The One Funnel Away Challenge is ClickFunnels’ intensive 30-day training program. Attendees learn how to build more sustainable and profitable sales funnels.
As a team, we build our expertise by evaluating technical content and giving our readers honest appraisals of software and promotions.
To give you an in-depth review of the course, we sent a member of our team to participate in the OFA Challenge.
What Is One Funnel Away Challenge?
The One Funnel Away Challenge is an accelerated 30-day training program for those interested in creating effective sales funnels.
Every day a new task (mission) video is streamed to the private OFA Challenge Facebook group. And participants receive as a bonus a digital workbook for each mission. Live training sessions take place three days a week.
The “30 Days” e-book is another included goodie. This e-book details 30-day plans from Two Comma Club members in case they were to lose their businesses.
The first week is a pre-training week to get attendees into the right mindset for the Challenge. The actual training itself occurs during the next four weeks.
The program costs $100, and ClickFunnels puts a value on the training and bonuses of $3,126. The reason for the heavily discounted price is that ClickFunnels wants you as a customer.
|One Funnel Away Challenge||$100*||30 Days||30 Days of coaching materials by Russel Brunson, Stephen Larsen, Julie Stoian
30-Day Challenge Customized Kit
A physical copy of the workbook, a “30 Days” hardcover book
Interviews with the Two Comma Club members, with 30 Day Challenge members,
MP3 player with all the recordings.
Who is the One Funnel Away Challenge Made For?
The One Funnel Away Challenge has universal appeal. It’s great for complete beginners as it gives step-by-step instructions in preparing and building sales funnels.
This program is also ideal for those of you who have already built successful funnels, as the coaching can bring a fresh perspective on funnel building.
If you can immerse yourself in active training and learn from already successful funnel builders, this Challenge is for you. If you want to reach out to more people to scale your business, this Challenge is perfect for you too.
This program won’t work for you if you don’t have the time for the daily workload, including lots of homework. Or if you can’t participate in a fast-paced training environment and only want to work at your own pace.
To get the best out of the program, participants must keep up with the daily schedule and can’t set aside work later.
What Will You Learn With One Funnel Away Challenge?
In this section, we detail the training provided each week of the 5-week One Funnel Away Challenge.
The first week is a pre-training period introducing the program and prepares you mentally for the course ahead. The next three weeks are the training itself, including lessons in creating offers, copywriting, and funnel building. The final week is a post-training week, taking a look forward to your future decisions and goals.
Pre-Training – Belief
Russell Brunson explains the concept behind “One Funnel Away” and goes through the course framework.
You’ll discover the meaning behind Funnel Hacking. You’ll learn about the success of Lady Boss, whose owners Brandon and Kaelin Polen enrolled for a ClickFunnels training course when they were broke.
They became members of the Two Comma Club and then reached Two Comma Club X ($10,000,000 in revenue). During this week, Stephen Larsen also helps motivate you for the work ahead.
The first week is dedicated to creating your hook, story, and offer. You’ll learn the various ways of hooking people into your funnel. You’ll see how others have built successful funnels. You’ll find out how to tell great stories and all the techniques to create irresistible offers. This week also includes how best to design your e-covers and develop your product if you don’t already have one.
This week the goal is to bring your hooks and stories together. You’ll learn how to write compelling copy for your ads and pages. Just take a look at ClickFunnels’ landing page to see how you’ll be learning from the best. Your missions include Testing Your Material, Epiphany Bridge, and Publishing Your Origin Story. You will test your hooks and stories and learn how to tweak them if they don’t work.
It’s time to put all the previous weeks’ training into building your funnel. You will receive missions giving practical advice on how to generate leads and make sales. You’ll discover how vital offers are and how they work. You’ll gain an understanding of the funnel strategy. Then Russell Brunson will take you through the steps to design and create the sequence, sales, one-time offer, and member area pages.
With your funnel up and running, you now need to know how to target traffic to it. The missions this week focus on the different types of traffic and where to find them. You’ll learn how to list your Dream 100 customers and how to market to them. Russell Brunson will teach you the difference between paid ads and earned ads and how to cultivate endorsements for your product to bring you higher conversions.
Winding down with the Post-Training week, you will concentrate on your next 30, 60, and 90 days. You’ll get advice and encouragement to continue scaling your business. You’ll receive training on making decisions for the future and how to set goals. The live coaching calls continue with Q&A sessions, and participants will also get the chance to apply for the Two Comma Club X award themselves.
What Have I Gained from One Funnel Away Challenge Personally?
Russell Brunson and his team go to great lengths to earnestly explain every single aspect of the funnel building process.
Active participation is the crucial element to this Challenge. After all, to build a business in 30 days, I knew I had to stay up-to-date with the workload. I set aside two hours a day, but you could easily spend more than that.
For me, the Epiphany Bridge lesson during Week 2 was one of the best. It was fascinating to learn to create copy directly relating to a particular customer that enables a product to sell itself.
I had to think on my feet and take the initiative throughout the 30 days, but reading about the Two Comma Club millionaires inspired me to keep going. This program is one of the most useful courses I’ve attended, and the experience also helped me retain what I learned throughout the 30 days.
What Do You Get in One Funnel Away Challenge?
When you sign up for the One Funnel Away Challenge, you receive daily tasks, coaching, digital workbooks, as well as access to interviews, and the OFA Challenge Facebook group. Here, we explain in detail everything you’ll get when you enroll in this Challenge.
30 Days of Coaching from Stephen Larsen and Julie Stoian
Julie Stoian is a digital marketing consultant and has inspired thousands of entrepreneurs to grow their online businesses. In her videos, Julie helps with the practicalities of each mission. Stephen Larsen worked as a funnel builder at ClickFunnels and left to run his own business. He presides over the live group coaching. Both coaches are members of the Two Comma Club.
30 Day Digital E-Book
Russell Brunson asked his Two Comma Club members what they would do if they lost everything. He asked them to give detailed 30-day plans on getting their business up and running again. Thirty of the members replied; This 550-page e-book contains all their plans, and you can page through the book for ideas during your training.
“One Pager” Digital Workbook
To help you keep track of your daily assignments, the “One Pager” Workbook contains checklists for all the tasks you need to undertake. It also has the video training links for each mission and any applicable extra resource links. There’s plenty of space for you to work out your ideas.
30 Days Access to the OFA Challenge Facebook group
The private OFA Challenge Facebook page streams the daily mission videos. The OFA consultants host the live coaching sessions here. And you can also participate in discussions and interact with others taking the Challenge.
Private “Big Breakthrough” Training in Private Group
During these optional 2-hour live consulting sessions, you’ll receive professional assistance in techniques to advance your sales funnels and help you make that next Big Breakthrough.
Unlimited Access to 30-Day Interviews
These are interviews with all the Two Comma Club members who contributed to the “30 Days” book. In these interviews, Two Comma Club members detail the steps they would take from Day 1 to Day 30 if they lost everything and had to start again.
Behind the Scenes of the “Two Comma Club” Funnels
In these video interviews, Two Comma Club members go through creating each of their successful funnels. They share what worked and give tons of valuable advice. The ClickFunnels team was then allowed to recreate their funnels so you can access them too.
Pros & Cons of the One Funnel Away Challenge
One Funnel Away Challenge: FAQ
Do I Need a ClickFunnels Membership to Participate in the Challenge?
No, you don’t need to be a member of ClickFunnels to participate in the One Funnel Away Challenge.
How Much Does the One Funnel Away Challenge Cost?
The One Funnel Away Challenge costs $100 and includes all the videos, live coaching, and training materials.
Are There Any Discounts for One Funnel Away Challenge?
No, there aren’t any discounts available for the One Funnel Away Challenge. However, if you’re a ClickFunnels affiliate, you’ll get paid $100 for every person you refer that enrolls for the Challenge.
Why Can’t I Learn from Free Resources Online?
You could learn about funnel building from free resources online. However, the OFA Challenge is a far better method of learning. It’s been running for a few years now, and it contains training materials specially prepared by funnel building and marketing experts. Everything you need is in one place, which will save you time searching for resources on the internet. The training is up-to-date, continuous, and keeps you motivated.
Is the One Funnel Away Challenge Worth The Cost?
We believe it is well worth the cost. There’s a lot of value in the videos, live training, and bonus materials. And don’t forget Russell Brunson and his coaches each command far more than $100 for just one day of training.
Whether you’re a beginner or a seasoned funnel builder, this Challenge is priceless.
Don’t underestimate the pre-training week – getting positive and motivated about the weeks ahead is vital.
Reading the “30 Days” book is also essential. Getting the low-down from millionaires who made their money through one funnel will inspire you during the training and beyond.
Even if you don’t have a product or service, that is no problem. You can either create a product or become an affiliate for ClickFunnels while training.
For $100, you’ll get the very best support and teaching. The trainers are incredibly enthusiastic about their roles. One lays the groundwork, one shows you how, and the other encourages you.
In the end, you’ll understand the necessary core skills of direct response marketing. If you put in the effort and dedicate yourself to it, this challenge should scale your business. You could be just one funnel away from success.
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