One Funnel Away (OFA) Review

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The One Funnel Away (OFA) Challenge was created by ClickFunnels founder Russell Brunson. It consists of a 30-day challenge designed to help you create and launch a high-converting funnel.

Key Takeaways:

  • The challenge is free with a ClickFunnels 2.0 free trial
  • Non-ClickFunnels 2.0 subscribers must pay $100 to participate
  • The challenge requires a commitment of two hours per day

One Funnel Away: Quick Overview

What is it?A challenge from ClickFunnels 2.0 to help you build and launch your first funnel
How much does it cost?$100 or free with a ClickFunnels 2.0 trial
How long does it last?30 days
When does it start?New enrollments can start on a Monday
How do I get it?Sign up on this page

What Is the One Funnel Away Challenge?

What Is the One Funnel Away Challenge?

One Funnel Away is a challenge created by entrepreneur and co-founder of ClickFunnels, Russel Brunson.

It consists of 30 days of training, including pre-recorded videos, live coaching sessions, and downloadable documents to help you learn how to build and launch your very first funnel. 

To complete this challenge successfully, you are expected to dedicate around two hours each day. This gives you enough time to watch the videos and complete the daily tasks.

How Much Does the One Funnel Away Challenge Cost?

The One Funnel Away Challenge costs $100 if you don’t have a ClickFunnels 2.0 account.

However, if you sign up for a ClickFunnels 2.0 free trial or you already subscribe to the platform, you can join the challenge free of charge.

Subscriber TypeCost
Non-ClickFunnels 2.0 subscriber$100
ClickFunnels 2.0 subscriberFree
ClickFunnels 2.0 free trial signupFree

Who Is the One Funnel Away Challenge for?

Who Is the One Funnel Away Challenge for?

The One Funnel Away Challenge is for anyone who has launched a business or is yet to launch their business and feels stuck and struggling to find a way forward.

Online entrepreneurs and business owners who want to reach more people and grow their audience will also benefit from participating.

Ultimately, the One Funnel Away Challenge is for anyone who needs more insight, expertise, and knowledge on building and launching high-converting funnels. Therefore, if you have used funnels before but didn’t see great results, you will also find this challenge valuable. 

What Does the One Funnel Away Challenge Include?

What Does the One Funnel Away Challenge Include?

The One Funnel Away Challenge contains the following:

  • 30 days of pre-recorded video coaching and missions from Russel Brunson. Each daily video is 30 minutes long.
  • Live coaching sessions throughout the challenge
  • Downloadable workbook and swipe files for each mission that you get from Russell
  • 30-day ClickFunnels 2.0 free trial (unless you choose to pay $100 instead)
  • Access to the challenge community where you can chat with fellow participants
  • Access to the Marketing Secrets podcast

One Funnel Away Bonus Content

One Funnel Away Bonus Content

The challenge also includes a number of bonuses that you receive once you have signed up, including:

  • Geru: Funnel mapping software that can simulate the profitability of your funnel.
  • One Funnel Away workbook: A digital workbook with pages that corresponds to each day of the challenge, including checklists and training video links.
  • Pyks E-Cover Creator: Software for creating e-book covers and mockups.
  • Email Copy Generator: Software that uses AI to generate email copy in moments.
  • Courserate: Software to help you understand profitable niches for courses.

What Does the One Funnel Challenge Teach You (Week by Week)

Pre-Week Prep

Pre-Week Prep

Before you get started with the challenge itself, there is a week’s worth of prep work to get through first. It consists of six lessons on the following topics:

  • Day 1: ClickFunnels 2.0 Walkthrough
  • Day 2: Page Builder Basics
  • Day 3: Link-in-Bio Funnel
  • Day 4: Who Not How: Finding Your Vision
  • Day 5: Funnel Hacking 2CC Winners
  • Day 6/7: 2CC Documentary

These lessons cover some basics on the ClickFunnels 2.0 platform features, so you have an understanding of it before you start the challenge. It also features several motivational videos to get you hyped up and gain the self-belief that you can succeed.

Week 1: Building Your List

Week 1: Building Your List

When you have completed the pre-training and are a little more familiar with the ClickFunnels 2.0 platform, it’s time to dive into week one of the challenge. 

This week focuses on the funnel itself and the essential components and pages that make it work effectively. This is going to allow you to understand the mechanism of a funnel and how leads/customers are compelled to move through it from start to finish:

  • Day 8: Definiteness of Purpose – Your Chief Aim Goal
  • Day 9: The Six Core Funnel Pages
  • Day 10: Page One: Squeeze Page
  • Day 11: Page Two: Thank You Page
  • Day 12: Your “Follow-Up” Funnel
  • Day 13/14: 2CC Secrets

Week 2: Creating Your Offer

Week 2: Creating Your Offer

Now you know what goes into making a funnel work, you must come up with a compelling offer for your audience. This week goes in-depth on how to create your offer and build a convincing sales message that convinces your audience to make the purchase:

  • Day 15: Creating Your Offer
  • Day 16: Your Membership Site Customer Center
  • Day 17: Page Three: Sales Page
  • Day 18: Your Sales Message

Week 3: Launching Your Funnel

Week 3: Launching Your Funnel

Week three details how to enhance your offer with order bumps and upsells and how to add them effectively to your funnel pages. This week also concentrates on how to test and tweak your funnel before sending out a compelling email to your contact list:

  • Day 22: Order Form Bump
  • Day 23: Page Five – Upsell Page
  • Day 24: Page Six – Order Confirmation Page
  • Day 25: Testing Your Funnel
  • Day 26: Email Your List
  • Days 27 – 28: Become a Funnel Builder

Week 4: Fill Your Funnel

Week 4: Fill Your Funnel

The final week of the challenge places the focus on driving traffic to your funnel. Here we see other marketing experts presenting their successful strategies so you can pick whichever one you feel will be best for your funnel. 

These videos are more of an overview rather than going in-depth. However, at the end of this week is an invite to sign up for another free challenge called “Fill Your Funnel” which goes deeper into traffic-building tactics:

  • Day 29: Fill your Funnel
  • Day 30: Shorts presented by Eric Thayne
  • Day 31: Scroll-Stopping Ads presented by Kristine Mirelle
  • Day 32: Influencers presented by Alison Prince

How to Sign Up for One Funnel Away Challenge (Step by Step)

How to Sign Up for One Funnel Away Challenge (Step by Step)

Step 1: Head to this page and click on any of the numerous red “Start” buttons.

Head to this page

Step 2: Add your email address in the space provided and click the red button to continue.

Add your email address

Step 3: On the next screen, you need to add your name and contact number along the top and choose between two options:

On the next screen

Step 4: When you have selected your preferred option, scroll down and add your card and payment details.

When you have selected

Step 5: Scrolling down further, there is an upsell option where you can add VIP access for an extra $100 (regardless of which option you chose earlier). 

This states it gives you access to “world-class consultants,” but there is no information about how, how often, and what for. If you want to add this, check the box.

Scrolling down further

Step 6: When you have added all the necessary details to the signup page, scroll to the bottom and check the box that indicates you understand the terms. Then, click the green “Join the FREE Challenge Now” button.

Join the FREE Challenge Now

Step 7: You will now be taken to another sales page where you are invited to upgrade from a monthly ClickFunnels 2.0 Pro plan subscription to an annually paid Funnel Hacker plan and get two months’ worth free and a few bonuses in the process.

ClickFunnels 2.0 Pro plan

If you want this upgrade, click on the big red “Upgrade” button and continue through to payment. If you’d rather not take advantage, click on the small text link underneath the red button.


Step 7: We’re still not done! There’s yet another sales page that gives you another chance to pay $100 for the VIP upgrade if you didn’t opt for it on the initial signup page.

VIP upgrade

If you want it, click the big red upgrade button. If you don’t, scroll all the way to the bottom of the page and click the small “No thanks” text found just above the footer.

No thanks

Step 8: You will now receive several emails:

  • One order confirmation
  • One email with details for logging into your new ClickFunnels 2.0 account
  • One email containing an invite to join the ClickFunnels 2.0 community
  • One email with details for logging into the One Funnel Away dashboard

Open each email and follow the signup instructions for the ClickFunnels 2.0 account and the community. Then, follow the steps below to access the One Funnel Away dashboard.

receive several emails

Step 9: Open the “One Funnel Away” signup email and click the blue login hyperlink.

One Funnel Away

Congratulations, you now have access to the One Funnel Away Challenge. Enjoy!

One Funnel Away Challenge Pros and Cons

One Funnel Away Challenge Pros

  • Russell usually charges a fortune for his expertise; this challenge gives you his knowledge for free.
  • The challenge will help you understand how funnels work without you having to figure it out for yourself.
  • If you are stuck trying to move your business forward, this challenge will give you a boost.
  • Previous students have achieved a 90% immediate applicability rate.
  • You get access to the challenge community where you can bounce ideas and get advice.
  • The free software bonuses save you cash.

One Funnel Away Challenge Cons

  • The signup process is glitchy. We had to contact customer support to gain access to ClickFunnels.
  • The upsells and sales pages you get during signup are annoying and feel very spammy.
  • You have to dedicate around two hours every day for 30 days, which can be challenging.
  • Not all of the challenge material is available immediately. You have to wait for weeks three and four to unlock.

One Funnel Away Challenge: Is It Worth It?

One Funnel Away Challenge: Is It Worth It?

If you’ve never used funnels before and want to know how to start, or if you’ve attempted funnels before and got nowhere, you will find great benefit in taking this challenge.

Russell’s style isn’t to everyone’s taste, but he has an unbelievable passion for what he does. More importantly, he’s incredibly successful, so you are guaranteed to learn a lot from a genuine master of his craft. 

However, we find some of his tactics pushy. The challenge sign-up process is a great example of this. It’s certainly not everyone’s cup of tea, but if you’re willing to look past that, you will still get a lot of value from the challenge.

Frequently Asked Questions

The One Funnel Away Challenge is free if you sign up for a 30-day free trial for ClickFunnels 2.0 or if you are already a ClickFunnels 2.0 subscriber. Otherwise, it costs $100.

The One Funnel Away Challenge is a legit promotion from ClickFunnels Co-founder Russel Brunson.

To get the One Funnel Away Challenge, head to this page and follow the signup instructions.

The One Funnel Away Challenge is hosted by Russell Brunson, the co-founder of the ClickFunnels 2.0 platform.


About Authors

  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel,, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels.

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