In general, internet video usage across the globe is very high. Improvements in mobile technology have made online video available practically all over the world. Video is one of the most popular informational resources and video platforms have sprouted vibrant communities.
Video Trends
- 85% of US Internet Users Watch Online Videos1.
- Video Will Have an 83.1% Penetration Rate in the US in 20211.
- Saudi Arabia Has the Highest Video Penetration Rates
- Over 95% of SA’s population watches online video on a regular basis2.
- One-third of All Global Internet Traffic Is Video3.
- 17,000 Hours of Video Travel Through Global IP Networks Every Minute3.
- Millennials Watch The Most Online Video3.
- 88% of People Watch Video At Least Once a Week4.
- 58% of People Watch Video Every Day4.
- 69% of Teens Watch Online Videos Every Day5
- 6 Out of 10 People Prefer Online Video to TV4.
- Mobile Video Consumption Doubles Every Year
- Video consumption online has ballooned y 100% for the past 4 years4.
- The Average Internet User Spends Over 6 Hours a Week Watching Video2.
- Over Half of People Prefer Watching Their Favorite Shows Online6.
- People Stay On Pages with Videos Almost 3 Times as Long7.
- Average Video Retention Is 52% Across the Boards8.
- Viewers Can Retain 95% More Information Through Video than Text4.
- 92% of Mobile Users Share Videos With Others9.
- 59% of Executive Say They Prefer to Consume Video of Text10.
- 80% of Business-Related Video Views Are on Desktop11.
- Latin American Has the Highest Demand for Video Content12.
- 73% of People Prefer “Entertaining Videos” Online12.
- The Average Business Has About 293 Libraries in Their Library12.
- 92% of Consumers Watch Ad Video Without Sound8.
- 52% of Consumers Rely on Closed Captioning for Videos8.
Video in Social Media
Video is one of the biggest traffic-drives on social media. Virtually every notable social media platform incorporates some kind of video viewing and social media videos generally have high visibility and are extremely popular.
YouTube
- Youtube Is The Most Popular Social Media Video Platform13.
- Youtube has over 1.9 billion monthly users.
- 8 in 10 18-49 Year Olds Use Youtube13.
- 90% of 18-24 Year Olds Use Youtube13.
- 50% of Those 75+ Use Youtube12.
- Even the oldest segment of the US population has high YouTube participation rates.
- Youtube Has Over 80 Languages13.
- Youtube Has Launched in Over 91 Countries13.
- Only 15% of Youtube’s Traffic Comes from the US14.
- And Only One-Third of YouTube’s Videos Are In English14.
- 500 Hours of Video Are Uploaded to Youtube Every Minute14.
- The Average Youtube Users Spend 11 Minutes per Day on the Platform14.
- The Average User Visits 6 Pages Each Youtube Session14.
- 7 in 10 Youtube Videos Are Viewed on Mobile14.
- The Average Youtube User Spends 40 Minutes a Day Watching Videos on Mobile8.
- YouTube Is Technically the World’s Second Largest Search Engine15.
- Second only to Google itself.
- In 2016, YouTubers Watched 46,000 Years Worth of Content15.
- 95% of the Most Watched YouTube Videos Are Music Videos15.
- Over 500 Million People Watch Facebook Videos Every Day16.
- 11% of Facebook Posts Are Video17
- Facebook Videos Generate 135% More Organic Traffic Than Images16.
- Native Videos Generate More Traffic Then Linked Videos16.
- The Ideal Facebook Video Is 45 Seconds to 1 Minute16.
- 60% of Americans Watch Videos on Facebook18.
- Mobile-Friendly Videos Have Higher Engagement17.
- Most Facebook Videos Are Viewed Without Sound17.
- Video Posts Have a 6.13% Average Engagement Rate18.
- Mobile Facebook Video Has 27% Higher Brand Lift18.
- Live Videos are Watched 3 times Longer18.
- Square Videos Get More Engagement Than Landscape Videos17.
- 81% of Business Prefer Facebook for Marketing Efforts19.
- 82% of Twitter Users Watch Video on the Platform3.
- 90% of Twitter Videos Are Viewed on Mobile3.
- There Are 1.2 Billion Video Views Each Day on Twitter20.
- Twitter Video Use Has Doubled in the Last 12 Month20.
- Video Tweets Generate 10x More Engagement Than Text20.
- Videos Are 6 Times More Likely to Be Retweeted8.
- Videos With Less Text Get More Engagement than Videos With Lots of Text20.
- The Third Most Popular Reason to Use Twitter Is to Watch Video21.
- Video Use in Instagram Has Increased 80% Year-Over-year22.
- 70% of Instagram Users Watch Videos on the Platform22.
- Instagram Videos Generate 3 Times More Engagement That Photos23.
- 50% of Businesses Post Videos in Stories23.
- Instagram Stories Are 9 Times More Popular Than Snapchat Stories23.
- 5 Million Videos Were Posted 24 Hours After Stories Were Introduced23.
- 72% of Users Buy Products After Seeing a Video on the Platform19.
- 75% of Users Take Some Action After Seeing a Branded Video19.
- 65% of Ad Impressions on Instagram Come From Video19.
- 51% of Marketers Use Linked In for Video Campaigns19.
- LinkedIn is the Most Popular Social Media Site for Sharing Business Related Content4.
- LinkedIn Video Campaigns Have an 82% View Rate4.
- In that sense, LinkedIn is one of the best platforms for video marketing campaigns.
- Though Only 20% of Marketers Say LinkedIn Is the Best for Video Marketing10.
- Video on LinkedIn Generates 5 Times More Engagement Than Other Kinds of Posts19.
- 80% of LinkedIn Videos Are Viewed Without Sound9.
- Silent Videos Are 70% More Likely to Be Watched All the Way Through9.
- Articles Without Video Do Better On LinkedIn Compared to Articles With Video (Drummond-Butt, Shandia. “31 New Video Marketing Statistics to Fuel Your Strategy in 2020.” IMPACT, 20 Dec. 2019, www.impactbnd.com/blog/new-video-marketing-statistics.)).
- LinkedIn is one of the few platforms where this is true.
- Videos Are Shared 20 Times More Than Other Types of Content10.
- Users Spend 3x More Time Viewing Videos Than Viewing Static Content on LinkedIn10.
Snapchat
- Snapchat Has Over 200 Million Daily Active Users24.
- 86 Million Snapchat Users Have Another Social Media Account24.
- 53% of Snapchat’s User Base Is 18-24 Years Old24.
- 3.5 Billion Snaps Are Sent Each Day25.
- There Are 14 Billion Video Views Every Day On Snapchat24.
- The Average User Opens the App 30 Times a Day24.
- 400 Million Snapchat Stories Are Made Every Day24.
- Nearly Half of Snapchat Users Watch Discover Videos on a Daily Basis26.
- 4 in 10 Snapchat Users Say They Have Discovered Products through an Influencer or Branded Video on the Platform26.
- Snapchat Had a Total Revenue of $1.2 Billion in 201825.
- Snap Ads Can Be Bought for $3,000 a Month25.
- Users Play With Sponsored Lens for About 20 Seconds at a Time25.
Video Marketing Statistics
Video has quickly proven itself to be one of the most effective kinds of marketing campaigns. Videos can generate much higher engagement and conversion rates than just text or images, and the majority of businesses either have already or are beginning to incorporate video strategies into their marketing campaigns.
- 54% of Consumers Want to See More Video In Brand Ads2.
- 87% of Marketers User Video for Their Campaigns2.
- 71% of B2B Marketers User Video8.
- 66% of B2C Marketers Use Video8.
- 88% of Marketers Say They Are Satisfied With ROI on Video Campaigns2.
- 52% of Marketers Say Video Campaigns Have the Highest ROI7.
- Video Marketing Can Generate 66% More Leads2.
- 92% of Marketers Say Video Is Part of Their Market Strategy5.
- 10% of Companies Say They Don’t Have Time or Resources to Create and Market Video Content27.
- Websites With Video Are 53 Times More Likely to Reach the Front Page of Google7.
- 50% of People Research Products With Video Before Buying7.
- 96% of Marketers Spend Some Amount on Video9.
- Marketing Videos Can Generate 300% More Traffic7.
- 25% of Companies Publish Videos Every Week7.
- Videos Under 2 Minutes Get the Most Engagement7.
- 66% of Video Ads Are 30 Seconds Long5
- 33% of Viewers Stop Watching a Video After 30 Seconds7.
- 25% of People Will Watch a 20 Minute Video8.
- Video Marketing Budgets Are Increasing 15% Year Over Year28.
- Media and Entertainment Have Spent the Most on Video Marketing28.
- 78% of Direct-to-Consumer (B2C) Brands Plan to Increase Digital Ad Spending in the Next 12 Years28.
- 70% of Video Marketers Use Influences28.
- Emails With the Word “Video” in the Subject Line Are Opened 7% More4.
- Personalized Videos Have Higher Retention Rates9.
- 30% of Mobile Shoppers Say Video Helps Them Discover New Products29.
- 80% of Marketers Say Video Increase Dwell Time on Their Sites9.
- 84% of Marketers Think Video Editing Skills Are IMportant for New Hires9.
- 52% of Small Businesses Outsource Some Parts of Video Production9.
- Tech and Professional Services Companies Make the Most Videos9.
- 85% of Companies Use Some Type of Video Analytics11.
- 43% of Companies Use Advanced Video Analytics11.
- If a Business Makes 50+ Videos a Year, They Are More Likely to Use Video Analytics12.
- Almost 100% of Marketers Agree They Will Continue to Use Video Marketing9.
- 93% of Businesses Will Get a New Customer From Posting a Video4.
- 66% of Qualified Leads Come Through Video4.
- Companies That Use Video Experience 45% More Revenue Growth4.
- 46% of Users Will Take Some Action After Seeing a Video Add4.
- Entertaining Videos Can Increase Purchasing Intent By 97%4.
- Landing Page Videos Increase Conversion By 80%4.
- 65% of Users Will Skip a Video Ad As Soon As Possible4.
- 55% of Shoppers Will Look Up Videos About a Product in a Physical Store8.
- 75% of Consumers Won’t Buy a Product if the Voiceover Annoys Them8.
- 83% of Consumers Prefer a Chatty Friendly Tone in Videos8.
- 42% of Consumers Want Brand Videos to Reflect Their Interests5.
- 43% of Consumers Want Interactive Videos5.
- 12$ of Consumers Say They Want Videos to Use Personal Info5.
Live Video Statistics
Live video, otherwise known as “streaming”, is a particularly potent form of marketing and advertising. The personal and intimate nature of live streams reaches consumers and can better retain their focus and engagement. Live video also opens up the possibility for real-time consumer interaction, similar to live chat for the text sphere.
- Two-thirds of All Internet Traffic is from Streaming30.
- YouTube is The Most Popular Livestream Platform31.
- Video Streaming Rose by 72.4% Between 2018 and 201932
- 42% of Americans Have Watched Livestream Content31.
- Compared to only 25% in 2017.
- 63% of People Between 18-34 Watch Livestream Content Regularly32.
- Most People Prefer Watching Live Content on Mobile32.
- 43% of Viewers Watch Livestream for Compelling Content32.
- 67% of Viewers Say That Video Quality is the Most Important Feature of Livestream32.
- 2.6% of Livestreams Fail When Starting32.
- Livestream Failures Are Down 33% Year-Over-Year32.
- Videos With More Than a 2 Second Start Up Have Higher Abandonment Rates32.
- Streaming is Expected to Be Worth $70 Billion by 202130.
- 80% of Brand Followers Would Rather Watch a Livestream Than Read a Blog Piece30.
- 82% Prefer a Livestream to a Social Media Post31.
- 87% Would Watch Live Content for more Behind The Scenes Access31.
- 45% of Consumers Would Pay for Exclusive Live Video Access30.
- 44% Watch Less TV Because of Livestreaming31.
- Live Video Views Increase 65% from 2017-201831
- 96% of Browsers Support H.264 Livestream Encoding32
- 5G Networks Will Allow for 100 Times Faster Speeds for Streaming32.
- 52% of Marketers Used Live Video in 20198.
- 55% of Enterprise Use Live Video for Company Broadcasts32.
- 53% of Companies User Live Video at Least Once a Week32.
- 65% of Companies Livestream to Multiple Locations32.
- 60% of Viewer Perform Searchers While Watching Livestreams32.
- 76.5% of Marketing Departments See Results With Live Video32.
Brand Video Statistics
Product Demo Video Statistics
- 50% of Consumers Are Afraid a Product Won’t Look or Function Like it Does in Descriptions35.
- Product demo videos can alleviate this concern.
- 33% of People Would Prefer to Learn About a Product from Video36.
- Online Shoppers Who Watch Product Videos Are 1.8x More Likely to Buy Something Than non-Viewers37.
- Stores That Allow Product Demos Can Sell 650% More Units Than Non-Demo Stores38.
Event Video Statistics
Events like conferences and showcases are a great way to build brand awareness. Your business needs to have a unique presentation if they are going to be noticed at an exhibition even with 350 other exhibitionists there. Event videos can draw attention your way and increase engagement at events.
- 96% of Event Planners Will Use Livestream at Their Events This Year39.
- Viewer Spend 8 Time Watching Live Event Videos Than Recorded Videos39.
- 2 Out of 3 Viewers Would Buy a Ticket to an Event After Watching Live Video From It39.
- 87% of Event Planners Intend to Use AR at Their Events39.
- 88% Plan to Use VR at Their Events39.
- 83% of Event Creators Use an Event App With Video Capability39.
- 79% of Event Planners Use Video as Part of Their B2B Marketing Efforts40.
- 62% Say That Video Is an Effective Tactic for B2B Marketing Efforts40.
- 65% of Event Planners Think The Demand For Experiential Video Content Is Rising40.
Expert Interviews Video Statistics
Expert interviews or influencer videos are a good way to build brand reputation and reliability. Consumers like to see that their choice lines up with those of experts, and experts can give a view of products people would not normally be able to get.
- 84% of Companies Are Working on Influencer Campaigns40.
- 81% of Marketers Say Influencer Engagement Is Effective40.
- 94% of Companies Would Consider Working With an Influencer40.
- 63% of Marketers Plan to Increase Their Influencer Budgets in the Next Year41.
- But About 33% Say They Lack the Time or Funds to Do So40.
- Every 1$ Spent on Influencer Marketing Generates $5.20 in Revenue41.
- 61% of Marketers Say Finding Relevant Influences/Experts Is Difficult41.
- 54% of Influencers Say Respect Is the Most Important Thing When Working With a Brand41.
- 75% of Marketers Say Overall Traffic Is the Most Important Factor When Picking an Influencer41.
- Instagram Is the Most Popular Platform For Influencer Marketing Videos41.
- 40% of People Say They Have Bought Something After It Was Retweeted By an Influencer41.
- 70% of Teenagers Say They Relate to YoutTube Content Creators Than Traditional Celebrities41.
- 49% of Consumers Depend on Influencer Recommendations42.
- 22% of Marketers Say Influencer Marketing Is the Most Cost-Efficient MEthod of Gaining New Customers42.
Explainer Video Statistics
Explainer videos are essentially educational videos that teach you how to use some products or features. Thes short clips take complex ideas and transform them into an easily digestible format for non-specialized audiences.
- 96% of People Say They Have Watched an Explainer Video to Learn More About a Product or Service43.
- Only15% of People Prefer a Text-Based Article to an Explainer Video43.
- 63% of Consumers Prefer Shorter Explainer Videos43.
- 36% of Consumers Want More Videos From Explainers4.
- 43% of Companies That Use Video Have an Explainer Video on Their Homepage43.
- 83% of Businesses Say Their Home Page Explainer Video is Effective44.
- Consumers are 766% More Likely to Buy Something After Watching an Explainer Video44.
- 76% of Marketers Say Explainer Video Help Drive Sales44.
- 80% Say Explainer Videos Increase Site Dwell Times44.
- 36% of Businesses Say Explainer Videos Reduces Support Queries43.
- 64% of Businesses Say Explainer Videos Directly Increase Sales43.
- Explainer Videos Can Also Help Google Rankings45.
- 65% of Consumers Would Share an Explainer Video if They Found it Helpful43.
- How-To Explainer Videos Account for 32% of Viral Videos46.
Animated Video Statistics
Animation videos are a great way for companies to produce driving and engaging content that resonates with consumers. Animated videos are a perfect way for a brand or business to establish their unique style and image while presenting vibrant and interesting content.
- 61% of Consumers Encounter Animated Videos weekly47.
- Animated Explainer Videos Can Increase Conversions by 20%48.
- Animated Videos Have Greater Engagement48.
- Animated Videos Decrease Bounce Rates48.
- 52% of Marketers Think Animated Videos Have the Highest ROI46.
- The Typical Animated Video is Between 30 Seconds and 2 Minutes Long46.
- 52% of Companies that Make Animated Videos work With an Animation Studio47.
Customer Testimonial Video Statistics
In general, consumers like seeing feedback from other customers. Customer testimonials in the form of reviews, word-of-mouth, or videos are a great way to increase brand trust. Customer testimonials give consumers a more accurate description of something than official product descriptions can.
- 92% of Consumers Read Reviews Before Buying Products49.
- 72% of Consumers Say Positive Testimonials increase Brand Trust49.
- 88% of Consumers Say Testimonials Make Them More Likely to Buy50.
- 97% of B2B Customers Say Testimonials Are the Most Reliable Type of Content49.
- 40% of Consumers Form an Opinion After Reading 3 Reviews51.
- Star Rating is the No. 1 Criteria for Consumers to Make Judgement About a Business51.
- 79% of Consumers Have Watched a Video Testimonial about a Product or Service52.
- 4 Times More Customers Prefer to Watch a Video Testimonial Than Read a Text Review53.
- 2 Out of 3 People Are More Likely to Buy After Watching a Video Testimonial52.
- 37% Believe Video Testimonials Are More Reliable Than Business Pitches52.
- 47% Sya Video Testimonials Are Preferable Because They Show how a Product or Service Works52.
- Video Testimonial Can Increase Conversion Rates By 34%52.
360° & Virtual Reality Video Statistics
Virtual reality has actually been around since the early 90s, but it has only been recently that tech has caught up to make it a cost-effective method of entertainment. VR has become extremely popular in gaming, sporting events, and more. Here are some stats about the state of virtual reality videos and virtual reality marketing.
- 78% of Americans Are Familiar With VR Content54.
- Only 28% Were Aware of VR Devices in 201655
- 171 Million People Have VR Tech54.
- The VR Market Will Reach $22.9 Billion By the End of 202054.
- That’s up from $2 billion in 2016.
- Goldman Sachs Predicts the VR Market Will Be Worth $35 Billion in 202556.
- China and the US Spend the Most on VR Technology57.
- VR Will Generate $150 Billion in Revenue in 202055.
- 37 Million VR Headsets Will Be Sold in 202054.
- 42 Million Americans Use VR Every Month54.
- 41% of Americans Would Try VR Given the Chance55.
- 50% of Consumers Are More Likely to Buy VR Tech After Trying it Out First55.
- 81% of Those Who Try VR Would Tell Their Friends About It56.
- 44% of Those Interested in VR Are Between 18-3555.
- 52% of VR Users Use VR Headset Peripherals58.
- Gaming Accounts for 59% of VR Use59.
- The Gaming Market Accounts for Half of All VR Software Sales54.
- 77% of VR Users Want More Social Engagement55.
- 41% Say of Business Leaders Say That Unfamiliarity of the Tech is the Largest Hurdle to VR Adoption59.
- 22% of Business Leaders Say Cost Is a Major Factor Affecting VR Adoption59.
- 52% of Companies Plan to Monetize VR Techn Via Subscriptions59.
- Mobile VR Is Growing in Popularity54.
- Millennials Are the Most Likely to Buy a VR System54.
- There Are Over 250 VR Apps on the Google PlayStore56.
- VR Ads Have a 29.8% Success Rate56.
- Compared to 1.0% and 0.4% for Desktop
- 66% of Consumers Say They Want VR Shopping56.
- 52% of Adults Say They Would Buy From a Brand That Has VR Over a Brand That Does Not56.
- 360-degree Creatives Get 200% More Engagement Than Regular Photos60.
- 360-degree Video Has a 46% Video Completion Rate60.
- 360-degree Photos Have a 4 Times Higher Click-Through-Rate than Static Pictures60.
- 90% of American Say 360-degree Video Is Better Than Normal Video61.
- 360-Video Can Boost Total Earned Actions By 41%62.
- 360-degree Video Has a 4.51$ CTR61.
- 360-degree Video Can Boos Ad Purchases By 7%63.
- 360-degree Video Ads Are 8% More Likely to Be Judged as Relevant63.
- 360-degree Ads On Smartphones Have a 10% Purchase Lift Over Such Ads on PC63.
- 98% of Viewers Think 360-degree Video Is More Exciting than Traditional Video61.
- 41% of Consumers Like 360-degree Video Because It Gives Them a Way to “Demo” a Product61.
- 60% of Consumers Want to See More Sports & Travel 360-degree Videos61.
Augmented Reality (AR) Video Statistics
Augmented Reality involves enhancing normal video with digital and interactive features. Pokemon Go is a great example of an augmented reality game that has achieved massive success through the tech.
- 70% of People Aged 16-44 Are Familiar With AR64.
- 60% of Americans Already Have Access to AR Tech Through Social Media65.
- 46% of Americans Have an AR App But Don’t Realize It65.
- 68.7 Million Use AR At Least Once a Month58.
- The AR Market Will Reach $18 Billion by 202366.
- The AR Market Is Expected to Generate $70 Billion in Revenue by 202364.
- The Gaming Industry Is Expected to See the Most AR Growth66.
- More Than 2.5 Billion AR Units Will Be Manufactured by 202364.
- Pokemon Go Generated $207 Million In Its First Month64.
- Pokemon Go is largely credited with kicking off the recent AR craze.
- 81% of Companies Want to Invest More in AR59.
- 59% of Companies Want to Monetize AR Using Subscriptions59.
- 39% of Industry Leaders Say That User Unfamiliarity and Technical Issues Are the Largest Worries for Adopting AR59.
- 42% of Business Leaders Agree That Companies Will Focus On Creating More Social Experiences with AR59.
- 70% of Tech Leaders Think AR Will Surpass VR In Revenue65.
- 54% of Businesses Lack the Understanding to Implement AR Tech66.
- 88% of Mid-Size Companies Are Already Using AR Tech64.
- There Are Over 2,000 AR Apps on the Apple Store64.
- AR Software Spending Is Expected to Increase 121.8% from 2017-202265.
- There Are Currently 1,816 AR-Listed Companies in the US65.
- Facebook Itself Has Acquired More Than 11 AR Companies Since 201465.
- 48% of Consumers Would Be More Likely to Shop Somewhere If They Had AR Services65.
- 32% of Retailers Plan to Implement Some Form of AR in the Next 3 Years65.
- 49% of Executives Think AR Would Decrease Ad Blocking65.
- 42% of Companies Use AR to Enhance Customer Interactions65.
- 40% Of Companies That Use AR Do So to Train Customers on How to 8use Products65.
- 49% of IT Leaders Say The Best Benefit of AR Tech Is Providing Real Time Information65.
- AR-Based Training Is Expected to Be a $6 Billion Industry by 202265.
- Consumer Spending on AR/VR Apps Was $3.5 Billion in 201866.
- 73% of Mobile AR Users Are Satisfied With Their Experience67.
- 53% of Consumers Are Interested in Trying AR Within the Next Three Months67.
- 71% of Shoppers Would Prefer to Shop With an AR Experience67.
Conclusion
Video marketing is here to stay for good. If you are going to succeed in the marketing landscape, your business needs to be taking advantage of video marketing and all of its capabilities. Video marketing is a smart, cost-effective, and relevant way to reach a broad audience and generate a loyal brand following.
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