GoHighLevel trigger links look like normal URLs and take you to a web page whenever clicked. However, clicking a trigger link also performs an additional background action.
This is useful for automating many tasks, such as adding people to campaigns, unsubscribing them from communications, and more.
- Trigger links cause an action to be performed every at each click
- You can only add trigger links to SMS and email communications
- Create a workflow to determine the action of the trigger link
Trigger links are used to kick off a predetermined action within a workflow or campaign. In other words, when someone clicks on a link that contains a trigger, it causes something else to happen.
For example, if someone clicks on a trigger link contained within an SMS message, the link could take them to a website’s sales page. However, in the background, another action (the trigger) will also be performed. In this case, it could automatically add the person to a promotional campaign.
Currently, trigger links can be used with SMS and email.
For SMS, the trigger link URL appears within the message. Email is a little more flexible since you can write text and then add the trigger link as a hyperlink within the text.
Step 1: To create a trigger link in GoHighLevel, log in, head to “Marketing” and select “Trigger Links.”
Step 2: Next, click “Add Link” in the top-right corner of the screen.
Step 3: Give your trigger link a name. This should allow you to easily identify what the trigger link is and what it’s for.
Next, provide the URL in the space provided. This can be for any existing web page.
When complete, hit “Save.”
That’s it, you’re done!
To use trigger links within a workflow, you have to select an email or SMS as part of one of the workflow steps.
In the sub-menu that appears after selecting SMS or email, create your message and then select which trigger link you want to use from the dropdown box provided.
If you already have an email or SMS message containing a trigger link saved as a template, you can select and use this instead.
Remember, if you have selected to send an email, you can opt to hyperlink text with the trigger link.
You can use as many trigger links as you need to within a single workflow.
Workflow Wait Steps for Trigger Links
A wait step can be added to workflows containing trigger links. This means the system will wait until a trigger link is clicked before an action is taken.
For example, an SMS could be sent to a customer containing three different trigger links. In this case, a wait step is necessary because the system will perform a different action depending on which trigger link is clicked.
When a trigger link is finally clicked, the workflow continues. First, the system determines if the first link was clicked. If so, it will perform the assigned action. If it wasn’t clicked, the system then determines if the second link was clicked, and so on.
Setting up workflows with wait steps ensures that the correct action is performed according to the trigger link clicked.
You can create and add trigger-linked emails and SMS messages to new and existing campaigns. Simply click the “Add Template (Snippet)” button found in the “Templates” tab under marketing.
From the dropdown menu that appears, select to add either a text (SMS) or email template, and you can then start to write your text in the field provided.
For text templates, select “Trigger Links” from the top of the text field and choose which trigger link you want to add.
As mentioned previously, email works slightly differently. Highlight a piece of your text and click the hyperlink icon. Then, choose your trigger link from the “Link List” dropdown box. This will add your trigger link as a hyperlink.
There is also a trigger link box at the top of the text field if you want to add your link as is.
One of the most common ways to use trigger links is for when someone clicks on a link to unsubscribe from marketing campaigns and communications. This saves you from having to manually perform the process.
To set up unsubscribe trigger links, first create a trigger link using the instructions provided above. The URL should lead to your unsubscribe web page.
Set up an unsubscribe trigger link for all of your different communication channels. For example, SMS, email, and social media messaging.
Create a new workflow for unsubscribing. Start off by adding all of your unsubscribe links at the top of the workflow.
Next, you must set up “if/else” conditions for each communication channel. This asks the system to determine which unsubscribe trigger link has been clicked using “yes” and “no” logic.
For example, “Has the email unsubscribe trigger link been clicked?” Yes or no?
If yes, the system will continue with the unsubscribe process. If no, the system will move on to the next unsubscribe trigger link and ask the same question.
For the “yes” conditions, add a “Set Contact DND” action. Then, select “Enable DND for Specific Channels.” Also, make sure in the “Channels” section you add which communication channel (email, SMS, etc.) it relates to.
Make sure you hit “Save Action” before moving on.
Repeat this process for all your unsubscribe trigger links until the workflow is complete.
Frequently Asked Questions
GoHighLevel trigger links are used in campaigns and workflows to trigger an action every time the link is clicked. For example, a trigger link might take someone to a website but also trigger the action to send them a coupon.
You cannot add GoHighLevel trigger links anywhere. Presently, you can only add them to SMS and email messages.