ClickFunnels does so much that it can be difficult to decipher exactly what it’s for.
Put simply, it provides all the necessary tools to run, market, and manage an online business. What it doesn’t do is guarantee success. That’s down to how well you use its features.
Key Takeaways:
- ClickFunnels is an all-in-one platform for digital marketers and business owners
- Plans cost from $97/month for unlimited features
- It’s suitable for beginners and experienced users
ClickFunnels Explained in a Nutshell
In its most basic sense, ClickFunnels is an all-in-one online marketing and CRM platform. It provides digital and e-commerce businesses with a wide selection of tools that support most areas of business management.
Although it has evolved over the years, its central feature remains funnel building, which guides customers toward a desired goal, such as purchasing a product or completing a lead form.
All its other features support the mechanics of a funnel, from taking payments and communicating with customers to collecting leads and creating the products themselves.
However, if you aren’t interested in building funnels, it’s worth noting that the platform’s features can be used without requiring one. For example, you can build and sell a course without using a funnel.
Does It Cost a Lot?
Not especially.
Given that pretty much all features are unlimited (and there are a lot of features), at $97 per month, ClickFunnels is quite affordable compared to similar platforms.
There are two plans. The only difference between them is the number of workspaces and team members you can have. Workspaces act like separate accounts, allowing you to set up multiple clients and keep their data separate.
Here’s an overview of the costs:
| Plan | Monthly cost | Monthly cost paid annually | Total annual cost | Number of workspaces |
|---|---|---|---|---|
| Startup | $97 | $81 | $972 | 3 |
| Pro | $297 | $248 | $2,976 | 10 |
Paying annually provides a 16% discount, and both plans have a 30-day money-back guarantee.
Who Should Use the Platform?
The platform is suitable for anyone seeking high-quality tools to manage and market their online business.
- It’s particularly well-suited for businesses selling online services and digital products, such as courses and consulting.
- To a lesser degree, it’s also suitable for e-commerce.
It’s relatively beginner-friendly, making it a good choice for newbies and those who are yet to launch their business. Plus, it’s scalable, so experienced individuals won’t outgrow it anytime soon.
It’s not suitable for larger marketing agencies. It doesn’t offer the depth of features that a large agency would require (such as phone marketing, prospecting, and SaaS options), and you’re limited to ten workspaces, which means you can only manage ten clients.
About the ClickFunnels Apps
ClickFunnels works by dividing its functionality into apps, which you can add to your workspaces. Each app serves a specific purpose, like creating surveys or building courses.
The idea is that this keeps your interface neat and tidy without cluttering it with features you won’t use.
| App type | Purpose |
|---|---|
| Funnels | Build funnel workflows (you’ll find lots of prebuilt templates here) |
| Products | Keep tabs on product listings and collections |
| Customers | Build and manage contact lists, track orders, and payments |
| Site | Build a full website, including a blog |
| Landing Pages | Creates the different types of landing pages used in funnels |
| Survey Workflows | Set up surveys and quizzes to gather audience insights and feedback |
| Countdown Funnels | A special funnel type that creates urgency using countdown timers |
| Courses | Build and manage online courses and learning content |
| Community | Set up a space for your audience to engage with each other |
| Store | Create an e-commerce store for physical products |
| Run fully automated email marketing campaigns | |
| Automations | Develop fully automated workflows for marketing and admin tasks |
| Message Hub | A centralized space to read and respond to all incoming messages |
| Appointments | Set up booking calendars, manage, and facilitate appointments |
| Opportunities | Create pipelines and track the customer journey |
| Analytics | View all data in one place |
| Payments AI | Take payments and manage all transactions |
| Discounts | Run offers and promotions for products |
| Frameworks | Create prebuilt workspaces and sell them as an out-of-the-box solution |
| Affiliate Center | Manage and track your affiliate programs |
| Conversions Booster | Show recent sales activity and live visitor counts to build trust |
| Shortlinks | Shorten website URLs and track performance |
5 Benefits of Using ClickFunnels
1. All-In-One Platform
The whole idea of ClickFunnels is that you can use it for everything, without requiring third-party integrations.
While integrations are available, it’s not necessary to use them to get the most out of the platform.
For instance, you previously had to integrate with Stripe or PayPal to accept payments. Now, ClickFunnels has its own payment gateway, so there is no need to do this.
Besides being super convenient and less technical, it prevents you from having to pay for additional subscription fees (which can soon add up if you’re having to use multiple platforms).
2. Unlimited Features
Feature limits can be a massive pain. Typically, if you reach a limit, you have to upgrade your plan and pay a lot more for the privilege.
The fact that ClickFunnels has unlimited features on both plans makes life a lot easier. Not only can you create what you want, when you want, but it also gives you space to experiment and test out new ideas.
Really, the higher plan is only intended for when you take on more than three clients, so there’s absolutely no need to upgrade unless this happens.
3. Loads of Learning Resources
ClickFunnels wants you to succeed. Besides the usual help center with platform guides and tutorials, there’s a whole bunch of other free resources you can take advantage of.
There are weekly live coaching sessions, a frameworks library, and the One Funnel Away challenge that helps you build and launch your first funnel.
For platform newbies, you get a setup guide that you can tailor to your specific goal, whether it’s generating leads or selling digital or physical products.
This is really handy for those who have never ventured onto the platform before because it teaches the right features in the right order.
Then, there’s also customer service, who are more than willing to help you out with anything you’re stuck on.
4. Reliable Features
Previous iterations of ClickFunnels were notoriously buggy, but thankfully, the platform has ironed out most of its problems.
While there is the occasional quirk, for the most part, the platform is reliable and robust. Plus, the interface is pretty intuitive, with loads of prompts to guide you on what to do next.
In all, the user experience is decent.
5. Good for Physical and Digital Products
ClickFunnels recently introduced proper e-commerce tools onto its platform. So, now it’s suitable for selling physical goods. The only caveat is that you do have to use a third-party shipping service to facilitate the sending of said goods.
However, it will still feel very basic for high-volume sellers. In this case, a dedicated platform like Shopify would be a much better option.
While I wouldn’t use it for e-commerce alone, ClickFunnels is a worthy choice if you plan to sell a mix of digital and physical products or a small number of physical products.
So, Is ClickFunnels Worth It?
ClickFunnels is by no means the best platform on the market, but it’s also light years away from being the worst.
It offers a decent balance of functionality suitable for both beginners and experienced users, at a good price. I’d use it, and I’m pretty picky!
Keep in mind, though, that despite its claims, ClickFunnels is still just a tool and won’t guarantee your success. For that to happen, you have to use it in the right way, and that probably won’t happen overnight.
Frequently Asked Questions
Is Using ClickFunnels a Good Way to Make Money?
ClickFunnels can be a great way to make money and contains everything you need to do so. However, ClickFunnels is just a tool—it’s how you use it that will determine your success.
Is ClickFunnels Beginner Friendly?
Yes, ClickFunnels is beginner-friendly, and even the more complex tools like automation don’t take too long to learn. There are lots of resources and guides to help you get started, and customer service is always willing to help.
Is ClickFunnels Good for Scaling Businesses?
ClickFunnels offers an extensive range of features, making it ideal for scaling a business. However, large marketing agencies may find it restrictive, and those specializing in a specific area like e-commerce will be better off with a dedicated platform for the job.
