Kajabi Review


Overall Rating


Starting From

14 Days

Free Trial

Kajabi is a powerful all-in-one eCommerce solution tailored specifically for merchants who want to sell courses and other digital products online.

While you can build all sorts of websites with Kajabi, their truly impressive features lie in subscription-based and course-based businesses.

Beginners enjoy the simplicity of use and advanced users love the powerful built-in tools that are exclusive to this platform.


  • Website: Kajabi.com
  • Based in: United States
  • Powers: Thousands of Businesses
  • Established in: 2009
  • Employees: 100+
  • Support: 24/7
  • Pricing: $119 to $399
  • Marketing: Pipelines, Automations, Email
  • Discounts: 20% Annual Discount

Overall Ratings

Pricing & Fees

When it comes to Kajabi pricing, their fees are steeper than other similar platforms, but they also offer a very niche service, making their type of platform much more unique.

They also provide an all-in-one solution, so you shouldn’t have the need to use other platforms as well (e.g. email marketing, hosting, etc.).

If you’re looking to sell courses or other digital products or memberships online, the higher price point makes perfect sense.

One of the great perks that you’ll enjoy at Kajabi is not having to pay anything in transaction fees.

You can also test-drive the platform and sign up for a free trial. You’ll easily be able to cancel before the trial ends. If you continue to use the platform afterwards, you’ll be charged a fee per month.

You might also be interested in learning more about Kajabi pricing.

Speed & Performance

Overall, Kajabi is a solid platform, but lacks certain basic aspects such as an incident status page, making it feel slightly incomplete.

Customer Support

Overall, Kajabi offers a solid customer service (24/7), but the lack of a phone support option is quite a bit of a let down. However, their support team is very friendly and helpful.

Functionality & Features

Features and functions at Kajabi are absolutely outstanding for digital product merchants online.

If you sell online courses, memberships or even digital content such as eBooks, this platform is definitely going to impress you.

Themes & Templates

Kajabi is a powerful platform for people who want to sell online courses and other digital products.

Their themes are designed specifically for this purpose.

While you could still adapt their templates for other types of websites, Kajabi really excels at designing themes for the purpose of selling digital goods. We have compiled a list of few Kajabi example sites here.

Plugins & Apps

One thing Kajabi doesn’t do very good at is their third-party integrations.

From simply browsing their website, you would never guess that they even offer third-party apps.

They do though, you just have to do a lot of searching in order to find them.

We were able to find integrations with tools like Zapier, AWeber, Proof, EverWebinar, ActiveCampaign and more.

In order to locate Kajabi integrations, your best bet is to search for them on Google.

Pricing & Fees

Overall, Kajabi is an expensive eCommerce solution, but if you’re looking for an eCommerce platform that specializes in online courses and digital products, the higher price tag makes perfect sense.

If you are serious about your business, Kajabi is a perfect choice, the plan fees are charged per month, but you can also switch to annual billing.

Plans Pricing

The pricing plans at Kajabi are rather expensive at first sight.

However, Kajabi is an all-in-one platform and includes many features that would have to be purchased separately with similar platforms.

You will be able to create unlimited landing pages and send unlimited marketing emails with all plans.

For example, if you were to use a platform that had to use a separate email platform to send emails, 10,000 contacts could cost well over $100 per month. However, this is included with even the cheapest plan on Kajabi.

Kajabi currently has 3 plans and the prices per month are specified below. A discount is also available if you switch to annual billing.


$ 149 Monthly
  • 3 Products
  • 3 Pipelines
  • 10,000 Contacts
  • 1,000 Active Members
  • Unlimited Marketing Emails
  • Unlimited Landing Pages
  • 1 Website
  • 1 Admin User


$ 199 Monthly
  • 15 Products
  • 15 Pipelines
  • 25,000 Contacts
  • 10,000 Active Members
  • Unlimited Marketing Emails
  • Unlimited Landing Pages
  • 1 Website
  • 10 Admin Users


$ 399 Monthly
  • 100 Products
  • 100 Pipelines
  • 100,000 Contacts
  • 20,000 Active Members
  • Unlimited Marketing Emails
  • Unlimited Landing Pages
  • 3 Websites
  • 25 Admin Users

Transaction Fees

Kajabi gets transaction fees absolutely right – they don’t have any.

There are no type of hidden transaction fees like some eCommerce platforms, it’s just as simple as this – you will never pay any transaction fees when you choose Kajabi as your eCommerce solution.

This is a great way for them to make up for their much steeper pricing plans.

Other Fees

Kajabi’s only fees are their pricing plans.

We searched all over their platform in order to try and locate any type of hidden fees and we were unable to find any type of additional payments you may have to make. Their themes are free to use, domains are included, hosting is included and you don’t have to pay any transaction fees.

With Kajabi, you get exactly what they advertise and you pay not a dime more.

Speed & Performance

Speed and performance of your website is crucial when operating an online store.

Whether you’re selling online courses or even if you’re running a membership-based website, the performance of your site will play a major role in your sales volumes.

Kajabi is a powerful platform, but some basic optimizations are missing in order to make it super fast. If you know your way around basic SEO and coding, you should have no issues performing these optimizations yourself.

One major downside to Kajabi is the lack of an incident report page, which makes it impossible for you to know when maintenance is scheduled and when outages occur.

Additionally, their uptime score is good, but not the best – it’s below the industry average, so you should expect a few additional downtimes when compared to similar platforms.


Just like when choosing any other eCommerce solution, the uptime guarantee plays a major role in your decision.

You’ll want to ensure that you get a high uptime score in order to be sure that your platform isn’t constantly crashing. Kajabi has a below average uptime guarantee of 99.9%.

While this may seem like a near-perfect score, it’s actually a huge difference with the industry-average of 99.99%.

Once again, this may seem like a slim difference in uptime, but when you’re dealing with sales and customers, the difference can mean huge losses if their platform crashes just a few extra times per year.

Incident Frequency

The incident frequency goes hand in hand with their uptime guarantee. If an eCommerce platform deals with loads of incidents, it will definitely lower the uptime score. Unfortunately, at Kajabi there is no way to determine the amount of recent incidents.

They have no status page that reports incidents and they have no active social media channels that details incidents either.

Kajabi used to have an active Twitter page that listed incidents, but this page has been inactive since 2005, so this has become a very unreliable source. Overall, if you choose Kajabi, you’ll be left in the dark when it comes to incidents, maintenance and outages.


The loading time of your website is also incredibly important. The slower your website is, the more likely customers will be to click away from your site to visit one of your competitors.

For this reason, you’ll want to make sure that your website loads quickly at all times. Kajabi isn’t the slowest eCommerce platform online, but it’s not the fastest either.

This means if you’ve got a bit of SEO skills, you will be able to perform the missing optimizations in order to gain faster loading times. Some optimizations that were lacking at Kajabi during our tests included adding expire headers, making fewer http requests, compressing components with gzip and compressing JavaScript and CSS files.

Overall, Kajabi has the potential to be super fast, if you’re willing to put in the effort to perform certain speed optimizations.

Customer Services & Support

A highly efficient customer support team by your side at all times is important if you want to excel when handling your online store.

You’ll want to be sure that they can easily handle anything you throw their way. Kajabi is capable of doing this in most cases – they are great at handling basic support questions and helping you figure out how to resolve simple issues revolving around their built-in features.

However, if you expect them to assist you with major modifications including code edits, you will certainly be disappointed.

Kajabi provides you with live chat assistance as well as email support and both are available 24/7. Unfortunately, no matter how much you spend towards their features, Kajabi never offers phone support, so if you enjoy speaking to customer service agents, you will be let down.

Support Availability

Customer support availability is important when operating an online store. When issues arise, having access to instant support is great because it can allow you to get rid of problems immediately.

This helps you avoid lost customers and can actually help generate more sales by showing your customers that you quickly fix issues as they develop.

Fortunately, Kajabi provides their users with customer support that is available 24/7.

This means you won’t ever be left alone. The downside to Kajabi is that they don’t offer any type of phone support, so you won’t ever be able to speak with actual support agents.

Speed of Response

The speed of response is highly important as well – you’ll need a speedy customer service team by your side at all times in order to quickly resolve pressing issues. Kajabi does not have any telephone support agents, which is usually recognized as the fastest way to get in touch with a company.
However, they do offer 24/7 live chat, which allows you to quickly get in contact with customer support agents at all hours of the day or night. Live chat takes a few minutes for you to get connected to an agent, but is pretty fast when compared to other similar platforms.
However, since this and email are the only two ways of contacting Kajabi, these support channels can often get overly busy during outages or important events such as holidays.

Friendliness & Helpfulness

During our testing phase, we attempted to contact the Kajabi support team on numerous occasions.
We wanted to see how helpful and friendly their staff would be when responding to our inquiries. We found that most support agents were quite friendly and most of them had no issues dealing with basic inquiries.
However, when asking them more complex questions such as deeper modifications or optimizations, we were left in the dark.
If you run into issues when trying to setup your online store or if you need assistance with built-in tools that malfunction, their team will be there to help – don’t expect special customizations though.

Live Chat

Live chat is one of the strong points at Kajabi. In fact, it’s one of the only two support channels that they offer, so it’s a really good thing that they get it right. The live chat team is available 24/7, so you’ll always be able to contact them when you need assistance in an emergency.
Getting connected to an agent through the live chat team requires a few minutes of your time – you’ll usually get connected in about 5 to 15 minutes.
At Kajabi, the live chat team is great at responding to basic inquiries and they can help you get past basic issues, but more complicated modifications or edits to your website will be left unresolved. Overall, Kajabi offers a solid live chat team that won’t let you down.


Email support is never meant to be a solution when in need of urgent assistance. Usually, email support teams can take several hours, even days to get back to you.
Fortunately, Kajabi excels and is capable of providing you with great assistance via email. While you will still have to wait a few hours for a response in most circumstances, they are available 24/7, making it a great solution if you need assistance and the problem isn’t too urgent.
Email support is very similar to live chat in terms of friendliness and helpfulness – they can provide assistance to basic inquiries, but don’t expect them to perform large modifications to your website.

Functionality & Features

Kajabi has a vast suite of features built specifically for online merchants who specialize in providing content and media as a type of product.
Additionally, everything at Kajabi is simple to use so even if you’ve never built any online websites in the past, you should have absolutely no issues managing your online store at Kajabi.
Overall, this platform is sure to impress with their exclusive built-in tools and their incredibly simple to use dashboard built specifically for digital goods.

Ease of Use

Kajabi offers a very simple to understand dashboard – this makes it an ideal solution for beginners, even people who have never built websites in the past.
From the start, the Kajabi dashboard asks you which type of online store you want to build. This will already be able to give you a great head start by setting up built-in features that you would possibly need in order to operate the type of site of your choice.
The dashboard itself is very well setup with easy functions all displayed on the left and all are well identified.
Whether you want to add courses, upload videos, add products for sale, manage memberships or perform any other tasks in order to manage your online business, Kajabi really excels at making every process simple to handle.
Kajabi Video Stats


Kajabi isn’t the best platform for selling physical goods, however when it comes to digital products, this is one of the best all-in-one platforms available.
This includes online courses, premium membership sites, digital content sites and any other type of digital product.
Kajabi makes it easy for you to set up client accounts so users can log into their accounts and access your various libraries of media. One of the really cool features at Kajabi is their “Drip Content” tool, which allows you to gradually make content available to your users on a set schedule, so you don’t have to remember to manually send content.
They provide tons of amazing tools including built-in video hosting, events hosting (live or pre-recorded webinars) and so much more.
More expensive plans even allow you to create your own affiliate program.
If you’re looking for a digital product eCommerce solution, Kajabi is certainly one of the best. If you have an online course, an ebook, or any other digital product to sell, then you won’t find anything better than Kajabi.

Themes & Templates


Choice of Themes


Quality of Themes

They have a decent selection of themes for you to choose from, but since they have a main focus on a specific type of online vendor, they do not have as many themes as other similar platforms.
Fortunately, the themes at Kajabi are free to use, so you won’t have to worry about spending any additional money. When it comes to quality, it’s mediocre. You probably won’t hate the themes, but you might not fall in love with them either – especially when you compare them to some of the themes other eCommerce platforms deliver.
Overall, Kajabi offers excellent themes for their niche, but not so much for other types of stores.

Apps & Plugins

Below Average

Choice of Apps & plugins

Below Average

Quality of Apps & Plugins

Along with making integrations hard to find, Kajabi doesn’t offer too many third-party apps to choose from, so you’ll likely have to settle for options that might not be your first choice. They mostly have marketing apps and tools to help enhance your online courses.
Overall, Kajabi doesn’t make plugins easy and once you find them, you might be let down.

Pros & Cons

Powerful Marketing Tools

Kajabi has a large suite of powerful marketing features including their unique email marketing tool.

Beautiful Sales Pages

You'll be able to create beautiful landing pages with their templates that are constantly being improved.

Not Ideal for Regular eCommerce

Their features for regular online stores aren’t the best.

Stunning Themes

The selection of themes isn’t the best, but the themes they do have are very impressive.

Easy to Use Page Builder

Kajabi excels at user friendliness, their platform is modern and very easy to use. They are constantly improving user experience by adding new features and making the whole platform easy to use.

Pricing is Steep

The pricing plans are rather steep, especially when compared to other similar platforms.

Online Course Experts

Kajabi specializes in features geared towards selling online courses and other digital products. It's perfect for any online business selling digital content.

Kajabi Products