What Is ClickFunnels? Is It Even Worth Using?

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ClickFunnels does so much that it can be difficult to decipher exactly what it’s for.

Put simply, it provides all the necessary tools to run, market, and manage an online business. What it doesn’t do is guarantee success. That’s down to how well you use its features.

Key Takeaways:

  • ClickFunnels is an all-in-one platform for digital marketers and business owners
  • Plans cost from $97/month for unlimited features
  • It’s suitable for beginners and experienced users

ClickFunnels Explained in a Nutshell

In its most basic sense, ClickFunnels is an all-in-one online marketing and CRM platform. It provides digital and e-commerce businesses with a wide selection of tools that support most areas of business management.

Although it has evolved over the years, its central feature remains funnel building, which guides customers toward a desired goal, such as purchasing a product or completing a lead form.

central feature remains

All its other features support the mechanics of a funnel, from taking payments and communicating with customers to collecting leads and creating the products themselves. 

However, if you aren’t interested in building funnels, it’s worth noting that the platform’s features can be used without requiring one. For example, you can build and sell a course without using a funnel.

Does It Cost a Lot?

Does It Cost a Lot?

Not especially. 

Given that pretty much all features are unlimited (and there are a lot of features), at $97 per month, ClickFunnels is quite affordable compared to similar platforms.

There are two plans. The only difference between them is the number of workspaces and team members you can have. Workspaces act like separate accounts, allowing you to set up multiple clients and keep their data separate.

Here’s an overview of the costs:

PlanMonthly costMonthly cost paid annuallyTotal annual costNumber of workspaces
Startup$97$81$9723
Pro$297$248$2,97610

Paying annually provides a 16% discount, and both plans have a 30-day money-back guarantee.

Who Should Use the Platform?

Who Should Use the Platform?

The platform is suitable for anyone seeking high-quality tools to manage and market their online business.

  • It’s particularly well-suited for businesses selling online services and digital products, such as courses and consulting. 
  • To a lesser degree, it’s also suitable for e-commerce

It’s relatively beginner-friendly, making it a good choice for newbies and those who are yet to launch their business. Plus, it’s scalable, so experienced individuals won’t outgrow it anytime soon.

It’s not suitable for larger marketing agencies. It doesn’t offer the depth of features that a large agency would require (such as phone marketing, prospecting, and SaaS options), and you’re limited to ten workspaces, which means you can only manage ten clients.

About the ClickFunnels Apps

About the ClickFunnels Apps

ClickFunnels works by dividing its functionality into apps, which you can add to your workspaces. Each app serves a specific purpose, like creating surveys or building courses.

The idea is that this keeps your interface neat and tidy without cluttering it with features you won’t use.

interface neat and tidy
App typePurpose
FunnelsBuild funnel workflows (you’ll find lots of prebuilt templates here)
ProductsKeep tabs on product listings and collections
CustomersBuild and manage contact lists, track orders, and payments
SiteBuild a full website, including a blog
Landing PagesCreates the different types of landing pages used in funnels
Survey WorkflowsSet up surveys and quizzes to gather audience insights and feedback
Countdown FunnelsA special funnel type that creates urgency using countdown timers
CoursesBuild and manage online courses and learning content
CommunitySet up a space for your audience to engage with each other
StoreCreate an e-commerce store for physical products
EmailRun fully automated email marketing campaigns
AutomationsDevelop fully automated workflows for marketing and admin tasks
Message HubA centralized space to read and respond to all incoming messages
AppointmentsSet up booking calendars, manage, and facilitate appointments
OpportunitiesCreate pipelines and track the customer journey
AnalyticsView all data in one place
Payments AITake payments and manage all transactions
DiscountsRun offers and promotions for products
FrameworksCreate prebuilt workspaces and sell them as an out-of-the-box solution
Affiliate CenterManage and track your affiliate programs
Conversions BoosterShow recent sales activity and live visitor counts to build trust
ShortlinksShorten website URLs and track performance

5 Benefits of Using ClickFunnels

1. All-In-One Platform

1. All-In-One Platform

The whole idea of ClickFunnels is that you can use it for everything, without requiring third-party integrations.

While integrations are available, it’s not necessary to use them to get the most out of the platform. 

For instance, you previously had to integrate with Stripe or PayPal to accept payments. Now, ClickFunnels has its own payment gateway, so there is no need to do this.

Besides being super convenient and less technical, it prevents you from having to pay for additional subscription fees (which can soon add up if you’re having to use multiple platforms).

2. Unlimited Features

2. Unlimited Features

Feature limits can be a massive pain. Typically, if you reach a limit, you have to upgrade your plan and pay a lot more for the privilege.

The fact that ClickFunnels has unlimited features on both plans makes life a lot easier. Not only can you create what you want, when you want, but it also gives you space to experiment and test out new ideas.

Really, the higher plan is only intended for when you take on more than three clients, so there’s absolutely no need to upgrade unless this happens.

3. Loads of Learning Resources

3. Loads of Learning Resources

ClickFunnels wants you to succeed. Besides the usual help center with platform guides and tutorials, there’s a whole bunch of other free resources you can take advantage of.

There are weekly live coaching sessions, a frameworks library, and the One Funnel Away challenge that helps you build and launch your first funnel.

setup guide

For platform newbies, you get a setup guide that you can tailor to your specific goal, whether it’s generating leads or selling digital or physical products. 

This is really handy for those who have never ventured onto the platform before because it teaches the right features in the right order.

Then, there’s also customer service, who are more than willing to help you out with anything you’re stuck on.

4. Reliable Features

4. Reliable Features

Previous iterations of ClickFunnels were notoriously buggy, but thankfully, the platform has ironed out most of its problems.

While there is the occasional quirk, for the most part, the platform is reliable and robust. Plus, the interface is pretty intuitive, with loads of prompts to guide you on what to do next.

In all, the user experience is decent.

5. Good for Physical and Digital Products

5. Good for Physical and Digital Products

ClickFunnels recently introduced proper e-commerce tools onto its platform. So, now it’s suitable for selling physical goods. The only caveat is that you do have to use a third-party shipping service to facilitate the sending of said goods.

However, it will still feel very basic for high-volume sellers. In this case, a dedicated platform like Shopify would be a much better option.

While I wouldn’t use it for e-commerce alone, ClickFunnels is a worthy choice if you plan to sell a mix of digital and physical products or a small number of physical products.

So, Is ClickFunnels Worth It?

ClickFunnels is by no means the best platform on the market, but it’s also light years away from being the worst. 

It offers a decent balance of functionality suitable for both beginners and experienced users, at a good price. I’d use it, and I’m pretty picky!

Keep in mind, though, that despite its claims, ClickFunnels is still just a tool and won’t guarantee your success. For that to happen, you have to use it in the right way, and that probably won’t happen overnight.

Frequently Asked Questions

ClickFunnels can be a great way to make money and contains everything you need to do so. However, ClickFunnels is just a tool—it’s how you use it that will determine your success.

Yes, ClickFunnels is beginner-friendly, and even the more complex tools like automation don’t take too long to learn. There are lots of resources and guides to help you get started, and customer service is always willing to help.

ClickFunnels offers an extensive range of features, making it ideal for scaling a business. However, large marketing agencies may find it restrictive, and those specializing in a specific area like e-commerce will be better off with a dedicated platform for the job.

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About Authors

  • Janette

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Nicole Marron

    Nicole Marron is an editor at SupplyGem. She brings over three years of editing expertise and a strong academic background to her role. Equipped with her High Level Proofreading Pro certification, Nicole has collaborated with numerous coaches, course creators, and authors to refine their messaging and amplify their impact. With her eye for detail and intuitive grasp of flow, Nicole elevates the clarity and effectiveness of the content she refines.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels.

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