ClickFunnels 2.0 E-Commerce Store

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Use ClickFunnels 2.0 to create an e-commerce storefront to sell your products. There is no limit to the number of products you can sell.

You can also sell your products in any funnel. 

It is easy with ClickFunnels 2.0 to price your product, manage inventory, and increase your sales with discounts and offers. 

Key Takeaways:

  • Add products and bundles to your ClickFunnels 2.0 storefront
  • Use order bumps, sales, and upsells to increase the checkout total in funnels
  • ClickFunnels 2.0 has convenient order form templates to make checkout seamless

Why Should I Create an E-Commerce Store on ClickFunnels 2.0?

ClickFunnels 2.0 allows you to build a storefront with unlimited products, no matter which subscription plan you have. 

With ClickFunnels 2.0, you can create a beautiful, branded website that appeals to customers and generates sales. 

Use the page editor and built-in templates on ClickFunnels 2.0 to create a storefront to add your products to.

  • Easy to Build – Create a storefront with simple click-to-edit and drag-and-drop tools. ClickFunnels 2.0 is super easy to navigate and simple to use.
  • Secure Checkout – ClickFunnels 2.0 has a lightning-fast checkout with instant and secure payment processing. This will help improve customer satisfaction and lower the bounce rate.
  • Increase Sales – Use bundles, subscriptions, order bumps, and upsells to increase each customer’s spend.

What E-Commerce Features Does ClickFunnels 2.0 Have?

ClickFunnels 2.0 is an all-in-one e-commerce platform with everything you need to create products, market them, and generate sales.

  • Create Digital and Physical Products – Add your products to your ClickFunnels 2.0 account.
  • Bundle Products – Sell a bundle of physical products, digital products, or a combination of the two.
  • Customize Product Pages –  Design your product page to reflect your product’s benefits and to suit your brand.
  • Set the Price and Inventory – Add the price of your product, including adding a sales price to entice customers to purchase. You can adjust the inventory available for your products, too.
  • Sell Products through the Storefront or Funnels – Add your products to your storefront in one click. Add an order page to your funnel and add your product so visitors can purchase.
  • Add Order Bumps and Upsells – Increase your revenue and customer satisfaction by adding order bumps and upsells.

How Can I Use ClickFunnels 2.0 as an E-Commerce Store?

On ClickFunnels 2.0, you can create your products and sell them using either a funnel or your storefront.

You can create physical and digital products on ClickFunnels 2.0.

Sell Digital Products

There is a whole variety of digital products you can create and sell on ClickFunnels 2.0. Some of the most common examples include the following:

  • Courses
  • Audiobooks
  • E-Books
  • Software
  • Web Elements
  • Downloadable Files
  • Printable Files

You can also sell digital products as subscriptions. This means that regular payments will be taken as required per your setup. This can be done when you create your product.

Sell Physical Products

A physical product is defined as a product that needs to be shipped to the customer.

Create, list, and sell your physical products on ClickFunnels 2.0.

Sell Bundles

If you want to sell a bundle of digital products, physical products, or a combination of the two, it is easy to set up on ClickFunnels 2.0.

How to Add Your Product to a Storefront

Adding your products to your storefront is simple on ClickFunnels 2.0.

You can add an unlimited amount of products to your storefront.

  1. Click the Products tab.
  2. Select All Products.
  3. Find the product you want to add to your storefront.
  4. Click the Edit icon.
  5. Check the Online Store box.
Check the Online Store box

Check all the boxes of the products you would like displayed on your storefront.

The storefront is dynamically updated. So, once the storefront box is checked, the product will appear in your store.

How to Edit the Storefront

Edit the storefront to ensure it reflects your brand and is functional for customers.

  1. Click on the Sites and Funnels tab.
  2. Click Customize.
  3. Choose Storefront.
  4. Edit the storefront page. 
Edit the storefront page
You can customize the details that shoppers can see. The default option includes the following:
  • Product Name
  • Product Image
  • Product Description
  • Product Price
  • And a Link to View This Product
  1. Click on the Product tab underneath Storefront in your site editor.
Click on the Product tab
This is the page that customers will be redirected to when they click View This Product.
  1. Add the following to the Product page: 
  • Product Name
  • Product Image
  • Product Description
  • Product Price
  1. Click Add Element beneath your product details.
  2. Select Order and add a Checkout element.
Select Order and add a Checkout element
  1. Customize the checkout element and click Save.
Your storefront and product pages have now been created.

How to Add Your Product to a Funnel

How to Add Your Product to a Funnel

Once you’ve created your products, you can add them to a funnel so that customers can purchase them. 

Add to the Funnel

  1. Open your existing funnel and Add a Page. 
  2. Choose an Order Form template. 
  3. Customize the template to suit your funnel. 
  4. Use the three dots and click Add Product.
Use the three dots and click Add Product
  1. Then, from the sidebar, select the product you want to add.
select the product you want to add

Add an Order Bump

Add an Order Bump

After you’ve added your main product, you can add an order bump product. 

An order bump is an additional product your customer will be offered at checkout before purchasing. An order bump is commonly a smaller or cheaper product that complements the existing product. Think of it as the extra chocolate sauce offered with your ice cream for just 0.50.

To add an order bump to your funnel:

  1. Click on the Order Form with the main product in.
  2. Click on the three dots and select Add Product. 
  3. Add the order bump product. 
  4. Click on the cog icon to open the settings of your order bump product.
  5. Tick the box Product Is an Order Bump. 
  6. Click Update Included Product.

One-Time-Offer (OTO) Upsells

Add an OTO upsell to your funnel to increase your sales. An upsell is presented to the customer after they have made their initial purchase. 

Using upsells can increase customer satisfaction and revenue as you are offering them a relevant product while they’re in the mood to spend.

To add an upsell offer to your funnel:

  1. Create a new page after the order page.
  2. Use a Blank Page or Order Page, name it, and open the page editor.
  1. Add the details of your upsell, customize your page, and make sure your page has a checkout element. You can customize your checkout element, too.
  2. Once your page is complete, add the upsell product to the OTO page in the same way as you added your main and order bump products.
OTO page in the same way

Frequently Asked Questions

Yes! You can use ClickFunnels 2.0 to create your products and sell them.

No. Shopify is a complete commerce platform designed to help you build an online store. ClickFunnels 2.0 is a funnel builder designed to generate sales.

Yes, you can add both physical and digital products to your ClickFunnels 2.0 funnels and storefront.

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Samuel Fletcher
Samuel Fletcher is an entrepreneur with over ten years of experience in knowledge commerce, business development, SEO, social media management, and blogging. Sam enjoys researching and experimenting with the latest online marketing trends and tools. Beyond this, Samuel is a blogger, online business coach, and regular contributor to community and volunteering projects. Samuel believes strongly that dedication, perseverance, and commitment are keys to success in any business. He was motivated to start SupplyGem after discovering how difficult it was to find good, honest, unbiased information online about knowledge commerce tools. Sam is a current member of the Association for Talent Development (ATD), the International Society for Performance Improvement (ISPI), ISA (the Association of Learning Providers), The Learning Guild, and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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