Kajabi is perfectly crafted to make selling digital products a breeze, but selling physical products is a different matter entirely. The platform simply isn’t set up for this purpose.
Fortunately, a solution exists that will allow you to seamlessly offer digital and physical products via Kajabi.
Key Takeaways:
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The Shopify buy button is the best way to sell physical products
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Shopify plans start from $5/month
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Alternatively, create a ghost offer or use Zapier for other e-commerce platforms
Is Kajabi Any Good for Selling Physical Products? (Quick Answer)
The bottom line is that Kajabi is a platform entirely geared toward selling digital products. It was never designed for physical products, so it lacks the proper features to do so.
Although you can technically sell a physical product using the platform, it will only work if it’s a singular product and you sell it in very limited quantities.
So, while it’s kinda possible to do it, it’s definitely not recommended.
The Limitations of Using Kajabi to Sell Physical Products
This leads to the question of why Kajabi isn’t suitable for selling physical products.
Well, physical e-commerce has some very specific requirements that just aren’t present on the Kajabi platform:
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Shipping and fulfillment: Kajabi has no features to support this, so generating shipping labels, printing packing orders, and managing fulfillment would have to be completed off-platform.
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Quantities and variations: There’s no mechanism for selecting these at checkout. So, shoppers can only purchase one item, and if you offer the product in various colors or sizes, there’s no way for customers to select these unless you create a separate offer for each variation (also mega time-consuming and inconvenient for you and the shopper).
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User accounts: All customers who purchase Kajabi products are required to create a user account to access them. This doesn’t work for physical products.
- Add to cart: Or lack thereof. Kajabi does not have this option available.
Shopify: The Easiest Way to Sell Physical Products on Kajabi
If you’re determined to offer your physical products alongside your Kajabi-created products, there is a much easier way to facilitate this.
I think we can all agree that Shopify is one of the best platforms for e-commerce and is perfectly set up and able to make selling products a breeze.
Additionally, Kajabi has recognized that folks want to sell physical products alongside their digital products. To enable this, it has thoughtfully provided the ability to embed the Shopify “Buy” button on your Kajabi website and pages.
This gives you the best of both worlds and the features required to sell physical products properly.
Now, the obvious downside to this is that using Shopify isn’t free, so it will be an added cost.
However, Shopify has a super-cheap Starter plan that only costs $5 per month ($1 for your first month). This plan gives you all the features needed to create a simple shop and fulfill orders, plus you can upgrade to a higher plan whenever you’re ready.
A couple of things to note if you choose to use the Shopify buy button:
Shopify handles all payments for your buy button products—not Kajabi.
All product management, shipping, and fulfillment are handled within your Shopify account.
Kajabi will not record any of your Shopify sales within its platform, so they won’t count towards your revenue stats (but they will in Shopify).
How I Connected Shopify to Kajabi in 10 Steps
When I tried this feature for myself, I was impressed with how easy it was.
The first step, of course, is to set up your Shopify store. I won’t go into how you do that here, but you can hop over to Shopify for plenty of guidance on getting your shop ready.
Once your store is completed and loaded with products, head over to the Shopify App Store.
1. Type “Buy Button” into the App Store’s search bar, and a list of options will appear. You need the one called “Buy Button Channel.” Don’t select an alternative app, or this won’t work.
2. Click on the app’s thumbnail and then the Install button.
3. You will be prompted to log into your Shopify account and then taken to a screen where you can click to Create a Buy Button.
4. Now select which type of buy button you want. You can create:
- A buy button for a singular product
- A buy button for a collection of products
5. Now, choose which product or collection you want to generate the buy button for by checking the box to the right of its listing. When done, hit Select.
6. A preview window will open up, plus a menu of customization options. Feel free to play around with these until the buy button looks how you want it to. When you’re done, click Next in the top-right corner.
7. Grab the code by selecting Copy Code. Now it’s time to hop over to Kajabi.
8. Head to Websites > Website Pages and select which pages you want to add the buy button to.
9. Click on Add Section, then scroll all the way to the bottom of the sidebar, where you will find the Custom Code option. Click it to add it to your page.
10. Paste your code in the box provided, and voilà! Your buy button will magically appear on the page.
Other Ways to Sell Physical Products on Kajabi
I’ll level with you—Shopify is the best method to sell physical products on Kajabi. But you do have a couple of other options to choose from.
Set up a Ghost Offer
Ghost offers are where you set up a purchasable offer in Kajabi that isn’t actually linked to any products.
Usually, when you create an offer, it’s for a course, coaching sessions, or something else you’ve created in Kajabi. However, a ghost offer exists to sell a product outside of Kajabi.
That means you can use Kajabi to facilitate payments, create the sales and checkout pages, and promote the product, but you’ll have to deal with everything else outside the platform.
Here’s how it will work:
- A customer purchases your ghost offer.
- You get a notification of this.
- You then pick and pack the product and send it to the customer.
The drawbacks of this method are:
You can only use it for a singular product.
You will need to create some kind of order management system, like a spreadsheet, to keep on top of things.
The same limitations I discussed earlier in the article apply.
Use Zapier to Connect Other E-commerce Platforms
If you already use an e-commerce platform that isn’t Shopify, it is possible to connect it to Kajabi using Zapier.
This allows the seamless transfer of data between the two platforms and will enable you to facilitate physical product sales on Kajabi.
I warn you, though, this isn’t for the faint-hearted because it’s quite a technical job with a lot of potential to go wrong. Plus, using Zapier isn’t free, so it’s an added expense to consider.
If you’re already familiar with Zapier, then have at it. If you’re unfamiliar and not especially tech-savvy, I recommend you use an alternative method.
Frequently Asked Questions
Does It Cost Extra to Sell Physical Products on Kajabi?
It doesn’t cost extra to sell physical products on Kajabi. However, to sell physical products effectively, you will need to use Shopify, which is not free. Plans cost from $5 per month, so it is an overall affordable option.
Does Selling Physical Products on Kajabi Count Toward My Plan Limits?
No, selling physical products on Kajabi does not count toward your plan’s product limits. Even if you create and use a ghost offer in Kajabi to sell a physical product, it will not affect your plan limits.
