I’ve discovered that ghost offers are a fantastic way to sell digital products I created outside of the Kajabi platform.
I get to sell more and make more money while still leveraging Kajabi’s awesome features and platform infrastructure. Here’s how I did it.
Key Takeaways:
- Ghost offers don’t use up your product or active customer limits
- Create unlimited ghost offers
- They are perfect for selling smaller products like digital downloads
Hold Up, What on Earth Is a Ghost Offer?
Despite its name, a ghost offer is not some kind of supernatural e-commerce product, and Kajabi isn’t in the business of selling poltergeists!
Put simply, while a ghost offer is an offer you create in Kajabi, it is not actually linked to a Kajabi product.
Normally, when you create an offer, it’s for a course, community, or something else you have created on the platform. In contrast, a ghost offer exists to sell a digital product you have hosted elsewhere online.
Why Use Kajabi for Ghost Offers?
There are a couple of good reasons why ghost offers are a great feature to leverage in Kajabi.
First, ghost offers don’t use up your plan’s precious product or active customer limits. For example, the Kickstarter plan only lets you sell one product, but you can set up and use as many ghost offers as you like.
That means you can use Kajabi’s excellent infrastructure and secure systems to sell digital products without upgrading your plan.
Second, if your digital product is something simple like an ebook, PDF, or printable, it doesn’t make sense to use Kajabi to create it (besides, it’s not really built for that purpose).
Instead, you can create and house it on a free tool like Canva or even Google Docs and use your Kajabi website and ghost offers as the selling portal.
This has opened up a whole new world of possibilities for me, and I’ve been busy creating tons of micro-offers that people can’t seem to get enough of!
Instead of just hustling to sell high-ticket courses, adding cheaper, more accessible products to my range has enabled me to scale my business more than I ever thought possible.
How I Set up a Kajabi Ghost Offer in 7 Steps
- Log into Kajabi and select Sales > Offers > + New Offer.
- Give your new offer a title.
- Do NOT add a product to the offer. Ignore the Products in this offer dropdown box and click Continue.
- Add the price, select your preferred payment gateway (I use Stripe), and click Save and Finish.
5. Next, complete all the details on the page, including the offer description, uploading a thumbnail image, etc.
7. Next, click Edit Checkout at the top of the screen and customize your checkout page.
Your ghost offer is set up and ready to go. Simple, eh?
But wait! There’s more!
Because you’re not selling a product created in Kajabi, you will have to direct them somewhere specific so they can get their hands on their new purchase. I’ll now cover exactly how you do that.
2 Ways I Deliver My Ghost Offers (Using Kajabi)
Usually, when a customer purchases a product created in Kajabi, they are sent a default post-purchase email and are directed to the product library page.
But we don’t want that to happen because our product doesn’t exist in Kajabi.
That means there’s a bit more work involved.
1. Create a Landing Page
If you scroll to the bottom of your ghost offer’s details page, you’ll find a few post-purchase options.
First, you can configure where a member is sent after completing the checkout process.
Instead of the Member’s Product Library, select Existing Landing Page or Custom Thank You Page. Then, select the relevant page from the dropdown list.
If you haven’t yet created a custom page for your offer, you can do that by heading to Website > Landing Pages. Either use one of the templates or create a new page from scratch.
The type of landing page you create depends on your offer:
- If the customer needs to be directed somewhere online to access their offer, you can create a simple page with a button that takes them where they need to go. Examples could be joining a Facebook group or a booking page for a webinar.
- If you are sending digital files, the landing page needs to tell the customer to check their email to get their purchase.
2. Send via Email
If you need to send your digital products via email, you must set up an email sequence to deliver them.
This can be a simple one-email sequence that delivers the files. Or, if you want a way to increase your revenue, you can create a full campaign sequence that includes upsells or other offers.
Once your email sequence is ready, head back to the ghost offer’s details page and scroll down to the Post-purchase email settings.
Here, you can:
- Stick with the default post-purchase email
- Create a custom one (you need HTML knowledge for this)
- Choose not to send one at all.
Personally, if I am sending my products via email, I choose not to send a post-purchase email. This is because my customers get entered into an email sequence that contains my products plus my upsell emails. Therefore, I don’t want to bombard them.
However, if your products are accessible via a landing page, I recommend creating a custom email containing the link to the landing page.
Whatever you decide here, the next step is to click + Add Automation.
This bit is really easy. All you need to do is the following:
- In the When field: Select When an offer is purchased.
- In the Then field: Select Subscribe to an email sequence.
- Select the relevant email sequence from the dropdown, and hit Save.
Now, as soon as a customer purchases your offer, they will be automatically sent the first email in your sequence containing the digital files.
Frequently Asked Questions
How Many Ghost Offers Can I Create?
You can create unlimited ghost offers in Kajabi—ghost offers don’t count toward your product or active customer plan limits.
Are Ghost Offers Available on All Kajabi Plans?
Yes, ghost offers are available on all Kajabi plans.
