
- The AR Market Will Reach $18 Billion by 2023 66.
- The AR Market Is Expected to Generate $70 Billion in Revenue by 2023 64.
- The Gaming Industry Is Expected to See the Most AR Growth 66.
- More Than 2.5 Billion AR Units Will Be Manufactured by 2023 64.
- Pokemon Go Generated $207 Million In Its First Month 64.
- Pokemon Go is largely credited with kicking off the recent AR craze.
- 81% of Companies Want to Invest More in AR 59.
- 59% of Companies Want to Monetize AR Using Subscriptions 59.
- 39% of Industry Leaders Say That User Unfamiliarity and Technical Issues Are the Largest Worries for Adopting AR 59.
- 42% of Business Leaders Agree That Companies Will Focus On Creating More Social Experiences with AR 59.
- 70% of Tech Leaders Think AR Will Surpass VR In Revenue 65.
- 54% of Businesses Lack the Understanding to Implement AR Tech 66.
- 88% of Mid-Size Companies Are Already Using AR Tech 64.
- There Are Over 2,000 AR Apps on the Apple Store 64.
- AR Software Spending Is Expected to Increase 121.8% from 2017-2022 65.
- There Are Currently 1,816 AR-Listed Companies in the US 65.
- Facebook Itself Has Acquired More Than 11 AR Companies Since 2014 65.
- 48% of Consumers Would Be More Likely to Shop Somewhere If They Had AR Services 65.
- 32% of Retailers Plan to Implement Some Form of AR in the Next 3 Years 65.
- 49% of Executives Think AR Would Decrease Ad Blocking 65.
- 42% of Companies Use AR to Enhance Customer Interactions 65.
- 40% Of Companies That Use AR Do So to Train Customers on How to 8use Products 65.
- 49% of IT Leaders Say The Best Benefit of AR Tech Is Providing Real Time Information 65.
- AR-Based Training Is Expected to Be a $6 Billion Industry by 2022 65.
- Consumer Spending on AR/VR Apps Was $3.5 Billion in 2018 66.
- 73% of Mobile AR Users Are Satisfied With Their Experience 67.
- 53% of Consumers Are Interested in Trying AR Within the Next Three Months 67.
- 71% of Shoppers Would Prefer to Shop With an AR Experience 67.
Conclusion
Video marketing is here to stay for good. If you are going to succeed in the marketing landscape, your business needs to be taking advantage of video marketing and all of its capabilities. Video marketing is a smart, cost-effective, and relevant way to reach a broad audience and generate a loyal brand following.
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