Our industry experts have scoured the web to bring you the most up-to-date information on TikTok, the social media platform which has become one of the world’s most downloaded apps in recent years.
For young adults and Generation Z, TikTok is where they often turn for their social entertainment. This generational preference makes the app a critical component of any marketing strategy directed towards this demographic.
TikTok’s format of short and comedic bursts of video invites users to be authentic, which is one of its draws for young people. From music videos to lip-syncing to challenges, many formats make TikTok a fun, friendly app.
Millennials and Gen-Zers’ distaste for outright marketing have made TikTok the future frontier for branded social media content. Here are some of the most interesting TikTok statistics in 2020.
1. TikTok Has 800 Million Active Users Worldwide
Without question, TikTok is the “next” social network app. Since its launch in 2016, TikTok has 800 million active users worldwide, which places it in the top 10 of social media in the world. These numbers are bolstered by its popularity in Asian countries, whose huge populations have given TikTok a boost.
2. TikTok is the #1 Downloaded App on the Apple App Store
TikTok beats out almost every non-gaming app on the App store. It is currently the #1 most-downloaded app in the App Store. Interestingly, it’s the only app in the top 5 that isn’t owned by Facebook.
3. TikTok Has Been Downloaded Over 2 Billion Times
According to SensorTower Store Intelligence reports, TikTok has been downloaded more than 2 billion times globally on the App Store and Google Play. This distinction happened only five months after TikTok passed 1.5 billion downloads.
4. TikTok Has The Most Downloads For Any App Ever In A Single Quarter
In the first quarter of 2020, users downloaded TikTok more than any other app in the same length of time. It garnered over 315 million installations across both the Apple App Store and Google Play.
5. TikTok Users Spend Nearly An Hour On The App Every Day
The average TikTok user spends 52 minutes on the app daily. That means they are spending nearly an hour on the app, watching video content, and uploading and editing videos. That is about the same amount of time people spend per day on Instagram and a little less than Facebook’s per-day usage.
6. TikTok Is Available In 155 Countries
TikTok is available for download in nearly every country in the world. Currently, you can download the app in 155 countries worldwide. There are 195 countries in total, meaning in 40 countries, TikTok is either unavailable or banned.
7. TikTok Is Available in 75 Languages.
Part of the secret of TikTok is how it adapts to every market. On the way to becoming such a global phenomenon, the app has been translated into 75 different languages. This universality means nearly anyone in the world can access a video uploaded onto TikTok.
8. India Has The Most TikTok Downloads Globally
India has the most downloads of TikTok, with over 611 million downloads in the app’s history. That is 30.3% of the world’s total. China comes in No. 2 with 196.6 million downloads, or 9.7% of the total (and, notably, this does not include third-party Android installs). The United States comes in third place, with 165 million installs (8.2%).
9. One Billion Videos Are Viewed Every Day on TikTok
This incredible amount of content is another testament to the power of TikTok. More than one billion videos are viewed every day of the year on TikTok. This growth is partially attributable to the acquisition of Musical.ly in 2017. Virality is a prime characteristic of the app.
10. Brazil Is TikTok’s Fastest-Growing Market
Brazil lays claim to 8.6% of TikTok’s downloads, making it the fastest-growing market. In February of 2020, the app was downloaded 9.7 million times in Brazil. This rate is an increase of nearly 1000% from February 2019.
11. 30 Million of TikTok’s Monthly Active Users are American
TikTok is consistently the top non-gaming app downloaded in the United States, growing by leaps year after year. The 30 million American monthly users of TikTok represent only 5% of TikTok’s total monthly user count. However, that is still nearly one-tenth of the American population, whose popular culture influences the entire world.
12. TikTok’s Popular Hashtag Challenges Have A 35% Participation Rate
TikTok regularly helps spawn viral “challenges” – videos of users doing something funny or difficult. Users perform the challenge and upload it with the corresponding hashtag. Over a third of TikTok users have tried them, and 16% of TikTok’s videos link to these challenges.
13. Ad Prices Can Go Up To $150,000
TikTok offers advertising within its platform. The minimum budget on the self-service platform is $50 per ad group. The costliest advertisement on TikTok is the six-day Hashtag Challenge. This package costs $150,000 for less than a week of promotion via advertisements and user-generated content.
14. Young Adults Dominate TikTok
The largest demographic within TikTok is aged 16 to 24. A full 41% of the users on the platform fall within this demographic. The app targeted younger people from the start.
15. User Spending In TikTok Has Risen To $456.7 Million
This exponential growth is 250% more than the lifetime spending TikTok saw at 1.5 billion downloads. TikTok generates the most spending in China—a full 72% of its revenue, or $331 million. The United States and Great Britain are Number 2 and Number 3, respectively.
16. Only 4% Of Marketing Professionals In The U.S. Use TikTok As A Part Of Their Strategy
This number is most likely to change over the course of 2020 and beyond. Still, TikTok is currently on the cutting edge of marketing. A tiny percentage of marketers include it in their strategy and budget. In part, this could be due to the younger demographic, as well as the nature of TikTok. Any marketing campaign launched on TikTok has to be anti-marketing, using sarcasm, low-fi videos, and trends to get your message across.
17. TikTok’s Chinese Version Took 200 Days To Create
The development team in China that created Douyin, China’s TikTok app, did so in just 200 days. They developed an app that launched in 2016 and then merged with a similar app Musical.ly before taking over the world.
18. 90% Of TikTok Users Access The App Several Times A Day
Nine out of ten TikTok users log in every single day. That’s a pretty incredible statistic when you consider that 75% of all apps are downloaded and only accessed a single time.TikTok users are very active.
19. TikTok Has The Highest Post Engagement Rates
According to studies, TikTok garners the highest engagement rates from followers out of all social media platforms. Accounts with less than 1,000 followers average a 9.38% engagement, compared to 7.2% on the next-highest app, Instagram. Accounts with 10,000 followers or less have an 8.13% engagement rate compared to Instagram’s 3.7%.
20. Musical.ly Launched Two Years Before Douyin
Musical.ly launched in April of 2014 in a beta version, and then it was officially launched in August of the same year. Alex Zhu and Luyu Yang, the creators, spent about six months building the product. It wasn’t until 2016 that Chinese company ByteDance introduced Douyin, a similar app that eventually acquired Musical.ly.
21. TikTok’s Top 25 Accounts Have More Than 20 Million Followers.
TikTok influencers have tremendous followings for such a young app. Most of the TikTok stars are famous on the app, not across media, yet they tend to have even more followers than mainstream celebrities. There are about 40 TikTok accounts with more than 10 million followers. On the Chineses version of the app, Douyin, some boast still larger numbers.
22. 14.3 Million of the Apps Users Are American Adults
The number of adult users of TikTok exploded in the last year and a half. The number of adult American users grew from 2.6 million to 14.3 million in just 18 months. That is an increase of more than five times!
23. More Than 90% of TikTok Users Use Android Devices
Most of the TikTok downloads in the world are on Android devices. This Android-centricity is largely thanks to the users in India. Indian users are the most numerous and also prefer Android. Over 90% of people downloading TikTok have done so on an Android handset or tablet. The only exception is in the U.S., where Apple users dominate.
24. 52% Of TikTok Users In The U.S. Are iPhone Users
The United States is the only country that bucks this trend, turning it upside down. In the United States, the majority of TikTok users downloaded the app on an iPhone. The 52% majority is a stark contrast to the rest of the world’s TikTok Android majority.
25. Brand Takeover Ads On TikTok Guarantee 5 Million Daily Impressions
TikTok has a number guarantee when it comes to its most expensive ad placements. Brand takeover ads are among these, costing $50,000 a day to purchase. Brands get their ad on TikTok as soon as the app opens, with a link included. The most attractive part? They are offered total exclusivity for that day.
26. 64% Of TikTok Users Have Tried Its Face Filters or Lenses
TikTok offers filters and lenses to its users, much like Snapchat. 64% of TikTok Users partake in the fun, creative effects. TikTok even offers custom lenses to brands, at the rate of $80,000 – $120,000. The most popular filters and lenses on TikTok include Face Zoom, Green Screen, Portrait, and Disco.
27. TikTok’s Parent Company Is Valued At $78 Billion
TikTok’s parent company, ByteDance, is the most valuable startup globally, with an estimated value of $78 billion. In September 2018, ByteDance beat out Uber’s long-held position as the highest-value startup.
28. TikTok Supports 15 Indian Languages Alone
TikTok knows that nearly a third of its users are located in India and adapts the platform accordingly. TikTok currently supports 15 different Indian languages. It also runs specialized marketing campaigns in the country.
Frequently Asked Questions
What Is TikTok?
TikTok is a social media application used to create and share videos of dance, lip-sync, talent, and comedy. The Chinese video-sharing social network is owned by ByteDance, an internet tech company based in Beijing.
Who Has The Most Followers On TikTok?
Charli D’Amelio, a teenager from Connecticut, is the most-followed person on TikTok. Charli has 64.7 million followers as of June 2020. Her username is @charlidamelio.
Who Owns TikTok?
ByteDance Ltd., a Chinese multinational, developed and currently owns TikTok. It was founded by Zhang Yiming in 2012 and is based in Beijing. The company is worth over US$78 billion.
How many users are on TikTok?
TikTok has 800 million active users across the globe.
Who Is The Most Famous Person On TikTok?
Charli D’Amelio, a teenager from Connecticut, is the most-followed person on TikTok. Charli has 64.7 million followers as of June 2020. Other young Americans follow her closely: Addison Rae, Zach King, and Loren Gray.
Who Made Or Created TikTok?
The creator of TikTok is the founder of ByteDance, Zhang Yiming. The entrepreneur founded TikTok in 2016. His startup is the most valuable in the world, and his wealth is reported to be over $13 billion.
What Is TikTok Dance?
TikTok dances are very popular and often go viral on social media. The app exerts significant influence over today’s trends. A search on the internet for TikTok dances will reveal several of the app’s most famous dances, usually short, pop-and-hip-hop-influenced songs.
How Long Are TikTok Videos?
TikTok videos are a maximum of 15 seconds. However, users can string together multiple 15-second videos to make a video up to 60 seconds long. Users can make longer TikTok videos outside of the app and then upload.
Which Country Has The Most TikTok users?
India has the most users of TikTok in the world, about 120 million. India also has the most downloads of the app, totaling to over 467 million. China follows at 173 million and the United States at 123 million.
Is TikTok Shutting Down?
In short, no. Rumors circulated in January 2020 that TikTok was shutting down, but they were unsubstantiated. The U.S. federal government did state that TikTok should be put under investigation as it possibly forms a national security threat. The U.S. federal government also ordered its personnel to delete the app from official devices.
How Do You Follow Someone On TikTok?
To follow someone on TikTok, download or open the app in the App Store. Go to the account you’d like to follow. On their profile page, tap the plus sign under their picture. You have successfully followed them when the plus sign turns to a checkmark and disappears. You can also follow them from the search page by clicking the Follow button next to their name.
How Do You Get TikTok Famous?
Getting TikTok famous is tough, and it’s not a sure thing. However, there are different things you can do to help. Most experts agree that it is essential to post every day. Another great way is to pay attention to popular trends and participate in them. If you have a niche that makes you and your account unique, that is also a great step.
How Do You Go Viral On TikTok?
If going viral were easy, everyone would. Virality is often arbitrary and unpredictable. That said, TikTokers who have achieved virality offer some advice on how to do so. They advise using hashtags to help your video travel beyond your followers, tapping into a trending concept and adapting it to your niche, and performing challenges on TikTok. Challenges typically have a dedicated hashtag.
What Is The Purpose Of TikTok?
TikTok is a social media platform designed to share videos, usually depicting dance, lip-syncing, and comedic acts. People share on the platform as a form of entertainment.
When Was TikTok Made?
TikTok launched in China in September of 2016. It spread internationally in 2017 and finally became available in the United States after TikTok merged with Musical.ly in August of 2018.
How Do You Make Money On TikTok?
While TikTok itself has no monetization, there are several ways to make money on the app. One way is to grow a following on a TikTok account and sell the account to someone who wants the reach. Another way to make money on TikTok is for your fans to give you “coins,” an in-app currency, as a form of appreciation for your content. Another very popular way is to be an influencer and sign deals with brands who want their product promoted on the app. You can also consult for or manage TikTok accounts.
In Which Country Is TikTok Banned?
Indonesia and Bangladesh have banned TikTok. The reason is that the Indonesian government said the app spread inappropriate content and blasphemy.
How Do You Get Followers On TikTok?
Almost everyone wants more followers on TikTok. While it is not an exact science, there are some helpful tips for those who want to get more followers. If you want to attract followers on TikTok, it is essential to post original content regularly. Using popular songs in your videos also helps. Another great way to get more followers is to do duets, which introduces you to another person’s audience. You can also follow others to get them to follow you back. Using hashtags in your videos will also help people to find you.
What Is TikTok Called In China?
TikTok is called Dǒuyīn in Chinese, and in Chinese characters, 抖音.