ClickFunnels Quiz & Survey Funnels

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Using ClickFunnels to create surveys and quizzes will result in higher conversion rates.

It’s a form of lead generation that divides customers into segment-based categories. Ultimately, providing you with valuable information about your target audience. 

Quizzes, questionnaires, and surveys are also fun, interactive tools that amp up customer engagement.

When used correctly, you can collect useful information that you can apply to better business practices. 

ClickFunnels Quiz

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The Benefits of Using Quizzes on ClickFunnels

As experts in sales funnels and sales pipelines, we have discovered that questionnaires can give valuable insight into who the target demographic is.

When these statistics are applied correctly, it can highly improve businesses and turn prospects into paying clients

Research done by the Content Marketing Institute in 2016 has proven that 81% of customers have a higher engagement when presented with interactive content.

If your online business presents the website visitor with an interesting quiz, they are likely to be much more engaged. ClickFunnels has mastered quiz-creation tools to grab and hold the attention of users. 

Once customers are engaged and participating in surveys, you can analyze the gathered information.

The ClickFunnels quizzes and survey service has all the features needed to track leads while creating a customized interactive experience.   

Putting the ClickFunnels quiz creation service to the test, our experts have identified three main benefits. Let’s take a closer look: 

Custom Quiz Outcome

Users can change the survey outcome based on the leads’ answers. What is great about this feature is that it allows for a much more personalized experience for the user.

A customized result will give the lead a sense of value and importance, ideally leading to quicker conversion.

Creating a custom quiz outcome is quite easy. Users have the option to add multiple outcomes in the form of messages or texts.

This text will be displayed to leads’ at the end of their survey. Survey answers will divide leads into different segments, with each segment receiving a customized results message. 

You can follow these steps to add the custom outcome: 

Step 1 – After you’ve created your survey, go into your funnel’s page and select ‘edit page.’ Hover over the survey element until it turns orange, and then click on ‘settings.’

Step 2 –  In ‘settings,’ click on ‘edit survey options’ – the third option will be ‘outcomes.’ Go into the ‘outcomes’ tab and click on ‘add outcome.’ 

Step 3 –  Add an outcome title based on the lead segment.

Step 4 – Add a condition for the outcome by clicking on ‘add condition.’ 

Step 5 – Select the conditional question and answer for the customized outcome on the two drop-down menus.

Step 6 – Continue to select the page action. This refers to the action that ClickFunnels should perform before it displays the outcome to the lead. Page action options are: 

  • Loading Then Page Redirect
  • Instant Page Redirect
  • Hide Survey
  • Submit Page (form)
  • Open Popup
survey actions

Survey Tracking Pixels

Users can trigger their Google or Facebook Tracking Pixels upon response submission.

Based on survey responses, users can add visitors to audiences. A great tool to use when segmenting traffic into target groups

Follow these six easy steps to add a new trigger to a survey: 

  • Step 1 – In settings, click on the second tab named ‘Triggers.’
  • Step 2 – Click on ‘add new trigger’ and rename it with a title of your choosing.
  • Step 3 – From the drop-down menu, select an already existing question and befitting answer. 
  • Step 4 – Once your Q&A has been selected, go to ‘actions’ to the right of the screen and select ‘Facebook Pixel.’ Make sure your Facebook Pixel is selected to ‘On.’
  • Step 5 – Add a custom trigger name to your Facebook Pixels.
  • Step 6 – You can follow the same steps for a Google tag. Just remember that your Google Tag Manager Trigger Name should match your GTM event name. 
ClickFunnels Survey Tracking Pixels

Sharing Survey Results

This excellent feature allows the user to email a report to their lead. There’s no need to worry about difficult and frustrating e-mail integrations. ClickFunnels makes it easy to set up your e-mail for this function. The ‘sharing results’ feature is great for customer relationship building by enhancing their personal experience. 

Follow these easy steps to provide leads with survey results: 

Step 1 –  In settings, click on the third tab named ‘Outcomes.’

Step 2 – Select ‘Default Outcome Action’ and set the page action to ‘open pop-up.’ Make sure your pop-up has: 

  • A button with a ‘submit the page’ action 
  • E-mail address input field 

Step 3 – Generate email merge tags: it’s worth testing the page first from an incognito window to ensure that it works properly.

Step 4 – After testing, go into the contact and scroll down to ‘additional info.’ Copy the Question and Answer label and paste it into the merge tags.   

Important note: Labels should only contain lowercase letters and no spaces. They can look something like this – #answer_35648_rgty7#  

How To Create a Quiz Funnel on ClickFunnels?

Creating quizzes on ClickFunnels is extremely easy and user-friendly. Within a few steps, you can create a fully optimized survey, quiz, or questionnaire. Here is a step-by-step guide, created by our experts, that you can use when using ClickFunnels: 

Step 1: Add Element

You can either add a survey by clicking on the ‘elements’ tab on the top of your ClickFunnels dashboard or add it onto your page by hovering over the area where you want the link to your survey to be placed. Click on the plus sign → Advanced Form → Survey. 

Step 2:  Add Questions and Answers

Now it’s time to add some spice. Hover over the added element → Survey Settings → Edit Survey Options → Add Questions. 

Within the ‘Add Questions’ setting, you can add and adjust the following customizable options:

  • Question 
  • Subtitle
  • Thumbnails (either text or images)
  • Layout 
  • Radio (circle, square, lettered, numbered, hide)

Add as many questions as you’d like using a variety of images and text. All questions are multiple-choice, so you have to provide multiple answers as an option for your lead. You can also create question groups to funnel your target groups further. It’s as simple as clicking on ‘Add Answer’ to add choices.

Step 3: What Next?

After inputting your questions and answers, you have to select the ‘answer redirect’ option; either go to the ‘next question’ or ‘end survey.’ This gives you the option to optimize different answers and leads fully. 

Step 4: Review and Publish

Review and edit questions and question groups before publishing. 

How To Make A Really Good Quiz Funnel on ClickFunnels

Our experts have spent months carefully testing different quiz types to narrow down the best strategies for optimum engagement. Here are our top tips on how to make a really good quiz:

Make Sure Your Quiz is Fun, Interactive, and Relevant

Your quiz must be engaging. This means that you have to ask questions that are fun, interactive, and relevant.

If you are an e-commerce store selling jewelry, create quizzes where leads can choose their favorite pieces and designs. Use vibrant and high-quality images to catch their attention.

Depending on their answers, it will lead them to a result that recommends a gorgeous piece of jewelry befitting their unique style.

Provide a Follow-Up Offer Based on Quiz Results

Based on the survey results, offer your leads discounts, bonuses, once-off offers, or customized services.

Using a quiz funnel, you guide your lead to a service or product that they specifically want. 

In our experience, leads are much more likely to buy a product or service from the quiz results you specifically customize to their needs based on their survey answers. 

Bottom Line

When you execute a quiz correctly, it will turn prospects into paying customers in no time. Using the right software, like ClickFunnels, will assist you and your business in generating leads. Customizing quiz results will allow for a higher conversion percentage.

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About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels.

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