GoHighLevel takes GDPR seriously and has tools to ensure its users can create GDPR-compliant products and web pages. This includes double opt-ins, default unsubscribe links, and more.
Finding or using these tools is not always straightforward, so our experts have created this guide to make GDPR compliance straightforward.
Key Takeaways:
- As a data processor, GoHighLevel is not responsible for GDPR compliance
- GoHighLevel users must ensure they meet GDPR compliance requirements
- GoHighLevel never uses any uploaded data for its own purposes
Is GoHighLevel GDPR Compliant?
As a data processor, it is not GoHighLevel’s responsibility to ensure that any data collected and stored on the platforms is General Data Protection Regulation (GDPR) compliant.
This responsibility falls onto what’s known as the “controller.” In other words, the individuals who use the GoHighLevel platform are each responsible for appropriately handling data.
Therefore, if you have a GoHighLevel account and use it to process and store customer data, you must ensure your activities are compliant with GDPR laws.
To help its users, GoHighLevel provides the necessary tools to ensure GDPR compliance.
Additionally, GoHighLevel outlines in its data processing agreement that it never uses any personal data that you have uploaded onto the platform for its own purposes or without your instruction.
What Features Does GoHighLevel Have for GDPR Compliance?
To enable GDPR compliance, GoHighLevel provides a number of tools and features. Notably, it lets you:
- Add a GDPR consent checkbox to forms and surveys: Essential for data collection and sending marketing comms.
- Create an automated double opt-in workflow: To ensure the recipient is certain they want to receive emails.
- Create a universal default unsubscribe link: This is automatically added to all emails and makes unsubscribing effortless.
- Add privacy policies and terms of agreement: Essential web pages for funnels and sites that make your terms clear.
- Add a cookie disclaimer: Mandatory for all websites and funnels and allows viewers to opt out of tracking cookies.
- Enable GDPR-compliant fonts: Some web fonts collect personal data. Avoid this by ensuring you use compliant fonts only.
How to Make GoHighLevel Forms GDPR Compliant (Step by Step)
Step 1: In the form editing tool, click on the plus sign to open up the element menu. Click “Custom Fields,” and then the blue “Add Custom Fields” button.
Step 2: Select the “Checkbox” option and click “Next.”
Step 4: On the next screen add the following:
- Name: GDPR compliance
- Object and Group: Ensure “Contact” is selected
- Option Name: Input your GDPR text here
Hit “Save” to continue.
Step 5: Drag and drop your newly created custom field onto your form. Finally, hit “Save.”
How to Set Up Double Opt-In for Campaigns (Step by Step)
Step 1: Head to the relevant sub-account and click “Settings” found in the bottom-left corner.
Step 2: Scroll down the menu on the left until you see “Tags.” Click this, then select “Add New Tag.”
Step 3: Name the tag “Subscribe” and click “Create.” Now create another tag called “Confirmed Subscription.”
Step 4: Now head to “Sites,” click “Funnels” and “Create New Funnel.”
Step 5: Select a blank funnel, name it, and click “Create.”
Step 6: Add a new funnel step, name it “Subscription Confirmation,” and add in the path. Click “Create Funnel Step.”
Step 7: Open the editing tool and add the following:
- A full-width section
- A full-width row
- A headline element
Add text along the lines of “Thank you for subscribing,” then hit “Publish.”
Step 8: Now go to the “Marketing” tab and select “Trigger Links.” Click “Add Link.”
Step 9: Call the trigger link something like “Subscription confirmed” and add in the URL of the funnel page you just created. Hit “Save.”
Step 10: While still in the “Marketing” tab, click “Emails,” then “Templates,” and “New.”
Step 11: Open the design editor and add text that says something like “Hey there {{name}}, thank you for subscribing. To confirm your subscription, please click here.”
Step 12: Now highlight the “Click Here” text, click the “Trigger Link” icon at the top of the screen, and select the trigger link you just created. Hit “Save Template.”
Step 13: Now create another email template that confirms the subscription. It only needs to say, “Thanks for confirming your subscription,” but you can add other text or elements if you wish. Make sure you save it before exiting the editing screen.
Step 14: The next job is to put everything together in an automated workflow. Head to “Automation,” click “Create Workflow,” and then pick to create one from scratch.
Step 15: On the workflow screen, click on “Add Trigger.” Then input:
- Choose a workflow trigger: Form submitted
- Filters: Form is / SupplyGem subscription form
- Save trigger
Step 16: Click the “+” icon to add an action below the newly created trigger. Then input:
- Action name: Add tag
- Tags: Add your “Subscribe” tag (this is the tag you created earlier)
- Save action
Step 17: Click to add another action below the one you just created. Then add:
- Action name: Send email
- Templates: Select the template you created earlier for confirming email subscription
- Save action
Step 18: Click to add another action. Input:
- Action name: Wait
- Wait for: Trigger link clicked
- Select trigger link: Find and select the trigger link you created earlier
- Save action
Step 19: Click to add another action. Input:
- Action name: If/Else
- Find the “Select” box under “Branches:” Pick “Events,” then “Trigger link clicked”
- Select operator box: Is
- Select box: Pick your created trigger link
- Save action
Step 20: You will now have a split path on your workflow. Underneath the “Branch” path, click to add an action:
- Action name: Add tag
- Tags: Add the “Confirmed subscription” tag you created earlier
- Save action
Step 21: Below your newly added tag, create another action. Input:
- Action name: Send email
- Templates: Subscription confirmation (This is the “Thank you for subscribing” email you created earlier)
- Save action
Step 22: Underneath the “None” branch, add an action. Input:
- Action name: Remove contact tag
- Tags: Add the “Subscribe” tag you created
- Save action
Step 23: Finally, in the top-right corner, toggle the switch from “Draft” to “Publish,” then hit “Save.” There is also a “Test” button here which you can use to test your workflow.
You’re done!
How to Enable the Default Unsubscribe Link for Emails (Step by Step)
Step 1: In the relevant sub-account, click “Settings” in the bottom-left corner and then click on “Business Profile.”
Scroll to where it says “General” and check the box next to where it says, “Make email compliant by adding an unsubscribe link in your profile.”
Step 2: To customize the text, click the blue “Customize” text. A pop-up will appear where you can edit the text accordingly. Hit “Save” and you’re done.
How to Add a Privacy Policy and Terms of Service Agreement (Step by Step)
Step 1: In the “Sites” tab, select “Websites” and click on the site you want to add your policies to. Then, click “Add New Page.”
Step 2: Appropriately name the page (depending on whether you’re creating a privacy policy or terms of service) and add a URL path. Then, click “Create.”
Step 3: In the editing screen add the following onto the page:
- One full-width section
- Two full-width rows
- One headline element (top)
- One paragraph element (bottom)
Now add your text as needed. This creates a very basic page, but it will be sufficient for GDPR compliance. If you know your way around the editing tools, feel free to make the page layout look nicer but do not add any images or other page elements.
When you are done, hit “Publish.” Then, repeat the process for the other page as needed.
Step 4: Now open up the homepage of the website in the editing screen. Scroll to the footer and type “Privacy Policy” and “Terms of Service” in a free spot.
Step 5: Highlight the relevant text. A small menu will appear next to the text. Click the hyperlink icon.
Step 6: Add the page URL for your newly created page and hit “Save.” Repeat the process for the second page. Save and publish the homepage before exiting the editing screen.
The links to your privacy policy and terms of service pages will now appear in the footer of all your website’s pages.
Step 1: You can find the cookie disclaimer icon in any of the GoHighLevel page editing tools.
Inside the page editor, locate the cookie icon at the top of the page and click on it.
Step 2: A side menu will open. Toggle to enable the cookie banner.
Step 3: A popup will appear. Read through the information and then check the box to confirm you understand it.
Step 4: Don’t forget to hit “Save” before exiting the editing tool. The cookie banner will now display at the bottom of your website or funnel.
How to Enable GDPR-Compliant Fonts (Step by Step)
Step 1: Head to the funnel or website building tools and select the site where you need to enable compliant fonts.
Step 2: Click on “Settings.”
Step 3: Scroll until you see the toggle for GDPR-compliant fonts. Click it to the “on” position and then hit “Save.”
Frequently Asked Questions
How Does GoHighLevel Ensure It Is GDPR Compliant?
GoHighLevel provides its users with features for GDPR compliance. This includes the ability to add policy pages, double opt-ins for subscriptions, default “unsubscribe” links, and more. However, it is the user’s responsibility – not GoHighLevel’s – to ensure they are GDPR compliant.
Do My GoHighLevel Products and Pages Have to Be GDPR Compliant?
If your GoHighLevel products and pages are viewed or used by anyone residing in the European Union or the United Kingdom, then yes, you must ensure they are GDPR compliant.
