GoHighLevel Trigger Links

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GoHighLevel trigger links look like normal URLs and take you to a web page whenever clicked. 

However, clicking a trigger link also performs an additional background action. 

This is useful for automating many tasks, such as adding people to campaigns, unsubscribing them from communications, and more.

Key Takeaways:

  • Trigger links cause an action to be performed every at each click
  • You can only add trigger links to SMS and email communications
  • Create a workflow to determine the action of the trigger link

What Are GoHighLevel Trigger Links?

Trigger links are used to kick off a predetermined action within a workflow or campaign. 

In other words, when someone clicks on a link that contains a trigger, it causes something else to happen.

For example, if someone clicks on a trigger link contained within an SMS message, the link could take them to a website’s sales page. 

However, in the background, another action (the trigger) will also be performed. In this case, it could automatically add the person to a promotional campaign.

Where Can You Use GoHighLevel Trigger Links?

Currently, trigger links can be used with SMS and email.

For SMS, the trigger link URL appears within the message. 

Email is a little more flexible since you can write text and then add the trigger link as a hyperlink within the text.

How to Create GoHighLevel Trigger Links (Step by Step)

Step 1: To create a trigger link in GoHighLevel, log in, head to “Marketing” and select “Trigger Links.”


Step 2: Next, click “Add Link” in the top-right corner of the screen.

Add Link

Step 3: Give your trigger link a name. This should allow you to easily identify what the trigger link is and what it’s for. 

Next, provide the URL in the space provided. This can be for any existing web page.

When complete, hit “Save.” 

That’s it, you’re done!

How to Use GoHighLevel Trigger Links in Workflows

To use trigger links within a workflow, you have to select an email or SMS as part of one of the workflow steps.

workflow steps

In the sub-menu that appears after selecting SMS or email, create your message and then select which trigger link you want to use from the dropdown box provided.

If you already have an email or SMS message containing a trigger link saved as a template, you can select and use this instead.

Remember, if you have selected to send an email, you can opt to hyperlink text with the trigger link.

You can use as many trigger links as you need to within a single workflow.

Workflow Wait Steps for Trigger Links

Workflow Wait Steps for Trigger Links

A wait step can be added to workflows containing trigger links. 

This means the system will wait until a trigger link is clicked before an action is taken.

For example, an SMS could be sent to a customer containing three different trigger links. 

In this case, a wait step is necessary because the system will perform a different action depending on which trigger link is clicked.

wait step can be added to workflows

When a trigger link is finally clicked, the workflow continues. 

First, the system determines if the first link was clicked. 

If so, it will perform the assigned action. If it wasn’t clicked, the system then determines if the second link was clicked, and so on.

Setting up workflows with wait steps ensures that the correct action is performed according to the trigger link clicked.

How to Use GoHighLevel Trigger Links in Campaigns

How to Use GoHighLevel Trigger Links in Campaigns

You can create and add trigger-linked emails and SMS messages to new and existing campaigns. 

Simply click the “Add Template (Snippet)” button found in the “Templates” tab under marketing.


From the dropdown menu that appears, select to add either a text (SMS) or email template, and you can then start to write your text in the field provided.

dropdown menu that appears

For text templates, select “Trigger Links” from the top of the text field and choose which trigger link you want to add.

Trigger Links

As mentioned previously, email works slightly differently. Highlight a piece of your text and click the hyperlink icon. 

Then, choose your trigger link from the “Link List” dropdown box. This will add your trigger link as a hyperlink. 

There is also a trigger link box at the top of the text field if you want to add your link as is.

How to Create Unsubscribe GoHighLevel Trigger Links

One of the most common ways to use trigger links is for when someone clicks on a link to unsubscribe from marketing campaigns and communications. 

This saves you from having to manually perform the process.

How to Create Unsubscribe GoHighLevel Trigger Links

To set up unsubscribe trigger links, first create a trigger link using the instructions provided above. 

The URL should lead to your unsubscribe web page.

Set up an unsubscribe trigger link for all of your different communication channels. For example, SMS, email, and social media messaging.

unsubscribe trigger links

Create a new workflow for unsubscribing. 

Start off by adding all of your unsubscribe links at the top of the workflow.

Start off by adding all

Next, you must set up “if/else” conditions for each communication channel. 

This asks the system to determine which unsubscribe trigger link has been clicked using “yes” and “no” logic.

For example, “Has the email unsubscribe trigger link been clicked?” Yes or no?

If yes, the system will continue with the unsubscribe process. 

If no, the system will move on to the next unsubscribe trigger link and ask the same question.

For the “yes” conditions, add a “Set Contact DND” action. Then, select “Enable DND for Specific Channels.” 

Also, make sure in the “Channels” section you add which communication channel (email, SMS, etc.) it relates to. 

Make sure you hit “Save Action” before moving on.

Save Action

Repeat this process for all your unsubscribe trigger links until the workflow is complete.

Frequently Asked Questions

GoHighLevel trigger links are used in campaigns and workflows to trigger an action every time the link is clicked. For example, a trigger link might take someone to a website but also trigger the action to send them a coupon.

You cannot add GoHighLevel trigger links anywhere. Presently, you can only add them to SMS and email messages.

GoHighLevel system-generated trigger links can be branded. To do this, you must first set up the API domain to show your agency domain. Doing this increases deliverability and brand visibility.


About Authors

  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel.