In general, internet video usage across the globe is very high. Improvements in mobile technology have made online video available practically all over the world. Video is one of the most popular informational resources and video platforms have sprouted vibrant communities.
Video Trends
- 85% of US Internet Users Watch Online Videos [1].
- Video Will Have an 83.1% Penetration Rate in the US in 2021 [1].
- Saudi Arabia Has the Highest Video Penetration Rates
- Over 95% of SA’s population watches online video on a regular basis [2].
- One-third of All Global Internet Traffic Is Video [3].
- 17,000 Hours of Video Travel Through Global IP Networks Every Minute [3].
- Millennials Watch The Most Online Video [3].
- 88% of People Watch Video At Least Once a Week [4].
- 58% of People Watch Video Every Day [4].
- 69% of Teens Watch Online Videos Every Day [5]
- 6 Out of 10 People Prefer Online Video to TV [4].
- Mobile Video Consumption Doubles Every Year
- Video consumption online has ballooned y 100% for the past 4 years [4].
- The Average Internet User Spends Over 6 Hours a Week Watching Video [2].
- Over Half of People Prefer Watching Their Favorite Shows Online [6].
- People Stay On Pages with Videos Almost 3 Times as Long [7].
- Average Video Retention Is 52% Across the Boards [8].
- Viewers Can Retain 95% More Information Through Video than Text [4].
- 92% of Mobile Users Share Videos With Others [9].
- 59% of Executive Say They Prefer to Consume Video of Text [10].
- 80% of Business-Related Video Views Are on Desktop [11].
- Latin American Has the Highest Demand for Video Content [12].
- 73% of People Prefer “Entertaining Videos” Online [12].
- The Average Business Has About 293 Libraries in Their Library [12].
- 92% of Consumers Watch Ad Video Without Sound [8].
- 52% of Consumers Rely on Closed Captioning for Videos [8].
Video in Social Media
Video is one of the biggest traffic-drives on social media. Virtually every notable social media platform incorporates some kind of video viewing and social media videos generally have high visibility and are extremely popular.
YouTube
- Youtube Is The Most Popular Social Media Video Platform [13].
- Youtube has over 1.9 billion monthly users.
- 8 in 10 18-49 Year Olds Use Youtube [13].
- 90% of 18-24 Year Olds Use Youtube [13].
- 50% of Those 75+ Use Youtube [12].
- Even the oldest segment of the US population has high YouTube participation rates.
- Youtube Has Over 80 Languages [13].
- Youtube Has Launched in Over 91 Countries [13].
- Only 15% of Youtube’s Traffic Comes from the US [14].
- And Only One-Third of YouTube’s Videos Are In English [14].
- 500 Hours of Video Are Uploaded to Youtube Every Minute [14].
- The Average Youtube Users Spend 11 Minutes per Day on the Platform [14].
- The Average User Visits 6 Pages Each Youtube Session [14].
- 7 in 10 Youtube Videos Are Viewed on Mobile [14].
- The Average Youtube User Spends 40 Minutes a Day Watching Videos on Mobile [8].
- YouTube Is Technically the World’s Second Largest Search Engine [15].
- Second only to Google itself.
- In 2016, YouTubers Watched 46,000 Years Worth of Content [15].
- 95% of the Most Watched YouTube Videos Are Music Videos [15].
- Over 500 Million People Watch Facebook Videos Every Day [16].
- 11% of Facebook Posts Are Video [17]
- Facebook Videos Generate 135% More Organic Traffic Than Images [16].
- Native Videos Generate More Traffic Then Linked Videos [16].
- The Ideal Facebook Video Is 45 Seconds to 1 Minute [16].
- 60% of Americans Watch Videos on Facebook [18].
- Mobile-Friendly Videos Have Higher Engagement [17].
- Most Facebook Videos Are Viewed Without Sound [17].
- Video Posts Have a 6.13% Average Engagement Rate [18].
- Mobile Facebook Video Has 27% Higher Brand Lift [18].
- Live Videos are Watched 3 times Longer [18].
- Square Videos Get More Engagement Than Landscape Videos [17].
- 81% of Business Prefer Facebook for Marketing Efforts [19].
- 82% of Twitter Users Watch Video on the Platform [3].
- 90% of Twitter Videos Are Viewed on Mobile [3].
- There Are 1.2 Billion Video Views Each Day on Twitter [20].
- Twitter Video Use Has Doubled in the Last 12 Month [20].
- Video Tweets Generate 10x More Engagement Than Text [20].
- Videos Are 6 Times More Likely to Be Retweeted [8].
- Videos With Less Text Get More Engagement than Videos With Lots of Text [20].
- The Third Most Popular Reason to Use Twitter Is to Watch Video [21].
- Video Use in Instagram Has Increased 80% Year-Over-year [22].
- 70% of Instagram Users Watch Videos on the Platform [22].
- Instagram Videos Generate 3 Times More Engagement That Photos [23].
- 50% of Businesses Post Videos in Stories [23].
- Instagram Stories Are 9 Times More Popular Than Snapchat Stories [23].
- 5 Million Videos Were Posted 24 Hours After Stories Were Introduced [23].
- 72% of Users Buy Products After Seeing a Video on the Platform [19].
- 75% of Users Take Some Action After Seeing a Branded Video [19].
- 65% of Ad Impressions on Instagram Come From Video [19].
- 51% of Marketers Use Linked In for Video Campaigns [19].
- LinkedIn is the Most Popular Social Media Site for Sharing Business Related Content [4].
- LinkedIn Video Campaigns Have an 82% View Rate [4].
- In that sense, LinkedIn is one of the best platforms for video marketing campaigns.
- Though Only 20% of Marketers Say LinkedIn Is the Best for Video Marketing [10].
- Video on LinkedIn Generates 5 Times More Engagement Than Other Kinds of Posts [19].
- 80% of LinkedIn Videos Are Viewed Without Sound [9].
- Silent Videos Are 70% More Likely to Be Watched All the Way Through [9].
- Articles Without Video Do Better On LinkedIn Compared to Articles With Video (Drummond-Butt, Shandia. “31 New Video Marketing Statistics to Fuel Your Strategy in 2020.” IMPACT, 20 Dec. 2019, www.impactbnd.com/blog/new-video-marketing-statistics.)).
- LinkedIn is one of the few platforms where this is true.
- Videos Are Shared 20 Times More Than Other Types of Content [10].
- Users Spend 3x More Time Viewing Videos Than Viewing Static Content on LinkedIn [10].
Snapchat
- Snapchat Has Over 200 Million Daily Active Users [24].
- 86 Million Snapchat Users Have Another Social Media Account [24].
- 53% of Snapchat’s User Base Is 18-24 Years Old [24].
- 3.5 Billion Snaps Are Sent Each Day [25].
- There Are 14 Billion Video Views Every Day On Snapchat [24].
- The Average User Opens the App 30 Times a Day [24].
- 400 Million Snapchat Stories Are Made Every Day [24].
- Nearly Half of Snapchat Users Watch Discover Videos on a Daily Basis [26].
- 4 in 10 Snapchat Users Say They Have Discovered Products through an Influencer or Branded Video on the Platform [26].
- Snapchat Had a Total Revenue of $1.2 Billion in 2018 [25].
- Snap Ads Can Be Bought for $3,000 a Month [25].
- Users Play With Sponsored Lens for About 20 Seconds at a Time [25].
Video Marketing Statistics
Video has quickly proven itself to be one of the most effective kinds of marketing campaigns. Videos can generate much higher engagement and conversion rates than just text or images, and the majority of businesses either have already or are beginning to incorporate video strategies into their marketing campaigns.
- 54% of Consumers Want to See More Video In Brand Ads [2].
- 87% of Marketers User Video for Their Campaigns [2].
- 71% of B2B Marketers User Video [8].
- 66% of B2C Marketers Use Video [8].
- 88% of Marketers Say They Are Satisfied With ROI on Video Campaigns [2].
- 52% of Marketers Say Video Campaigns Have the Highest ROI [7].
- Video Marketing Can Generate 66% More Leads [2].
- 92% of Marketers Say Video Is Part of Their Market Strategy [5].
- 10% of Companies Say They Don’t Have Time or Resources to Create and Market Video Content [27].
- Websites With Video Are 53 Times More Likely to Reach the Front Page of Google [7].
- 50% of People Research Products With Video Before Buying [7].
- 96% of Marketers Spend Some Amount on Video [9].
- Marketing Videos Can Generate 300% More Traffic [7].
- 25% of Companies Publish Videos Every Week [7].
- Videos Under 2 Minutes Get the Most Engagement [7].
- 66% of Video Ads Are 30 Seconds Long [5]
- 33% of Viewers Stop Watching a Video After 30 Seconds [7].
- 25% of People Will Watch a 20 Minute Video [8].
- Video Marketing Budgets Are Increasing 15% Year Over Year [28].
- Media and Entertainment Have Spent the Most on Video Marketing [28].
- 78% of Direct-to-Consumer (B2C) Brands Plan to Increase Digital Ad Spending in the Next 12 Years [28].
- 70% of Video Marketers Use Influences [28].
- Emails With the Word “Video” in the Subject Line Are Opened 7% More [4].
- Personalized Videos Have Higher Retention Rates [9].
- 30% of Mobile Shoppers Say Video Helps Them Discover New Products [29].
- 80% of Marketers Say Video Increase Dwell Time on Their Sites [9].
- 84% of Marketers Think Video Editing Skills Are IMportant for New Hires [9].
- 52% of Small Businesses Outsource Some Parts of Video Production [9].
- Tech and Professional Services Companies Make the Most Videos [9].
- 85% of Companies Use Some Type of Video Analytics [11].
- 43% of Companies Use Advanced Video Analytics [11].
- If a Business Makes 50+ Videos a Year, They Are More Likely to Use Video Analytics [12].
- Almost 100% of Marketers Agree They Will Continue to Use Video Marketing [9].
- 93% of Businesses Will Get a New Customer From Posting a Video [4].
- 66% of Qualified Leads Come Through Video [4].
- Companies That Use Video Experience 45% More Revenue Growth [4].
- 46% of Users Will Take Some Action After Seeing a Video Add [4].
- Entertaining Videos Can Increase Purchasing Intent By 97% [4].
- Landing Page Videos Increase Conversion By 80% [4].
- 65% of Users Will Skip a Video Ad As Soon As Possible [4].
- 55% of Shoppers Will Look Up Videos About a Product in a Physical Store [8].
- 75% of Consumers Won’t Buy a Product if the Voiceover Annoys Them [8].
- 83% of Consumers Prefer a Chatty Friendly Tone in Videos [8].
- 42% of Consumers Want Brand Videos to Reflect Their Interests [5].
- 43% of Consumers Want Interactive Videos [5].
- 12$ of Consumers Say They Want Videos to Use Personal Info [5].
Live Video Statistics
Live video, otherwise known as “streaming”, is a particularly potent form of marketing and advertising. The personal and intimate nature of live streams reaches consumers and can better retain their focus and engagement. Live video also opens up the possibility for real-time consumer interaction, similar to live chat for the text sphere.
- Two-thirds of All Internet Traffic is from Streaming [30].
- YouTube is The Most Popular Livestream Platform [31].
- Video Streaming Rose by 72.4% Between 2018 and 2019 [32]
- 42% of Americans Have Watched Livestream Content [31].
- Compared to only 25% in 2017.
- 63% of People Between 18-34 Watch Livestream Content Regularly [32].
- Most People Prefer Watching Live Content on Mobile [32].
- 43% of Viewers Watch Livestream for Compelling Content [32].
- 67% of Viewers Say That Video Quality is the Most Important Feature of Livestream [32].
- 2.6% of Livestreams Fail When Starting [32].
- Livestream Failures Are Down 33% Year-Over-Year [32].
- Videos With More Than a 2 Second Start Up Have Higher Abandonment Rates [32].
- Streaming is Expected to Be Worth $70 Billion by 2021 [30].
- 80% of Brand Followers Would Rather Watch a Livestream Than Read a Blog Piece [30].
- 82% Prefer a Livestream to a Social Media Post [31].
- 87% Would Watch Live Content for more Behind The Scenes Access [31].
- 45% of Consumers Would Pay for Exclusive Live Video Access [30].
- 44% Watch Less TV Because of Livestreaming [31].
- Live Video Views Increase 65% from 2017-2018 [31]
- 96% of Browsers Support H.264 Livestream Encoding [32]
- 5G Networks Will Allow for 100 Times Faster Speeds for Streaming [32].
- 52% of Marketers Used Live Video in 2019 [8].
- 55% of Enterprise Use Live Video for Company Broadcasts [32].
- 53% of Companies User Live Video at Least Once a Week [32].
- 65% of Companies Livestream to Multiple Locations [32].
- 60% of Viewer Perform Searchers While Watching Livestreams [32].
- 76.5% of Marketing Departments See Results With Live Video [32].
Brand Video Statistics
- Branded Videos Get 41% More Traffic Than non-Branded Videos [33].
- Branded Videos on FB Have a 135% Greater Reach Than Organic Photos [33].
- Branded Video in Email Has a 200%0-300% Higher Click Rate [33].
- Most Consumers See Branded Videos As Ads [34].
- Top Ranked Branded Videos aRe About 3 Minutes Long [34].
Product Demo Video Statistics
- 50% of Consumers Are Afraid a Product Won’t Look or Function Like it Does in Descriptions [35].
- Product demo videos can alleviate this concern.
- 33% of People Would Prefer to Learn About a Product from Video [36].
- Online Shoppers Who Watch Product Videos Are 1.8x More Likely to Buy Something Than non-Viewers [37].
- Stores That Allow Product Demos Can Sell 650% More Units Than Non-Demo Stores [38].
Event Video Statistics
Events like conferences and showcases are a great way to build brand awareness. Your business needs to have a unique presentation if they are going to be noticed at an exhibition even with 350 other exhibitionists there. Event videos can draw attention your way and increase engagement at events.
- 96% of Event Planners Will Use Livestream at Their Events This Year [39].
- Viewer Spend 8 Time Watching Live Event Videos Than Recorded Videos [39].
- 2 Out of 3 Viewers Would Buy a Ticket to an Event After Watching Live Video From It [39].
- 87% of Event Planners Intend to Use AR at Their Events [39].
- 88% Plan to Use VR at Their Events [39].
- 83% of Event Creators Use an Event App With Video Capability [39].
- 79% of Event Planners Use Video as Part of Their B2B Marketing Efforts [40].
- 62% Say That Video Is an Effective Tactic for B2B Marketing Efforts [40].
- 65% of Event Planners Think The Demand For Experiential Video Content Is Rising [40].
Expert Interviews Video Statistics
Expert interviews or influencer videos are a good way to build brand reputation and reliability. Consumers like to see that their choice lines up with those of experts, and experts can give a view of products people would not normally be able to get.
- 84% of Companies Are Working on Influencer Campaigns [40].
- 81% of Marketers Say Influencer Engagement Is Effective [40].
- 94% of Companies Would Consider Working With an Influencer [40].
- 63% of Marketers Plan to Increase Their Influencer Budgets in the Next Year [41].
- But About 33% Say They Lack the Time or Funds to Do So [40].
- Every 1\$ Spent on Influencer Marketing Generates \$5.20 in Revenue [41].
- 61% of Marketers Say Finding Relevant Influences/Experts Is Difficult [41].
- 54% of Influencers Say Respect Is the Most Important Thing When Working With a Brand [41].
- 75% of Marketers Say Overall Traffic Is the Most Important Factor When Picking an Influencer [41].
- Instagram Is the Most Popular Platform For Influencer Marketing Videos [41].
- 40% of People Say They Have Bought Something After It Was Retweeted By an Influencer [41].
- 70% of Teenagers Say They Relate to YoutTube Content Creators Than Traditional Celebrities [41].
- 49% of Consumers Depend on Influencer Recommendations [42].
- 22% of Marketers Say Influencer Marketing Is the Most Cost-Efficient MEthod of Gaining New Customers [42].
Explainer Video Statistics
Explainer videos are essentially educational videos that teach you how to use some products or features. Thes short clips take complex ideas and transform them into an easily digestible format for non-specialized audiences.
- 96% of People Say They Have Watched an Explainer Video to Learn More About a Product or Service [43].
- Only15% of People Prefer a Text-Based Article to an Explainer Video [43].
- 63% of Consumers Prefer Shorter Explainer Videos [43].
- 36% of Consumers Want More Videos From Explainers [4].
- 43% of Companies That Use Video Have an Explainer Video on Their Homepage [43].
- 83% of Businesses Say Their Home Page Explainer Video is Effective [44].
- Consumers are 766% More Likely to Buy Something After Watching an Explainer Video [44].
- 76% of Marketers Say Explainer Video Help Drive Sales [44].
- 80% Say Explainer Videos Increase Site Dwell Times [44].
- 36% of Businesses Say Explainer Videos Reduces Support Queries [43].
- 64% of Businesses Say Explainer Videos Directly Increase Sales [43].
- Explainer Videos Can Also Help Google Rankings [45].
- 65% of Consumers Would Share an Explainer Video if They Found it Helpful [43].
- How-To Explainer Videos Account for 32% of Viral Videos [46].
Animated Video Statistics
Animation videos are a great way for companies to produce driving and engaging content that resonates with consumers. Animated videos are a perfect way for a brand or business to establish their unique style and image while presenting vibrant and interesting content.
- 61% of Consumers Encounter Animated Videos weekly [47].
- Animated Explainer Videos Can Increase Conversions by 20% [48].
- Animated Videos Have Greater Engagement [48].
- Animated Videos Decrease Bounce Rates [48].
- 52% of Marketers Think Animated Videos Have the Highest ROI [46].
- The Typical Animated Video is Between 30 Seconds and 2 Minutes Long [46].
- 52% of Companies that Make Animated Videos work With an Animation Studio [47].
Customer Testimonial Video Statistics
In general, consumers like seeing feedback from other customers. Customer testimonials in the form of reviews, word-of-mouth, or videos are a great way to increase brand trust. Customer testimonials give consumers a more accurate description of something than official product descriptions can.
- 92% of Consumers Read Reviews Before Buying Products [49].
- 72% of Consumers Say Positive Testimonials increase Brand Trust [49].
- 88% of Consumers Say Testimonials Make Them More Likely to Buy [50].
- 97% of B2B Customers Say Testimonials Are the Most Reliable Type of Content [49].
- 40% of Consumers Form an Opinion After Reading 3 Reviews [51].
- Star Rating is the No. 1 Criteria for Consumers to Make Judgement About a Business [51].
- 79% of Consumers Have Watched a Video Testimonial about a Product or Service [52].
- 4 Times More Customers Prefer to Watch a Video Testimonial Than Read a Text Review [53].
- 2 Out of 3 People Are More Likely to Buy After Watching a Video Testimonial [52].
- 37% Believe Video Testimonials Are More Reliable Than Business Pitches [52].
- 47% Sya Video Testimonials Are Preferable Because They Show how a Product or Service Works [52].
- Video Testimonial Can Increase Conversion Rates By 34% [52].
360° & Virtual Reality Video Statistics
Virtual reality has actually been around since the early 90s, but it has only been recently that tech has caught up to make it a cost-effective method of entertainment. VR has become extremely popular in gaming, sporting events, and more. Here are some stats about the state of virtual reality videos and virtual reality marketing.
- 78% of Americans Are Familiar With VR Content [54].
- Only 28% Were Aware of VR Devices in 2016 [55]
- 171 Million People Have VR Tech [54].
- The VR Market Will Reach $22.9 Billion By the End of 2020 [54].
- That’s up from $2 billion in 2016.
- Goldman Sachs Predicts the VR Market Will Be Worth $35 Billion in 2025 [56].
- China and the US Spend the Most on VR Technology [57].
- VR Will Generate $150 Billion in Revenue in 2020 [55].
- 37 Million VR Headsets Will Be Sold in 2020 [54].
- 42 Million Americans Use VR Every Month [54].
- 41% of Americans Would Try VR Given the Chance [55].
- 50% of Consumers Are More Likely to Buy VR Tech After Trying it Out First [55].
- 81% of Those Who Try VR Would Tell Their Friends About It [56].
- 44% of Those Interested in VR Are Between 18-35 [55].
- 52% of VR Users Use VR Headset Peripherals [58].
- Gaming Accounts for 59% of VR Use [59].
- The Gaming Market Accounts for Half of All VR Software Sales [54].
- 77% of VR Users Want More Social Engagement [55].
- 41% Say of Business Leaders Say That Unfamiliarity of the Tech is the Largest Hurdle to VR Adoption [59].
- 22% of Business Leaders Say Cost Is a Major Factor Affecting VR Adoption [59].
- 52% of Companies Plan to Monetize VR Techn Via Subscriptions [59].
- Mobile VR Is Growing in Popularity [54].
- Millennials Are the Most Likely to Buy a VR System [54].
- There Are Over 250 VR Apps on the Google PlayStore [56].
- VR Ads Have a 29.8% Success Rate [56].
- Compared to 1.0% and 0.4% for Desktop
- 66% of Consumers Say They Want VR Shopping [56].
- 52% of Adults Say They Would Buy From a Brand That Has VR Over a Brand That Does Not [56].
- 360-degree Creatives Get 200% More Engagement Than Regular Photos [60].
- 360-degree Video Has a 46% Video Completion Rate [60].
- 360-degree Photos Have a 4 Times Higher Click-Through-Rate than Static Pictures [60].
- 90% of American Say 360-degree Video Is Better Than Normal Video [61].
- 360-Video Can Boost Total Earned Actions By 41% [62].
- 360-degree Video Has a 4.51$ CTR [61].
- 360-degree Video Can Boos Ad Purchases By 7% [63].
- 360-degree Video Ads Are 8% More Likely to Be Judged as Relevant [63].
- 360-degree Ads On Smartphones Have a 10% Purchase Lift Over Such Ads on PC [63].
- 98% of Viewers Think 360-degree Video Is More Exciting than Traditional Video [61].
- 41% of Consumers Like 360-degree Video Because It Gives Them a Way to “Demo” a Product [61].
- 60% of Consumers Want to See More Sports & Travel 360-degree Videos [61].
Augmented Reality (AR) Video Statistics
Augmented Reality involves enhancing normal video with digital and interactive features. Pokemon Go is a great example of an augmented reality game that has achieved massive success through the tech.
- 70% of People Aged 16-44 Are Familiar With AR [64].
- 60% of Americans Already Have Access to AR Tech Through Social Media [65].
- 46% of Americans Have an AR App But Don’t Realize It [65].
- 68.7 Million Use AR At Least Once a Month [58].
- The AR Market Will Reach $18 Billion by 2023 [66].
- The AR Market Is Expected to Generate $70 Billion in Revenue by 2023 [64].
- The Gaming Industry Is Expected to See the Most AR Growth [66].
- More Than 2.5 Billion AR Units Will Be Manufactured by 2023 [64].
- Pokemon Go Generated $207 Million In Its First Month [64].
- Pokemon Go is largely credited with kicking off the recent AR craze.
- 81% of Companies Want to Invest More in AR [59].
- 59% of Companies Want to Monetize AR Using Subscriptions [59].
- 39% of Industry Leaders Say That User Unfamiliarity and Technical Issues Are the Largest Worries for Adopting AR [59].
- 42% of Business Leaders Agree That Companies Will Focus On Creating More Social Experiences with AR [59].
- 70% of Tech Leaders Think AR Will Surpass VR In Revenue [65].
- 54% of Businesses Lack the Understanding to Implement AR Tech [66].
- 88% of Mid-Size Companies Are Already Using AR Tech [64].
- There Are Over 2,000 AR Apps on the Apple Store [64].
- AR Software Spending Is Expected to Increase 121.8% from 2017-2022 [65].
- There Are Currently 1,816 AR-Listed Companies in the US [65].
- Facebook Itself Has Acquired More Than 11 AR Companies Since 2014 [65].
- 48% of Consumers Would Be More Likely to Shop Somewhere If They Had AR Services [65].
- 32% of Retailers Plan to Implement Some Form of AR in the Next 3 Years [65].
- 49% of Executives Think AR Would Decrease Ad Blocking [65].
- 42% of Companies Use AR to Enhance Customer Interactions [65].
- 40% Of Companies That Use AR Do So to Train Customers on How to 8use Products [65].
- 49% of IT Leaders Say The Best Benefit of AR Tech Is Providing Real Time Information [65].
- AR-Based Training Is Expected to Be a $6 Billion Industry by 2022 [65].
- Consumer Spending on AR/VR Apps Was $3.5 Billion in 2018 [66].
- 73% of Mobile AR Users Are Satisfied With Their Experience [67].
- 53% of Consumers Are Interested in Trying AR Within the Next Three Months [67].
- 71% of Shoppers Would Prefer to Shop With an AR Experience [67].
Conclusion
Video marketing is here to stay for good. If you are going to succeed in the marketing landscape, your business needs to be taking advantage of video marketing and all of its capabilities. Video marketing is a smart, cost-effective, and relevant way to reach a broad audience and generate a loyal brand following.
- Gordon, Kyle. “Topic: Online Video Usage in the United States.” Statista, 30 Sept. 2019, www.statista.com/topics/1137/online-video/. [↑] [↑]
- Mohsin, Maryam. “10 Video Marketing Statistics for 2020 [May 2020].” Oberlo, 1 May 2020, www.oberlo.com/blog/video-marketing-statistics. [↑] [↑] [↑] [↑] [↑] [↑]
- Lister, Mary. “37 Staggering Video Marketing Statistics for 2018.” WordStream, 7 Feb. 2020, www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics. [↑] [↑] [↑] [↑] [↑]
- Ahmad, Irfan. “Video Marketing Statistics for 2020 [Infographic].” Social Media Today, 30 Oct. 2019, www.socialmediatoday.com/news/video-marketing-statistics-for-2020-infographic/566099/. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- Chaffey, Dave. “Video Marketing Statistics to Know for 2020.” Smart Insights, 11 Feb. 2020, www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/. [↑] [↑] [↑] [↑] [↑] [↑]
- “Online Video Consumption Statistics.” Millennial Studios, 20 Jan. 2020, millennialstudios.co.uk/blog/online-video-consumption-statistics/. [↑]
- “55 Video Marketing Statistics For 2020.” Biteable, 14 Apr. 2020, biteable.com/blog/video-marketing-statistics/. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- Santora, Jacinda. “Video Marketing Statistics: What You Must Know for 2020.” OptinMonster, 24 Jan. 2020, optinmonster.com/video-marketing-statistics-what-you-must-know/. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- Nizam, Alexa. “67 Video Marketing Stats You Need to Know for 2020.” Lemonlight, 7 Nov. 2019, www.lemonlight.com/blog/67-video-marketing-stats-you-need-to-know-for-2020/. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- Osman, Maddy. “Mind-Blowing LinkedIn Statistics and Facts (2020).” Kinsta Managed WordPress Hosting, 10 Apr. 2020, kinsta.com/blog/linkedin-statistics/. [↑] [↑] [↑] [↑]
- Walters, Kendall. “2020 Video in Business Bench Marks [Infographic] Vidyard.” Vidyard, 26 June 2019, www.vidyard.com/blog/2019-video-in-business-benchmarks-infographic/. [↑] [↑] [↑]
- Kolowich, Lindsay. “16 Video Marketing Statistics to Inform Your 2020 Strategy [Infographic].” HubSpot Blog, 25 Feb. 2020, blog.hubspot.com/marketing/video-marketing-statistics?_ga=2.188363944.1059475903.1572468304-1721815625.1570206708&__hstc=191818549.07adc6c418878e1c10960a5ea9e1df05.1588258445811.1588258445811.1588258445812.1&__hssc=191818549.1.1588258445810&__hsfp=2920323932. [↑] [↑] [↑] [↑] [↑]
- Smith, Kit. “57 Fascinating and Incredible YouTube Statistics.” Brandwatch, 21 Feb. 2020, www.brandwatch.com/blog/youtube-stats/. [↑] [↑] [↑] [↑] [↑]
- Cooper, Paige. “23 YouTube Statistics That Matter to Marketers in 2020.” Hootsuite Social Media Management, 13 Dec. 2019, blog.hootsuite.com/youtube-stats-marketers/. [↑] [↑] [↑] [↑] [↑] [↑]
- Chi, Clifford. “51 YouTube Stats Every Video Marketer Should Know in 2019.” HubSpot Blog, 2019, blog.hubspot.com/marketing/youtube-stats. [↑] [↑] [↑]
- Bencomo, Juan. “10 Key Facebook Video Marketing Statistics You Need to Know In 2019.” Yum Yum Videos, 21 Feb. 2020, www.yumyumvideos.com/2019-facebook-stats/. [↑] [↑] [↑] [↑]
- Aboulhosn, Sarah. “18 Facebook Statistics Every Marketer Should Know in 2020.” Sprout Social, 14 May 2020, sproutsocial.com/insights/facebook-stats-for-marketers/. [↑] [↑] [↑] [↑]
- Newberry, Christina. “33 Facebook Stats Marketers That Matter to Marketers in 2020.” Hootsuite Social Media Management, 17 Dec. 2019, blog.hootsuite.com/facebook-statistics/#video. [↑] [↑] [↑] [↑]
- Drummond-Butt, Shandia. “31 New Video Marketing Statistics to Fuel Your Strategy in 2020.” IMPACT, 20 Dec. 2019, www.impactbnd.com/blog/new-video-marketing-statistics. [↑] [↑] [↑] [↑] [↑] [↑]
- Alton, Liz. “How Video Is Reshaping Digital Advertising.” Twitter, Twitter, 2020, business.twitter.com/en/blog/how-video-is-reshaping-digital-advertising.html. [↑] [↑] [↑] [↑]
- Whitney, Margot. “40 Twitter Statistics Marketers Need to Know in 2020.” WordStream, 14 Apr. 2020, www.wordstream.com/blog/ws/2020/04/14/twitter-statistics. [↑]
- Bencomo, Juan. “10 Instagram Video Marketing Statistics You Need to Know.” Yum Yum Videos, 6 Apr. 2020, www.yumyumvideos.com/instagram-statistics-2019/. [↑] [↑]
- “Instagram Video Statistics: 10 Instagram Video & Stories Stats.” Mediakix, 3 Jan. 2019, mediakix.com/blog/instagram-video-statistics-marketers-should-know/. [↑] [↑] [↑] [↑]
- Spiegel, Even. “Snapchat by the Numbers: Stats, Demographics & Fun Facts.” OmniCore, 7 Feb. 2020, www.omnicoreagency.com/snapchat-statistics/. [↑] [↑] [↑] [↑] [↑] [↑]
- Iqbal, Mansoor. “Snapchat Revenue and Usage Statistics (2020).” Business of Apps, 24 Apr. 2020, www.businessofapps.com/data/snapchat-statistics/#3. [↑] [↑] [↑] [↑]
- Mohsin, Maryam. “10 Snapchat Statistics Everyone Should Know in 2020 [Infographic].” Oberlo, 16 Mar. 2020, www.oberlo.com/blog/snapchat-statistics#9_Snapchat_Discover_Feature. [↑] [↑]
- “16 Insane Explainer Video Stats To Show Your Boss.” Wyzowl, 2018, www.wyzowl.com/17-insane-explainer-video-stats-for-2016/. [↑]
- “Video Advertising Spend Report 2019.” IAB, 29 Apr. 2019, www.iab.com/insights/ad-spend-report-2019/. [↑] [↑] [↑] [↑]
- Nizam, Alexa. “67 Video Marketing Stats You Need to Know for 2020.” Lemonlight, 7 Nov. 2019, www.lemonlight.com/blog/67-video-marketing-stats-you-need-to-know-for-2020/ [↑]
- Clarke, Molly. “22 Live Streaming Statistics for B2B Marketers.” ZoomInfo, 15 Apr. 2020, blog.zoominfo.com/live-streaming-statistics/. [↑] [↑] [↑] [↑]
- Golum, Caroline. “Live Video Stats: What Consumers Want From Live Video.” Vimeo, 4 May 2020, livestream.com/blog/live-video-statistics-livestream. [↑] [↑] [↑] [↑] [↑] [↑]
- Wilbert, Max. “66 Must Know Live Streaming Statistics: Dacast Blog.” Dacast, 14 Feb. 2020, www.dacast.com/blog/66-must-know-live-streaming-statistics/. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- “Top 9 Stats Proving Why Every Brand Needs Video Marketing.” Sparkhouse, 27 Dec. 2019, thesparkhouse.com/top-9-stats-proving-every-brand-needs-video-marketing/. [↑] [↑] [↑]
- “Blurred Lines Between Branded Video Content and Ads.” Google, 2015, www.thinkwithgoogle.com/marketing-resources/content-marketing/youtube-insights-stats-data-trends-vol8/. [↑] [↑]
- “5 Stats That Prove Ecommerce Stores Need Video.” Wyzowl, 2019, www.wyzowl.com/5-stats-ecommerce-needs-video/. [↑]
- “5 Stats That Prove Ecommerce Stores Need Video.” Wyzowl, 2019, www.wyzowl.com/5-stats-ecommerce-needs-video/.).
- 69% of Consumers Think a Product Demo Would Help Them Make a Purchase Decision ((“5 Stats That Prove Ecommerce Stores Need Video.” Wyzowl, 2019, www.wyzowl.com/5-stats-ecommerce-needs-video/. [↑]
- Salce, Melissa. “Video Marketing Statistics You Should Know for 2019.” Inbound Marketing Agency, 10 Jan. 2019, www.responsiveinboundmarketing.com/blog/video-marketing-statistics-for-2019. [↑]
- Marketing, Field. “5 Reason Why You Need to Demo – Get Product Demonstrators.” Productions Plus, 28 June 2019, www.productions-plus.com/blog/marketing/product-demonstration/5-reasons-why-you-need-to-demo/. [↑]
- Higgins, Ronnie. “2019 Event Planning Industry Statistics: Eventbrite.” Eventbrite US Blog, 10 Dec. 2019, www.eventbrite.com/blog/event-statistics-ds00/. [↑] [↑] [↑] [↑] [↑] [↑]
- “100 Event Statistics (2020 Edition).” Event Manager Blog, EventMB, 13 Nov. 2019, www.eventmanagerblog.com/event-statistics. [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- “Influencer Marketing Stats: 80 Influencer Marketing Statistics for 2020.” Influencer Marketing Hub, 9 Jan. 2020, influencermarketinghub.com/influencer-marketing-statistics/. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- “20 Influencer Marketing Statistics That Will Surprise You.” Digital Marketing Institute, 15 Nov. 2019, digitalmarketinginstitute.com/en-us/blog/20-influencer-marketing-statistics-that-will-surprise-you. [↑] [↑]
- “90 Video Marketing Statistics For 2019 (New Data).” Wyzowl, 2019, www.wyzowl.com/video-marketing-statistics-2019/. [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- Kang, Jay. “Are Explainer Videos Effective?: Statistics and Explanation.” Top Explainer, 17 Jan. 2020, topexplainers.com/how-effective-are-explainer-videos-statistics-and-how-to-step-by-step/. [↑] [↑] [↑] [↑]
- “Animated Explainer Video – Video Animation Company.” HOUND STUDIO, 2020, hound-studio.com/explainer-videos. [↑]
- Pinge, Sandeep. “Top 10 Reasons Why Animated Videos Are Best For Your Marketing Strategy ⋆ Egg Marketing.” Egg Marketing, 11 Nov. 2019, www.eggmarketingpr.com/blog/top-10-reasons-why-animated-videos-are-best-for-your-marketing-strategy/. [↑] [↑] [↑]
- “Animation Video Marketing Stats – 2020 Survey Report • Stormy Studio.” Stormy Studio, 13 Apr. 2020, stormystudio.com/animation-video-marketing-stats-2020-survey-report/. [↑] [↑]
- Houston, Brandon. “Animated Explainer Video Style.” Switch Video, 17 Sept. 2018, www.switchvideo.com/animated-explainer-video-style/. [↑] [↑] [↑]
- “20 Impactful Statistics About Using Testimonials In Marketing.” Boast, 18 Feb. 2020, boast.io/20-statistics-about-using-testimonials-in-marketing/. [↑] [↑] [↑]
- “20 Impactful Statistics About Using Testimonials In Marketing.” Boast, 18 Feb. 2020, boast.io/20-statistics-about-using-testimonials-in-marketing/.).
- 91% of Millennial Trust Online Reviews As Much As Friends and Family ((“Influencer Marketing Stats: 80 Influencer Marketing Statistics for 2020.” Influencer Marketing Hub, 9 Jan. 2020, influencermarketinghub.com/influencer-marketing-statistics/. [↑]
- Shrestha, Khusbu. “50 Important Online Reviews Stats You Need to Know [Infographic].” Vendasta Blog, 27 Mar. 2019, www.vendasta.com/blog/50-stats-you-need-to-know-about-online-reviews. [↑] [↑]
- “30 Stats That Prove the Power of Testimonials!” Wyzowl, 2020, www.wyzowl.com/power-of-testimonials/#Testimonial_videos_are_preferable. [↑] [↑] [↑] [↑] [↑]
- Albright, Dann. “7 Reasons Video Testimonials Are the Highest Converting Tools of 2019.” Uscreen, 9 Mar. 2020, www.uscreen.tv/blog/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018/. [↑]
- Milijic, Marko. “29 Virtual Reality Statistics to Know in 2020.” Tech Jobs, 17 Feb. 2020, leftronic.com/virtual-reality-statistics/. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- Dempsey, Tricia. “38 Powerful Virtual Reality Statistics to Know in 2019.” G2, 25 Apr. 2019, learn.g2.com/virtual-reality-statistics. [↑] [↑] [↑] [↑] [↑] [↑]
- “Why Virtual Reality Matters to Marketing [INFOGRAPHIC].” WebFX Blog, 5 Dec. 2019, www.webfx.com/blog/marketing/why-virtual-reality-matters-to-marketing-infographic/. [↑] [↑] [↑] [↑] [↑] [↑]
- Gordon, Kyle. “Topic: Virtual Reality (VR).” Statista, Mar. 2020, www.statista.com/topics/2532/virtual-reality-vr/. [↑]
- Petrock, Victoria. “Virtual and Augmented Reality Users 2019.” EMarketer, Mar. 2019, www.emarketer.com/content/virtual-and-augmented-reality-users-2019. [↑] [↑]
- “INDUSTRY INSIGHTS INTO THE FUTURE OF AR/VR.” Https://Www.perkinscoie.com/Images/Content/1/8/v2/187785/2018-VR-AR-Survey-Digital.pdf, Perkins Coe, Mar. 2018. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- OmniVirt. “360° Video / VR Performance Statistics from 1000 Campaigns.” Medium, OmniVirt, 13 Nov. 2017, medium.com/omnivirt/360-video-vr-performance-statistics-from-1000-campaigns-2f7343ecfe13. [↑] [↑] [↑]
- Covarrubias, Cara. “[Free Infographic] Statistics on 360 Video Advertising and 360 Ad Units.” Advrtas, 17 Jan. 2019, advrtas.com/360-video-ads-better/. [↑] [↑] [↑] [↑] [↑]
- Loras, Sophie. “How Effective Is 360 Video Really?” ClickZ, 3 Oct. 2019, www.clickz.com/how-effective-is-360-video-really/103107/. [↑]
- Sweeney, Erica. “360 Video Ads Boost Purchase Intent by 7%, Study Finds.” Marketing Dive, 13 Mar. 2018, www.marketingdive.com/news/360-video-ads-boost-purchase-intent-by-7-study-finds/518957/. [↑] [↑] [↑]
- Seal, Alan. “Top 7 Augmented Reality Statistics for 2020 [ Use Cases].” Data Centers and Colocation Services, 23 Jan. 2020, www.vxchnge.com/blog/augmented-reality-statistics. [↑] [↑] [↑] [↑] [↑] [↑]
- Gilbert, Nestor. There Will Be More Users of AR than VR. The Former Will See Widespread Usage Not Only in Games Where It Is Cur. FinancesOnline.com, 4 May 2020, financesonline.com/augmented-reality-statistics/. [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑] [↑]
- Gordon, Kyle. “Topic: Augmented Reality (AR).” Statista, 9 Mar. 2020, www.statista.com/topics/3286/augmented-reality-ar/. [↑] [↑] [↑] [↑]
- Malik, Nyma. “35 Essential Augmented Reality Stats, Facts & Trends.” CitrusBits, 27 Aug. 2020, citrusbits.com/stats-and-facts-about-augmented-reality/. [↑] [↑] [↑]
Was this page helpful?
YesNo
