The One Funnel Away (OFA) Challenge was created by ClickFunnels founder Russell Brunson. It consists of a 30-day challenge designed to help you create and launch a high-converting funnel.
Key Takeaways:
- The challenge is free with a ClickFunnels 2.0 free trial
- Non-ClickFunnels 2.0 subscribers must pay $100 to participate
- The challenge requires a commitment of two hours per day
One Funnel Away: Quick Overview
| What is it? | A challenge from ClickFunnels 2.0 to help you build and launch your first funnel |
|---|---|
| How much does it cost? | $100 or free with a ClickFunnels 2.0 trial |
| How long does it last? | 30 days |
| When does it start? | New enrollments can start on a Monday |
| How do I get it? | Sign up on this page |
What Is the One Funnel Away Challenge?
One Funnel Away is a challenge created by entrepreneur and co-founder of ClickFunnels, Russel Brunson.
It consists of 30 days of training, including pre-recorded videos, live coaching sessions, and downloadable documents to help you learn how to build and launch your very first funnel.
To complete this challenge successfully, you are expected to dedicate around two hours each day. This gives you enough time to watch the videos and complete the daily tasks.
How Much Does the One Funnel Away Challenge Cost?
The One Funnel Away Challenge costs $100 if you don’t have a ClickFunnels 2.0 account.
However, if you sign up for a ClickFunnels 2.0 free trial or you already subscribe to the platform, you can join the challenge free of charge.
| Subscriber Type | Cost |
|---|---|
| Non-ClickFunnels 2.0 subscriber | $100 |
| ClickFunnels 2.0 subscriber | Free |
| ClickFunnels 2.0 free trial signup | Free |
Who Is the One Funnel Away Challenge for?
The One Funnel Away Challenge is for anyone who has launched a business or is yet to launch their business and feels stuck and struggling to find a way forward.
Online entrepreneurs and business owners who want to reach more people and grow their audience will also benefit from participating.
Ultimately, the One Funnel Away Challenge is for anyone who needs more insight, expertise, and knowledge on building and launching high-converting funnels. Therefore, if you have used funnels before but didn’t see great results, you will also find this challenge valuable.
What Does the One Funnel Away Challenge Include?
The One Funnel Away Challenge contains the following:
- 30 days of pre-recorded video coaching and missions from Russel Brunson. Each daily video is 30 minutes long.
- Live coaching sessions throughout the challenge
- Downloadable workbook and swipe files for each mission that you get from Russell
- 30-day ClickFunnels 2.0 free trial (unless you choose to pay $100 instead)
- Access to the challenge community where you can chat with fellow participants
- Access to the Marketing Secrets podcast
One Funnel Away Bonus Content
The challenge also includes a number of bonuses that you receive once you have signed up, including:
- Geru: Funnel mapping software that can simulate the profitability of your funnel.
- One Funnel Away workbook: A digital workbook with pages that corresponds to each day of the challenge, including checklists and training video links.
- Pyks E-Cover Creator: Software for creating e-book covers and mockups.
- Email Copy Generator: Software that uses AI to generate email copy in moments.
- Courserate: Software to help you understand profitable niches for courses.
What Does the One Funnel Challenge Teach You (Week by Week)
Pre-Week Prep
Before you get started with the challenge itself, there is a week’s worth of prep work to get through first. It consists of six lessons on the following topics:
- Day 1: ClickFunnels 2.0 Walkthrough
- Day 2: Page Builder Basics
- Day 3: Link-in-Bio Funnel
- Day 4: Who Not How: Finding Your Vision
- Day 5: Funnel Hacking 2CC Winners
- Day 6/7: 2CC Documentary
These lessons cover some basics on the ClickFunnels 2.0 platform features, so you have an understanding of it before you start the challenge. It also features several motivational videos to get you hyped up and gain the self-belief that you can succeed.
Week 1: Building Your List
When you have completed the pre-training and are a little more familiar with the ClickFunnels 2.0 platform, it’s time to dive into week one of the challenge.
This week focuses on the funnel itself and the essential components and pages that make it work effectively. This is going to allow you to understand the mechanism of a funnel and how leads/customers are compelled to move through it from start to finish:
- Day 8: Definiteness of Purpose – Your Chief Aim Goal
- Day 9: The Six Core Funnel Pages
- Day 10: Page One: Squeeze Page
- Day 11: Page Two: Thank You Page
- Day 12: Your “Follow-Up” Funnel
- Day 13/14: 2CC Secrets
Week 2: Creating Your Offer
Now you know what goes into making a funnel work, you must come up with a compelling offer for your audience. This week goes in-depth on how to create your offer and build a convincing sales message that convinces your audience to make the purchase:
- Day 15: Creating Your Offer
- Day 16: Your Membership Site Customer Center
- Day 17: Page Three: Sales Page
- Day 18: Your Sales Message
Week 3: Launching Your Funnel
Week three details how to enhance your offer with order bumps and upsells and how to add them effectively to your funnel pages. This week also concentrates on how to test and tweak your funnel before sending out a compelling email to your contact list:
- Day 22: Order Form Bump
- Day 23: Page Five – Upsell Page
- Day 24: Page Six – Order Confirmation Page
- Day 25: Testing Your Funnel
- Day 26: Email Your List
- Days 27 – 28: Become a Funnel Builder
Week 4: Fill Your Funnel
The final week of the challenge places the focus on driving traffic to your funnel. Here we see other marketing experts presenting their successful strategies so you can pick whichever one you feel will be best for your funnel.
These videos are more of an overview rather than going in-depth. However, at the end of this week is an invite to sign up for another free challenge called “Fill Your Funnel” which goes deeper into traffic-building tactics:
- Day 29: Fill your Funnel
- Day 30: Shorts presented by Eric Thayne
- Day 31: Scroll-Stopping Ads presented by Kristine Mirelle
- Day 32: Influencers presented by Alison Prince
How to Sign Up for One Funnel Away Challenge (Step by Step)
Step 1: Head to this page and click on any of the numerous red “Start” buttons.
Step 2: Add your email address in the space provided and click the red button to continue.
Step 3: On the next screen, you need to add your name and contact number along the top and choose between two options:
- Option 1: Sign up for a ClickFunnels 2.0 30-day free trial and get the challenge for free.
- Option 2: Pay $100.
Step 4: When you have selected your preferred option, scroll down and add your card and payment details.
Step 5: Scrolling down further, there is an upsell option where you can add VIP access for an extra $100 (regardless of which option you chose earlier).
This states it gives you access to “world-class consultants,” but there is no information about how, how often, and what for. If you want to add this, check the box.
Step 6: When you have added all the necessary details to the signup page, scroll to the bottom and check the box that indicates you understand the terms. Then, click the green “Join the FREE Challenge Now” button.
Step 7: You will now be taken to another sales page where you are invited to upgrade from a monthly ClickFunnels 2.0 Pro plan subscription to an annually paid Funnel Hacker plan and get two months’ worth free and a few bonuses in the process.
If you want this upgrade, click on the big red “Upgrade” button and continue through to payment. If you’d rather not take advantage, click on the small text link underneath the red button.
Step 7: We’re still not done! There’s yet another sales page that gives you another chance to pay $100 for the VIP upgrade if you didn’t opt for it on the initial signup page.
If you want it, click the big red upgrade button. If you don’t, scroll all the way to the bottom of the page and click the small “No thanks” text found just above the footer.
Step 8: You will now receive several emails:
- One order confirmation
- One email with details for logging into your new ClickFunnels 2.0 account
- One email containing an invite to join the ClickFunnels 2.0 community
- One email with details for logging into the One Funnel Away dashboard
Open each email and follow the signup instructions for the ClickFunnels 2.0 account and the community. Then, follow the steps below to access the One Funnel Away dashboard.
Step 9: Open the “One Funnel Away” signup email and click the blue login hyperlink.
Congratulations, you now have access to the One Funnel Away Challenge. Enjoy!
One Funnel Away Challenge Pros and Cons
One Funnel Away Challenge Pros
- Russell usually charges a fortune for his expertise; this challenge gives you his knowledge for free.
- The challenge will help you understand how funnels work without you having to figure it out for yourself.
- If you are stuck trying to move your business forward, this challenge will give you a boost.
- Previous students have achieved a 90% immediate applicability rate.
- You get access to the challenge community where you can bounce ideas and get advice.
- The free software bonuses save you cash.
One Funnel Away Challenge Cons
- The signup process is glitchy. We had to contact customer support to gain access to ClickFunnels.
- The upsells and sales pages you get during signup are annoying and feel very spammy.
- You have to dedicate around two hours every day for 30 days, which can be challenging.
- Not all of the challenge material is available immediately. You have to wait for weeks three and four to unlock.
One Funnel Away Challenge: Is It Worth It?
If you’ve never used funnels before and want to know how to start, or if you’ve attempted funnels before and got nowhere, you will find great benefit in taking this challenge.
Russell’s style isn’t to everyone’s taste, but he has an unbelievable passion for what he does. More importantly, he’s incredibly successful, so you are guaranteed to learn a lot from a genuine master of his craft.
However, we find some of his tactics pushy. The challenge sign-up process is a great example of this. It’s certainly not everyone’s cup of tea, but if you’re willing to look past that, you will still get a lot of value from the challenge.
Frequently Asked Questions
Is the One Funnel Away Challenge Free?
The One Funnel Away Challenge is free if you sign up for a 30-day free trial for ClickFunnels 2.0 or if you are already a ClickFunnels 2.0 subscriber. Otherwise, it costs $100.
Is the One Funnel Away Challenge Legit?
The One Funnel Away Challenge is a legit promotion from ClickFunnels Co-founder Russel Brunson.
How Do I Get the One Funnel Away Challenge?
To get the One Funnel Away Challenge, head to this page and follow the signup instructions.
Who Hosts the One Funnel Away Challenge?
The One Funnel Away Challenge is hosted by Russell Brunson, the co-founder of the ClickFunnels 2.0 platform.
