GoHighLevel Do Not Disturb (DND) is a feature that allows you to enable or disable certain communication channels for individual contacts according to their preferences.
Key Takeaways:
- GoHighLevel DND exists for emails, calls, SMS, WhatsApp, GMB, and Facebook Messenger
- You can manually change DND preferences within each contact
- Enabling/disabling DND can be automated in GoHighLevel workflows
What Is GoHighLevel DND (Do Not Disturb)?
The GoHighLevel DND feature enables you to respect the communication preferences of each contact.
For example, one of your contacts may be happy for you to contact them via email but not by telephone or SMS.
This is a great way of retaining the contact’s information without annoying them with unwanted messages, plus it ensures that you stay compliant with the USA’s CAN SPAM Act and other marketing communication laws.
DND options exist for every contact you save in a GoHighLevel sub-account, so they can be tailored to each individual’s preferences.
Which Communication Channels Can You Set as DND?
Currently, you can set DND preferences for:
- Emails
- SMS messages
- Calls and voicemails
- Inbound calls and SMS
- Google My Business (GMB)
- Facebook Messenger
You can enable/disable DND for individual communication channels as needed, or you can enable/disable them all together all at once.
How to Manually Enable or Disable DND for a Contact (Step by Step)
Step 1: Log into your GoHighLevel account and select the relevant sub-account. Then, click “Contacts.”
Step 2: Find and click on the contact who wants their communication preferences altered. Inside the contact’s details, you will see the option to scroll down underneath the Contact/Company tabs.
Make sure the “Contact” tab is highlighted and scroll down to the bottom until you see the DND settings.
Step 3: Click the box next to the communication options you want to disable. A red cross will be displayed to indicate that this communication channel is now disabled. To enable it again, click the red cross so it disappears.
How to Create Custom Unsubscribe Links with DND (Step by Step)
Setting this up will automatically update a contact’s DND preferences when they choose to unsubscribe from an email campaign.
Step 1: First, select the funnel in question and create a new landing page that confirms the contact has unsubscribed. This will be displayed once someone hits the “Unsubscribe” button.
Step 2: Next, grab the URL of the unsubscribe page. This will be displayed when you click the funnel step.
Step 3: Next, click the “Marketing” tab and select “Trigger Links” from the options along the top. Then, click the blue “Add Link” button found on the right of the screen.
Step 4: A pop-up will appear. Give the trigger link a name and paste the URL in the space provided. Hit “Save.”
Step 5: Next, click “Emails” at the top of the screen and click on the email campaign you want to add the unsubscribe link to.
Step 6: The email editing screen will open up. Scroll to the bottom of your email and find the footer. Click the unsubscribe link to display its editing options.
Step 7: Click the hyperlink icon at the screen’s top.
Step 8: A pop-up will appear. At the bottom where it says “Link List”, find and select your unsubscribe trigger link from the dropdown. Click “Save.”
Make sure you save the email template before exiting the editing screen.
Step 9: The next job is to create an automated workflow for your unsubscribe link. Exit the email screen and click the “Automation” tab. Click “Create Workflow” found in the top right corner.
Step 10: Select the “Start from Scratch” option.
Step 11: In the workflow screen, give your workflow an easily identifiable name. Then, click the space where it says “Add New Workflow Trigger.” A sidebar menu will open on the right. Scroll down until you see “Trigger Link Clicked” and select it.
Step 12: Complete the following fields that appear:
- Choose a workflow trigger: Leave as “Trigger Link Clicked.”
- Filters: Select “Trigger Links.”
- Select your unsubscribe link in the dropdown that appears.
- Click the blue “Save Trigger” button found in the bottom right corner.
Step 13: Back on the workflow screen, click the “+” icon below your trigger.
Step 14: From the side menu, find and select “Enable/Disable DND.”
Step 15: Under the DND heading, select “Disable DND for Specific Channels” from the dropdown. Select “Email” and hit “Save Action.”
Step 16: To finish, head to the top right corner and toggle the workflow from “Draft” to “Publish.” Then, hit “Save.”
You’re done!
Frequently Asked Questions
What Is the GoHighLevel DND Feature Used for?
The GoHighLevel DND feature is used to enable or disable communication channels for individual contacts to respect their communication preferences.
Why Is Using GoHighLevel DND Important?
Using GoHighLevel DND is important because you must respect people’s wishes in how they wish to be contacted. Apart from annoying them with unwanted messages, ignoring someone’s communication preferences could be in breach of US and other country’s marketing laws.
Is Using GoHighLevel DND a Legal Requirement?
Using GoHighLevel DND is a legal requirement. If you ignore people’s communication preferences, you could be in breach of the US CAN-SPAM Act and other federal laws, plus any marketing and data protection laws that exist in other countries.
