149 Content Marketing Statistics

Unlock the power of content marketing with these 149 content marketing statistics. Uncover the data shaping successful content creation, distribution, and engagement.

Key Takeaways:

  • Video content is used by 91% of businesses and most viewed by consumers
  • Content marketing that improves SEO and organic traffic is critical
  • Long-form marketing content is most trusted by readers

General Content Marketing Statistics

Expected Year-over-Year Change to Content Marketing BudgetNumber of Content Marketers (%)
Stay the Same26.2
I Don’t Know5.1

49.2% of Content Marketers Intend to Increase Content Marketing Budgets Next Year

The rising relevance of content marketing has led to a little over half of content marketers putting planned budgetary increases in place for next year.

$72 Billion Content Marketing Revenue

Industry revenues are on track to reach $72 billion by the end of the current year, revealing its proven effectiveness and widespread adoption across industries.

$107 Billion in Revenue by 2026

Analysts expect industry revenues to top $100 billion within the next 3 years, with an expected CAGR of 14.74%.

Content Marketing Industry Worth More than $400 Billion

The global industry valuation is approximately $412 billion and is predicted to reach $900 billion within 5 years.

70% of Consumers Prefer Content Marketing

Over two-thirds of consumers prefer learning about products through content rather than traditional marketing.

82% of Consumers Prefer Brands with a Content Presence

82% of consumers prioritize brands with robust content presence, which emphasizes the pivotal role of content in building strong brand connections.

2x More Interaction with Brands on Mobile

Brands witness twice the interactions on mobile platforms, which shows the need for businesses to implement mobile-optimized content strategies.

~80% of CMOs Believe Custom Content Is the Future of Marketing

Chief Marketing Officers think the ability to individually customize content will become the industry-standard method of marketing.

97% of Marketers Think Content Marketing Should be an Area of Active Investment

Almost all marketers believe that content marketing is fundamental and should be an ongoing and active area of company investment.

62% of Marketing Agencies Had Increase in Clients Seeking Content Marketing

Another indicator of just how essential content marketing has become is the increase in clients seeking content marketing.

90% of Customers Think Content Marketing Has Benefits

It’s not just businesses that see the benefits of content marketing: 9 out of 10 customers agree it has benefits, too.

85% of American Adults Browse the Internet Every Day

With so many American adults using the internet daily, content marketers have extensive opportunities to engage with a consistently active online audience.

48% of 18–29-Year-Olds Are Almost Constantly Online

With almost half of this demographic almost always online, businesses should build targeted always-on content strategies.

7 Hours per Day Consuming Digital Content

Consumers spend an average of seven hours daily consuming digital content, emphasizing the immense opportunity for brands to engage and connect.

$8.5 Billion Email Marketing Revenue

E-mail marketing is still incredibly effective at delivering targeted messages and driving valuable customer engagement.

319 Billion Emails a Day

Despite the growing social media communication trend, over 300 billion emails are still sent every day and are still the preferred means of business communication. 

8 of 10 Adults Use YouTube

YouTube gives marketers access to a broad range of demographics, as globally 80% of adults are thought to utilize the platform in some way.

Hundreds of Millions of Daily Active Instagram Users

Hundreds of millions of consumers log onto the Instagram platform every single day, making it an ideal place for content marketers to target.

Content Creation & Strategy Statistics

Entertainment Marketing Uses an Average of 9 Visuals per Campaign

Entertainment marketing relies on an average of nine visuals per campaign, emphasizing the visual-centric nature and creativity demanded by the industry.

Using “You” or “Your” in Question Headlines Results in Fewer Shares

Opting for question headlines without “You” or “Your” may boost shareability, uncovering intriguing insights into audience engagement preferences.

YouTube Has Best ROI of Social Media Platforms

YouTube’s impressive 33% ROI shows its strategic advantage for content marketers seeking optimal returns from social media platforms.

86% of Businesses Use Video Marketing

86% of Businesses Use Video Marketing

Video marketing’s dominance continues, with 86% of businesses leveraging its power, a notable 63% surge over the past three years.

Majority of Companies Using Video Marketing Employ Mix of In-House & Agency-Created Content

Companies leveraging video marketing opt for a blend of both in-house and agency-created content to create more diverse types of content.

65% of Brands Using Video Content Release 1–4 Videos per Month

Almost 2/3 of brands using video marketing implement a consistent content production strategy, releasing between one and four videos each month.

Video Is Used by 91% of Businesses

Video plays a vital and pervasive role in modern content marketing, with 9 of 10 businesses incorporating it into their marketing strategies.

Short Articles & Videos Are the 2 Most Used Content Types

While video has been the most utilized content type within the last 12 months, short-form articles are right up there in second, reflecting evolving audience preferences.

Interactive, Behind-the-Scenes, & Brand Value Content Are Audience Favorites

According to surveys, these three types of content are audience favorites, demonstrating the allure of engaging, transparent, and value-driven brand communication.

40% of B2C Content Marketers Only Check the Competition Once per Year

Surprisingly, 40% of B2C content marketers check the competition only once a year, potentially missing valuable insights for strategic content differentiation.

Half of B2B E-Commerce Companies Prefer Blogging

50% of B2B e-commerce companies prioritize blogging as their primary marketing strategy, believing it is the best way to build industry authority and engagement.

Worldwide, 89% of Marketers Plan to Spend the Same or More on Short-Form Video

The global demand for impactful video content is driving 9 of 10 marketers to maintain or increase their short-form video budgets.

More Brands Emphasizing Their Brand Values 

This shift in marketing strategy is driven by a consumer desire for more authentic and purpose-driven brand communication.

B2C Marketers Prefer Placing Marketing on Social Media Platforms

B2C marketers lean towards social media platforms for marketing, emphasizing the effectiveness of these channels in connecting with and engaging consumers.

55% of Content Marketing Strategies Focus on Improving Content Quality

Changing consumer expectations means emphasizing content quality over quantity is of more importance to content marketing strategies.

42% of Companies Have a Content Team of 3 People or Less

Small content teams demand versatile skills and strategic management for efficient, diverse content creation.

57% of Businesses Have a Documented Content Marketing Strategy

A documented content strategy ensures clarity, alignment, and effective execution in achieving marketing objectives and goals.

Successful Content Marketing Campaigns 3x More Likely to Contain Strong Emotional Elements

Content campaigns rich in emotion are three times more likely to resonate, demonstrating the profound impact of emotional connections in marketing.

66% of Marketers Increasing Branded Content Creation Budgets

2/3 of marketers have plans to increase budgets for immersive branded storytelling content. 

Content Creators, Content Marketing Managers, & Content Strategists

These three roles are the most sought-after by marketing leaders as they’re essential to creating and driving a successful marketing campaign.

Improving SEO & Growing Organic Presence Is a Top Priority

SEO and organic growth prioritize lasting online visibility, which is vital for sustained engagement in the competitive digital landscape and dynamic market.

21% of Marketers Will Use Short-Form Video Marketing for the First Time

Despite the pervasive role of video marketing today, 1 in 5 marketers have only just committed to using it for the first time.

Interactives Are Used by 36% of Content Marketers

Interactives Are Used by 36% of Content Marketers

Approximately a third of marketers are already using content that contains interactive and dynamic elements. 

83% of Marketers Think Interactive Content Is a Key Trend

Content that audiences can interact with is growing in popularity and is a key future trend for 8 of 10 marketers.

90% of Content Marketers Use Websites & Blogs

9 out of 10 content marketers rely heavily on websites and blogs, highlighting the enduring significance of these platforms in content strategies.

29% of Businesses Don’t Outsource Content Creation

Almost a third of businesses prefer to maintain direct control and strategic oversight of their content creation.

75% of Large Organizations Report Outsourcing Content Marketing (37% small, 54% medium)

As an organization’s size increases, it becomes increasingly likely to outsource its content marketing.

64% of B2B Businesses Use Link Building in Their Content Marketing

Link building is a crucial aspect of SEO since it builds authority and relevance, increasing a website’s search engine ranking and visibility.

60% of Companies Use Influencers for Content Creation

Influences elevate content for 60% of companies, infusing authenticity and expanding reach, enhancing storytelling with a professional and engaging touch.

Up to 94% More Views for Content with Images 

Strategically adding images isn’t just about visuals, it’s a potent approach. Up to 94% more views underscore its utility, boosting content engagement effectively.

52% of Content Marketing Clients Prioritize Building Customer Loyalty

This shows a growing understanding by business leaders that the true value of loyal customers is their ability to engage with and advocate for brands.

63% of Content Marketers Build Client Loyalty Through Content Marketing

Content marketers understand the power of customer loyalty even more than their clients, with almost two-thirds considering it a key element of a successful campaign.

95% of B2B Buyers Use Content Marketing to Evaluate Businesses

B2B buyers, in their evaluation process, gravitate towards businesses that showcase expertise and a deep understanding of their industry.

Content Distribution & Promotion Statistics

Outsourced Content Marketing Used by 55% of B2C Marketers

Approximately half of B2C marketers tap into outsourced content marketing, leveraging external expertise to enhance campaigns, a trend emphasizing diversified promotional approaches.

62% of B2C Content Marketers Plan to Use Influencer Marketing

Embracing influencer marketing, 62% of B2C content marketers plan strategic collaborations, amplifying authentic content promotion for broader audience engagement and impact.

33% of B2C Content Marketers Use Data in Their Distribution Strategies

One-third of B2C content marketers strategically leverage data for precise distribution, ensuring impactful and audience-focused content delivery with clarity and efficiency.

Experts Predict Growing Audio Investment in X (Formerly Twitter) Spaces

Experts anticipate rising investment in X spaces. This indicates a strategic upswing in the platform’s audio content, aligning with evolving content consumption trends. 

21% of B2B Marketers Increasing Digital Events Budget

21% of B2B Marketers Increasing Digital Events Budget

Virtual gatherings and experiences such as webinars, conferences, and workshops are growing in popularity, and B2B marketers are increasing their budgets to match.

Fifth of Marketers Believe Instagram Has the Most Growth Potential

Despite Instagram’s reputation as a content marketing platform, only one in five marketers believe that it provides the most growth potential.

51% of Content Consumption Is from Organic Search

Search engine visibility is still a critical component of effective content distribution, as half of all content consumption is via organic search.

75% of Mobile Users Use Search to Address Their Immediate Needs

With so many mobile search users, it is critical that content marketers prioritize mobile-first and mobile-optimized content.

58% of B2B Marketers Say Virtual Events Have Strong Outcomes

Approximately 6 of 10 B2B marketers say virtual webinars and conferences are particularly effective marketing tools.

Average of 2 Hours & 31 Minutes per Day Spent on Social Media

Social media remains a reliable distribution method, with users spending an average of two and a half hours per day on their chosen platforms.

94% of Content Marketers Distribute Content Through Social Media

Content marketers clearly recognize the validity of the previous statistic since over 9 out of 10 already distribute content through social media platforms.

Online Reviews & Recommendations Used by 70% to Make Purchase Decisions

Consumers are a great source of marketing in their own right. 70% of shoppers turn to online reviews and recommendations in order to make purchasing decisions.

54% of Social Browsers Research Products Through Social Media

Around half of the most active social media users turn to their social media platform of choice to research any potential purchase. 

Content Engagement & ROI Statistics

Millennial & Gen-X Think Entertainment, Tech, & Food Are Most Engaging 

Younger generational groups are more likely to be interested in entertainment and technology while older generations prioritize news.

Marketers Using Video Content Grow Revenue 50% Faster

When marketers utilize video content in their organization’s content marketing strategy, revenues grow 50% quicker than those that don’t use video.

65% of Shoppers Report Watching Video Content at Least Once a Day

Video content is extremely popular with all consumers, with 65% of them reporting watching at least one piece of video content each day.

Over 4 of 10 Millennials Consume Content After 8 PM

If marketers want to reach the most millennials at the same time, they should release their content after 8:00 PM.

Product-Related Video Helps 93% of Shoppers When Making Purchase

Product-related video is a great way of helping consumers understand the benefits of your product and can facilitate informed consumer choices.

Over 1 Billion Hours of YouTube Videos Watched Daily

With such an extensive audience, a well-crafted YouTube marketing strategy has the potential for extensive engagement, brand visibility, and audience connection. 

YouTube is U.S. Consumers’ Preferred Video Content Source 

Although Facebook isn’t far behind at 64%, YouTube is the favorite video content provider for three-quarters of US consumers.

80% Conversion Increase for Landing Pages with Video Content

Data shows that inserting video content into an otherwise static landing page can help increase conversion rates by up to 80%. 

Open Rate is Most Frequently Tracked Email Metric 

Open rate is the most commonly used metric to track the success or failure of an e-mail marketing campaign.

61% of Consumers Prefer Brands Contact Them Through Email

Most consumers report that they prefer the brands that they are most serious about contacting via e-mail rather than any other method.

Optimal Time to Send Emails is 7 AM – 10 AM Monday

Optimal Time to Send Emails is 7 AM – 10 AM Monday

Data suggests that the best time to send an e-mail is early Monday morning so that consumers read it when they return to work refreshed from the weekend.

Up to $42 Return on Every $1 Spent on Email Marketing

Despite some people’s opinions of e-mail marketing, it still has one of – if not the best – return on investment.

Emails with Offers Are More Likely to be Opened by 72% of Consumers

Almost three-quarters of consumers say that they are far more likely to open an e-mail that they can see contains an offer inside.

14.3% Better Open Rates with Segmented Email Campaigns

Personalizing emails with tailored content targeted towards specific subsets of your e-mail list can improve open rates by up to 14.3% compared with non-segmented campaigns.

Email is Preferred Communication Channel for 86% of Business Professionals

The overwhelming majority of business professionals still prefer for all communication to go through e-mail rather than any other channel.

Personalized Email Subject Lines Increase Open Rates by 27% 

E-mail marketing that uses personalized subject lines targeted towards specific segments of your e-mail list are 27% more likely to be opened.

B2C Marketers Use 26% of Marketing Budget on Content Marketing 

The average B2C marketer uses just one-quarter of their marketing budget on content marketing. The best marketers, however, use around 40%.

33% of B2B Business’ Marketing Budget Is for Content Marketing 

The average content marketing budget of B2B marketers is just one-third of their entire marketing budget.

40% of B2B Buyers Engage with 3 Pieces of Content Before Contacting Sales Rep 

4 out of 10 B2B buyers will typically need to see three different pieces of marketing content before they contact a sales Rep.

32% Increase in Podcast Listenership

The increase in podcast listener numbers means that podcast marketing investment returns are likely to increase.

64% of B2B Buyers Found Podcasts Helpful at Start of Purchase Journey

Close to two-thirds of B2B buyers report podcasts are the most helpful form of content at the start of their buying journey.

B2B Marketers Use an Average of 13 Content Marketing Techniques

By employing a diverse set of marketing techniques, B2B marketers can tailor content to different audience needs.

Infographics Are Most Likely to Get Shared

Humans process visual information much faster than text, which makes infographics a powerful tool for capturing attention.

Long-Form Content Generates 200% More Leads than Short-Form Content

This highlights the value that audiences place on in-depth information with long-form content serving as an educational resource.

Content with Images Gets 2x More Shares

Whether shared on social media, blog posts, or email newsletters, visually appealing content maintains its shareability across diverse channels.

Long-Form Content Gets Shared More than Short-Form

This trend may be partially driven by the improved SEO visibility that long-form content has over short-form content.

SEO Is Most Efficient Content Marketing Strategy for 75% of Marketers

SEO cultivates organic traffic, a valuable and sustainable source of audience engagement, and visibility.

Sales, Web Traffic, & Engagement are Most Important Metrics

Most marketers list these 3 metrics as the best way to measure the effectiveness of their content marketing.

Short-Form Video Can Have High ROI

Short-form video aligns well with social media scrolling habits and excels at capturing audience attention swiftly.

73% of Consumers Prefer Learning About Products Through Short-Form Video

Bite-sized learning experiences that show products in action simultaneously fill two consumer desires: curiosity and instant gratification.

9.4 of 10 Marketers Say Paid Video Ads Have Positive ROI

This positive view of paid ads is primarily driven by the ability to access campaign performance and optimize strategies in real-time.

Articles Containing Video Content Get Double the Traffic

Articles Containing Video Content Get Double the Traffic

Search engines favor diverse content, so articles that contain embedded video content often rank better.

97% of Consumers & Marketers Say Video Is Best Way to Understand Products

Seeing products in action makes consumers feel more informed about the true capabilities of a product and makes them feel more confident about purchasing.

93% of Business Acquire New Clients After Posting Video on Social Media

Video can convey to the target audience brand values and product or service capabilities faster than text; it is also easier to capture audience’s attention with visuals.

54% of Businesses Spending $2,000+ on Content Report “Very Successful” Strategy

Around half of surveyed businesses say that content quality is more important than quantity. $2,000 is the price point that they thought started producing success.

74% of Businesses Spending Less than $1,000 on a Piece of Content Report Unsuccessful Strategy

Three-quarters of the same businesses said that spending less than $1,000 on a single piece of content often produced less than impressive results.

Spending Less than $15,000 per Month on Content Leads to Lower Performance 

The same group of businesses said that spending $15,000 or more a month produced the best ROI.

Under 10% of Businesses Have $45,000 per Month Content Marketing Budget 

A very small number of businesses have budgets equal to or more than $45,000 per month, but the ones that do report that they exist within a hyper-competitive market.

60% of People Prefer Positive Content

This reflects the pervasive desire of audiences to experience joy, inspiration, and optimism in their digital interactions.

Baby Boomers Prefer to Get Their Content During the Week

The age of your target audience should be taken into account when considering the time to send out your marketing. Boomers are more likely to look at it during the workweek.

Audience Needs Priority for 66% of B2B Marketers

The best B2B marketers address audience pain points and desires, recognizing that most buyers value their own needs first and foremost.

53% of Marketers Say Audio Content Is Most Successful Format 

Approximately half of marketers place a higher value on audience engagement than direct monetary returns.

Corporate Blogs Influence 71% of B2B Professionals

Corporate blogs are cited by B2B professionals as an important source of real-time industry updates.

7.7 of 10 Internet Users Read a Blog

Most blogs fulfill several consumer desires, chiefly curiosity about other people’s lives and the desire to learn about what others think.

B2B Marketers Prioritizing Blogging Are 13x More Likely to Achieve Positive ROI

Blogging’s impressive ROI impact is due to its SEO prowess, ability to build credibility, and educational value.

72% of Marketers Believe Content Marketing Boosts Engagement

Much of this belief is based on the fact that content marketing can be modified to meet specific audiences, enabling it to make a strong emotional impact.

Total Sales Metric Not Typically Used to Measure Content Marketing Effectiveness

Although content marketing plays a crucial role in influencing sales, its impact is often indirect and may not be immediately quantifiable.

Content Marketing Costs 62% Less than Traditional Marketing

The cost advantage of content marketing is linked to its alignment with digital channels and user shareability.

Content Marketing Generates 300% More Leads than Traditional Marketing

Much of this success is due to content marketing’s ability to nurture leads as well as acquire them. Engaging content guides leads through a sales funnel.

53% of Mobile Users Close a Website That Fails to Load Within 3 Seconds

The speed your content loads is a key factor in capturing user attention and fostering a positive first impression.

45% Higher Success Rate for Businesses Incorporating Link Building

Link building serves as a content amplification tool as quality backlinks from reputable sources expose more users to a business’s content.

Viewing Content Makes 52% of B2B Buyers More Likely to Buy

As B2B buyers engage with content they move closer to a conversion point, so fine-tuning content so that it boosts the likelihood of engagement is paramount.

Organic Traffic from Content Marketing Is 5x More Likely to Convert

Organic traffic is frequently generated from marketing content that’s been designed to align with a consumer’s need or pain point.

User-Generated Content Can Boost Engagement by 200%

User-generated content serves as a catalyst for community building. This sense of belonging encourages ongoing engagement.

User-Generated Content Is 2.4x More Likely to be Viewed as Authentic

The unscripted and spontaneous “feel” of user-generated content makes audiences 240% more likely to view it as authentic.

Up to 5x More Pageviews with Interactive Content 

Gamified experiences encourage audiences to navigate through content, explore various pathways, and consequently contribute to more pageviews.

63% of Consumers More Likely to Purchase from Sites with Personalized Content

Almost two-thirds of shoppers have an increased likelihood of purchase when shown content that aligns with their interests, and this number is likely to grow.

Personalized Content Working for 83% of Marketers

Marketers across the spectrum have adopted personalization as a core strategy because of its ability to deliver positive results.

131% More Trust in Content Marketing than Traditional Advertising

This huge boost in trust is likely because content marketing aims to build long-term relationships whereas audiences think traditional advertising is all about the immediate sale.

Content Marketing Challenges

66% of Marketers Fail to Measure ROI Beyond Lead Generation

This narrow measurement approach may lead to a limited understanding of the impact and value that content marketing delivers during the entire customer journey.

36.7% of Content Marketers Say Creating Engaging Visuals Is a Top Challenge

The resource-intensive nature of creating high-quality visuals can strain the budgets and deadlines of many marketers.

Production Volume Is Biggest Content Challenge Regardless of Industry

Production Volume Is Biggest Content Challenge Regardless of Industry

38% of the content marketing industry say the volume of content they need to produce is their biggest problem. The quality of content often suffers because of it.

47% of B2B Marketers Don’t Measure ROI of Content Marketing

Proving the long-term value of content marketing can be difficult. Perhaps this is why half of B2B marketers make no attempt to measure it.

Budget Constraints an Issue for 32% of Video Content Marketers

Limited budgets often make it difficult to create video content of sufficient quality that meets audience and client expectations.

64% of Content Marketers Struggle to Measure the ROI of Their Content Marketing

Content marketers grapple with attribution complexities, making it challenging to accurately attribute conversions to specific content pieces.

Technology in Content Marketing Statistics

40% of Marketers Use Chatbots

Marketers are quickly adopting chatbots for various roles, such as creating more responsive and personalized user experiences and automating initial user interactions.

B2B Businesses 24% More Likely to Use AI (content generation tools) than B2C

B2B businesses often rely on data-driven decision-making, and AI content generation is believed to align with this approach well.

20% of All Mobile Searches Queries Use Voice 

This growing field means that content marketers should adapt their content to focus on emphasizing the use of natural language and user location.

12% of Marketers Using Voice Search as Part of Their Strategy

Despite voice search contributing towards one-fifth of all mobile searches, only 1.2 out of 10 marketers include it within their marketing strategies.

19% of Businesses Using AI Content Report Very Successful Content Strategy

Although AI has been heralded as a transformative technology, only 1 of 5 businesses currently using the tech say that it has produced very successful results.

24% of Businesses Not Using AI Report Very Successful Content Strategy

Inversely to the statistic above, 1 out of 4 businesses that don’t leverage AI report having a very successful strategy.

33% of Marketers Plan to Use Automation or AI

When surveyed, just a third of marketers admit they have plans to use automation or AI tools in the coming year. Sales data indicates that more than two-thirds are already using one or more of these technologies.

65% of Content Marketers Plan to Use AI Content Generation Tools

With specific regard to AI-generated content, the majority of content marketers are already or have drawn up plans to implement the tech into their business models in the near future.

67% of Marketers Plan to Use Augmented or Virtual Reality in Future Content Marketing

With so many marketers planning to use the technologies, it implies that AR and VR experiences may no longer be a niche market.

61% of Global Internet Traffic Is Mobile

More people than ever are accessing the internet and most of them are choosing to do it through a mobile device. This will only grow.

Industry-Specific Content Marketing Insights

38% of Marketers Report a Very Competitive Industry

A further 19% report the industry as “hyper-competitive.” The competition creates a need for constant innovation for marketing businesses to stand out. 

Mobile Ad Spending Will Hit $500 Billion Next Year

The rapid adoption of mobile internet means that mobile ad spending is predicted to double by the end of next year.

68% of Consumers Trust Content from Medical Professionals

The high level of trust in content from medical professionals is indicative of the authority and credibility associated with their position and expertise.

Fashion Brands Have 15% Higher Engagement with Visual Content on Social Media

The fashion industry already relies on visuals more than most industries. It is even more important for marketing aimed at a social media platform.

Finance & Banking Institutions Use 30% of Their Content Marketing Budgets on Education Content

By leveraging educational content financial institutions can position themselves as trusted authorities.

User-Generated Content on Social Media Boosts Conversion Rates by 20% in Food Sector

One of social media’s most popular uses is to post images of the food users are eating. By embracing this user-generated content, food brands can boost conversions by 20%.

User Testimonials Increase Travel Bookings by 12%

Another beneficiary of user-generated content is the travel industry. Audiences looking for reliable reviews of hotels and destinations prefer to listen to the recommendations of other users.

Automotive Manufacturers Use 18% of Content Budgets on Immersive Video Experiences

Automotive manufacturers are increasingly shifting their content budgets toward immersive video as it can display features and capabilities unavailable in-store.

Educational Institutions Enjoy 25% Boost to Online Applications When Prioritizing Their Blog 

The blog allows educational institutions to showcase their academic programs, faculty programs and staff, and achievements in a detailed and familiar format.

Frequently Asked Questions

Yes, content marketing is used by approximately 85% – 95% of all B2B and B2C marketers.

Yes. Content marketing techniques and strategies are constantly adapting and changing to meet the latest trends and advances in technology.

The success of a content marketing campaign is measured by a variety of factors and is dependent on the goal of the marketing. Content marketing done well is generally viewed to be beneficial.

The impact on profits can be hard to determine as the type of content marketing, channels chosen, and whether the marketing is a stand-alone piece or part of a wider multi-entry point strategy all need to be considered.


LinkedIn, Hubspot, Pew Research, Content Marketing Institute, Edison Research.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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