If you are a business owner in the process of looking for an all-in-one marketing solution to launch your online project, Kartra and ConvertKit most likely turned up on your list of viable options.
So, how do the two stack up when pitted against each other?
While Kartra boasts advanced workflow automation, ConvertKit shines at e-mail broadcasting to improve conversion rates.
This article takes a closer look at the differences and similarities between these competitors.
In addition, we consider custom and advanced features and the available pricing plans.
- All-In One Universal Interface
- Excellent Site Builder
- Top Training Materials
- Email Marketing Tool
- Easy to use automations
- Optimized Landing Pages
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Kartra
Kartra provides SaaS tools to design and market digital enterprises, all on a single platform.
Subscription options are available from as little as $99/month on the Starter plan. Users who opt to pay annually save as much as 25%.
Kartra software powers the creation of the following:
- Checkout and landing pages
- Lead generation and follow-up campaigning
- E-mail/SMS automation
- Surveys and quizzes to simplify analytics
- Kartra Agency portfolio management
Available add-ons include additional domains, bandwidth, and API integration.
ConvertKit
ConvertKit is particularly useful to musicians, authors, and podcasters who earn a living selling content online.
Membership is free for new creators and extends to 300 site subscribers. After that, users pay monthly or annual fees.
ConvertKit features are standard with a few surprise additions:
- Unlimited landing pages and forms
- Free software migration
- Automated funnels
- Advanced reporting and analytics
The Pro subscription gives access to subscriber scoring and a newsletter referral system.
Kartra vs. Convertkit at a Glance
| Kartra | Convertkit | |
|---|---|---|
| Free Trial | Yes, 30 days. | Yes, 14 days. |
| Pricing Range | Starter: $99 / month Silver: $199 / month Gold: $299 / month Platinum: $499 / month | Cheetah: $14.90 / month Marketer: $69.90 / month Premium: $79.90 / month Funnel Club: $79.90 / month (with a $199 first payment). |
| Best For | Advanced automation, all-in-one marketing | Subscriber management, drag-and-drop page creator |
| User Interface Features | Drag-and-drop page builder Easy to create funnel flow Optimized marketing system | Unlimited landing pages and forms with custom fields and incentive delivery Free landing page templates Automated sales funnels and sequences Integration with Unsplash for stock images Content editing |
| Monetization Options | Affiliate management Drag-and-drop membership portal builder Marketplace Unlimited member sites | Sale of digital products and user subscriptions |
| Marketing Options | Lead generation Leads capture forms Lead segmentation via surveys and quizzes Automated e-mail and SMS campaigns Video marketing pop-ups Integrations and API Kartra Agency portfolio management SEO and analytics | Automatic lead magnet delivery and subscriber scoring Automated mail broadcasts, custom success messages, targeted drip content Video marketing |
| Customer Support & Training | Helpdesk portal Support ticketing Live chat | Community support E-mail support Live chat |
At a glance, both platforms appear equally matched. However, ConvertKit is the cheaper of the two and offers a free version with basic features.
As far as UI is concerned, both contenders deliver pre-designed customizable templates. In addition, page editing and form creation are standard.
However, Kartra includes custom domains compared to the standard “ck.page” domains hosted by ConvertKit.
ConvertKit relies solely on subscriptions and product sales to boost revenue.
Kartra, on the other hand, lists affiliate management as an added draw.
As far as marketing and automated workflow is concerned, ConvertKit boasts automation with video marketing, e-mail drip content, and custom success messages delivered to subscribers. In addition, subscriber scoring gives insights into site analytics.
Kartra responds with lead generation and segmentation, SMS and e-mail automation, and surveys to grips with trends and patterns.
The Kartra Academy, available with paid membership only, simplifies the management of all accounts on a single platform.
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Kartra vs. ConvertKit: Pricing Comparison
When committing to management software, you’ll want to consider its impact on your budget. So how do these contenders compare?
Kartra Pricing:
- Starter Plan: $99 per month ($79/month – paid annually)
Subscription to this plan includes one custom domain, up to 2,500 leads, and 15,000 e-mails per month. In addition, account holders can host 100 pages and 50 videos, utilizing up to 50GB bandwidth.
Portfolio management via Agency is absent, with customer support limited to helpdesk access.
- Silver Plan: $199 per month ($149/month – paid annually)
Silver subscription gains three domains, 12,500 leads, unlimited e-mails, bandwidth, pages, videos, products, membership sites, and team members. Helpdesk access and Kartra Agency benefits are also part of the package.
- Gold Plan: $299 per month ($229/month – paid annually)
The Gold pricing plan includes five custom domains, up to 25,000 leads, unlimited e-mail, bandwidth, pages, and videos. Kartra Agency and customer support benefits are also present, free of charge.
- Platinum Plan: $499 per month ($379/month – paid annually)
The Platinum Plan delivers all the features of the other plans with ten custom domains and up to 50,000 leads.
All plans feature tools to generate checkout pages, a drag-and-drop page builder, lead generation software, and custom form creation.
In addition, sales funnels and automated campaigns streamline workflow.
ConvertKit Pricing:
- Free: The ConvertKit free signup has new site creators in mind. Access is limited to 300 site subscribers and receives community support only.
Users gain access to unlimited landing pages and forms, digital product marketing tools, subscription automation, and e-mail broadcasting.
However, advanced analytics features, funnels, sequencing tools, and reporting systems are conspicuously absent.
- Creator Plan: $15 per month or $108 annually
The Creator package caters to users starting to upscale their business. This package covers free features in addition to automated funnels and sequences but lacks tools to aid analytics.
- Creator Pro Plan: $29 per month or $290 annually
Creator Pro targets established entrepreneurs who require advanced marketing benefits.
Specialized features include subscriber scoring and Facebook custom audiences utilized to give insight into site traffic. A newsletter referral system completes the package.
ConvertKit offers a limited selection of pricing options but is more affordable than Kartra.
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Kartra vs. ConvertKit: A Comparison of Features and Tools
We compared Kartra and ConvertKit in sales and marketing tools, membership generation, analytics tools, customization, and customer support.
These features provide a consolidated, comprehensive platform for monetizing ideas, sharing content, promoting products, and growing your business.
Which platform is better, and which unique features indicate a clear winner?
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Sales & Marketing Features
On closer inspection, while ConvertKit focuses primarily on e-mail automation and audience building, it is clear that Kartra provides an inclusive business marketing solution.
Which Platform Offers Better Sales & Marketing Features?
Although ConvertKit offers similar features, Kartra is easily the top contender in terms of the following:
- Pop-ups for improved site traffic, lead generation, and sales
- Superior landing pages and funnels
- Checkout pages with a range of payment gateways
However, if your primary need is e-mail marketing to boost conversion ratios, ConvertKit is, without a doubt, the winner.
Memberships & Online Course Features
Kartra, an all-in-one business platform, excels in facilitating unlimited membership site page building with drag-and-drop technology.
Sales funnels come in handy for selling courses and generating leads. Unlike ConvertKit, this site manages affiliate membership for added monetization, thus improving revenue.
ConvertKit facilitates course building with bespoke, branded landing pages, stylized e-mail marketing, and functional payment processors via the ConvertKit Commerce account.
Which Platform Offers Better Membership & Online Course Features?
Although ConvertKit is a force to be reckoned with as far as membership and course content, Kartra still features the most beneficial tools in this regard.
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Analytics & Reporting Features
Kartra features a built-in heatmap that tracks the entire sales process from login to checkout.
In addition, Kartra membership analytics categorize data according to subscriptions, active members, retention rates, and average browser interest duration. Sales and revenue tracking can also take place via the dashboard.
ConvertKit integrates with third-party analytics pages such as Google Analytics to provide statistics. You can also use visual automation funnels to identify sales conversion rates.
Which Platform Offers Better Analytics & Reporting Features?
If you aim to use an all-in-one business solution, Kartra comes out on top. However, the ConvertKit-Google Analytics partnership is beneficial for comprehensive metrics analyses and reporting.
Customization & Page Building Features
Particular points of superiority on the Kartra site include stellar landing pages and seamless drag-and-drop builder with promotional material already compiled.
In addition, unlimited templates and forms allow for accommodating growing traffic on websites.
ConvertKit employs free branded templates which are easy to use and customize.
Visually appealing landing pages capture user details and populate e-mail lists. Templates utilize stock photography and are fully responsive on all devices.
Which Platform Offers Better Customization & Page Building Features?
As far as e-mail layout and creation are concerned, ConvertKit takes the lead. However, Kartra Page Builder is the ultimate in creating stunning pages quickly and easily.
Customer Support & Training
Customers new to Kartra benefit from training resources delivered via live online courses, webinars, documentation, and videos – accessible from the Kartra dashboard.
Kartra customer services feature a helpdesk, support ticketing system, and live chat support.
ConvertKit similarly offers live- and on-demand workshops and technical tutorials to page creators. Blog articles and stories from the community of site creators complete the training continent.
Customer support is available to ConvertKit users through e-mail and a live chat feature.
Which Platform Offers Better Customer Support & Training?
In this category, we declare a tie as both platforms deliver good training and customer support to users.
Final Thoughts
- Choose Kartra if you want an affordable, all-encompassing platform with all the tools you need to build and promote your business.
- Choose ConvertKit if your business would benefit primarily from beautifully designed and written e-mails and automated customer management.
In our comparison between Kartra and ConvertKit, we highlight the most desirable and outstanding features of each.
On the one hand, ConvertKit produces excellent tools to handle e-mail automation and content editing. On the other hand, although it is not as sophisticated as the competition, this platform provides software to turn site visitors into subscribers, connect with adoring fans and followers, and earn a decent living doing what you love.
Kartra business functions are more extensive and consist of e-mail marketing, page and form builders, membership and affiliate opportunities, and more, navigable from a single dashboard. Comprehensive yet accessible sales funnels and detailed analytics functionality also keep Kartra a step ahead.
